Top 7 Alternatives for Pipedrive (2023)

The Power of Customer Relationship Management

Pipedrive Review Pipedrive Pricing

List of the Best Pipedrive Alternatives

After reviewing and selecting hundreds of software, we have narrowed down the list to seven Pipedrive alternatives. Each of these alternatives can fit any business and deliver different types of advantages to them. Further down, we elaborate more on each one.

1. Drip

— Drip is a multichannel email marketing software that helps business owners engage their customers using automated channels… Drip Review

Starting price$19/mo
Pricing modelSubscriber based
Free Trial14-day
Free VersionYes

— is an all-around project management software that helps you plan, track, manage, and improve your business… Review

Modern and customizable UI.
In-app automation.
Easy-to-use templates.
Starting price$10/mo
Pricing modelPer Seat
Free TrialYes
Free VersionYes
3. Thryv

— Thryv is a secure and user-friendly marketing software that helps automate tasks and give your customers a… Thryv Review

Starting priceQuote only
Pricing modelUser-based
Free Trial7-day
Free VersionNo
4. Keap

— Keap is a CRM software that delivers so much more. It's an integrated platform that puts marketing… Keap Review

Starting Price$40/mo
Pricing ModelSubscriber based
Free Trial14-day
Free VersionNo
5. Freshsales

— Freshsales is a CRM platform that helps businesses transform their sales experiences and generate leads using advanced… Freshsales Review

By separating leads from contacts it ensures high-quality pipelines.
Easy to set up with all the information is in one place.
Third-party integration
Starting price$18/mo
Pricing modelPer-user
Free Trial21-day
Free VersionYes
Zoho CRM
6. Zoho CRM

— Zoho CRM offers the best general-purpose business and vertical solutions all on one platform. In association with… Zoho CRM Review

Starting price$14/user/month
Pricing modelTiered per user
Free Trial15-day
Free VersionYes (3 users)
SME Favorite HubSpot CRM
7. HubSpot CRM

— HubSpot Sales Hub is a flexible and user-friendly CRM platform that terminates friction by integrating all your… HubSpot CRM Review

Starting price$45/mo
Pricing modelTiered
Free Trial14-days
Free VersionFree (lite) version

Pipedrive Alternative: Introduction

Businesses are consumer-oriented and constantly seeking efficiency enhancement. Because of this, Customer Relationship Management (CRM) tools are the key to owning a thriving business, as they are a reliable option that helps businesses improve sales, revenues, customer service, and more. 

Pipedrive is a cloud-based solution designed with salespeople in mind. Users have the option of using visual pipelines to oversee an all-in-one sales process. Pipedrive is a top-ranking solution of its kind and the number-one choice of many reputable clients. 


However, there is more than one viable CRM software solution available on the market.

To make sure that Pipedrive is the right choice for your business, you need to consider what other alternatives are out there. Software is made to fit different types of businesses, bringing different advantages to users, so let’s see the other Pipedrive CRM alternatives. 

Ranking Methodology of Pipedrive’s Alternatives

Every ranking process involves selecting the best-suited tools that meet the needs and requirements of every business. By reviewing the highest-ranked products of a large number of software services, we selected the top 50 to 100 products. 

Following the selection, we examined user and expert testimonies of the products. This helped us identify their top features and key metadata.

Going more in-depth, we asked our experts to test the products by reviewing recorded and, where possible, real-time demos of each product. We also evaluated the individual overall usability and UX/UI design. 

At last, we created our final score by comparing Google and website traffic trends, search intent data, and social listening tools. The final score is based on the performance, quality, price, and user satisfaction of each product. 

What is Customer Relationship Management Software?

Customer relationship management or CRM software is a system that helps businesses manage their relationships with customers. The software keeps track of interactions and data about current or potential customers. 

It stores information in central databases, which are accessible by multiple employees within the company. CRM software can help with streamlining your sales, improving your customer service and experience, preparing marketing strategies, and acquiring information about the consumer’s journey.

