Marketing

Improve your marketing efforts with advanced marketing software solutions. Marketing software is designed to optimize campaigns, increase customer retention and maximize return on investment (ROI).

Find the best value marketing software that fits your business needs and enables you to achieve your marketing goals.

Featured the logo for DOT Ads
1. DOT Ads

— DOT Ads empowers businesses of all sizes to reach their desired audience, boost conversions, and achieve an… DOT Ads Review

95%
Starting price$20 spend per day
Pricing modelPer campaign
Free TrialNo
Free VersionNo
Keap
2. Keap

— Keap is a CRM software that delivers so much more. It's an integrated platform that puts marketing… Keap Review

73%
Starting Price$40/mo
Pricing ModelSubscriber based
Free Trial14-day
Free VersionNo
AWeber
3. AWeber

— AWeber is an email marketing software that offers marketing solutions like email marketing, landing page templates, email… AWeber Review

84%
Starting price$19.99/mo
Pricing modelSubscriber based
Free TrialNo
Free VersionYes
Benchmark
4. Benchmark

— Spend minimal time on marketing with reliable email marketing software. With Benchmark, you can quickly set up… Benchmark Review

84%
Starting price$15/mo
Pricing modelSubscriber based
Free TrialNo
Free VersionYes
Drip
5. Drip

— Drip is a multichannel email marketing software that helps business owners engage their customers using automated channels… Drip Review

84%
Starting price$19/mo
Pricing modelSubscriber based
Free Trial14-day
Free VersionYes
ActiveCampaign
6. ActiveCampaign

— ActiveCampaign is a sales platform that offers you information on driving growth and sales using customer experience… ActiveCampaign Review

85%
Starting Price$11/mo
Pricing ModelPer User
Free Trial14-day
Free VersionNo
CallRail Logo
7. CallRail

— CallRail is a call tracking and analytics platform designed for businesses of all sizes. With its real-time… CallRail Review

85%
Starting Price$45/mo.
Pricing ModelSubscriber based
Free TrialYes
Free VersionNo
HubSpot Marketing Hub
8. HubSpot Marketing Hub

— Hubspot marketing hub is a comprehensive marketing software, offered as a cloud service. It integrates email marketing,… HubSpot Marketing Hub Review

85%
Starting price$50/mo
Pricing modelSubscriber based
Free Trial14-day (premium)
Free VersionYes
brand24
9. Brand24

— Brand24 is a powerful social media monitoring tool that allows businesses to track and analyze their online… Brand24 Review

86%
Starting price$49/month
Pricing modelSubscriber based
Free TrialYes
Free VersionNo
SME Favorite HubSpot CRM
10. HubSpot CRM

— HubSpot Sales Hub is a flexible and user-friendly CRM platform that terminates friction by integrating all your… HubSpot CRM Review

86%
Starting price$45/mo
Pricing modelTiered
Free Trial14-days
Free VersionFree (lite) version

What is Marketing Software?

Marketing software is revolutionizing the way companies plan, execute and analyze their marketing strategies. With an integrated suite of applications, marketing software streamlines workflows, automates repetitive tasks, and provides valuable campaign insights. Use features like email marketing automation, social media management, customer segmentation, and analytics to improve targeting, generate high-quality leads, and drive higher conversion rates.

Whether you’re a startup or an enterprise, investing in marketing software is essential to staying competitive and achieving exceptional results in today’s digital landscape.

How to Choose the Right Marketing Software?

We know how important it’s to choose the right marketing software for your business. Our platform provides reliable reviews and comparisons of different marketing software providers so you can make an informed decision. We evaluate software based on functionality, ease of use, integration capabilities, customer support, pricing models, and scalability. By considering these factors, we ensure that you find the best value marketing software solution that fits your specific needs and budget.

Explore our selection of best-in-class marketing software today and turn your marketing efforts into impactful results.

Methodology

How does SaaSGenius bring you the best SaaS pricing information?
  • Who? We are SaaS experts: Our specialists constantly seek the most relevant information to help support your SaaS business.
  • Why? We are passionate about users accessing fair SaaS pricing: We offer up-to-date pricing data, reviews, new tools, blogs and research to help you make informed SaaS pricing decisions.
  • How? With accurate information: Our website manager tests each software to add a Genius Score using our rating methodology to each product. Our editorial team fact-check every piece of content we publish, and we use first-hand testing, value metrics and leading market data.