Best Marketing Analytics Software

Get insights and make data-driven marketing decisions with powerful analytics tools. Discover the power of marketing analytics software in leveraging data to optimize your marketing efforts, measure campaign performance, and make data-driven decisions.

Find the right tool for your needs on SaasGenius.

Recommendations for the best value marketing analytics software

Choosing the right marketing analytics software is critical to understanding the impact of your marketing campaigns and optimizing your strategies. We've compiled a list of the best marketing analytics software solutions that offer great value for money.

1. Semrush

— Semrush is an SEO software that streamlines tasks for your marketing team by putting all your online… Semrush Review

Starting price$119.95/mo
Pricing modelPer User
Free Trial7-day
Free VersionYes (limited functionality)
CallRail Logo
2. CallRail

— CallRail is a call tracking and analytics platform designed for businesses of all sizes. With its real-time… CallRail Review

Starting Price$45/mo.
Pricing ModelSubscriber based
Free TrialYes
Free VersionNo
HubSpot Marketing Hub
3. HubSpot Marketing Hub

— Hubspot marketing hub is a comprehensive marketing software, offered as a cloud service. It integrates email marketing,… HubSpot Marketing Hub Review

Starting price$50/mo
Pricing modelSubscriber based
Free Trial14-day (premium)
Free VersionYes
Featured the logo for Coupler

— Discover the power of, the ultimate platform for data analytics and automation. With its comprehensive functionality,…

Starting price$49
Free Trial14-day
Free VersionNo
Audiense Logo
5. Audiense

— Audiense is a social media marketing tool that helps businesses understand audiences and get better results with…

Starting Price$39 / month
Free TrialYes
Free VersionYes
Trellis Logo
6. Trellis

— │ Trellis Overview There’s a lot of competition in the eCommerce world, and it can be tough…

7. Geckoboard

— Geckoboard is a real-time dashboard platform that enables businesses to visualize and track their key performance metrics…

Starting Price$ 28 /mo
Pricing ModelPer user, subscriber based
Free TrialYes
Free VersionNo

What is Marketing Analytics Software?

Marketing analytics software is a smart marketing solution that lets you collect, measure, analyze and interpret data about your marketing activities. It provides insights into the performance of your campaigns, audience behavior, conversion rates, ROI and other key metrics.

With marketing analytics software, you can gain a comprehensive overview of your marketing activities, identify areas for improvement, and optimize your strategies to achieve better results.

How Much Does Marketing Analytics Software Cost?

The cost of marketing analytics software varies depending on factors such as the complexity of the analytics features, the volume of data and the size of your business. Pricing models are often usage-based subscriptions, tiered pricing based on the number of users or data points, or enterprise solutions tailored to specific needs. Cost plus pricing is often used for tools that offer one-time fees.

It’s important to choose a software solution that fits your budget and provides the analytics you need to make data-driven decisions. Check out our comprehensive reviews to find the best marketing analytics software in your price range.

Who Should Use Marketing Analytics Software?

Marketing analytics software is useful for businesses of all sizes and industries that want to optimize their marketing strategies and achieve measurable results. Whether you’re a small business owner, a marketer, or a digital agency, marketing analytics software can help you analyze and interpret data to make informed decisions, improve targeting, and maximize the effectiveness of your marketing campaigns.

It’s an indispensable tool for anyone looking to leverage data for success in today’s data-driven marketing landscape.

How We Rank the Best Marketing Analytics Software

Our ranking for the best marketing analytics software includes a thorough evaluation of pricing, analytics features, reporting capabilities, ease of use, and overall value. We analyze user reviews, conduct extensive testing, and consider industry trends to create an unbiased rating. Check out our rating methodology page to learn how we rank the best marketing analytics programs. So you can make informed decisions based on your specific needs and goals.



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  • How? With accurate information: Our website manager tests each software to add a Genius Score using our rating methodology to each product. Our editorial team fact-check every piece of content we publish, and we use first-hand testing, value metrics and leading market data.