Business marketing strategies get advanced each day, and business owners must advance with them. As a digital or online marketer, creating a conducive environment to breed customer relationships on your page should be a top priority because you want to come off as customer-centric.
One of the ways to ensure this is by dishing out values your audience would appreciate in the form of blogs, tutorials, courses, PDFs, whitelists, and videos, among others.
Video marketing is especially making waves in the industries as more customers relate to watching case studies, interviews with experts, or real-life use of products they are about to purchase online.
86% of marketers who use video marketing have agreed that video has been influential in generating leads and, as such, should be an essential part of your marketing strategies.
To effectively create these high conversions videos as an unprofessional, businesses use video capture software solutions.
What Is Video Capture Software?
Capturing video typically necessitates encoding or post-production software and the hardware used to convert the original feed into a digital file format (including a tape deck, digital storage, or a video camera).
This is where Video Capture Software comes in.
Video Capture Software is typically used to record screen movement and then edit the footage into a usable final product. The software determines the quality and adds effects and features that you can implement.
Some can also record audio, while others are limited to taking screenshots and do not support screen or video recording.
The software will allow you to record your screen, a vital feature seeing as the world has gone highly mobile during the last couple of years and most employees now work remotely – getting updates and giving reports through zoom meetings.
In addition to that, it automatically saves your video and provides you with editing tools and a share button so you can reach your friends and audience faster.
However, creating a polished or professional-looking video often comes off as rocket science for people who aren’t professionals. Usually, they believe that creating top-notch video content can only be possible if you’re a pro, but some just lack tricks to apply so that the video comes out just how they like it.
In this article, we’ll talk about ten tricks of the trade that you can apply in your next video for a better videography experience.
Tricks To Consider When Using the Video Capture Software
Have a Plan
With the everyday consequences of unplanned ventures gone awry, you’d agree that planning should be your first course of action after you’ve decided to make a video using the video capture software.
If you go on to start your screen record or capture without a plan in place, it’s as easy to get off track and begin to ramble.
This doesn’t necessarily mean you don’t know what you’re telling your audience. Still, you could, at a point, start to go on about things that aren’t relevant to your audience while leaving out the essential parts and only realize it after you’ve ended your recording.
An outline or a script in place can guide you through to prevent this. Write down what you need to stay focused on for better final video capture.
It doesn’t have to be a complete manual file for everything you’ll do during the record; a general list of steps that tells you precisely what next steps to take should do.
- Having a written script to follow will help you do the following:
- Assemble your thoughts.
- Plan out your presentation.
- Make your video as brief and to the point as possible.
- Set specific goals and objectives.
- Make a list of the most critical points to remember.
- Make a clear call to action for your audience.
Scripted recordings can save you a lot of time by allowing you to plan, record, and edit your video according to your script.
Clean Up Your Screen
If you will show your screen during the capture, you must rid your screen of anything that won’t be relevant to your recording.
The thing about screen recording is that if you can see it, then you can capture it. Everything goes on the video web pages, spreadsheets, and everything else.
You could accidentally record unwanted notifications in the process, and it’d be more disappointing when they come during parts that you cannot edit out of the video.
You could be changing apps or screens and, in the process, show your audience files and icons you’d rather keep private.
There’s only one way to prevent this from happening – hide the icons and files on your desktop. Disable notifications and pop ups. Remove all distracting elements from your screen and only show what you want your audience to see.
Cleaning up your desktop aids in maintaining your privacy and avoiding the disclosure of sensitive information to your viewers.
Audio Quality Matters
The best way to capture great audio is to plan ahead of time before you begin recording.
Lousy audio is more likely to turn off viewers than almost anything else, and sound can significantly improve the overall quality of your screen capture recording.
The microphone inbuilt into your laptop can work like a charm, but it is usually advisable to get an external one.
The best way to capture great audio is to plan ahead of time before you begin recording. Make sure your microphone is in a place where it can easily pick up your voice, and your audience can clearly understand you.
Memorize Keyboard Shortcuts for Less Cursor Movements
Keyboard shortcuts can help you save time, so it’s important to know them. Shortcuts save time during recording, but they also save time during editing because you won’t have to take out areas of your recording where you spent time seeking control.
