Starting a business is a lot of stress on its own.
But scaling up is a whole new level of stress. There are often so many grounds to cover with minimal resources at your disposal. Unless you have bags of cash stocked in a warehouse, you’ll want all the support you can get.
And to get finance, you must prove that your startup is profitable.
The only way to do this is to grow your business…QUICKLY! And that’s what growth hacking offers. It’s a pool of low-budget marketing strategies and tactics designed to boost business growth.
Growth hacking has existed for years, and it’s a reliable way to scale up quickly and get more customers through your doors.
But you have to do it rightly, and that’s why we’ve written this article to review the best growth hacking techniques to help you grow your business.
Are you ready? Let’s go!
Market Growth Hacking Strategies For Your Business
1. Create a pre-launch email list
When it comes to developing an effective startup growth strategy, nothing beats the old but reliable email marketing. Yes, so many new strategies are coming up daily, but email marketing allows you to reach potential customers directly and deliver your message effectively.
On the other hand, building a pre-launch email list will allow you to acquire potential customers long before your official launch. But you should avoid one mistake: sitting idle after creating their email list. Instead, use it to build hype around your product so your audience will be eager for the launch.
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Email services like MailChimp come with fascinating features and functionalities to help you set up an effective email list.
2. Leverage the popularity of social media
We can’t deny the popularity of social media. The new kid in the block is getting all the attention, and marketers are already leveraging its popularity to gain more audience and drive conversion.
It’s not even as difficult as you probably think. Social media are part of nearly everyone’s daily life; you just have to know how to capture the attention of your target audience.
However, you must be saying something. Choose a social media platform you’re comfortable with. Build an audience and constantly deliver top-notch content to build authority in your niche. Content can be videos, ebooks, engaging stories, and how-to tips.
Don’t forget to use tools like Hootsuite to track your goals and define your KPIs so that you’ll know the best pathway to follow.
3. Find social media platforms your competitors are not using
Yes, we’ve talked about social media marketing as a business growth hack. But, it’s one thing to understand this marketing strategy and another thing to dominate popular social platforms like Facebook and Twitter, especially if you’re in a competitive industry. Consider searching for smaller social networks that big brands often overlook.
Dominating a social media platform over your competitors gives you unfettered access to your audience. Additionally, such platforms allow you to funnel traffic to your website and vice versa. This way, you’ll have an excellent channel to make good use of your audience.
Consider small networks such as Profit.ly, Dots, and the likes designed for relatively unpopular niches.
4. Follow your biggest competitors
We know – this one sounds counter-intuitive, but it works. You’ll always have competitions in different sizes and shapes, irrespective of your niche.
Once you’ve acknowledged your competitive landscape, your next step should be strategizing how to get on top of it. One way to do this is by displaying your company’s competitive advantage in any respective market.
While trying to zero in on your business venture, try to stay aware of the changing factors in your competitive landscape. A good business plan should make a position for competitor analysis.
Always review what big competitors are doing. This allows you to know where you can focus on to beat them in your respective market.
5. Create an aggressive content marketing strategy
If you’re a progressive entrepreneur, you’ll probably already know the value of customer feedback. It helps you resolve queries and complaints faster. You can also leverage it to effectively handle customer objections.
A significant component of an effective growth marketing strategy is aggressive marketing strategies that can help you focus on customer feedback while marketing your products.
Irrespective of your budget, you can always create a content marketing strategy that allows your audience to understand your product’s value. Focus more on creating shareable content that your audience can share with other people.
Marketo is a popular marketing automation tool that helps you get insight from customer feedback and suggest the kind of content that’ll work.
6. Give something away for free
Marketers always underrate the power of giveaways during their marketing campaigns. Of course, freebies are a tried-and-trusted way to arouse interest in your brand – and fast.
For starters, advertise a social media giveaway program to your followers. Hype the program across different platforms to platforms to garner more participation. You can also announce a reward for people that share the program advert with their friends.
Alternatively, you can offer value-added service for every product your customers purchase.
7. Retouch your landing page layout
Sometimes, it’s the smallest things that matter when it comes to scaling up your marketing efforts. Your audience may never stay long enough on your website to make a purchase decision if your landing page does not excite them.
So, perhaps it’s time to go back to your drawing board and think of what to do with your website. This is an especially useful strategy for moments when you’ve A/B tested everything but still can’t get as many conversions as you want.
Think about your landing page as a new lead. Will it convince you to convert? If you’re not sure it would, then there’s no point having it there. Change layouts, and update new content to appeal to a new and wider audience.
8. Invite your audience to email you
This one’s tested and trusted. Marketers have been using it for ages, and it still works. We understand sending from DoNotReply email addresses, but that can close off communication. Some people say it means you don’t want to hear them speak too.
