You need to organize your marketing strategy and align your sales and marketing teams under one unified goal. Structured and insightful marketing is the cornerstone of success for any business.
Sendinblue is a B2B and B2C marketing tool. It provides you with all-in-one marketing and sales tools to get your business’s marketing strategy on the right track. You can use Sendinblue to improve customer relationships and implement more efficient digital marketing campaigns.
Want to learn more about this incredible marketing tool? Then keep reading! We have prepared a thorough guide to help you evaluate whether Sendinblue is the best marketing tool for you. Is this a suitable investment for your company? Our Genius Score will help you decide.
|Sendinblue – Best for CRM and B2B marketing!||Send automated emails and improve your customer relationships with Sendinblue!|
│Pros and Cons of Sendinblue
Let’s explore what’s working well for this software and what isn’t. Here are some of the pros and cons of Sendinblue.
Pros of Sendinblue
Here are some benefits your company can gain from using Sendinblue.
Sendinblue is exceptionally affordable and even has a free version for you to try! The free software version allows you to use over 300 emails a month and many other helpful features. Pricing plans start at $25, which grants you access to 20,000 emails per month.
Transactional Email and SMS Marketing Features
Sendinblue offers transactional email marketing and transactional SMS marketing features. You can send them a transactional email or SMS message to finalize the transaction if a transaction occurs. Very few marketing tools offer this unique feature.
You can assign lead scores and send transactional emails based on your visitor’s engagement and interaction with your sites. You can automate your workflows and plan your campaign effectively in line with lead scores.
Sendinblue has a WordPress plugin that mirrors the web application’s interface, enabling a more user-friendly experience.
Whether you’re opting for a paid or a free plan, you gain access to free customer relationship management software. You can improve your customer relationships without any additional cost.
Sendinblue is available in 6 languages, which makes it one of the more versatile marketing tools, especially for businesses that operate globally.
When you opt for a paid plan with Sendinblue, your payments are not based on the number of subscribers. Instead, the charges are based on how many monthly emails you use with the software.
Cons of Sendinblue
To understand whether Sendinblue is best for marketing, you need to know the negatives. Here are some of the cons of using Sendinblue as a marketing tool.
Limited Features on Lower Payment Plans
If you opt for the free or lower-tier plans with Sendinblue, you might find that the software does not offer as many features as you’d hoped.
No Tech Support for the Free Version
If you opt for the free version of Sendiblue software, you will not have access to complete tech support. However, if you opt for a pricier plan, you will gain access to complete tech support.
Difficulty Using HTML Images
Some users have noticed that Sendinblue does not support HTML image upload, so this may be a big con if your business frequently utilizes HTML images.
|Sendinblue Advantages||Sendinblue Disadvantages|
|Affordability||Limited features on low-cost plans|
|Transactional email and SMS||No tech support for free plans|
|Email automation||Difficulty using HTML|
Why Wait? Try Sendinblue Now!
Looking to streamline and structure your marketing campaigns? Use Sendinblue to send automated emails and manage your customer relationships!
│What Is Sendinblue?
Sendinblue is an exceptional digital marketing tool that businesses can use to expand their marketing and sales reach. The marketing tool is designed to help you:
- Select the right marketing tools to provide more relevant content to the right people.
- Automate tasks to focus your attention on what matters.
- Offer support to help you make the most of your marketing tools.
Sendinblue is designed to help you prioritize tasks in automated workflows, allowing you to target your marketing more effectively. You can generate lead scores for your customers, which gives you better insight into what’s working well in your current strategy and what isn’t.
Sendinblue also has customer relationship management (CRM) functions. You can easily chat with your customers via Sendinblue if they have questions about your products or website. Additionally, Sendinblue allows you to send automated emails and SMS to your customers. Your customer emails can be stored in a shared inbox to maximize convenience and ensure your team has the latest CRM information.
The automated emails and Facebook ads with Sendinblue come at a competitive price, allowing you to maximize the reach of your marketing campaigns without sacrificing affordability.
