A model that offers different pricing structures or levels depending on the quantity or features a customer chooses.
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A pricing method that determines cost based on the perceived value of the product or service to the customer.
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A strategy involving setting high initial prices and gradually reducing them to maximize profit from different segments.
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A marketing strategy that leverages customer perception, using tactics like setting prices slightly below a round number to make the product seem less expensive.
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A pricing technique that influences perception by setting a higher initial price, making subsequent prices seem more favorable.
More on price anchoring
Trial Pricing Strategies
Marketing approaches businesses utilize to entice customers by offering them a product or service at a discounted or free price for a limited time.
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Cost Plus Pricing
A pricing method that involves adding a markup to the production cost of a product to determine its selling price.
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A proven marketing tactic that involves setting prices for products or services slightly below round numbers in order to make them appear more appealing to consumers.
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A marketing strategy where businesses use bundle deals to offer related items or services at a discounted price, enticing customers to make multiple purchases at once.
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Odd Even Pricing
A psychological pricing strategy retailers use to leverage the belief that buyers are more sensitive to certain ending digits.
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A pricing approach where a company provides a basic version of its product or service to users at no cost with limited features or functionality.
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A business strategy in which a business sets a lower price for a new product or service during its initial phase in the market.
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A method used to determine the optimal price for a product or service. It involves considering various factors to set a price.
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A pricing approach where a seller sets different prices for the same product or service based on the consumer’s location or geography.
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A pricing strategy where a company sets the initial price of its products or services higher than its competitors, but frequently offers sales, promotions, or discounts.
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A payment model in which clients are charged depending on how much they use a service or product rather than a set cost.
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A strategic pricing technique where businesses introduce a third, less appealing product or pricing tier alongside two others.
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A pricing model or strategy used primarily for products or services promoted to large organizations, institutions, or businesses rather than individual consumers.
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A pricing strategy in which a company bundles together two separate products and only sells them as a package.
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A pricing strategy that determines the price of a product based on what customers are prepared to pay.
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Everyday Low Pricing
A pricing strategy where businesses consistently maintain low product prices, avoiding frequent sales or discounts.
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A pricing technique in which businesses set flexible product or service prices based on current market demand.
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A pricing strategy that allows businesses to set their product prices based on their competitors’ prices.
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A pricing strategy where businesses price goods and services at a lower cost to appeal to price-sensitive customers
More on economy pricing
Want to talk SaaS pricing like a pro? Our SaaS Pricing Glossary is your go-to guide! We’ve taken all the big, important terms and broken them down into easy-to-understand explanations.
Each term in our SaaS Pricing Glossary is more than just a definition; it’s a part of the big SaaS pricing picture. By exploring our glossary, you’ll pick up the language skills you need to make sense of and communicate about SaaS.
So step into our SaaS Pricing Glossary today and start getting the hang of the SaaS pricing world.