The main tasks of this software are to build and maintain relationships with your customers and resolve any potential complaints that may arise. When searching for the right tool for your business, consider the following features:

  • Easy-to-use, cloud-based platform;
  • Customizable and visual sales pipelines;
  • Offer complete start-to-finish contact history;
  • Workflow automation;
  • Activity reminder;
  • Affordable pricing plans;
  • Lead acquisition and management.

Freshsales: Best Pipedrive Alternative for Communication

Freshsales is a cloud-based CRM tool that was designed with sales teams in mind. Essentially it is a comprehensive tool that has everything a salesperson needs. Because of the low-priced plans, it’s an excellent option for small to medium size businesses to help them increase daily efficiency and productivity.

Use this tool to attract high-quality leads, nurture relationships with your customers, and drive deals through the use of AI-powered insights. 

Your sales team can use these insights to learn about the best deals and consider what actions to take. They can also use sales forecasting to predict sales. Sales teams can automate the sales process, create and share quotes, and leverage other sales tools.


Freshsales offers integration with other Freshworks tools – the umbrella offering tools for IT, HR, and marketing. A slight downside is that it cannot be integrated with just about any third-party app. 

However, you can use it with some of the most common ones like Mailchimp, Zapier, Google apps, QuickBooks, Calendly, and others. 

This CRM solution offers a free plan which is a great option for new and developing businesses. Once you get the hang of it, you can upgrade to one of the higher-tier plans and use more advanced features. 

When you have to compare the two CRM tools, Pipedrive is a powerful, versatile, and advanced yet rather simple CRM platform to use. Freshsale, on the other hand, is an easy-to-use tool with a fairly intuitive menu and a great lead generation process.


Fleshales offers four plans that are tailored to the needs of the businesses. A rare find among CRM tools is the Forever-Free plan which offers many premium features for free. Another bonus is that this plan doesn’t limit you to the number of users you can have. The plan also includes phone, chat, and email communication following the customer journeys and contact life cycle stages that may be customized. 

Businesses can choose between the Growth, Pro, and Enterprise plans depending on their needs. For a price of $15/user/month, the Growth price plan is designed as an entry-level plan. It allows sales teams to automate their work by making the preparatory setup of welcome emails and renewals. Your team will have access to the custom report and important metrics to plan future strategic moves. 

The Pro plan ($39/user/month) and Enterprise plan ($69/user/month) offer more sophisticated tools like AI-powered sales insights for customer-data predictions, although the latter is more expensive than Pipedrive. 

tick-n Free PlanOffers a great set of tools that can be very helpful for growing businesses.No possibility of getting reports.
tick-n AgilityA quite versatile product that allows owners to make quick decisions and get things done.Integration with other software is not a very strong side.
tick-n SupportAll plans include 24/7 email and phone support.Support is limited to weekdays, meaning it’s not offered during the weekend.
tick-n PricingThe Pro plan is the same as the one for Pipedrive.Has only one low-tier plan, unlike the two of Pipedrive, and the Enterprise plan is more expensive.

Try Freshsales Today!

Freshsales is an easy-to-use tool with a light workflow and very useful dashboards. The email consolidation feature is a useful one that eases communication and allows coworkers to help each other. Best Pipedrive Alternative for Project Management is a flexible tool that can be used for project and customer relationship management, as well as HR and software development. Its intuitive and modern dashboard is great for growing businesses offering them hundreds of templates for board creation. 

Both and Pipedrive are highly-respected CRM solutions, with offering a highly automated lead generation experience through the use of search terms. Users can attract leads through website forms and emails and assign them automatically to a sales representative who will have an instant overview of the leads.

Plus, customers can manage more sales pipelines, show leads within a pipeline, the team’s closed deals and progress, and the expected revenue. is slightly limited regarding integration, with 50 integrations compared to the 300+ integrations of Pipedrive. 

Price offers a Forever-Free plan and four other paid plans to choose from. The pricing is based on the number of seats you choose for each plan. Users can sign up for a minimum of three seats for the paid plans, so if you need less, you may want to look for other options. 

