Dear entrepreneur, we see all the efforts you’re putting into growing your small business. We believe in your goals, and we know you’ll reach there someday soon.
After all, you already have a dedicated team, a great business plan, and your brand is showing so much potential.
But there’s something else – you need a web presence to stand the competition in the 21st-century business world.
You don’t know how to build the website that’ll make it happen. We understand. It’s not so easy learning all the technicalities required to design a website.
But there’s an easy solution to it. Do you want to know?
You can use website building software to design and develop a working website without prior knowledge of how website design works. Most top-level website builders are easy to use and target-driven.
So, What’s Website Builder Software?
Otherwise known as a website builder, website building software allows you to design a website from scratch without coding experience. It is a convenient website creation tool for small business owners, freelancers, or anyone who wants to quickly create and put up a working website without investing too much money and time in the process.
Not investing too much money and time doesn’t necessarily translate to low-quality websites. It only means that you’d work with a drag-and-drop interface that allows you to copy already-finished designs to your website.
There are two different types of website builders:
- Online website builders
- Offline website builders.
Both website builders have distinct features and functionalities, and you should choose them based on what you want to achieve.
But do you really need website-building software? The simple answer is yes!
Owning a website builder can be a game-changer for any small business. Here are 15 reasons owning a website builder software may be the best decision you’ll make for your startup.
Reasons to Own a Website Builder Software
1. Create Intuitive Website Design from Scratch
The first and most significant reason for any entrepreneur to own a website builder is the ability to create a website from scratch. Whether you’re a novice or an expert, modern website builders are equipped with unique features that help you build from scratch. You don’t have to know the technical aspects of website building to use this software.
Most of them feature a powerful AI that makes for easier and better designs.
Guess what?
Some of them are also very easy to use. So it won’t take time, energy, or resources to create personalized and mobile-responsive multi-page websites, complete with images, navigation icons, and detailed guidance on creating and delivering consistent content for the website’s different pages.
You can even integrate them with other market automation software to create websites that support automation and advanced market research.
For example, WordPress provides extensive features and an intuitive dashboard to allow you create a website and schedule blog posts.
2. You Can Create Websites at Cheaper Rates Than Designers
Finance is one of the biggest problems you’ll face as a startup entrepreneur. Unless you have millions of dollars stacked in a private account, you’ll want to minimize costs as much as possible.
But how do that when you have tons of projects jostling for your attention?
In comes software for small businesses. Website builder software is designed to deliver top-notch websites at a fraction of the cost of hiring a designer.
Of course, hiring a professional comes with its benefits, and we’re not discouraging it. But if you have limited time and resources, website builder software will be a life saver.
It costs between $3,000 and $6,000 to hire a professional designer. The figure can even go higher depending on your personal needs and specifications. That’s already a huge chunk off your budget.
Compare that with the $5-40/month you’ll pay for some website builders, and you can tell that website builders are a bargain. Besides, some website builders incorporate many other services you’ll need to get your website up and running.
For example, with a $4.5 subscription for WIX, you can build a website from the scratch without coding knowledge. It offers powerful built-in features and intuitive technology to allow easier website development.
3. A Website Builder Software Gives You Control Over The Look and Feel of Your Website
E-commerce has evolved from what it used to be. These days, marketers and business executives must be on their toes to gain from the millions of online traffic searching for their goods and services.
Nobody wants to shop or even research a product from an unfriendly website. With statistics showing a steady decline in the average wait time for websites to load, there’s no better time to invest in your website design than now.
We get it – you’re paying a professional and expect the website design to be perfect. But unfortunately, the website can become something different from what you envision due to miscommunication.
On the other hand, a website builder gives you total control over the process. When you create for yourself, you can choose how you want the site to look and feel. Fortunately, website builders put all the tools you’ll need to create your website in your hands. So choosing your preferred colors, layout, and styles will be easy.
For example, the tons of customization options on Zoho Sites, and its ease of usage allows you to have total control over your website’s look.
4. The Best Website Builders Offer You so Much Flexibility and Options
The intense battle between you and your competitors often means that everyone is trying to stand out. You don’t want your website to look like everybody else’s, so you must throw in as many unique features as possible. But when people hear of website builders, they often imagine several websites looking incredibly similar.
That’s a wrong notion. Even though several other small businesses will have access to the same website builder you’re using, it doesn’t make your website the same. These website creation software have many options for customizing your website, so you can make it as unique as you want.
In addition to offering unique starter templates, these builders also typically let you decide on:
- Fonts
- Color options
- Formatting
- Backgrounds
- The ideal placement of website elements
- The correct element for each page.
