The Best CRM Software
Customer Relationship Management software has become an essential tool for any business. It helps the business to strengthen the customer relationship, grow sales, run the process efficiently, and many more. But choosing the best CRM solutions for your company isn’t an easy job.
When taking into consideration the numerous types of CRM software that are available, it’s hard to find the best CRM tool to fit your needs. So we have compiled a list of the top CRM tools that will help you with your customer relationship management.
Ranking Method of Customer Relationship Management Tools
This list was created from the highest-ranked products in the Customer Relationship Management field. We went through various Software Ranking services and selected the best 50-100 CRM tools.
We then looked at expert reviews on each product as well as user reviews. In addition, where possible, we either tried out demo versions or watched recorded demos for each one of these popular CRM systems.
Our experts also evaluated the US/UI design and usability. We looked at the search intent data and studied Social Listening tools, Google trends, and website traffic trends. The final step we took was collating all this data to assign a Score and Rank to each CRM product.
You can see from the list above that, depending on your business’s specific needs, there are various CRM software programs to choose from. Your company’s most suitable Customer Relationship Management tool is probably one on our list.
These CRM tools are useful to large companies, medium-sized firms, and even small businesses. When you are choosing the best CRM software for small businesses consider the following elements:
- Does it let your sales team record sales calls and opportunities?
- Does it allow you to use these contacts to learn where your business is winning or losing?
- Do the different CRM software providers offer good support and service in the case of any error with their CRM systems?
- Does it let your customers place and create their own orders.
These are some of the most important features but there are other characteristics that should be considered, which we will discuss later.
We have ranked the top CRM software programs after following an extensive evaluation process. We compared the top CRM tools against a number of features by looking at expert and user reviews, assessing demo versions of each system, and asking experts to judge their US/UI design and usability.
Whatever your individual need, there’s a Customer Relationship Management tool in our list that can help. After all, our list contains the best of the best from more than 100 competitors in the field.
Of course, while your business need for a CRM tool may be great, finding the right CRM software is not something that should be done in a hurry. Getting the wrong CRM system could be a costly mistake. Many CRM software providers offer a free trial or a demo version of their systems. We highly recommend that you try these out to help you decide definitely if the particular CRM tool suits your preferences and requirements or not.
But first, let’s take a deeper dive into the world of CRM solutions.
Customer Relationship Management Software Overview
Before choosing a customer relationship management tool you need to learn anything about such systems’ functions, benefits, types, and more.
What Is Customer Relationship Management Software?
Customer relationship management is a technology that helps manage all your company’s interactions and relationships with its customers or potential customers. Its goal is to improve business relationships and help you grow your company. It provides many services and helps you stay connected to your customers. The best CRM tools also help streamline processes and improve profitability.
A CRM system will prove itself useful in many fields including contact and sales management, agent productivity, and more. Customer Relationship Management software programs are used in different industries and fields such as the retail industry, banking, hospitality sections, financial services, insurance, consulting, agriculture, and more.
Such tools can be used to manage relationships across the entire customer lifecycle. This includes sales, marketing, digital commerce, and customer service interactions. Customer Relationship Management software programs are one of the largest enterprise application software programs. The worldwide spend is expected to reach more than USD $114.4 billion by the year 2027.
How Does a Customer Relationship Management Tool Help Me or My Business?
Of course, for every company, the biggest assets are its customers. That’s why a tool that allows you to manage an effective relationship with them is a must. However, CRM software programs are also widely used for interactions with colleagues, suppliers, B2B partners, etc. A customer relationship management system can help you to:
- Make improvements — This software can produce real results like direct improvements to the bottom line.
- Categorize leads — It can help you identify new leads easily and categorize them accurately.
- Increase referrals — If you understand your customers better, you will start winning new business from existing customers.
- Offer better customer service — Through such systems, you can provide high-quality and fast customer support to your clients.
- Improve your products — A great system will gather information from different sources and give you insights about your customers’ feedback, so you can improve what you offer them.
What Does CRM mean?
CRM stands for ”Customer Relationship Management”. It’s both a technology and a strategy, that is used for supporting and managing customer relationships and the data associated with those customers. CRM can also be described as a strategy designed to increase profits and reduce costs by solidifying customer loyalty.
Main Features of CRM Software
There may be many more options that could easily be added to this checklist, but these are the most important features that the best Customer Relationship Management tools should offer.
- Improved customer service — Allows more effective communication with your customer base.
- Third-party integration — You can connect your software to other solutions to save time and money. Many CRM programs offer third-party integrations.
