$125/mo (annually)



SimilarWeb is a web analytics and market intelligence platform that can help businesses gain insights into their website and their competitors. With features such as website traffic analysis and competitor analysis, SimilarWeb is a great choice for businesses looking for a comprehensive web analytics solution.




89% Genius Score

SimilarWeb Facts

Pricing modelQuotation based
Free TrialYes
Free VersionYes

SimilarWeb Pros & Cons

+Comprehensive collection of data.
+Collects organic search keywords even when they are not provided.
+Excellent UI and customer support.
-Less accurate for smaller websites.

SimilarWeb Review


This is a provider of digital intelligence for small to mid-size businesses and enterprises.

Similarweb provides online traffic data that offers an unbiased view of real-world web and app performance, enabling users to make data-driven decisions. Similarweb estimates the total amount of traffic different websites receive and shows competitors’ top traffic sources as well as key metrics such as total visits and engagement data.

The platform offers various features, such as an overview of visitor numbers, audience insights and competitor information, making it valuable for SEO, content marketing and competitive analysis

Similarweb homepage

Pros and Cons

plus new Ability to export reports — You can export the intelligence report to a PDF report format.

plus new Large scale data — Provides a comprehensive collection of data including geographic distribution, social media data, search data, audience metrics, traffic sources, and visits.

plus new Provides organic keywords — With the help of the keyword research tool, you can search for organic keywords.

plus new Excellent UI — SimilarWeb has an easy-to-use interface with the dashboard containing extensive SimilarWeb features.

minus new Traffic only set to full months — It is not possible to set a range of specific dates.

minus new Limited to desktop traffic only — Traffic approximations are not available for mobile and tablets.

minus new Accuracy for smaller websites – SimilarWeb may be less accurate for smaller websites with less than 50,000 monthly visits.

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From the SimilarWeb dashboard, you have extensive SimilarWeb features that allow you to see your competitor’s strategies at the very low SimilarWeb pricing. You can even do research on the whole industry as our SimilarWeb review found out. Therefore, the platform meets its USP requirements especially since you only enter your competitor’s or client’s URL to get useful data and information.

From our SimilarWeb review, it is so easy to use the platform thus allowing you to get insights really fast. With the usability of SimilarWeb explained, it has a straightforward UI. A single click gives you access to the number of visitors to a certain website. These include the average monthly visits, page per visit, and Bounce rate. Therefore, in terms of ease-of-use, SimilarWeb is UI-friendly. With the usability of SimilarWeb explained, you also won’t want to miss the platform’s mobile and tablet version; SimilarWeb PRO.


SimilarWeb features allow users to improve their digital marketing strategies, optimize their SEO efforts, and gain a competitive edge in the online landscape.

Similarweb features

The best features of Similarweb include:

Digital marketing intelligence

Similarweb offers a Competitive Tracker that allows you to monitor your competitors’ websites across all digital channels, a Ranking Distribution Tool that allows you to analyze your website’s ranking trends in the Google SERPs, and a SERP Feature Analysis Tool that allows you to gain insights on how to conquer more SERP features.

Keyword research

Similarweb offers unique keyword research features such as fresh keyword data, real traffic insights, actual engagement metrics and the ability to uncover top keyword trends that provide more granularity and faster results for SEO strategies.

Traffic overview

Similarweb’s traffic overview shows competitor traffic sources, total number of visits, engagement metrics and top referring pages.

Customized industries

Users can create their own niche industry in Similarweb and select up to 200 competitors to analyze keyword performance within a specific market segment, allowing for customized keyword research and benchmarking against relevant competitors.

Detection of upcoming threats

Similarweb helps users identify potential threats by displaying emerging competitors that are rapidly gaining traffic, enabling early detection of competitors’ strategies and keyword overlaps to stay ahead in the market.

Keyword gap analysis

Similarweb’s Keyword Gap tool scores keywords based on actual traffic received and shows which sites are ranking for keywords that users aren’t ranking for, providing valuable insights into keyword strategies and traffic potential.

