│ Trellis Overview
There’s a lot of competition in the eCommerce world, and it can be tough to keep up with the competition. It’s vital for both small and large companies to maximize their advertising strategies to get the best results, and that’s where Trellis comes into play.
Trellis is an all-inclusive eCommerce advertising solution, making use of AI-drive automation to help companies optimize their ads on major platforms like Amazon. But is this the right tool for you? Read our Trellis review to learn all you need to know about Trellis.
|Trellis – Best for eCommerce advertising||Trellis is one of the most powerful and fully-featured platforms for eCommerce advertising, using state-of-the-art AI technology and smart automation to help companies make the most of their ad campaigns on Amazon and other marketplaces.|
│ Trellis Pros and Cons
Later on in this Trellis review, we’ll look at some of the main features of the Trellis platform, along with use cases, ideal users, customer support, and pricing for Trellis. But before we get to that, let’s first focus on some of the main advantages and disadvantages of using Trellis to help you see if it’s the right choice for your business.
Grow your eCommerce company
The main aim of Trellis is to help its users grow their companies. Building up a successful eCommerce company isn’t always easy, but Trellis gives you the tools you need to succeed, driving revenue growth and maximizing returns on your advertising investments.
Maximize your share of voice
Through the use of intelligent keyword harvesting, campaign automation, and advanced AI technology, Trellis can help you maximize your share of voice, gaining a bigger and stronger hold over your industry to keep up with your competition.
Save time and improve efficiency
A big part of Trellis is its automation features. This platform offers a range of tools to help you automate ad management processes, saving you tons of time when it comes to adjusting bids and exploring new keyword opportunities.
Boost brand awareness
Another big benefit of working with Trellis is how much it can help you improve brand awareness. You can use this platform to make video ads for platforms like Amazon using your own assets and images and launch them on Amazon in no time to make more people aware of your brand.
Flexible pricing plans
Trellis has no less than five different pricing plans, including a custom plan for the biggest businesses and a budget-friendly, entry-level plan for smaller companies. No matter what stage your business is at, Trellis has a plan for you.
Starter plan is very limited
One of the downsides of Trellis is that the entry-level Starter plan is quite limited. It lacks some of the features offered in the more advanced plans, and it doesn’t even provide access to Trellis’ live chat customer support, leaving startup and small business owners without much help.
No free trial
Another downside with Trellis is that there is no free trial with this software, so you’ll simply have to take the risk and sign up for a fully paid plan in order to experience the benefits and see if the platform is right for you.
Only works with Amazon
Another issue with Trellis when compared to certain other marketing automation platforms and similar solutions is that it’s very Amazon-oriented. It can also work for Google Shopping and Walmart but is mainly aimed at businesses selling on Amazon.
|Trellis Advantages||Trellis Disadvantages|
|Build your eCommerce brand||Entry-level plan lacks features|
|Dominate more of the market||Lacks any kind of trial|
|Optimize your advertising||Very Amazon-oriented|
|Build your brand’s identity|
|Multiple subscriptions to choose from|
Try Trellis now!
If you’re looking to get even more value out of your Amazon ads, boost your brand’s efficiency, optimize your campaigns, and get more sales, Trellis is the platform for you. Book a demo with the Trellis team to see what this software can do for you.
│ What Is Trellis?
It was in 2019 that Denis Leclair, Fahim Sheikh, and Krishna Vemulapali decided to found Trellis. The trio already had a lot of experience in the world of tech, and they knew how hard it could be for online merchants and eCommerce brands to grow dynamically and make the most of advertising systems on major marketplace platforms like Amazon.
They wanted to propose something that could make advertising easier for those kinds of companies. So, they set up Trellis: a demand generation and growth solution for the world of eCommerce, using advanced AI algorithms to help Amazon sellers get more value out of their ad spend.
Sales on Amazon and other online platforms were already rising when Trellis launched, and the COVID-19 pandemic accelerated the trend even further, boosting the need for a platform like this one. This led to some serious growth for Trellis, and the product can now boast of more than 2 million products managed, over a billion bids optimized, and 33% lower ACoS (Advertising Cost of Sales) results for users.
