After the pandemic, more people are becoming used to online services. Even the hybrid mode of work has seen an upward trend. These changes created difficulties for businesses in interacting with their customers. To resolve these communication problems, more businesses are investing in the use of CRM software.
A market research industry, Market Research Future, stated in its CRM software research report that the CRM market size value is predicted to shoot up to $35 billion by 2023.
What is CRM software?
CRMs play an important role in establishing relations and developing a loyal customer base. How? By maintaining data records related to customer contact and client history, businesses can cherish leads better and convert them into loyal customers.
With the software’s ability to integrate with other business applications, sales or marketing teams can easily access client information and utilize integrations to conduct various processes.
Choosing a CRM depends on your business requirements. There are a variety of options, varying in terms of features and subscription offers. There are even those which provide full-fledged tools. However, the decision depends on what kind of features your business is looking for.
Here are a couple of useful CRM applications according to the reviews of experts.
1. Zoho CRM
Zoho is known for providing software and services to small and midsize businesses. Its CRM packs various functions such as salesforce automation, lead supervision, contract administration, customer interactions through multiple channels, and analytic tools.
The CRM features a performance handling system that enables accurate forecasting and redirecting of leads based on their location (territory management). Besides these features, it has an awarding system to motivate sales teams for the completion of their sales objectives.
The subscription models start from $14.00/user/month paid yearly ($20.00/user/month). This is its standard package which provides prospect scoring, workflows for record conversion, multiple sales pipelines, bulk emailing, and customized dashboards.
The professional package costs $23.00/user/month billed yearly ($35.00/user/month). The enterprise package costs $40.00/user/month billed annually ( $50.00/user/month). It facilitates a conversational AI assistant, personalized modules and functions, customer-related portals, customization tools, and designing custom apps.
All the subscription models provide mobile support.
2. Apptivo CRM
Apptivo provides customizable CRM software at an affordable price for small to medium-sized businesses. Businesses looking for an accommodating solution can choose this as it facilitates strategic integrations and exceptional mobile support.
The company provides 4 subscription offers, a free starter model, and 3 paid models. The premium model costs $15.00/user/month ($12.00/user/month billed annually). In this model, it offers IMAP email, message templates, company branding, 3 GB cloud storage/user, invoicing, license and insurance tracking, and other software integrations.
The ultimate model costs $25.00/user/month ($20.00/user/month paid annually). This tier offers increased API requests per day, 24/7 phone support, and access to selected apps such as territory management, sales planning, and properties. Apptivo provides a 30-day trial for testing of different subscriptions and also a free version.
3. The Real Estate CRM
Realtor agents have less time on their hands to produce customer records and reports. They have to operate out in the field and conduct meetings with customers and landlords, conduct open houses, and do other tasks.
With various agents working out of the office, it’s tedious to physically carry property or client data; therefore, the Real Estate CRM can come in handy. Its robust features and user-friendly interface makes it one of the best Real Estate CRM platforms for realtors.
The CRM hosts a reports builder that utilizes information from both customer and sales data. Through this feature, the CRM can provide important insights in performance metrics related to marketing ROI, employee performance, and closing sales.
Another powerful tool is its workflow automation. It provides a selection of parameters through which your enterprise can automate repetitive and tiring tasks. These include scheduling meetings, follow-ups, or making property listings.
Other functions that the CRM provides are lead management, third-party software integrations, and create customized dashboards.
4. HubSpot CRM
HubSpot provides a useful freemium feature that consists of core CRM processes. It provides free versions of its marketing tools, sales tools, customer service tools, and even functions for business operations. The company gives the option of add-ons for companies rather than forcing them to buy unwanted functions.
Other essential tools HubSpot provides are email inboxes integration, recording of customer website activity, and monitoring of sales pipelines. Paid subscription offers start from $45.00/month, payable yearly. The company provides in-app, email, and phone support to assist businesses in the usage of various functions.
HubSpot CRM can be easily integrated with third-party applications such as Gmail, WordPress, AgencyAnalytics, and Zoom. It provides standard fields to sync relevant customer data from specific integrated applications. With CRM’s reporting dashboard, businesses can keep an eye on key performance metrics such as sales activity and employee performance.
5. Freshworks CRM
Freshworks CRM is a suitable option for solo businesses as it provides access to basic operations on a single platform. The CRM is a cloud-based service and functions on a smart data metric that enables the organizing of leads and clients. It’s simple to install and includes tools for converting website visitors into leads.
Freshworks CRM leverages AI for scoring contacts between your business and customers. It also operates in applications that integrate with this CRM. These include HubSpot, Facebook, Calendly, and Klenty.
The software enables you to retrieve customer data from multiple platforms. Reports of recent tasks, email campaigns, and other business operations can be displayed with the help of dashboards.
Subscription offers include a freemium version that provides basic functions such as contact management, phone, and email support and customizable lifecycles of contacts. The growth package costs $15.00/user/month billed annually, which offers to visualize sales pipeline, AI lead scoring, and ordering of sales contacts.
At $39.00/user/month billed annually, the CRM offers AI-based insights on deals and chat campaigns. Startups or small businesses can use these economic packages to fulfill their daily operations.
Now You Know The Best CRM for Businesses in 2022
The CRM market expands with a variety of options available for all types of organizations in any industry. Each CRM software provides maximum functionality and customization for different business operations, so business owners have a go-to solution on hand. With the help of these CRM reviews, select the one that is easy to adapt to your business and get started.