Best Email Marketing Software

Discover the power of email marketing software to reach your audience, build customer relationships and drive conversions. Unlock the potential of your email campaigns and achieve remarkable results with the right email marketing solution.

Find the best value email marketing software on SaasGenius.

Recommendations for the best value email marketing software

Searching for the perfect email marketing software can be overwhelming. That's why we've compiled a list of the best email marketing software solutions that offer great value for money. Read on to find the ideal email marketing software for your business.

Featured Warmy logo
1. Warmy.io 

— Warmy.io is an all-in-one tool for email deliverability that uses state-of-the-art AI automations to warm-up mailboxes. This…

93%
Top-notch technical support for all users.
Comprehensive range of functionalities.
Send up to 2,000 warm up emails per day.
Starting price$49/month
Pricing modelMailbox
Free trialYes
Free VersionNo
Freshsales
2. Freshsales

— Freshsales is a CRM platform that helps businesses transform their sales experiences and generate leads using advanced… Freshsales Review

90%
By separating leads from contacts it ensures high-quality pipelines.
Easy to set up with all the information is in one place.
Third-party integration
Starting price$18/mo
Pricing modelPer-user
Free Trial21-day
Free VersionYes
GoDaddy
3. GoDaddy

— Improve your site speed using one of the largest hosting provider, GoDaddy. Not only better speed, but… GoDaddy Review

90%
Starting price$5.99/mo
Pricing modelPer License
Free Trial30-day
Free VersionYes
the logo for Pipedrive
4. Pipedrive Review

— Pipedrive is a highly rated CRM software, with an easy-to-use interface. With no setup, contracts or hidden… Pipedrive Review Review

89%
Starting price$15/mo
Pricing modelPer User
Free Trial14-day
Free VersionNo
Squarespace
5. Squarespace

— Squarespace is a website builder software that enables users to create a website, sell anything, and market… Squarespace Review

89%
Starting price$16/mo
Pricing modelTiered
Free Trial14-day
Free VersionNo
Mailchimp
6. MailChimp

— Send the right messages to all your customers and take your business to higher levels. If you… MailChimp Review

87%
Starting price$9.99
Pricing modelSubscriber based
Free TrialNo
Free VersionYes
ActiveCampaign
7. ActiveCampaign

— ActiveCampaign is a sales platform that offers you information on driving growth and sales using customer experience… ActiveCampaign Review

85%
Starting Price$11/mo
Pricing ModelPer User
Free Trial14-day
Free VersionNo
AWeber
8. AWeber

— AWeber is an email marketing software that offers marketing solutions like email marketing, landing page templates, email… AWeber Review

84%
Starting price$19.99/mo
Pricing modelSubscriber based
Free TrialNo
Free VersionYes
Benchmark
9. Benchmark

— Spend minimal time on marketing with reliable email marketing software. With Benchmark, you can quickly set up… Benchmark Review

84%
Starting price$15/mo
Pricing modelSubscriber based
Free TrialNo
Free VersionYes
Keap
10. Keap

— Keap is a CRM software that delivers so much more. It's an integrated platform that puts marketing… Keap Review

73%
Starting Price$40/mo
Pricing ModelSubscriber based
Free Trial14-day
Free VersionNo
the logo icon for EcoSend
11. EcoSend

— EcoSend is an eco-friendly email marketing platform that helps businesses reduce their carbon footprint and improve customer… EcoSend Review

95%
Starting price$49/month
Pricing modelSubscriber Based
Free Trial7-day
Free VersionYes (Up to 500 contacts and limited features)
GMass
12. GMass

— GMass is an email marketing software that enables users to send a series of cold emails that… GMass Review

94%
Starting price19.95 / mo
Pricing modelSubscriber based
Free TrialNo
Free VersionNo
podia
13. Podia

— Podia is a creator-centric platform that enables you to sell online courses, webinars, downloads, and other digital…

94%
Starting price$39/mo
Pricing modelPer User
Free Trial14 day
Free VersionNo
EmailOctopus
14. EmailOctopus

— EmailOctopus is a simple and user-friendly email marketing software. It uses insights and data to separate your… EmailOctopus Review

92%
Starting price$24/mo
Pricing modelSubscriber based
Free TrialNo
Free VersionYes
Levitate Logo
15. Levitate

— Levitate combines AI-powered software with dedicated content specialists to help you build real relationships with your network.…

91%
Starting Price$150/month
Pricing ModelSubscriber based
Free TrialYes
Free VersionYes
Pipefy
16. Pipefy