The Basic plan is offered at $24/month for three seats and has limited features. However, it is a good starting plan for those who are still in search of what they need. The Standard ($30/month) and Pro ($48/month) offer more features and tools to use. These are prices for three seats, and if you need additional seats, you’ll need to pay $10 per seat per month for the Standard plan or $16 per seat per month for the Pro plan. 

These plans are priced lower than Pipedrive, and the highest tier plan allows using all the available features and tools and uses custom pricing. Read more about pricing plans.

tick-n Free PlanA forever free plan that offers a great set of tools that can be very helpful for growing businesses.Limited access to features and tools.
tick-n AgilityHighly customizable dashboards offer automatization of the workflow, activity reminders, and lead tracking.Limited mobile app and integration possibilities.
tick-n Support24/7 customer support, daily live webinars, available knowledge base, and video tutorial support.Doesn’t offer live chat, and there are not many support options available for lower plans.
tick-n PricingOffers a forever-free plan and has lower prices than Pipedrive.Confusing pricing plans due to pricing per seat/user, set to a minimum of three seats for paid plans.

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Hubspot CRM: Best Pipedrive Alternative for Integrations

Hubspot is a cloud-based CRM solution that aligns marketing and sales teams, analyzes business metrics, and nurtures leads. Facilitating outbound and inbound leads, this tool is suitable for B2B and B2C businesses in a variety of industries. 

It enables generating qualified information, optimizing marketing strategies, and automation of sales pipeline management. Just like Pipedrive, Hubspot offers an intuitive dashboard and is an easy-to-use tool.

Hubspot CRM

There are also a wide variety of customer support options that can help new users. Hubspot allows the use of several email marketing features and the possibility of several built-in automations. 


Hubspot offers three paid plans and a free plan with limited use of features. This happens to be the only advantage it has over Pipedrive, as the Hubspot plans are considerably more expensive. The plans range from $45 up to $1,200 per month, depending on what you choose. 

The Start plan is a great starting point that you can use to see which plan you can upgrade to. The Professional plan enables sales representatives to identify leads that are ready for conversion, while the Enterprise offers full access to sales forecasting and analytics and predictive lead scoring. 

tick-n Free PlanA free plan offering essential tools.Limited access to features and tools.
tick-n AgilityEnables management of contacts and sales pipelines in real-time track deals, automate email marketing, and identify high-quality leads.No analytical tools are available for the free and the low-tiered plan.
tick-n SupportExtensive support resources such as online chat, email and phone support, Hubspot Academy and community, and online KnowledgeBase.Chat, email, and phone support are available for higher plans.
tick-n PricingOffers a free plan.A rather expensive option compared to competitors.

HubSpot CRM

Try Hubspot Today!

Hubspot is easy to set up and use and an excellent choice for all sizes and types of businesses. It’s an extensive all-in-one marketing suite that every enterprise can find useful. 

Thryv: Best Pipedrive Alternative for Ambitious Small Businesses

Thryv is a tool that helps small businesses streamline their processes and improve their communication. It is a great tool for appointment scheduling, estimations, and streamlining payment processes. Thryv can help with managing social media to improve your business reputation. 


It differs from Pipedrive in the fact that it’s best used by SMEs that look to expand their online presence and, at the same time, get help running marketing campaigns. The Thryv feature can also send out customized quotes and estimates.


When it comes to pricing, Thryv doesn’t have set prices like the other providers. The pricing is based on providing custom proposals, meaning that you can tailor the plan according to your needs and business size.

tick-n Free PlanThere are some free tools that may be used.No free plan.
tick-n AgilityEasy to use the product with the possibility of calendar tracking, advanced post setting, and good email integration.Difficulties with integrations.
tick-n Support24/7 live customer support, available Knowledge base, email, chat, and phone support, live online training, webinars, videos, and documentation.Unclear if all support is available for all plans.
tick-n PricingPlans can be tailored based on the needs and size of the business.No possibility of knowing how much it will cost in advance. 

Check Thryv Today!

