Best Lead Management Software

What Is Lead Management Software?

In sales, the term “lead” generally refers to a person who is identified as having the potential to become a business client. Based on that definition, lead management software is a sales platform that helps businesses categorize promising leads and nurture and analyze them to convert them into business opportunities. 

Ordinarily, in sales, leads are gathered from many different channels and are filtered into your lead management system, where efforts will be made to convert them into actual clients that will benefit the business. This process is made easier by using lead management tools, such as the ones mentioned in this review.

What Does Lead Management Software Do?

The main job of a lead management tool is to improve the effectiveness of an existing sales team in sales generation. On its own, this software cannot manage and organize potential leads. It needs to be integrated into an already existing sales strategy.

Due to the use of the internet to conduct the majority of modern business, a lot of data is generated from online transactions. This is the data that sales teams need when they are evaluating potential clients for the business. However, the sheer amount of data that is generated makes the task of collecting it very difficult, which is why they need the help of lead management systems.

These tools will collect all the important data and separate it from other useless information that is not important to the sales team. Once this data has been collected, it will be presented in an easy-to-understand format that can be used to visualize a general picture of how sales are going and what needs to be done to improve them.

How We Rank the Best Lead Management Software

Each software is assigned a unique score, called the Genius Score, which ranges from 0 to 100, with 100 being the highest. The Genius Score is determined through a combination of thorough research, analysis of user reviews, and internal testing. Our goal is to provide unbiased and accurate reviews so you can find the best value lead management software for your needs.

Main Features of Lead Management Software

To qualify as the best lead management software, a system has to have various features that it uses to accomplish its given tasks. These are defined as follows:

• Automated Integrated Marketing 

The ability to dynamically integrate customer information through various sales campaigns based on valuable data on customer behavior.

• Smart Routing

Allows a user to increase the business productivity by assigning and routing tasks to different members of the sales team and also notifying them immediately about any changes or updates.

• Scheduling and Tracking Lead Activities

This keeps track of all-important leads and, when necessary, schedules the best time to act upon them to achieve high rates of success when converting these leads into actual sales.

• Analyzing and Reporting

Analyze various statistics, trends, and market information and report it to team members in an easy-to-understand format.

• Maximized Security

Keeps all the gathered personal information about customers safe and confidential.

Benefits of Using Lead Management Software

The huge difference in lead generation and boost in sales that are witnessed when a business decides to integrate lead management software is enough to prove that there are obvious benefits to using this platform. 

Here are six potential benefits that may result if you decide to invest in one of the best lead management software systems listed in this review: 

Efficient Lead Tracking

With a large amount of customer data that is available, it is very easy to lose vital information about a particular client, which might result in missing out on a great opportunity. With a proper lead management tool as your guide, all information is stored securely, making it readily available when you need it.

Proper Handling of Leads

It is not enough just to identify an individual as a potential customer. The lead has to be handled in the right way so that you know how best to approach them in a way that has the best chances of success, and a good lead management system can do this.

Efficient Filtering of Leads

There is no time to waste going after a lead that has very few prospects of turning out into a client. A lead management tool will allow you to focus your energy on only the important leads.

Use Ranking Systems to Organize Leads

With a lead management system, you can focus on the important leads first while at the same time saving some time to look into other less likely options that might turn out to be great opportunities if handled correctly.

Better Understanding of Leads

The first step is to understand what kind of service or product your leads are usually looking for. By giving you the transaction and search data of important leads, lead management software will give you a better understanding of your clients.

Improve Teamwork

By bringing everyone together on the same platform, lead management software will allow your team to improve how they coordinate when handling tasks. This will result in higher levels of efficiency and productivity.

Who Should Use Lead Management Software

In general, lead management software will improve the sales strategy and results of any type of company, but in this case, we particularly recommend that small-medium-sized companies consider investing in this sales tool.

Small and Medium Size Businesses

If you are the owner of a small business that does not have a huge budget to dedicate to sales research and marketing, then a good lead management software platform can be a great option for you. 

Just one platform can do the work of many sales personnel and does so more efficiently and at a fraction of the cost. By implementing this type of software into your business, you will be able to compete with larger firms that operate with a much bigger budget.

How Much Does Lead Management Software Cost?

In general, the average cost of implementing lead management software into your business will average around $35 per month. However, much cheaper platforms can be bought for as little as $12 per month, while the more expensive ones can be as high as $1,600 per month, or even more.