- Workflow automation — Through this tool, your sales team can send automated reminders to clients, marketing emails to customers and. Order processing, order tracking, inventory control, and more can be automated.
- Customization — CRM software allows the personalization of emails. It gives you access to all technical specs.
- Real-time data — The best CRM programs can pull real-time data from apps and devices, so they can help you make better marketing decisions.
- Sales forecasting — A CRM tool can predict your future sales based on previous or current data. Based on the sales forecast, you may have to alter your marketing plan.
Benefits of Using CRM Systems
The biggest advantage of using such a tool as a business is simply being able to view all the data together in a concise and relevant manner. All the best CRM tools will allow you to do this in some way or another.
Furthermore, a good tool will allow you to perform intelligent searches on your database. For example, one use of this type of system would be to find all the clients with whom there has been no communication in a certain amount of time, say, a month or more. Learn more about its numerous benefits above.
Marketing Automation Processes Made Easy
As was briefly mentioned above, these kinds of tools have several amazing uses as far as monitoring your outreach and marketing processes go. The most basic and obvious of these is sending out mass emails that are still customized based on specific users’ information.
A CRM system has the ability to automate manual, repetitive tasks to improve productivity and streamline work. Automation can encompass a range of functions across sales, service activities, and marketing.
Data Analysis Tools Within the Software Itself
Perhaps one of the most powerful benefits that a quality piece of software can provide you and your business with is the data analysis tools. These grow in potential as more and more data is harvested and collated by the software within the database.
As things move forward with your business, a Customer Relationship Management software program can often provide valuable insight into the best and/or most viable marketing strategies to use with different customers. It can also help you decide how to segment your customers properly for maximum effect. The best software will do this by using pattern recognition algorithms or other tools that are similar in nature.
In general, it’s a good idea to look for a tool that has multiple options for importing and working with existing data. As a bare minimum, it should accept imports in .csv format, as well as .xls and similar. This depends a lot on how much information your business already has stored up, naturally.
The import tool can detect your type of data information and offer you matching options. The Data Import Tool lets you update you upload new records or put existing data into your system.
Ease of Use
The basic metric for how one could measure the ease of use of any tool of this type would be how quickly you can search for and find the data you are looking for in any given situation. A good tool focuses on good visualization of data, allowing you to find whatever you may be looking for in mere seconds, not minutes, and the best CRM systems do that.
Tools that are easy and straightforward to use will help make your team’s workflow simpler and frustration-free. An easy-to-use program is crucial for your team’s overall job satisfaction because it helps them focus on what’s most important like clients and contacts.
Expendability and Customization Ability
Some pieces of software will rely on plugins and/or extensions of some sort to add functionality on a more à la carte basis. Often, these plugins will be supplied by not only the company producing the main software but by third parties as well. The most popular tools or platforms often have a mind-boggling array of these add-ons available.
Often, a company’s perfect situation may be brought about by adding the right add-ons to the right CRM tool to get the feature set that is desired by that company. This may very well be the case for your company as well. The CRM software cost may be linked to the number of add-ons it provides.
The process of customer segmentation means dividing a market into customer groups that share similar features. The segmentation allows a company to understand better which customers are the most profitable, so they can determine how to market to them.
A consumer’s lifecycle can be analyzed from knowing their purchase history and what is likely that they will spend in the future. The best CRM tools allow you to sort contacts by collecting data about them. It might filter by location, deal stage, or company size. This way, your team will always have a clear idea of how to outreach each segment.
Effective Team Communication
Custom Relationship Management tools will ensure that your team communication is facilitated. To maintain a good brand image, communication is crucial among all representatives who are interacting with prospects. A company has also to ensure that representatives of the company are learning from each other and are working together to reach their quota.
Customer Relationship Management software allows your team to tag representatives and managers on specific deals they want them to bring onto. You can also use the tool to reassign specific leads. Also, members don’t need to leave the system if they want to send emails to other team members to have these kinds of discussions because all communications can be facilitated in an easy way from within the tool.
Which Companies Should Buy CRM software programs?
No matter your company’s size, a Customer Relationship Management tool is always useful to any business type. Evidently, not every tool can work for your company because they are developed to fulfill the needs of specific company sizes. But it is possible for you to find a tool type that fits your requirements. They all have their differences and often take diametrically different approaches to how they do their work and take care of the same tasks. That’s why it’s best for your company to stay using software that fits your size and needs.
There are some differences between enterprise systems and smaller ones. Most of these differences come from the complexity of running a huge organization compared to running a smaller size one.