So we typically recommend occasionally inviting your email subscribers to email back with comments, questions, and answers to questions you’ve asked. This way, you’re not only starting a conversation, but you’re also telling them you value them and would want to hear from them. You’ll also get important information that can help you improve your services from your audience.
Our email marketing software review page has some of the most reliable software for this. Look it up and choose one that works for you.
9. Issue a challenge
One of the most effective ways to create and maintain a positive relationship with an audience is by issuing a challenge. It can be anything from creative endeavors to personal growth goals and a charitable cause.
The trick is to make the challenge available only to a select number of people.
For example, you can create a bodybuilding program for the first 100 subscribers between a particular time of the week. On the other hand, if you can create a challenge that inspires people to contribute to charity, you’d have accomplished two things (amplifying your voice and drawing people to you).
10. Build a free, helpful tool
Several years ago, this would not be on this list. But these days, marketers and business development executives now realize the fantastic benefits of using free tools as bait to attract traffic.
You can employ the same strategy as a marketing technique to grow your business. Just ensure that the tool you’re creating is helpful to clients in your niche.
Yes, people will be interested in the tool at first. But you can add a link to your store or encourage them to subscribe to your email list. This strategy builds trust. Clients believe that if your tool has helped them, your product will also help them.
11. Leverage the power of referral marketing
How did we not write this one first?
Referral remains one of the most trusted marketing tools in the hands of any marketer. Referrals from family, friends, colleagues and industry influencers convert leads faster than other methods. Besides, referral customers have less CPA, so you can cut costs while increasing sales.
The best way to use this method is to introduce a reward program for people with the highest referrals. It doesn’t have to be very big. Just the fact that you recognize their efforts is a big encouragement for people to say good things about your products/brand.
12. Re-engage your customers through market automation
Whether you’re dealing with new or existing customers, re-engagement campaigns are a must. Thanks to the availability of market automation tools, re-engagement of new and available prospects are now easier and better.
These tools help you track and monitor customer engagement, create behavior-based drip campaigns, and keep the engagement going across different channels like SMS, emails, push notifications, web, and mobile.
The deal here is to segment your audience based on demographics, behavior, lead scores, etc., and create contents that specifically target the audience. With market automation tools, you’ll be able to predict customer behavior and their response to your marketing efforts.
Check out our page’s market automation software reviews to choose the best fit for your market growth strategy.
13. Create and leverage new brand partnerships
Business partnerships and collaborations are among the most impactful growth hack techniques because of the noise it creates. Many brands are realizing the benefits of product partnerships and co-marketing in today’s business world. It is one of the easiest ways to gain a brand’s existing customer base.
Apart from creating social media buzz, this strategy also sends relevant organic traffic to your website. It’s a big opportunity to enhance your products’ visibility. Partnerships don’t have to be restricted to businesses in the same industries. You can partner with any business as long as the partnership offers both parties the opportunity to gain something.
14. Send SMS blasts to your audience
There are many reasons to add SMS blasts to your growth marketing strategy. One of the most significant reasons is the number of people you can access via SMS. According to reports, over 5 billion people around the world can send or receive text messages. Plus, most text messages are read within 3 minutes of delivery.
So, when thinking about marketing growth, you can’t overlook SMS. The good thing about this strategy is that you can adjust it to suit different purposes.
Just know what you want and target an audience that fits into that category. SMS chat blasts like MobileMonkey allow you to reach your audience with different kinds of promotional material and business information, as long as you’re using the right platform.
15. Get bloggers to review your products
This one’s a no-brainer. Offering free products to bloggers and influencers in exchange for reviews is another way to promote your products. It’s a very popular strategy that works all the time.
What’s fascinating about this strategy is that you don’t have to put any effort into promotion. Yet, it allows people to get in-depth information about your product so they can want it more.
However, you must be confident in your product’s quality to use this strategy because most bloggers will not want to compromise their platforms, so they’ll write genuine reviews of your product.
Another option is to get bloggers to review the product on your site. This way, you’d be able to control the writing tone they’ll use. It’s also an excellent way to get content for your website.
16. Stay aware of the competition
Yes, we’ve talked about learning from your competitors and applying their strategies that work. But again, you need to constantly stay aware of their plan, even when you don’t want to copy them.
Your goal here is to demonstrate why your business has a competitive advantage over other businesses in your niche. Always keep up with the changes in your competition, but avoid following them blindly. Set a plan to help you know what your competitors are doing and how they are doing it. This way, you’d know what strategies to implement to beat them.
Fortunately, there are tons of competitor research tools available today to help you. You can quickly research different options available and choose one that suits your business model. The goal here is to constantly stay on top of the competition; these tools have features to help you achieve your goals.