In terms of what Trellis actually does, it essentially aims to accelerate cross-channel eCommerce revenue growth, using both automation and AI technology to regulate and optimize users’ Amazon ad campaigns, adjusting bid values, looking for new keyword opportunities, and so on to help eCommerce brands make more out of every ad they run. This not only helps with sales and ROI but also boosts brand awareness and more.
|Amazon||Trellis is the ideal ad platform to use for Amazon merchants|
|Automated||Many of Trellis’s features are automated, letting you focus on other tasks|
|Optimize||Trellis helps you optimize your ad strategy and get the best results|
|Awareness||With Trellis, brands can boost their awareness levels|
│ How Does Trellis Work?
Like many similar platforms, Trellis is an online service that runs directly in your browser. So, if you want to use this platform, you can simply head over to the Trellis site and set up your account. You won’t need to worry about downloading or installing anything to any of your devices, and you can access Trellis whenever you need to.
You can choose from one of the many pricing plans available, depending on the size and scale of your eCommerce brand, and then get to work. Once you’re logged in, you’ll be able to make the most of Trellis’ features and functions, and one of the first things to do is set up Trellis’ automation for your ad campaigns.
Typically, when advertising on Amazon, it’s up to the user to manually make adjustments to bid amounts and keywords in order to find what works best for them. This can take up a lot of your time and is often confusing and complex for many users. Trellis takes the guesswork out of the whole procedure, as you can simply link up your Amazon account and let it do the work for you.
Quickly and easily, Trellis will be able to take over control of your Amazon ad campaigns. It can then use its own data-drive, AI-focused systems and algorithms to make dynamic adjustments on the fly, adjusting bids accordingly and identifying appropriate keyword groups that can help you get more sales.
You can also make use of Trellis’ other features to boost your brand further, like the platform’s own video editor for making video ads for your products. Plus, thanks to Trellis’ superb customer support, you’ll be able to have performance reviews and speak with your own success manager on a regular basis to track your ads and see where improvements can be made to get even better results.
│ Trellis Features
Trellis offers a wide range of impressive features, making it one of the most functional and impressive Amazon advertising platforms available right now. Here are some of the key features that this app has to offer.
Automatic Bid Adjustment
A big part of the Trellis platform is its ability to adjust bids automatically. This can help you vastly reduce the amount of cash you waste on strategies that aren’t working or bids that are overpriced. Trellis has a smart bidding system you can count on, with dynamic adjustments made daily.
Another key feature of the Trellis platform is its ability to find the very best keywords for your products. Again, this is a big part of advertising on major marketplaces like Amazon, and it’s something that a lot of people struggle with, but with Trellis, you won’t have to worry about finding the right phrases and words to make more sales.
Trellis very own “Discovery” process is all about finding potential customers, intercepting them, getting their attention, and getting them engaged with the products you have to sell. With Discovery, you’ll be able to set up media plans and advertising strategies to catch customers’ attention as they browse through categories or look at competing products.
Video ads are highly effective on Amazon and similar marketplaces, and Trellis gives you the tools you need to make amazing ads in no time at all. It comes with its own built-in video maker, streamlining the process of storyboarding, editing, and publishing your videos so you can make and launch ads in no time at all.
Often, one of the challenges eCommerce companies have is that a huge amount of their sales come from a small percentage of their catalog, and many items simply fail to generate major profits or go unnoticed. With Trellis’ Dynamic Promotion and Relegation System (DPRS), you’ll be able to boost productivity across your entire catalog.
|Why We Need to Use Trellis|
|Get more value out of your Amazon ads|
|Boost the strength of your entire catalog|
|Increase brand awareness across the marketplace|
|Engage more customers and build an audience|
Use Trellis to raise your brand’s profile
Do you feel like you could be getting better value out of your Amazon ads? Have you ever struggled with managing bids and figuring out the best keywords? Try Trellis today to take the guesswork out of Amazon ads and get the best possible returns.
│Who Should Use Trellis?
So, is Trellis the right choice of advertising automation and growth platform for you? And who is it that tends to use this software the most? Here are some examples of business groups that can make the most of the Trellis platform.