Thryv is a great tool for growing businesses that wish to increase their online presence. Use the knowledge of an expert who understands the unique needs of developing businesses. 

Drip: Best Pipedrive Alternative for Automated Email Marketing

Email marketing is where Drip is different from its competitors, including Pipedrive. This email marketing automation platform helps businesses take their email marketing to the next level. 

Drip is a useful tool for B2C online retailers with a user-friendly visual campaign builder. Following a customer’s online behavior, Drip users can design targeted email campaigns, which means that the right person will receive the right message. 


An excellent eCommerce email system, Drip helps businesses maximize their contact with customers and create more personal relationships. Some of the best marketing automation services include automated email responses and sending outbound emails. 


Drip pricing is based on your business size and send volume, unlike the previously set plans that Pipedrive offers. There is a 14-day free trial offer where you can access all features with no credit card requirements. 

Starting from $39 per month, you can have access to up to 2,500 people, free migration, email support, and unlimited email send. For 150,000 people, which comes up to $1,699 per month, you will get to send 1.8 million emails and have access to a Customer Success Manager. 

tick-n Free Plan14-day free trial to test all the available features.No forever-free plan.
tick-n AgilityAbility to move leads faster through the pipeline and increase lead conversion.Limited only to email marketing, and revenue analytics and budgeting are not strong.
tick-n SupportChat and email support are available to all.Customer Success Manager is available only for a large number of people and email sends.
tick-n PricingPlans can be tailored based on the needs and size of the business.Quite expensive plans for a high number of email sends. 


Start Drip’s 14-day Free Trial Today!

Use Drip and the precise eCommerce customer data and create the most personalized email marketing strategies. Help your business increase in popularity and boost revenue. 

Keap: Best Pipedrive Alternative for Ease of Use

Keap is a CRM software used to convert leads into clients that will become loyal for life. It is a platform designed to help businesses grow through the automation of sales and marketing. The most loved features of Keap are marketing automation tools that use emails to target audiences easily. 


Keap users can easily manage leads and campaigns and create great strategies for email and online marketing. The platform customization, ease of use, and workflow capabilities are what sets it apart from Pipedrive. 


Keap offers a Pro and Max pricing plan and a free trial which is available for both plans. The Pro plan is $129/month, while the Max Plan comes to $199/month if paid annually. The difference between the plans is the number of contacts and the possibility of 2 users for the Pro and 3 users for the Max plan. Users of the Max plan also get to use marketing analytics, promo codes, and upsells. 

There is also a possibility for a Max Classic plan that may be used by advanced marketing and sales teams based on a tailored plan and price. 

Compared to the variety of plans and features offered by Pipedrive, Keap seems to be a limited and more expensive CRM tool.

tick-n Free PlanPossibility for a free trial before purchasing.No free plan is available.
tick-n AgilityPossibility for email marketing, automating sales and marketing, lead capture, and follow-up.Not an all-in-one CRM tool compared to the competition.
tick-n Support24/7 chat support and US-based phone support, and basic data migration services.Advanced data migration, coaching, and automation setup are available for an additional price.
tick-n PricingFree trial before subscribing to the plan.The available plans are a bit pricey compared to the competition.


Try Keap Today!

Keap helps entrepreneurs grow with the right use of tools and technology. It is one of the best CRM and marketing automation for small businesses as it can be easily used.

Zoho CRM: Best Pipedrive Alternative for Hybrid Teams

Zoho is a CRM tool used by businesses to increase leads and sales while at the same time measuring overall performance. It has a user-friendly interface and helps improve communication and automate tasks. 

It is a great CRM tool that offers seamless integration with other apps, especially for teams located in different locations that encourage remote work. 

Zoho CRM


Zoho offers a free trial and free use of tools that help businesses to organize and manage leads and contacts. Once you decide it’s the one you need, you can choose between 4 plans ranging from $14 to $52 per user per month. 