Support Quality

A project manager offers an explanation once a month concerning the new SimilarWeb features. During the session, the manager also gives advice on some important developments that would benefit its clients’ businesses. Secondly, there is a live chat option with a support team ready to give help any time you need them. Thirdly, SimilarWeb has developer documents for customer support on its SimilarWeb Knowledge Center; FAQs that also answer some common questions. With the support of SimilarWeb explained, you get all the help you need.

Similarweb support

SimilarWeb Pricing — What Does It Cost? 

Similarweb offers a range of pricing plans tailored to different needs:

Starter Plan$125 per month (billed annually)
Professional Plan$333 per month (billed annually)
Team PlanCustom – contact sales team
Enterprise PlanCustom – contact sales team

Starter Plan

  • Cost: $125 per month (billed annually) or $149 per month.
  • Designed for individuals and start-ups who want to perform website traffic analysis and competitive analysis.
  • Includes features such as up to 100 website results per table, up to 1,000 keyword results per table and 3 months of historical data.

Professional Plan

  • Cost: $333 per month (billed annually) or $399 per month.
  • Aimed at professionals who want to develop a marketing strategy and map their competitive landscape.
  • Offers features such as up to 500 website results per table, up to 5,000 keyword results per table and 6 months of historical data.

Team Plan

  • Customized pricing.
  • Tailor-made for marketing teams with a multi-channel strategy.
  • Includes features such as up to 10,000 website results per table, up to 50,000 keyword results per table and 15 months of historical data.

Enterprise Plan

  • Customized pricing.
  • For mature businesses striving for digital excellence.
  • Offers an unlimited number of websites per table, up to 150,000 keyword results per table, 37 months of historical data and additional advanced features such as a faster API, conversion analysis and more security measures.

Similarweb’s pricing structure caters to a wide range of users, from individuals to start-ups to large enterprises, and offers comprehensive features such as website analytics, keyword insights, API access and more.

Similarweb pricing 2024

The platform also offers add-ons to further expand functionality in areas such as App Intelligence, Search Intelligence, Market Intelligence, Sales Intelligence and Stock Intelligence.

Similarweb add-ons

How to Purchase A Similarweb Package?

If you are interested in buying a Similarweb package, you have several options.

Businesses and enterprises should contact the sales team to create a custom package tailored to your specific business needs. This option is ideal for companies that have special requirements or want to combine different solutions into one package.

Individuals and startups can purchase Similarweb’s Starter or Professional packages on the Similarweb website. These packages are an affordable start for companies that want to know their competition and industry better.

Whether you build a custom package or purchase one of the existing solutions, Similarweb makes it easy to get started with its competitive intelligence tools.

Similarweb CTA

Simiarweb Free Trial

Similarweb offers a free and no-obligation trial period for companies that want to try their solutions. During this trial period, you can access a limited version of Similarweb’s solutions and explore their features and capabilities. The free trial lasts 7 days.

The best thing about Similarweb’s free trial is that you don’t have to provide any credit card information during the registration process. This means that you won’t run the risk of being charged for a subscription or plan that you don’t want. The only time you will be asked for your credit card information is if you want to sign up for a Similarweb subscription after the trial period.

If you decide not to subscribe after the free trial period, you will still have access to the Similarweb platform, but with limited features. However, if you need access to more features or a longer-term plan, you can contact the Similarweb team, who will be happy to help you find a solution that meets your needs.

Overall, Similarweb’s free trial is a great way for businesses to test the features and capabilities of their solutions without obligation or risk. With no credit card and no obligation, you can try Similarweb’s solutions and find out how your business can benefit from them before you decide to invest in the platform.

Best Similarweb Free And Paid Alternatives

Similarweb is one of the most comprehensive and widely used solutions on the market. However, it’s important to check out other options as well to make sure you get the best solution for your business needs. In this section, we’ll take a look at some free and paid alternatives to Similarweb that can give you valuable insights into your competition and industry.

Let’s first look at the free alternatives.

