Best Lead Management Software

The business environment is constantly changing, and any business that wishes to survive needs to know how to adapt. Knowing how to select and make use of great lead management software is one way of doing that.

There are plenty of lead management tools to choose from out there, and that is why we have created this list to help you. This review will look at the top list of lead management software in 2022 and help you choose the best option for your business.

How We Ranked the Best Lead Management Software

Coming up with a list required a detailed look into all the top-ranked lead management tools online and compare their different features, user interfaces, and website traffic trends. One of the main resources in our ranking system was the user and expert reviews on each platform. 

In cases where demos were available, these also helped us gain a real feel about how the software works before coming to a conclusion.

What We Concluded From Our Search

With almost 100 different lead management software platforms analyzed, this review is a great tool for choosing the best option for any business. There are a lot of different key features that are found in the various lead management tools we looked at, so individuals need to ensure that what the platform offers is something that will be beneficial to their particular business.

In our case, our ranking method made use of the thousands of user-based reviews, and expert opinions, that are available online, to come up with a list of lead management software that has the greatest public appeal. Looking at the various web traffic trends was also another way of seeing how well the platform was received by users. 

A lot of these platforms had demo options, and by trying them out for ourselves for a few days, we were able to determine that these top apps were among the best lead management software platforms in 2022. Out of the many software systems we looked at, these software, if used correctly, and for the right business, will generate the best results.

These platforms, however, were designed with particular business models in mind, so they all do not have the same impact on different companies. It is important to be very clear about what your sales goals are, and how you would like to achieve them before you decide on a particular platform. We suggest trying out the free demo options, just like we did during our research, and seeing how well the software integrates into your business.

Before you can decide on which is the best lead management software for your business, you need to know more about what lead management is, and what it can do for your company. Read on to learn more about this unique sales tool.

An Overview of Lead Management Software

The following section is a broad look at all there is to know about Lead management systems. This is the basic information you need to know before beginning your choice for the right platform for your business.

What Is Lead Management Software?

In sales, the term “lead” generally refers to a person who is identified as having the potential to become a business client. Based on that definition, lead management software is a platform that helps a business to categorize promising leads and nurture and analyze them, to convert them into business opportunities. 

Ordinarily, in sales, leads are gathered from many different channels and are filtered into your lead management system, where efforts will be made to convert them into actual clients that will benefit the business. This process is made easier by using lead management tools, such as the ones mentioned in this review.

While it is possible for lead management to be handled by regular employees, a lot of the work that is involved in this involves repetitive and time-consuming tasks, such as data entry. Opting for a lead management system instead will free up a lot of employee work hours that can be better for other important tasks.

What Does Lead Management Software Do?

The main job of a lead management tool is to improve the effectiveness of an existing sales team in sales generation. On its own, this software cannot manage and organize potential leads. It needs to be integrated into an already existing sales strategy.

Due to the use of the internet to conduct the majority of modern business, a lot of data is generated from online transactions. This is the data that sales teams need when they are evaluating potential clients for the business. However, the sheer amount of data that is generated, makes the task of collecting it very difficult, which is why they need the help of lead management systems.

These tools will collect all the important data and separate it from other useless information that is not important to the sales team. Once this data has been collected, it will be presented in an easy-to-understand format that can be used to visualize a general picture of how sales are going, and what needs to be done to improve them.

 What does Lead Management Software Mean?

To better understand this software system, we will define the two important words, which are “management” and “lead.”

• Management  – the process of dealing with or controlling things
• Lead  – a person or business who may eventually become a client

Based on this, we can say that lead management software is a system that deals with and controls information about people who are potential clients of a business.

Main Features of a Lead Management Software System

To qualify as the best lead management software, a system has to have various features that it uses to accomplish its given tasks. These are defined as follows:

• Automated Integrated Marketing 

The ability to dynamically integrate customer information through various sales campaigns based on the valuable data on customer behavior.

• Smart Routing

Allows a user to increase the business productivity, by assigning and routing tasks to different members of the sales team and also notifying them immediately about any changes or updates.

• Scheduling and Tracking Lead Activities

This keeps track of all-important leads and, when necessary, schedules the best time to act upon them to achieve high rates of success when converting these leads into actual sales.

• Analyzing and Reporting

Analyze various statistics, trends, and market information and report it to team members in an easy-to-understand format.