Sendinblue is favored for the level of customization it offers its customers for email marketing. You can tailor your emails to the format most harmonious with the rest of your branding.
|Sendinblue offers automated emails and SMS.|
|You can customize the format of your emails.|
|Sendinblue allows you to live chat with customers for better CRM.|
|You can store all of your communications in a shared inbox.|
|You can generate lead scores for your customers using Sendinblue.|
|You can automate workflows and prioritize tasks based on lead scores.|
|You can create workflows centered around abandoned carts.|
│How Does Sendinblue Work?
Sendinblue allows you to monitor customer information and web browsing information. Using this information, you can establish triggers for specific events. When an event is triggered, the system will automatically implement your established workflows in response to this event – sending emails.
You can customize emails for each specific trigger, and Sendinblue will send these emails. Sendinblue handles all of your email and SMS marketing using this method. Some of the triggers businesses establish for their email campaigns include:
|A visit to your website – if a customer has visited your site, and is interested in your products or company, then you can share an email with them to generate more interest in what you do|
|A customer has subscribed to your site – once a customer has subscribed to your site, you can send them a bunch of welcome emails to encourage their interest.|
|Birthdays – if you offer birthday discounts, you can send someone an email encouraging them to ‘treat themselves’ with your services or products.|
|A customer abandoned their cart – if your customers leave items in their cart, you can send them follow-up emails with discounts on the items that interest them.|
Many workflows come in presets on the Sendinblue software, which allows you to easily create workflows for common triggers without the legwork of establishing your workflows.
You might select triggers for many different customer events depending on your business type.
You’re not just restricted to email marketing with Sendinblue, either. You can create SMS marketing triggers using Sendinblue too. And you can create social media marketing campaigns and manage them using this marketing management tool.
│What Are the Main Features of Sendinblue?
To understand whether Sendinblue can handle your email marketing needs, it could be helpful to gain a fuller understanding of the features on offer. Here are some of the top features of Sendinblue.
Email Marketing Automation
Sendinblue automates your email marketing processes. All you need to do is establish triggers and set workflows for when these triggers occur. If a customer visits your site or abandons their cart on it, Sendinblue helps you establish automated emails for these events to encourage more interest from these customers.
Transactional Email And SMS
Sendinblue offers an SMTP relay service. The service helps you to avoid spam filters to send transactional emails. Suppose your business needs to send out many emails in a short time frame. The SMTP relay service helps you to ensure fast delivery. Half of the emails are delivered within 10 seconds, and all emails are delivered within 20 seconds.
A/B testing is a great way to tailor your emails based on customer response. Sendinblue allows you to create different versions of the same email and send them out to different batches of customers to see which template works best. You can switch around the headers, subject lines, and content lines to see what customers respond best to. Send them out to groups A and B, and see whether the A structure or B structure generated more leads.
Sendinblue offers many fully customizable templates, so you can ensure your emails fit perfectly with the rest of your branding – and you don’t need to do too much legwork. The templates are designed to help you craft emails with CTAs and other marketing techniques, allowing you to simply fill out the template and send optimized emails. You can use their coding tool to create your newsletter if you like. All 47 of Sendinblue’s attractive template designs are available to every user – even on the free version.
Customer Relationship Management
What makes Sendinblue stand out? They offer a free customer relationship management tool alongside their marketing tool. You can keep your customer communications in one place for more streamlined customer relationship operations. Most email marketing tools only offer CRM as a paid feature. However, if your CRM needs are extensive, you might consider using a more scalable solution, as the features Sendinblue offers do not cover comprehensive CRM needs.
|Sendinblue Top Features!|
|Email marketing automation – send automated emails to your contact lists.|
|Transactional email and SMS – send automated email and SMS in response to events and triggers.|
|A/B testing – a test on which email headlines work best for customer engagement.|
|Email templates – create emails easily with over 40 email templates.|
|CRM – stay on top of your CRM and email marketing in one place.|
Don’t Miss Out! Try Sendinblue Today!
If you want to improve your email marketing – why not try Sendinblue? You can automate email workflows and improve your strategy.
│Who Should Use Sendinblue?