If you’re just starting out in the world of eCommerce, you’ll have a limited budget and you’ll need to make every dollar count. You can’t afford to waste cash on ads that go nowhere and fail to get results, and Trellis can help you push every dollar further.
Small businesses are always looking for ways to grow and cement their status in their chosen industry, and advertising is key to that. Trellis gives you the tools you need to keep your brand going and consistently make sales.
Mid-size eCommerce Brands
If you’re running a mid-size eCommerce company, it’s vital to make the most of your advertising spend in order to ensure that your company continues to grow and prosper. Trellis makes this possible with its data-driven approach to advertising automation.
Established eCommerce Companies
Even the biggest and most established eCommerce companies can make use of Trellis to manage their large advertising budgets and investments. Trellis ensures that you won’t be wasting cash unnecessarily on the wrong keywords or overpaying on any bids.
|Suitable for any eCommerce company|
|Works for small mid-size, and big businesses|
|All necessary training and onboarding provided|
Give Trellis a try today
Trellis is one of the very best tools to rely on to make your Amazon ad campaigns stronger, more effective, and more profitable, offering a range of features to maximize bid efficiency and identify the most promising keywords. Give it a try and see how it can shape your Amazon ad game.
│Trellis Cost and Time
Of course, like any other advertising automation system, Trellis will cost money, and you need to think about the value of that investment. However, since Trellis is such a smart system and can help you maximize profits and ROI from your Amazon ads, it’s generally regarded as one of the best value tools to use.
And in terms of time, this platform can save you hours upon hours. With Trellis handling your Amazon ads or ads on other marketplaces, you won’t need to worry about manually monitoring your campaigns and making all those individual bid and keyword adjustments each day or week, as Trellis can do most of the hard work on your behalf.
When you first log in to Trellis, you might be a little overwhelmed by all of the various tabs, functions, and features. However, this platform comes with excellent onboarding and training from the Trellis team to get you up to speed.
In no time at all, most users are quickly able to figure out exactly how Trellis works and start making the most of its data-driven automation. And once you’ve got the basics figured out, you can let Trellis take care of most things on its own, with only minimal manual effort needed.
Plus, Trellis’ support team is always standing by to help you out with any issues and holds regular strategy meetings and performance reviews with most customers, so this really is an impressively easy platform to use overall.
Like many other SaaS companies, Trellis offers a range of tiered pricing plans to suit businesses of different sizes. You can choose from the Essentials, Starter, Premium, Enterprise, or Custom plans, and each plan has its own monthly rate and set of features. Here’s a quick breakdown of the five plans:
The Essentials plan is the entry-level option, costing $199 per month and aimed at small businesses with a maximum annual revenue of $120,000. It’s ideal for those who are just getting started with Amazon advertising, but it is a little lacking in terms of features and doesn’t offer any kind of success manager, strategies, business reviews, or training.
The Starter plan is the next level up, priced at $299 per month. This plan is aimed at established brands earning between $120,000 and $360,000 annually. It supports up to 15 media plans and gives you some extra features, including onboarding, training, and access to live customer support.
Next up, we have the Premium plan. This one costs $499 a month and is for businesses earning between $360,000 and $1 million annually. It supports 30 media plans and has extra features like sponsored displays, sponsored brand videos, your own dedicated customer success manager, and bi-weekly strategy sessions to help your company grow.
If you’re running a much bigger business, earning anywhere from $1 million to $3 million annually, the Enterprise plan could be the right choice for you. This $999 per month plan offers unlimited media plans, unlimited SKUs, and access to the full suite of Trellis features, along with superior standards of support, such as quarterly business reviews, onboarding, live customer support, and a dedicated success manager.
Finally, for the biggest businesses of all, Trellis also has a Custom plan. This comes with all of the features of the Enterprise plan, along with additional resources to suit companies earning in excess of $3 million per year. You’ll need to contact the Trellis team for a custom quote if you’re thinking of subscribing to this plan.
|Essentials||$199 per month|
|Starter||$299 per month|
|Premium||$499 per month|
|Enterprise||$999 per month|
|Custom||Contact Trellis for a quote|
│Trellis Tools for Business
As well as boasting a great range of features for Amazon ads automation and ad management on other marketplaces, Trellis also provides a range of handy business tools that you can use at any time directly on the Trellis site. Here are a few examples.