— Pipefy is a secure BPM software that helps you design and automates business workflow in real-time. This…

90%
Starting price$18/mo
Pricing modelPer User
Free TrialNo
Free VersionYes
Sendinblue
17. Sendinblue

— Sendinblue is an all-in-one marketing platform designed for businesses of all sizes. With its email marketing and…

89%
Drift
18. Drift

— Drift is a live chat software that brings your sales team together and enables them to deliver…

86%
Starting priceQuote only
Pricing modelQuotation based
Free TrialNo
Free VersionYes
Moosend Logo
19. Moosend

— Moosend is an all-in-one email marketing platform designed for businesses of all sizes. With its drag-and-drop editor,…

86%
Starting price$9/month
Pricing ModelSubscriber based
Free TrialYes
Free VersionNo
Shift Logo
20. Shift

— Shift is desktop software that unifies and organizes all your work-related activities. It allows you to access…

85%
Starting Price$119/year
Pricing ModelPer User, Subscriber based
Free TrialYes
Free VersionYes
Cakemail Logo
21. Cakemail

— Cakemail is a powerful email marketing platform designed for small businesses. With its user-friendly interface, customizable templates,…

84%
Starting Price$8/month
Pricing ModelSubscriber based
Free TrialNo
Free VersionYes
GetResponse
22. GetResponse

— GetResponse is an all-in-one platform with an email marketing software, conversion funnel, landing page creator, and several…

82%
Starting price$15/mo
Pricing modelSubscriber based
Free TrialNo
Free VersionYes
Close
23. Close

— Close is a sales CRM designed for startups and small businesses. With its powerful automation features, customizable…

78%
ZippySig Logo
24. ZippySig

— ZippySig is a powerful email signature generator that enables businesses to create professional, customized email signatures. It…

73%
Starting Price$4/month
Pricing ModelSubscriber based
Free TrialYes
Free VersionNo

What Is Email Marketing Software?

Email marketing platforms are simply SaaS Marketing tools that are cloud-based. The best email marketing tool enables its users to create, send and track emails sent to a defined list of subscribers. This software makes it easy for organizations to design emails and also see the metrics. These metrics include open and click-through rates.

Advanced email marketing tools can automate the process based on the client’s behavior. Automation increases the likelihood of engagement since it enables a personalized experience depending on interests. Email marketing tools are effective in almost all industries that need to constantly contact their customer base.

What Does Email Marketing Software Do?

Email marketing tools share similar functionalities and features and only differ in their deployment and packaging. Here are some common things that email marketing platforms do:

  • Mail list management — Email marketing tools allow you to manage who or where the email will be sent. The list can also be segregated into smaller targeted groups depending on metric results. Customers can be in more than one group that matches their profiles. This allows the user to conduct specific campaigns.
  • Analytics and reports — Similar to other business solutions, reports on analytics provide insights for effective solutions. An email marketing tool allows you to check email click rates, demographics, and trending content. Furthermore, some tools have live trackers to stream metrics as soon as they occur.
  • Auto-responding — When a targeted email is sent to a group of individuals, autoresponders are used to nurture leads. Replies that answer queries or thank the user for clicking are crucial in maintaining leads. Autoresponders include a way to schedule emails, sort recipients, and send emails based on a certain trigger.
  • A/B testing tool — If you are not sure if your campaign method is working, you can email a set of smaller groups. Using the feedback from the group, the design, and delivery of the information can be fine-tuned to make the best-performing email version.

How We Rank the Best Email Marketing Software

At SaasGenius, we use a comprehensive rating methodology to rank email marketing software vendors. Our evaluation includes factors such as pricing, features, ease of use, customer support, and overall value. We also consider user reviews and conduct internal testing to create an unbiased rating. To get a deeper look into our evaluation process and understand how we rate the best email marketing software, we encourage you to read our full rating methodology page.

Main Features of Email Marketing Software

The best email marketing software has different features included to boost functionality and service delivery. Without these tools, you will be at a disadvantage compared to your competitors. Here are some important features you should consider.

  • Scalable pricing — If you are new to email marketing then you don’t want to break the bank. Find a provider with a scalable pricing plan that suits you financially. Most mailing services include different tiers depending on the user base.
  • Robust analytics — Digital marketing is all about data. An email marketing tool should have a robust analytics engine capable of handling such huge data and providing reports.
  • Customer service — Hopefully, you won’t face any problems while using email marketing platforms but this is bound to happen. With this said, some providers have reliable customer service that can help you solve your issues quickly, while others don’t.
  • Marketing automation — If you are still using a manual email marketing campaign, then you are missing out. Efficient products offer an automated service for all email marketing needs. This involves setting automatic sequences for everything.