Shortcuts can also assist you in reducing mouse motions so you can focus your mouse more deliberately and use the cursor to emphasize your content rather than your screen recording operations.
In addition, moving your cursor around as if you were talking with your hands will leave your audience perplexed and unsure where to look.
Record Concise and Straight-to-the-Point Video
There’s no simple answer for the ideal length of a video. Short videos are great. However, viewers will be annoyed and dissatisfied if you skip important information.
On the other hand, if you create a lengthy video with far more information than viewers require, they will become bored and stop watching. Focus on the content to get the best video length. Include just enough pertinent information, and your video should be as brief as possible.
If you must record long video tutorials, consider breaking them into smaller, smaller chunks.
However, for more articulate video capture results, you can get a video recording software particular to the kind of capture you’re looking to produce. For example, Snagit recording software is best used for tutorials, instruction videos and how to guide, while Loom’s free trial option will let you record videos for a maximum of five minutes.
Record in Appropriate Size and Dimensions
In many cases, you will record the full screen, but there may be times when you only need to show a portion of your screen. Focusing your recording will direct your viewers’ attention where you want it. Drag the recording frame’s corners to select an area of your screen for recording.
When you record a segment of your screen, ensure the dimensions are compatible with the channel you intend to use to host your video. Maintain standard ranges. When viewed on YouTube, Vimeo, or other sites, odd sizes – too tall or too broad – can leave your video with dark filler bars on the sides or top.
Most screen capture programs allow you to record only a portion of your screen to focus on specifics.
Zoom In
Not everyone will be able to view your video in fullscreen mode, especially when you are recording a webpage with tiny text or when using complex software like Microsoft Excel. Instead, look for and use the zoom control in the subject area. Your audience will appreciate it.
Improve Your Camera Presence
If you intend to show yourself at any point in your video capture, you must carry yourself so that the end product gives a professional outlook to your content.
Wear clothes you’re comfortable in and avoid appearing fidgety, nervous, or uncomfortable, as that alone is sure to distract your audience and steer them away from the message the video intends to pass along. Thankfully, with practice, you can get better at this.
Here are a few key things to keep in mind when filming yourself if you weren’t born with a great camera presence.
- Relax, use calm and open body language, and do not cross your arms, it makes you appear standoffish, and we don’t want our audience getting that impression.
- Smile as much as you can; it makes you appear friendly.
- Try to be audible and clear when you talk. It’s easy to rush when you remember you are addressing a large crowd, so always be conscious of that and slow down as soon as you feel it coming.
- Practice and watch your recordings for areas that need improvement.
Cut Mistakes With In-Built Video Editor
Mistakes are primarily unavoidable, and they happen to the best of us. You could have clicked on the wrong thing or moved your cursor to the wrong location while recording your screen, which could add to distracting your audience. But, no worries, you can fix those mistakes.
In addition, don’t bore your audience out by making them watch you fill out paperwork, type, or wait for a program to load. So, once you’ve finished recording, you’ll need to cut it from your clip.
Use a video editor to trim out any issues. It makes your film more concise and to the point and helps it appear more polished and professional. Camtasia editing features will let you split and trim out any parts you don’t want appearing in your final video capture result.
Intros and Outros
Include animated intros and outros in your recording polishes and brands your final product. If your recording is part of a video series, your intro can serve as a reminder of where they are in the series.
If you’re planning to upload your footage to YouTube, you may use the video editor to create an appealing animated intro to pique your audience’s interest. Then, after your audience has finished watching your video, include an outro with your final call-to-action, so they know what to do next.
If the capture software you’re using has limited animated intros creation, there are plenty of animation software you can try out to get the right one.
In Conclusion
Creating an excellent polished video doesn’t mean spending on the most expensive videography tools you get your hands on. With the help of a few good video capture software and attention to detail, you could also nail it.
These tricks are timeless, and you can always refer to them whenever you want to make good video or screen capture decisions. However, before purchasing a video capture solution, examine it critically and ensure it has all the features it needs for the video style you prefer.
Here’s a list of video capture solutions to choose from.