Sendinblue is designed to help businesses expand the number of customers and subscribers that use a business’s services or buy their products.
Increasing the reach of your email marketing is necessary to generate leads and ensure that abandoned carts and clicks on your page become leads rather than missed opportunities. But which business types stand to benefit from Sendinblue email marketing the most?
eCommerce businesses – if you’re running an eCommerce business, you should consider using Sendinblue to generate leads and develop repeat customers. Sendinblue works well in an eCommerce context, allowing sellers to promote their stores and products for a reasonable price.
B2B businesses – if your business sells to other businesses rather than online, you can still benefit from Sendinblue. You must foster good relationships with your customers and manage your customer relationships effectively while promoting your services.
Travel companies – businesses that need to send consistent updates on cancellations, security alerts, flight changes, and gate changes. SMS marketing allows travel companies to instantly update their customers on their travel information, allowing them to plan.
Service businesses – as with travel companies, service businesses need to keep their customers updated on any changes or cancellations in their appointments. Early notice for any changes can be the difference between a happy and unhappy customer.
Events businesses – any changes in venue, time, and date must be sent to your guests as soon as possible so they can rearrange their travel plans. SMS marketing helps you reach your guests quickly and easily.
|Who Can Use Sendinblue?|
|Events Businesses – keeping guests updated on venue and event information with SMS.|
|B2B Sales Businesses – email marketing and customer relationship management.|
|eCommerce Businesses – can use Sendinblue email marketing to attract customers.|
|Travel Companies – can use Sendinblue to update customers on travel information.|
|Service Businesses – can use Sendinblue to update customers on appointment details.|
Want To Improve Email Marketing? Use Sendinblue!
We have rated Sendinblue highly using our Genius Score. If you’re looking for email marketing software – look no further!
│How Long Does It Take To Use Sendinblue?
Using Sendinblue is relatively straightforward. And once you have set up your account and email campaigns, the software does all of the heavy liftings for you!
To set up your account, you must first consider what kind of account you need. Would the free tier suit your smaller business? Or, do you need extensive features and scalability? Once you have decided what plan you’d like, you can sign up and create an account.
Once you have created an account, it’s time to set up your email campaigns. You can do this by establishing your contacts list and setting up your first email campaign.
│Is It Easy To Use Sendinblue?
Sendinblue is simple to set up and easy to use. However, this may require a little more skill if you want to use HTML or coded email drafting.
Sendinblue is user-friendly and eliminates the stress of setting up your email campaign. All you need to do is follow the Sendinblue instructions for email drafting and fill out your contact details – then, your email and SMS marketing campaigns will be ready for take-off.
Once you have set up automated email triggers, the software sends out your emails based on customer activity – without any intervention from you or your marketing team.
│How Much Does Sendinblue Cost?
Now, onto the important stuff. How much is Sendinblue going to cost for your business? Well, that depends entirely on your needs. You may be content with the free version if you only want to centralize your email marketing campaigns on a more user-friendly platform.
The Sendinblue pricing is based on the emails you wish to send each month. This number will depend on your business size, the number of customers you have, and the amount of reach you envision for your email marketing campaign.
The pricing plan for Sendinblue is structured as follows:
With the free tier, you gain access to 300 emails per month. You can have unlimited contacts, and one user gains chat capabilities.
This tier is ideal for smaller businesses. With this tier, you gain the ability to send 20,000 emails for $25 per month, or up to 100,000 for a higher cost. You also gain no daily sending limit, email support, and A/B testing, and you can remove the Sendinblue logo from your email templates.
For larger and medium-sized businesses, this plan allows you to send between 20,000 and 1,000,000 emails monthly, starting at $65. You also gain marketing automation, Facebook ads, landing pages, multi-user access, and telephone support.
If you need to scale your emails beyond these figures, you can contact Sendinblue directly for a quote.
|Free||Free / 300 emails per month.|
|Lite||From $25 / 20,000 – 100,000 emails per month.|
|Premium||From $65 / 20,000 – 1,000,000 emails per month.|
|Enterprise||Get your quote direct from Sendinblue.|
Sendinblue For Email Marketing Campaigns! Try It Today!