Even if you’re working with the pre-designed templates included for starters in most builders, you can still create something wholly unique that represents your brand effectively.
For example, Squarespace offers so many customizable options for you to bring a unique feel into your website’s look.
5. Your Employees Won’t Need any Complex Training to Make Website Changes
As a startup entrepreneur, you’ll often need to travel to keep up with client demands. Unfortunately, websites don’t provide prior warnings about when they’ll develop issues. So while away, your website may need an urgent fix.
Apart from the urgent fix, you’ll need to update your website from time to time, even if it’s just about making minor tweaks to ensure consistency and accuracy of information. What happens when these needs arise when you’re away. Your life will be easier if you trust another person to handle the work.
Fortunately, website builders are easy to use. You just have to provide your employees with login information for them to be able to make the necessary changes. When you grant several employees access to this, you can rest assured it’ll be covered, even when you’re away.
Software like Bubble are easy to use and don’t require any special coding skills to build websites and applications. It’s also simple to learn and can be assessed from anywhere.
6. It Allows You to Update Your Site From Anywhere
Another significant benefit of modern website builders is their consistent availability online. This means you just need internet access, a browser, and your login details to go online and make changes where necessary.
You may realize you need to make an update while on a business trip or a vacation. That’s as easy as pulling out your device and making the change from wherever you are.
How about when you want an employee to change something from their device?
It’s also as easy as you’ll love it. You don’t have to worry about searching for a file from the office desktop or server.
In fact, you can use some of these builders to make minor changes to your website from your phone. You just need to remember your login details, and you’re good to go. So, you don’t need to cut short your vacation next time you remember there’s a feature that needs editing or an element that needs retouching.
For example, Weebly offers content management tools that allows you to update your website and upload contents from anywhere. It also integrates well with social media platforms and can work from any device.
7. The Pre-designed Templates That Website Builders Feature is The Best Way To Incorporate Business Best Practices
The whole process of learning website design goes beyond learning how to code. While the technical aspects of web design are very important, you also want to learn the best practices. The best web designers are people that can efficiently combine technicalities with best practices to create a positive user experience and improve conversion.
Like coding and programming, learning web design best practices requires significant commitment, especially if you’re just starting. But since you don’t have enough time to learn all these things, you’ll naturally appreciate a platform that does it for you.
Most website design software has templates designed by people that have already passed the stage. So, of course, they consider best practices while creating the templates.
Let’s mention at this point that it’s still important to learn what design best practices are, especially if you’ll be doing a lot online. So while builders provide you with a solution, you should still go and learn if you’re considering online marketing for the long run.
For example, Design ‘N’ Buy is a complete business solution for print service providers with power of product personalization incorporated to help you build a business website.
8. Smart Website Builders Helps You Design Websites That Looks Good for Mobile Usage
Several years ago, it was just enough to create a website to compete in the online business world. But these days, it takes more than that. The first important step now is creating a mobile-friendly website. In fact, several online reports suggest that over 60% of online searches are done through mobile, and we expect that to increase in the coming years.
It is now apparent that most of your prospects will attempt to visit your website from their mobile phones. The solution is simple – you don’t only need a professional, nice-looking website. You need one that looks good and works perfectly on mobile devices too.
One of the first things to consider when making your website mobile-friendly is responsiveness. Most professionals will include an extra cost for this in their quote. But, if you decide to work with website builder software, you may just need to ensure you’re working with responsive templates.
The templates are easy to use and able to do all the work needed to make your website mobile-friendly.
But hey…test your website on mobile before publishing to ensure everything is working nicely. This way, you can ensure that all texts and links look great on small devices.
9. It Allows for Easier Incorporation of E-commerce Elements
As a startup entrepreneur, you probably already know that a suitable e-commerce model can take you closer to your dream customer base. More people are coming online to do business, so you’ll have the opportunity to meet more people, especially if you don’t want to be limited by the confines of your physical location.
Fortunately, many website builder software provides multiple features, themes, and other tools to help you set up an intuitive e-commerce website.
Whether you intend to sell one product or a thousand, these website builders will help you get a powerful e-commerce platform that’s easy to use and target-driven. We recognize the role of professional website designers in delivering top-notch e-commerce solutions.
But as a starter, affording the extra money that professionals will demand would be difficult. So, an easier alternative is to use website builder software. It takes a few simple steps to create your online store, upload your products, and get ready to handle all the orders coming in.