An enterprise system is tailored to big-size companies with more needs. These organizations often have multiple teams and even departments, and all of them are relying on instant access to the company’s data. Enterprise CRM tools allow a higher level of automation, such as solving supply chain challenges or logging customer interactions.
Small and Mid-size Businesses
Finding good CRM software for small businesses is not hard as there are plenty for SMEs too. Unlike larger enterprises that have huge resources, SMEs are looking for solutions through the software as a service model. Such businesses are pushing the industry to offer more customizable and scalable solution sets that can readily address their growth plans and quickly evolving requirements.
What does a CRM Program cost?
There are different pricing models for CRM tools. These pricing models include: per user, per month pricing, volume-based pricing, etc. The larger the business, the more it will pay for implementing this tool.
For small businesses with fewer than 20 users, the average implementation cost is between $10,000 and $18,000. For mid-market businesses with 21 to 100 users, the average implementation cost is between $25,000 and $150,000. And, for enterprise businesses with more than 100 users, the implementation cost is between $150,000 to $350,000.
It is important to factor in this CRM software cost into any business plan.
Types of CRM Softwares
To choose the best Customer Relationship Management for your business, of course, you should know its types, so you can choose one that fits your business perfectly. Here are the 5 most important types of CRM systems:
This type of software allows you to better manage your company based on the data you collect from your customers. Operational software programs give your sales, customer service, and marketing department the possibility to better support your customers.
This type allows for data visualization and gives you better insights into your customers’ interactions with your business. It helps companies make better usage of the information they gather.
These Customer Relationship Management software programs allow you to interact with your distributors and vendors based on shared customer data. It allows different team members at your organization to share information about customers.
They often can be described as rather analytical or operational, but they are a combination of both of them and are used to run marketing campaigns or sales using the information gathered in the system.
Evidently, collecting information about customers and interacting with them will lead to improved relationships with them. This type of software puts customers first and allows you to use the data information about market trends and customers to make better business decisions.
Relevant Trends a Buyer of a CRM Software should be aware of
The CR management field, like any other field, has seen major changes due to technological advancement. Since Artificial Intelligence keeps improving every day, it is expected that CR management software programs will change even more.
When it comes to applying AI in CR management systems, the possibilities are endless. The integration of them will help businesses better understand their customers. These are the most relevant trends right now in the CR management software industry:
Automation is a tool that companies can use to manage more effectively their relationships with customers. Thanks to it, companies are able to cater to customers with their primary wants and needs through automated assistance.
One of the biggest benefits of the best CRM 2022 is that it takes over time-consuming and tedious manual tasks. Robotic automation highly enhances productivity.
CR Management software programs are also able to predict analytics. It enhances forecasts to drive improved outcomes. It does the segmenting of customers based on certain characteristics and factors and reveals popular products. Also, it identifies patterns in user behavior, so it can enhance selling opportunities.
The most popular CRM tools help sales representatives respond to market dynamics with real-time insights into customer preferences. These insights can empower representatives to shift to insight-related selling of CRM software for small businesses.
This is a highly important feature because nowadays, everything is done with smartphone devices. Soon, every tool will be accessible from any location. In the near future, such tools won’t require any more complicated installation.
Which is the Best CRM 2022?
If you want to find the best CRM tool, it’s important to make clear that there is no real best tool for everybody. It depends a lot on your individual needs and wishes as a business. Our list includes the best Customer Relationship Management Software programs, so we hope one of them will be the one that will fulfill your team’s needs.
How to Choose the Right Software for CRM?
You shouldn’t be looking to find the best CRM tool or the most popular CRM software but should be focused on finding software that is perfect for your company. Your business is unique and has unique needs and characteristics. We will give you some last guidance to help you make the best choice. The first thing you should do is to look for systems that are ideal for your company size.
After making a list of a few preferred tools for CRM comparison, try their free demo version to see if there is a match between your requirements and their features. Then, evaluate their costs. If you can afford it, it is time to make a purchase.
Conclusion of Best CRM Tools
Our article has probably helped you understand what a CRM tool is and how it can help you manage your business. We don’t make a guess which one is the best CRM 2022 because it’s up to you to make the final decision. We have helped you by providing a list of the best programs for CR management which gives you a variety of tools to choose from and make a CRM comparison.
After you read and understand what each CRM software for small businesses has to offer, if they are built according to the latest trends, and if they have the most important features for a CRM tool, you then can evaluate which CRM software program is the one for you.