If you’re looking to expand the scope of your email marketing campaigns and generate more leads, consider investing in Sendinblue’s marketing management software.
│Sendinblue Features For Businesses
Sendinblue is ideal for businesses that want to streamline and increase the breadth of their email, SMS, and Facebook marketing campaigns. You can host all customer communications in one place to ensure a cohesive customer response protocol across your business.
Any online store or sales platform needs effective email marketing and transactional email processes. You must ensure your customers know all relevant details regarding their transactions, purchase details, and any offers on your products or services.
With Sendinblue, you can manage your customer relationships, send emails, and keep your customers up-to-date on a single unified platform. Sendinblue is user-friendly, allowing your teams to work on your email campaigns easily.
|Top Sendinblue Tools For Business!|
|Email and SMS marketing campaigns.|
|Built-in and completely free CRM.|
|Shared inboxes for customer communications.|
|46 email templates to choose from.|
│Sendinblue In Action – Use Cases
Now that we’ve covered how Sendinblue’s features can be useful to businesses, let’s take a look at some of Sendinblue’s existing customers. Here are the customers benefitting from Sendinblue’s services:
One of Toronto’s most influential Thai chefs, opened 4 restaurants in Canada. The company needed to diversify its channels and improve customer communications. Sendinblue helped them to review their marketing campaign data on a fun and easy-to-use interface.
This company is a digital marketing agency specializing in marketing and design. Group 22 benefitted by helping them grow and expand their sales funnel with automated messages and lead scoring.
Great British Chefs
This business is the UK’s leading premium food platform, publishing recipes, and connecting brands. They were looking for a powerful email marketing feature with a sophisticated segmented function, and Sendinblue met their requirements.
Florida Trend is the first regional business magazine in the US. Sendinblue helped Florida Trend to achieve a 50% open rate using segmentation and supports their high email volume requirements.
│Sendinblue Customer Support
If you’re having an issue with Sendinblue’s software, where can you find help?
Sendinblue offers a help button. If you click the help button, this will grant you access to their knowledge base. If you like, you can search their knowledge base to find the answer to your query.
Or, if you need more assistance, you can access a messaging function. Leave a message regarding your question, and the Sendinblue customer support team will get back to you. If you need more urgent assistance, then you can use the chat function to chat live with one of Sendinblue’s customer support experts.
Unfortunately, you cannot access phone support with Sendinblue. Additionally, those on the lower or free pricing tiers may have limited access to customer support.
|Sendinblue Customer Support!|
|Message the customer support team.|
|Live to chat.|
|Alternative To Sendinblue – ActiveCampaign|
|ActiveCampaign is a marketing tool designed to help businesses improve customer communications and automate marketing processes. Like Sendinblue, ActiveCampaign comes with built-in SMS and email marketing, email template builders, landing page builders, and marketing automation.|
|Comparing ActiveCampaign With Sendinblue|
|When ActiveCampaign is compared with Sendinblue, it is less affordable and will take longer for businesses to receive ROI with this marketing tool. However, ActiveCampaign is favored for its ease of use for businesses.|
If you’re looking for a competitively priced email marketing tool to improve your customer relations – consider investing in Sendinblue. Sendinblue has over 40 different email templates to choose from and offers high levels of customization.
Sendinblue has helped many businesses to reach their email campaign goals and generate more leads with lead-scoring capabilities. View your email campaign data on a user-friendly interface to make the best decisions for your business.
Sendinblue comes with A/B testing to ensure your email campaigns are equipped to generate more leads. If you want to improve your CRM, you don’t need to look for a separate tool! Sendinblue offers free CRM with their software, allowing you to host all your customer relations in one place.
When it comes to email marketing campaigns, Sendinblue’s got your back! Consider investing in Sendinblue to expand your reach.
Try Sendinblue Now!
If your business needs to streamline, organize, and optimize email marketing, look no further! Sendinblue can help you to establish successful email marketing campaigns with ease.