Benefits of Using Email Marketing Software

If your company is yet to use an email marketing tool then it’s definitely time to utilize it. Email marketing has been cited as one of the marketing options that offer a higher ROI. Thousands of businesses use these products around the globe to improve sales and attract more customers.

Here are some of the top benefits when using email marketing services.

Reach a Global Audience

A marketing platform such as social media helps you to reach a global audience. However, with these options, there is no way to tell if people are actually reading the content. The best free email marketing software allows you to reach a global audience while providing metrics on how users interact with the content. This gives you information on products most likely to sell more.

Create Personalized Content

As stated earlier, email marketing services can customize your campaigns by creating targeted content for consumers. Personalization can be as simple as including the customer’s name in the email to increase the click-through rate. Additionally, you can create content based on a segmented group, which could either be new or current consumers.

Improve Sales

Since email marketing is one of the most powerful marketing tools, it increases your sales by attracting new customers. According to research, marketers have found that the biggest source of ROI is through email marketing services. Emailing services can feature both products and services depending on the organization using them.

Communicate With Target Audience

As a market specialist, it is crucial to have good communication with your audience. If the client base is free to communicate with the service provider, then they will be loyal to the brand. With email marketing services, the audience can easily communicate with the brand through surveys for example. This also gives the business information on what to improve.

Generate Traffic

When great content is produced and disseminated, likely a certain percentage of readers would want to know more. This process involves visiting your official website. This generates and increases the amount of traffic on your website, thus increasing your SEO ranking. Moreover, your customers will be engaged with both your brand and site.

Increase Leads

Similar to improving sales, you can also increase leads when using the best email marketing software. By using the inbound method, you can attract new leads, nurture them and convert them into customers. This works especially well if you have a demo version or offers that accompany the product or service. Bad leads can also be avoided by the sales team to avoid time wastage.

Cost-effective Campaigns

While traditional campaign methods like direct contact and printing cards are costly, email marketing services are more cost-effective. For instance, there are no additional costs for location, photoshoots, printers, and mailing. The only cost incurred is for a copywriter and a graphic artist. Furthermore, email campaigns take a shorter period to produce.

Who Should Use Email Marketing Software?

Organizations and businesses face the dilemma of whether to include email marketing services. The fact is, email marketing is the most effective tool to find leads and convert them into customers for any sector. Here are some companies that should buy email marketing services to improve service delivery and customer relations.

Financial Services

Profitable financial services including insurance, banking, consultancy, and mutual investment funds use email marketing since they offer multiple products. If such companies spend time investing in the best email marketing software, there is no doubt that their clicks will shoot up.

Healthcare Services

The best email marketing software in healthcare services helps to build a strong and long-lasting relationship between patients and healthcare providers. It can be used to send seasonally appropriate information, personalized patient education, and information on various medical come-ups.

Telecommunication

The telecom industry is constantly evolving in terms of data deals, tariffs, and handsets. Customers expect information from brands on available digital platforms. The best email marketing software helps in such a situation in a cost-efficient way to distribute personalized information on different platforms.

Sports and Entertainment

Sporting events and entertainment, in general, need an audience to generate income and survive. Event organizers can use email marketing platforms to find an audience and learn what they want. Sports and entertainment events including music performances, games, and matches can then be arranged and communicated to a relevant customer group.

How Much Does Email Marketing Software Cost?

Email marketing services vary in terms of how much you pay. The price range usually depends on the number of contacts you have or how many emails you will be sending out. The typical price range is from free to $50 per month. However, some can run into the thousands of dollars. Most include a demo or trial version of the software. Prices also differ if you are on an enterprise tier.

Methodology

How does SaaSGenius bring you the best SaaS pricing information?
  • Who? We are SaaS experts: Our specialists constantly seek the most relevant information to help support your SaaS business.
  • Why? We are passionate about users accessing fair SaaS pricing: We offer up-to-date pricing data, reviews, new tools, blogs and research to help you make informed SaaS pricing decisions.
  • How? With accurate information: Our website manager tests each software to add a Genius Score using our rating methodology to each product. Our editorial team fact-check every piece of content we publish, and we use first-hand testing, value metrics and leading market data.