17. Gamify onboarding
We’ll love to play games, but nobody enjoys the stress that comes with onboarding. So, it’ll be an excellent idea to combine the two. We’ve all had experiences of frustration because of small things like learning how to use a new app or product. Although these things seem simple, they’re often time-consuming and the process boring.
Gamifying the process is a sure way of keeping users engaged and active throughout the onboarding process. This way, you won’t have to lose leads that have made their way to your website and want to get things done quickly. It’s one of the simple things that matter when trying to upscale your marketing reach.
18. Connect with your community
We’ve heard it several times – the need to create and stay connected to your community. It’s one of the most successful growth hackers out there. We’ve long passed the days when customers write letters that provide feedback on the product they buy.
These days, people want to communicate their feedback and get replies from the companies they purchase from in real-time. And that’s why targeting your actual, and potential customers in their natural “online” habitat is a sure growth hack.
This option allows you to engage with your customers on a personal level and answer their questions where possible. It’s one of the best ways to nurture leads seeking information about your products.
An online community can also help connect prospective customers with present customers. This way, prospective customers can develop interest from constantly hearing active customers talk about the benefits of your products.
19. Blog like your brand depends on it
It’s common for e-commerce business owners to neglect the importance of blogging and other similar marketing strategies. The truth is that customers won’t know you if they don’t see you. If you don’t have a blog yet, now’s the best time to start.
Blogging is a relatively cheap and easy way to put yourself where potential customers will see you. Purchase behavior has evolved over time. These days, customers would instead visit the internet to find information about their needs before they talk to any seller. Imagine the impact it’ll make to meet them there.
Create a good blog today and begin to load it with exciting content. It won’t be long before people consider you an authority in that niche. And once you’ve hooked your audience, you can be sure they’ll come back regularly to learn more about your product.
20. Be a shameless self-promoter
One of the first lessons you’ll learn as a marketer is that confidence is contagious. Well, lack of confidence is also as contagious as confidence. So, since you believe in your product, don’t hesitate to talk about it.
Leverage every opportunity to speak to potential clients about your products, even if it means paying for the platform. Don’t be ashamed to seek guest posting opportunities.
We know how intimidating the whole process of pitching your content to top brands can be. But you’re also an expert in what you do, and most influencers and industry experts easily interpret confidence as expertise. So, don’t be afraid to be everywhere. Talk to influencers across different platforms, write guest posts, and answer questions on online forums.
21. Try traditional forms of advertising
With all the focus on online advertising and social media marketing, only a handful of businesses now think about traditional forms of advertising. One of the biggest reasons for this change is the high cost of traditional advertising.
But that doesn’t take away the efficacy of this method, especially if your business only deals with physical products. People still watch TV. People still listen to radio channels. So, why not invest in advertising through these platforms.
If your target market has people above 50, this option is a must. Most people in this age still believe in the old methods of receiving information. So, don’t be surprised that they’ll be more inclined to purchase based on advertisements on these platforms than on any other platform.
22. Attend conferences
This one’s another no-brainer. In fact, you’ve probably already attended tons of conferences. So what’s unique about it? Actually, it can make a difference in your growth marketing strategy.
When you attend conferences, leverage the opportunity to network and introduce your company and its product to new people. If you’re big on social media marketing, this is an excellent opportunity to grow your social media following with real people you’ve met.
Exchange social media handles and ensure that you post exciting content that’ll catch their attention. Another sure-fire growth hacking technique is to lobby to speak at such conferences. By all means, push to get a slot among speakers. When called upon, deliver an excellent speech that’ll get people to want to reach out to you.
23. Put an experienced team together and provide sufficient reward
Growth hacking would never work unless you have a team of seasoned professionals fully given to the course. A top-level team is a catalyst that can speed up your business growth.
For starters, you must set up a team that’s sound in technical and marketing concepts. They must also enjoy their job to continue pushing through the thick and thin of the process. On your part, you should be able to offer the right reward for their efforts.
24. Monitor your results constantly
Every entrepreneur knows that their business does not exist in a bubble, and so they would always check to know how their business is doing. The same applies here. You should always monitor your result to know how far you’ve come and how far you intend to go.
Market automation software like HubSpot can help you get valuable data that’ll provide insights into your business and customer practices. You can also use such tools to optimize your growth strategies and learn about areas that need improvement.
That sums it, a look at some of the most effective marketing growth hack ideas out there. There are so many of them, but you don’t have to implement all of them.
Just pick the ones that best suit your business model and work with them. Don’t forget to work with a team that understands it all. They’ll help you sort the best strategies and walk you through the implementation.