Best Web Analytics Software

Get valuable insights into your website’s performance with the best web analytics software. With our top products, you can track website traffic, user behavior and engagement metrics to optimize your online presence. SaasGenius helps you find the best value web analytics software for your business needs.

Recommendations for the best value web analytics software

Tracking and analyzing your website's performance is critical to success. Our top choices are the most comprehensive and reliable web analytics software solutions on the market. We evaluated each software based on its features, ease of use, and value for money. Read on to find the perfect web analytics software for your business.

1. SimilarWeb

— Similarweb is an SEO software that offers fast and easy methods for businesses to generate digital traffic… SimilarWeb Review

Comprehensive collection of data.
Collects organic search keywords even when they are not provided.
Excellent UI and customer support.
Starting price$125/mo (annually)
Pricing modelQuotation based
Free TrialYes
Free VersionYes
2. Semrush

— Semrush is an SEO software that streamlines tasks for your marketing team by putting all your online… Semrush Review

Starting price$119.95/mo
Pricing modelPer User
Free Trial7-day
Free VersionYes (limited functionality)
Vendasta Logo
3. Vendasta

— Vendasta is an all-in-one platform for companies selling to local businesses. You can search through a list…

Starting Price$99/month
Pricing ModelSubscriber based
Free TrialYes
Free VersionNo
Oribi Logo
4. Oribi

— Oribi is a great marketing analytics software that enables you to massively boost your bottom lines, increase…

Adobe Sitecatalyst
5. Adobe Sitecatalyst

— Adobe Sitecatalyst is a powerful web analytics platform that provides businesses with real-time data and insights into…

Starting PriceContact for price
Pricing ModelSubscriber based
Free TrialNo
Free VersionNo

What is Web Analytics Software

Web analytics software is a powerful tool that tracks and analyzes website traffic, user behavior and engagement metrics. It provides valuable insights into website performance, user experience and conversion rates.

Marketing, analytics, and optimization teams use web analytics software to gain insights and optimize website performance.

Features and Benefits of Web Analytics Software

The best web analytics software offers a variety of features to track and analyze a website’s performance. These include real-time tracking, user behavior tracking, funnel analysis, A/B testing, and more.

By using web analytics software, businesses can improve website performance, user experience, and conversion rates.

Here’s what you get when you use web analytics software in your business:

  • Improved website performance
  • Optimized user experience
  • Increased conversion rates
  • Better understanding of customer behavior
  • Improved marketing ROI

How We Rank the Best Web Analytics Software

At SaasGenius, we use a detailed rating methodology to evaluate and rank the best web analytics software solutions. Our Genius Score provides an objective evaluation of each product’s strengths and weaknesses, helping you make an informed decision. Learn more about how we rate the best web analytics software on our rating methodology page.



How does SaaSGenius bring you the best SaaS pricing information?
  • Who? We are SaaS experts: Our specialists constantly seek the most relevant information to help support your SaaS business.
  • Why? We are passionate about users accessing fair SaaS pricing: We offer up-to-date pricing data, reviews, new tools, blogs and research to help you make informed SaaS pricing decisions.
  • How? With accurate information: Our website manager tests each software to add a Genius Score using our rating methodology to each product. Our editorial team fact-check every piece of content we publish, and we use first-hand testing, value metrics and leading market data.