Free AlternativeDescription
Google AnalyticsGoogle Analytics is a free web analytics service that gives businesses insights into their website traffic and visitor numbers. While it doesn’t offer the same level of competitive intelligence as Similarweb, it can still provide valuable insights into your website’s performance.
AlexaAlexa is a free web traffic analysis service that provides businesses with insights into their website’s traffic and audience. While it’s not as comprehensive as Similarweb, it can still provide valuable information about your websites performance.
SEMrushSEMrush offers a free version of its platform that provides limited access to its digital marketing tools, including keyword research, backlink analysis and more.

If you’re looking for more comprehensive digital intelligence solutions, there are several paid alternatives to Similarweb you can try.

Paid AlternativeDescription
AhrefsAhrefs is a digital marketing tool that offers businesses a comprehensive suite of SEO and marketing analytics tools. With features like keyword research, backlink analysis, and content analysis, Ahrefs is a great option for businesses looking to gain a competitive edge.
SEMrushSEMrush offers a paid version of its platform that gives businesses access to a wide range of digital marketing tools, including keyword research, backlink analysis and content analysis.
ComscoreComscore is a comprehensive digital measurement and analytics platform that provides companies with insights into their audience, competitors and industry. With solutions for advertising, media, and e-commerce, Comscore is a great option for businesses looking for a comprehensive platform for digital intelligence.

While Similarweb is a powerful platform for digital analytics, there are also several free and paid alternatives that businesses can try out to find a solution that best suits their needs.

How Similarweb Collects Data

Similarweb has a reputation for being one of the most comprehensive digital intelligence platforms on the market, and that’s largely due to its advanced data collection methods. To build an accurate picture of the digital world, Similarweb uses a multi-dimensional approach that includes various data collection techniques.

One of the methods Similarweb uses to collect data is direct measurement. In this, millions of websites and apps share their first-party analytics with Similarweb to gain valuable insights into their performance. Another technique is the Contributory Network, which collects anonymous device behavior data from consumer products.

Similarweb also leverages partnerships with a global network of organizations to collect “digital signals” on the Internet. Finally, Similarweb uses an advanced algorithmic engine that collects and indexes public data from billions of websites and apps.

Once the data is collected, Similarweb performs a sophisticated algorithmic process to cleanse, match, synthesize, process, and blend the inputs for data modeling. The normalized data is then run through advanced machine learning calibration and prediction models to provide an accurate and consistent picture of the digital world over time.

Similarweb data

Similarweb’s machine learning algorithms are fed with millions of ‘first-party analytics from websites and apps sourced from partners, as well as anonymized traffic data collected from Similarweb products installed on millions of devices worldwide.

Similarweb’s data collection methods are based on a commitment to privacy by design and a multi-step review process that ensures the data collected doesn’t contain any personally identifiable information. Behavioral data is shared anonymously and aggregated at the website and app level, not at the user level. Similarweb doesn’t use cookies to collect behavioral data.

Similarweb’s innovative data collection techniques and cutting-edge machine learning algorithms enable companies to gain valuable insights into their competition and their industry. With a 360-degree view of each company’s digital landscape, businesses can make better decisions and grow smartly in the ever-changing digital world.

Similarweb CTA


SimilarWeb is a competitive intelligence tool you can use to understand your market’s opportunities and threats and increase your website traffic. It provides useful information on your clients’ and competitors’ web traffic and performance. And through the SimilarWeb features like Digital marketing, you get ideas to guide decision-making that would potentially improve your business.

The platform with the pocket-friendly SimilarWeb pricing has a myriad of advantages including the user-friendly UI, large-scale data, display of extensive, and the ability to export reports. However, some disadvantages like limits to desktop traffic only and setting the traffic to only full months also exist. With the advantages and disadvantages of SimilarWeb explained, the platform meets its usability requirements and USP. It also has massive features like customization, website ranking, and enormous integrations. Lastly, the support quality is top-notch with the best custom SimilarWeb pricing plans.

Similarweb CTA



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