• Maximized Security

Keeps all the gathered personal information about customers safe and confidential

Benefits of using Lead Management Software

The huge difference in lead generation and boost in sales that is witnessed when a business decides to integrate lead management software is enough to prove that there are obvious benefits to using this platform. 

Here are six potential benefits that may result if you decide to invest in one of the best lead management software systems listed in this review: 

Efficient Lead Tracking

With a large amount of customer data that is available, it is very easy to lose vital information about a particular client, which might result in missing out on a great opportunity. With a proper lead management tool as your guide, all information is stored securely making it readily available when you need it.

Proper Handling of Leads

It is not enough just to identify an individual as a potential customer. The lead has to be handled in the right way so that you know how best to approach them in a way that has the best chances of success, and a good lead management system can do this.

Efficient Filtering of Leads

There is no time to waste going after a lead that has very few prospects of turning out into a client. A lead management tool will allow you to focus your energy on only the important leads.

Use Ranking Systems to Organize Leads

With a lead management system, you can focus on the important leads first, while at the same time saving some time to look into other less likely options that might turn out to be great opportunities if handled correctly.

Better Understanding of Leads

The first step is to understand what kind of service or product your leads are usually looking for. By giving you the transaction and search data of important leads, lead management software will give you a better understanding of your clients.

Improve Teamwork

By bringing everyone together on the same platform, lead management software will allow your team to improve how they coordinate when handling tasks. This will result in higher levels of efficiency and productivity.

Which Companies Should Buy Lead Management Software

In general, lead management software will improve the sales strategy and results of any type of company, but in this case, we particularly recommend that small-medium-sized companies consider investing in this sales tool.

How Small-Medium Size Businesses Can Use Lead Management Software

If you are the owner of a small business that does not have a huge budget to dedicate to sales research and marketing, then a good lead management software platform can be a great option for you. 

Just one platform can do the work of many sales personnel and does so more efficiently and at a fraction of the cost. By implementing this type of software into your business, you will be able to compete with larger firms that operate with a much bigger budget.

What Does Lead Management Software Cost?

In general, the average cost of implementing lead management software into your business will average around $35 per month. However, much cheaper platforms can be bought for as little as $12 per month, while the more expensive ones can be as high as $1,600 per month, or even more.

Types of Lead Management Software

The most common types of lead generation tools businesses can use are:

On-page lead generation

This type of software will use the information gathered from visitors on the business’ webpage to generate leads and find out more about the clients 

Email marketing 

Makes use of the email platform to search for email addresses of potential customers, and distribute email campaign material on your behalf

Customer relationship management tools

This has a broad outreach and focuses more on any leads who might have had previous contact with your business, searched for similar products or services, or are involved in activities that might benefit from the services you have to offer

Advertising and Communication tools

Mainly uses social media platforms as the place from which to generate leads on individuals who have shown an interest in similar products or services

Important Trends That Affect Lead Management Software

When considering which lead management software is best for your business, it is important to be aware of the current market trends that might affect how effective your sales strategy will be. Some of the common trends to consider are:

Social Media Impact

A lot of information about products and services is now available on social media platforms. Many users prefer to find most of the information they need on these platforms, and if you do not take that into consideration, the effectiveness of converting leads into sales might suffer.

Use of Live Chat Apps

Live chatbots are quickly becoming the best option for businesses to provide effective customer support, and as such, a lot of important information is generated by these platforms. An effective lead management tool needs to be able to integrate easily with these apps.

Use of Video for Content Marketing

Platforms such as YouTube are some of the most popular means of marketing products for many small businesses. Therefore, you should make sure that your chosen lead management system can make use of the information available on these platforms.

Which Is The Best Lead Management Software? 

All the software systems that we reviewed on our list would make great additions to any company or sales team. However, when looking for the best lead management software for your business, it is important to consider the specific features of each platform, and decide which will be most effective at improving your sales figures.

How To Choose The Best Lead Management Software

Based on the individual needs of your company, this guide should be very useful in helping you choose the best lead management software for your business. We are here to assist you to narrow down your search and make your decision easier. 

Make use of all the valuable information contained in this article to learn more about lead management tools and how they can help your sales team. There are also demo options on all the platforms we reviewed that will help you get a feel of how the system works.

Summary

If you do not already have a lead management software system installed in your business, then you are likely not realizing your full sales potential. There is a lot that can be done with the right tool by your side. Take a look at the platforms we reviewed, and decide for yourself which is the best lead management software that your business needs today.