The Zoho prices don’t differ much from those of the competition, with Pipedrive rating better at support and services, and ease in integration and deployment. 

tick-n Free PlanOffers a free trial for every plan to test the features that are offered.No forever-free plan.
tick-n AgilityEasy access to leads and clients directly from the phone app. Automation is available for all plans.No third-party integration for free plans. Limited custom fields.
tick-n SupportAvailable Help Desk and the possibility to learn how to use the Zoho tools through the Zoho CRM training programs.Many customers are not satisfied with the provided support and find the software overwhelming.
tick-n PricingVariety of plans to choose from with a free trial. Lower tiers have limited use of features and tools.

Try Zoho CRM Today!

For those in need of features for sales forecasting, automated marketing, and management of contacts and clients, Zoho is an excellent option. You can choose one of the several plans and decide which one meets your business needs. 

How to Choose Pipedrive Alternatives

Choosing between CRM alternatives should be done based on considering some of the below-given factors. 

Feature List

Having a good selection of features is always a plus, however, there is no need to pay for features that you will never use. Check and examine the feature list of the software closely, especially the ones that come with different plans, and see which features match your company’s needs.

Ease of Use

The primary purpose of using a CRM tool is to make the working process easier for everyone. If your team has trouble using the system and finds it overwhelming, then this CRM tool is not useful.


The cost is always an important thing you need to examine before purchasing the product. Compare the price of the software with the features that are included in each pricing plan. 

Don’t be fooled by low-priced plans with features that will not be useful to you in the long run. Take into consideration that each software offers additional add-ons that you will have to pay for.


One of the important factors when considering a CRM tool is how well it integrates with other applications. Be sure to review the integration list for every program and how it fits your needs. Before paying for any tools, check that all the programs fit well and work together. 

What Is the Best Customer Relationship Management Software for You?

Choosing the right CRM tool for your business will require some research on your part. The list we have provided offers many pros and cons that you’ll need to consider.

  • Both Pipedrive and are quality platforms that are highly popular among customers. The difference in integration is rather visible in favor of Pipedrive, while the availability of email marketing features in the plans is exceptional on
  • Freshsales offers many features and functionality for a much more affordable price than Pipedrive.
  • Hubspot CRM is considered easy to set up and an excellent choice for all sizes and types of businesses. 
  • Thryv is often chosen by starting businesses that are looking to increase their online presence. It is a great tool for those with ambitions to expand.
  • Drip excels in precise customer data and personalized email marketing strategies. If you are looking to increase business popularity and boost revenue, this is a superior option.
  • Use the right Keap tools and technology and automate your marketing process. This is a solid option for small businesses. 
  • Zoho is a fierce competitor if you need sales forecasting, management of contacts, and clients. Use this tool to meet business needs with automated marketing features.


Being competitive in the market doesn’t only involve the cost of the CRM tool. It also means offering free trials or free plans which allow users to test the product. At the same time, it means offering a wide variety of useful features, which will help businesses grow, develop, and boost their productivity and revenue. 

Aside from Pipedrive, there is a long list of other CRM tools that can help you grow your business. Depending on what you need, research the tool thoroughly and use it to highlight the good and improve the bad sides of your company so you can become a leader in your industry.

Frequently Asked Questions (FAQ)

There is no limit as to who can use CRM. From sales to customer service, marketing, recruiting, and business development, CRM offers easy access to data and is suitable for any business type and size.

Cloud-based CRM allows data to be stored on a remote server where authorized users will have access to the data at any time and from anywhere. The vendor provides seamless operation of the system as well as support and updates.

The four pillars of customer relationship management include customer experience, content, collaboration, and conversation.

CRM is a useful tool to have if you are running a business. You can use it to streamline your business process, optimize and standardize customer service, build a better and stronger relationship with customers, collect and analyze crucial customer data from multiple channels, and more.

There is no unified answer when it comes to cost because it all depends on the needs of the business. There is software that offers forever-free plans that you can use to get a sense of what it offers. At the same time, the cost can be influenced by the number of features, tools, and services provided.

The list is long when it comes to CRM benefits. Some of them include increased sales volume, improved customer service, experience, acquisition, and retention, boosted profitability, and reduced operational costs.



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