What Is Email Marketing Software?
Email marketing platforms are simply SaaS Marketing tools that are cloud-based. The best email marketing tool enables its users to create, send and track emails sent to a defined list of subscribers. This software makes it easy for organizations to design emails and also see the metrics. These metrics include open and click-through rates.
Advanced email marketing tools can automate the process based on the client’s behavior. Automation increases the likelihood of engagement since it enables a personalized experience depending on interests. Email marketing tools are effective in almost all industries that need to constantly contact their customer base.
What Does Email Marketing Software Do?
Email marketing tools share similar functionalities and features and only differ in their deployment and packaging. Here are some common things that email marketing platforms do:
- Mail list management — Email marketing tools allow you to manage who or where the email will be sent. The list can also be segregated into smaller targeted groups depending on metric results. Customers can be in more than one group that matches their profiles. This allows the user to conduct specific campaigns.
- Analytics and reports — Similar to other business solutions, reports on analytics provide insights for effective solutions. An email marketing tool allows you to check email click rates, demographics, and trending content. Furthermore, some tools have live trackers to stream metrics as soon as they occur.
- Auto-responding — When a targeted email is sent to a group of individuals, autoresponders are used to nurture leads. Replies that answer queries or thank the user for clicking are crucial in maintaining leads. Autoresponders include a way to schedule emails, sort recipients, and send emails based on a certain trigger.
- A/B testing tool — If you are not sure if your campaign method is working, you can email a set of smaller groups. Using the feedback from the group, the design, and delivery of the information can be fine-tuned to make the best-performing email version.
How We Rank the Best Email Marketing Software
At SaasGenius, we use a comprehensive rating methodology to rank email marketing software vendors. Our evaluation includes factors such as pricing, features, ease of use, customer support, and overall value. We also consider user reviews and conduct internal testing to create an unbiased rating. To get a deeper look into our evaluation process and understand how we rate the best email marketing software, we encourage you to read our full rating methodology page.
Main Features of Email Marketing Software
The best email marketing software has different features included to boost functionality and service delivery. Without these tools, you will be at a disadvantage compared to your competitors. Here are some important features you should consider.
- Scalable pricing — If you are new to email marketing then you don’t want to break the bank. Find a provider with a scalable pricing plan that suits you financially. Most mailing services include different tiers depending on the user base.
- Robust analytics — Digital marketing is all about data. An email marketing tool should have a robust analytics engine capable of handling such huge data and providing reports.
- Customer service — Hopefully, you won’t face any problems while using email marketing platforms but this is bound to happen. With this said, some providers have reliable customer service that can help you solve your issues quickly, while others don’t.
- Marketing automation — If you are still using a manual email marketing campaign, then you are missing out. Efficient products offer an automated service for all email marketing needs. This involves setting automatic sequences for everything.
Benefits of Using Email Marketing Software
If your company is yet to use an email marketing tool then it’s definitely time to utilize it. Email marketing has been cited as one of the marketing options that offer a higher ROI. Thousands of businesses use these products around the globe to improve sales and attract more customers.
Here are some of the top benefits when using email marketing services.
Reach a Global Audience
A marketing platform such as social media helps you to reach a global audience. However, with these options, there is no way to tell if people are actually reading the content. The best free email marketing software allows you to reach a global audience while providing metrics on how users interact with the content. This gives you information on products most likely to sell more.
Create Personalized Content
As stated earlier, email marketing services can customize your campaigns by creating targeted content for consumers. Personalization can be as simple as including the customer’s name in the email to increase the click-through rate. Additionally, you can create content based on a segmented group, which could either be new or current consumers.
Since email marketing is one of the most powerful marketing tools, it increases your sales by attracting new customers. According to research, marketers have found that the biggest source of ROI is through email marketing services. Emailing services can feature both products and services depending on the organization using them.
Communicate With Target Audience
As a market specialist, it is crucial to have good communication with your audience. If the client base is free to communicate with the service provider, then they will be loyal to the brand. With email marketing services, the audience can easily communicate with the brand through surveys for example. This also gives the business information on what to improve.
When great content is produced and disseminated, likely a certain percentage of readers would want to know more. This process involves visiting your official website. This generates and increases the amount of traffic on your website, thus increasing your SEO ranking. Moreover, your customers will be engaged with both your brand and site.
Similar to improving sales, you can also increase leads when using the best email marketing software. By using the inbound method, you can attract new leads, nurture them and convert them into customers. This works especially well if you have a demo version or offers that accompany the product or service. Bad leads can also be avoided by the sales team to avoid time wastage.
While traditional campaign methods like direct contact and printing cards are costly, email marketing services are more cost-effective. For instance, there are no additional costs for location, photoshoots, printers, and mailing. The only cost incurred is for a copywriter and a graphic artist. Furthermore, email campaigns take a shorter period to produce.
Who Should Use Email Marketing Software?
Organizations and businesses face the dilemma of whether to include email marketing services. The fact is, email marketing is the most effective tool to find leads and convert them into customers for any sector. Here are some companies that should buy email marketing services to improve service delivery and customer relations.
Profitable financial services including insurance, banking, consultancy, and mutual investment funds use email marketing since they offer multiple products. If such companies spend time investing in the best email marketing software, there is no doubt that their clicks will shoot up.
The best email marketing software in healthcare services helps to build a strong and long-lasting relationship between patients and healthcare providers. It can be used to send seasonally appropriate information, personalized patient education, and information on various medical come-ups.
The telecom industry is constantly evolving in terms of data deals, tariffs, and handsets. Customers expect information from brands on available digital platforms. The best email marketing software helps in such a situation in a cost-efficient way to distribute personalized information on different platforms.
Sports and Entertainment
Sporting events and entertainment, in general, need an audience to generate income and survive. Event organizers can use email marketing platforms to find an audience and learn what they want. Sports and entertainment events including music performances, games, and matches can then be arranged and communicated to a relevant customer group.
How Much Does Email Marketing Software Cost?
Email marketing services vary in terms of how much you pay. The price range usually depends on the number of contacts you have or how many emails you will be sending out. The typical price range is from free to $50 per month. However, some can run into the thousands of dollars. Most include a demo or trial version of the software. Prices also differ if you are on an enterprise tier.
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