Amazon Advertising Audit
Want to see how well your existing Amazon ad strategy is working? Once you sign up for a Trellis account, you can use the platform’s advertising audit tool to see exactly how well your ads are performing and where you need to improve.
Amazon Listing Quality Check
The Amazon Listing Quality Check tool is actually a free tool that anyone can try on the Trellis site. This listing analyzer essentially scans your product pages to see how effective they are, looking at things like images, videos, descriptions, and reviews to produce a final score.
Amazon ACoS Calculator
With the Amazon ACoS calculator, you can quickly and easily work out your target advertising cost of sale on Amazon and calculate your break-even, too. It’s a great tool for working out how much you should be spending on Amazon ads to make a fair profit.
|Points to Note|
|Optimize your Amazon ad campaigns|
|Learn more about ad effectiveness|
|Manage your budget more intelligently|
│Trellis Use Cases
Countless companies already trust Trellis with their Amazon ad automation and optimization, but how well does this platform actually work? Well, let’s take a look at a few real-world case studies to see how effective Trellis can be.
World Products is an Amazon agency that focuses on merchandising for healthcare and pharma brands. As the company grew, it needed a new business strategy to cope with higher levels of demand. It turned to Trellis to optimize keyword harvesting and bid adjustment, saving 75% of PPC management time and seeing huge sales growth almost immediately.
Pet Puppy is an eCommerce company that focuses on pet products. The company was growing and doing well on Amazon, but wanted a way to reduce its ACoS and boost sales further. It decided to use Trellis, seeing a 147% increase in sales and an increase in product clicks while also dropping its ad spend by over 12%.
MapSherpa is an eCommerce brand that focuses on map distribution, selling many products on Amazon. As the brand grew, it wanted to find a platform that would allow it to fine-tune its Amazon ads strategy. It chose Trellis and was instantly impressed by the amount of time saved on managing ads. The company also reduced ad spend by 25% while boosting sales by 30%.
So, how well does Trellis perform when it comes to customer support? Well, the main Trellis website has a live chat system that you can contact at almost any time. You can also fill out a contact form or call a number to contact the Trellis team.
In general, Trellis’ customer support agents respond quickly and are very helpful, but if you really want to experience the very best levels of customer service and care from this brand, you’ll need to pay for one of the more expensive plans.
Premium plans and Enterprise-level customers get the best service, with not only live chat support, but also strategy sessions on a bi-weekly business, business reviews, onboarding assistance, employee training, and even your own dedicated success manager.
- Live chat, email, and phone support
- Friendly and rapid responses
- Enterprise subscribers get the best support
|Alternative to Trellis – Marketo Engage|
|Marketo Engage is the world’s biggest marketing automation platform. It aims to provide a range of marketing automation services in one centralized space, including lead development, content generation, and account-based marketing.|
|Comparing Trellis to Marketo Engage|
|Trellis and Marketo Engage certainly have some similarities in how they help users automate marketing and get more out of their marketing campaigns to keep customers engaged and nurture leads. However, Marketo Engage is quite generalized for use on different platforms, while Trellis focuses almost exclusively on Amazon ads.|
Overall, there’s a lot to like about Trellis, and if you’re looking for a complete, fully-featured growth solution to take your eCommerce company to the next level and connect with more customers on Amazon, this is a great one to choose.
Trellis can help you maximize your share of voice, boost your catalog’s productivity, get customers more engaged, and build up brand awareness, all from one relatively simple yet impressively robust platform, with a sensible pay-as-you-go pricing model.
This platform makes use of all the latest automation technology to boost demand and growth for eCommerce companies, and with such a strong track record and so many satisfied users, there’s really no reason not to give it a try.
Try Trellis Now!
Trellis is one of the top platforms for driving eCommerce growth, offering time-saving automation tools, profit optimization features, and super standards of customer support to help you build a successful brand.