10. Built-in SEO Tools
We live in a digital age when digital marketing is no longer a luxury for any brand but an essential element for brands to reach their potential customers.
But how do you reach potential customers if they can’t find your website during their search? This is where SEO comes into play.
Search engine optimization (SEO) is critical for ranking your website where it’ll be found on search engine result pages. Without the right SEO efforts, your site may not get the desired traffic. So, if you’re building your website by yourself from scratch, you would need SEO skills to rank better.
On the other hand, professionals charge extra to incorporate SEO best practices. But most website builders have built-in SEO tools designed to help you optimize your website. So, website builder software enables you to achieve your desired page ranking instead of paying heavily for SEO.
They walk you through the step-by-step process of searching optimization, showing exactly what you need to add to what. Considering the significant price reduction compared to outside SEO services, you can tell that it’s one of the best decisions you’ll make for your business.
11. Easy Customer Support Allows for Easier Solutions to Issues
We know the chances of running into a problem are slim, but you could still run into them. The last thing you want is to stall your website development process because you can’t figure out how to get beyond a step or how to fix a problem on the go. Therefore, you’ll need to talk to someone that understands the software when you have any issues.
Most web builder software has a 24×7 available support team to help pull you out of any troubles. Imagine not being able to contact the professional that built your website when you run into issues. You’ll be stuck for sure, and that means losing revenue.
On the other hand, website builders have trained customer representatives who can be reached anywhere and at any time. So, whether during the day or at night, you can pick up your phone and ask about the direct solution to your problem. That’s better than spending hours browsing Reddit forums and Quora discussions in search of solutions.
12. Fast and Easy Development
We can’t overemphasize this point. Every day you don’t have a running website to improve your online presence; you’re losing customers and revenue. It may not feel so now because you don’t have a teacher to help you see potential customers that can’t find you now.
You need a business website running as a matter of urgency, or you’ll be left behind. Waiting to find a professional takes time. Communicating your specifications to them takes even more time. But it’s worth all the time it’ll take.
Alternatively, you can use a top-level website builder to get your website up and running as soon as possible. As mentioned earlier, website builder software is designed to make web designing and development easier for individuals who do not possess technical or coding skills.
Most website developing software has an easy-to-understand interface. So you won’t be stuck for hours trying to figure out the features and functionalities of the website builder.
13. Advanced Integrations Becomes Easier and Better
Custom expectations change from time to time. What customers demanded from your business years ago may not be the same as what they’re demanding today. Therefore, you need to keep up with the dynamics of their ever-changing decisions, or your competitors will knock you out.
One of the ways to stay up to date with customers’ changing expectations is by adding advanced features to your website. Unfortunately, it’s not so easy to add anything to an already finished website without distorting the look and feel of the website.
Unless you’re a professional web designer, you want software that you can use to incorporate advanced features easily. Web builders fit the bill. Most web building software allows you to add various features and plugins to your website design without additional coding.
Some of the most popular features that you can use web builders to add to your website include:
- Social media integration
- Google maps location
- Email integration
- Google forms integration.
14. You Get an All-in-one Package With a Website Builder Software
Website builders are typically designed as a one-stop shop for instantly getting your site online. You can do many things with a website builder, from selecting a domain name to hosting and essential features, like a secure site license (SSL). Purchasing these items separately can be very expensive. Besides, you’ll need a significant level of technical know-how to operate them.
Instead of purchasing these items separately and struggling to connect them, we strongly recommend buying a website builder software. It means you can pay one price and get everything you need to keep your website online and running.
15. Easily Incorporate Your Social Media Accounts With Your Website
Every serious business executive knows the importance of a solid social media presence in today’s business world. In fact, it’s as important as owning a website.
When people look up your business, they expect to see your website and social media accounts. This way, they can search your social media accounts to learn more about your business or contact you directly.
Most website builders feature built-in social media integrations, so you won’t need to install any plugins to integrate your social media accounts with your website. Apart from extending your social presence and keeping you better connected with your social network, this integration also makes for easier and faster website customization.
Conclusion
With the rise of online shopping, moving to online stores has become almost inevitable for progressive-thinking entrepreneurs. But how can you do so with the limited resources you have?
How can you afford thousands of dollars to pay a professional website builder? You don’t have to do that yet. Not when you can purchase or download a website builder software that you can use to build your website.
The most crucial advantage of website builder software is that you don’t need coding experience. Just a few clicks, and you’re good to go. We’ve reviewed 15 reasons to own and use them in this article. We hope that you find the right one for your needs. Otherwise, you can review our website builder software review page to see our recommendations and specifications.