$699/mo (annually)



SimilarWeb is a web analytics and market intelligence platform that can help businesses gain insights into their website and their competitors. With features such as website traffic analysis and competitor analysis, SimilarWeb is a great choice for businesses looking for a comprehensive web analytics solution.




89% Genius Score

SimilarWeb Facts

Pricing modelQuotation based
Free TrialNo
Free VersionYes

SimilarWeb Review


This is a provider of digital intelligence for small to mid-size businesses and enterprises. With the friendly SimilarWeb pricing, you get a competitive intelligence tool that helps you a lot. It increases traffic and marketing insights as will be discussed in this SimilarWeb review.

Additionally, SimilarWeb provides you with analytics and information about your competitors’ and clients’ performance and web traffic. So, you can make critical decisions after discovering potential threats and opportunities. Moreover, you can easily win the market share efficiently through its Research Intelligence and Digital Marketing as SimilarWeb review articles explain.

Similarweb homepage

Pros and Cons

plus new Ability to export reports — You can export the intelligence report to a PDF report format.

plus new Large scale data — Provides a comprehensive collection of data including geographic distribution, social media data, search data, audience metrics, traffic sources, and visits.

plus new Provides organic keywords — With the help of the keyword research tool, you can search for organic keywords.

plus new Excellent UI — SimilarWeb has an easy-to-use interface with the dashboard containing extensive SimilarWeb features.

minus new Traffic only set to full months — It is not possible to set a range of specific dates.

minus new Limited to desktop traffic only — Traffic approximations are not available for mobile and tablets.


Get Started with Similarweb Today

With Similarweb, you can gain valuable insights into your industry, competition, and digital performance. Sign up now and unlock the power of digital intelligence to take your business to the next level!


From the SimilarWeb dashboard, you have extensive SimilarWeb features that allow you to see your competitor’s strategies at the very low SimilarWeb pricing. You can even do research on the whole industry as our SimilarWeb review found out. Therefore, the platform meets its USP requirements especially since you only enter your competitor’s or client’s URL to get useful data and information.

From our SimilarWeb review, it is so easy to use the platform thus allowing you to get insights really fast. With the usability of SimilarWeb explained, it has a straightforward UI. A single click gives you access to the number of visitors to a certain website. These include the average monthly visits, page per visit, and Bounce rate. Therefore, in terms of ease-of-use, SimilarWeb is UI-friendly. With the usability of SimilarWeb explained, you also won’t want to miss the platform’s mobile and tablet version; SimilarWeb PRO.


SimilarWeb features are fast making it high across all marketing platforms. Some notable SimilarWeb features include Google Analytics keywords, Subdomains, traffic sources, keyword research tools, website data, and engagement metrics. Additionally, integrations, collaborations, and customizations exist as shown below.

Similarweb features
  • Integrations. SimilarWeb data can be integrated directly into different products, internal databases, and visualization tools within seconds. Some of the products that SimilarWeb integrates with include Adverity,, and Google.
  • Website Ranking. This is an important feature that allows you to see the ranking of your website or that of your competitors by category, nationally, or globally.
  • Customization. As mentioned by other SimilarWeb review articles, you have a wide range of customization SimilarWeb features for your workflow. So, you can access the most relevant intelligence insights of your market and customize your industry, keyword lists, and dashboard.

Support Quality

A project manager offers an explanation once a month concerning the new SimilarWeb features. During the session, the manager also gives advice on some important developments that would benefit its clients’ businesses. Secondly, there is a live chat option with a support team ready to give help any time you need them. Thirdly, SimilarWeb has developer documents for customer support on its SimilarWeb Knowledge Center; FAQs that also answer some common questions. With the support of SimilarWeb explained, you get all the help you need.

Similarweb support

SimilarWeb Pricing — What Does It Cost? 

Similarweb offers a range of solutions tailored to the specific needs of businesses. The pricing model is based on which solutions are included in the package, allowing businesses to choose the solutions that best meet their needs. Each solution focuses on a different aspect of business intelligence.

  • Digital Marketing Intelligence provides businesses with keyword research and performance marketing intelligence tools. This helps businesses understand how their digital marketing efforts are performing and how they can improve their strategy.
  • Digital Research Intelligence contextualizes a business with market analysis, benchmarking and audience analysis. This solution helps companies better understand their industry and target audience.
  • Sales Intelligence is a powerful tool that helps companies find and connect with e-commerce merchants, publishers or advertisers. This solution helps companies identify potential partners and increase their sales.
  • Stock Intelligence is a solution that allows companies to monitor the performance of any private or public company with a digital presence. This solution provides valuable competitive insights and helps businesses make informed decisions.
  • Shopper Intelligence allows businesses to analyze the buying and browsing behavior of online customers. This solution provides insights into consumer preferences and helps businesses improve their online shopping experience.

Pricing for Similarweb’s “Starter: Competitive Intelligence” package starts at $167 per month, making it an affordable option for companies looking to gain valuable insights into their industry and competition. With Similarweb’s range of solutions, companies can choose the right package for their specific needs and budget.

Free trialYes
Starter: Competitive IntelligenceStarting from $167 per month
Other packagesCustom – contact sales team
Similarweb pricing

How to Purchase A Similarweb Package?

If you are interested in buying a Similarweb package, you have several options. First, you can contact the sales team to create a custom package tailored to your specific business needs. This option is ideal for companies that have special requirements or want to combine different solutions into one package.

Another option is to purchase Similarweb’s Starter: Competitive Intelligence package, which provides businesses with valuable competitive intelligence tools. This package is an affordable start for companies that want to know their competition and industry better.

Whether you build a custom package or purchase one of the existing solutions, Similarweb makes it easy to get started with its competitive intelligence tools.


Sign Up for a Free Trial of Similarweb

Sign up for a free trial of Similarweb and gain access to a powerful digital intelligence platform that can help you make smarter business decisions. With comprehensive data collection and analysis, you can gain valuable insights into your industry, competition, and digital performance.

Simiarweb Free Trial

Similarweb offers a free and no-obligation trial period for companies that want to try their solutions. During this trial period, you can access a limited version of Similarweb’s solutions and explore their features and capabilities. The free trial lasts 7 days.

The best thing about Similarweb’s free trial is that you don’t have to provide any credit card information during the registration process. This means that you won’t run the risk of being charged for a subscription or plan that you don’t want. The only time you will be asked for your credit card information is if you want to sign up for a Similarweb subscription after the trial period.

If you decide not to subscribe after the free trial period, you will still have access to the Similarweb platform, but with limited features. However, if you need access to more features or a longer-term plan, you can contact the Similarweb team, who will be happy to help you find a solution that meets your needs.

Overall, Similarweb’s free trial is a great way for businesses to test the features and capabilities of their solutions without obligation or risk. With no credit card and no obligation, you can try Similarweb’s solutions and find out how your business can benefit from them before you decide to invest in the platform.

Best Similarweb Free And Paid Alternatives

Similarweb is one of the most comprehensive and widely used solutions on the market. However, it’s important to check out other options as well to make sure you get the best solution for your business needs. In this section, we’ll take a look at some free and paid alternatives to Similarweb that can give you valuable insights into your competition and industry.

Let’s first look at the free alternatives.

Free AlternativeDescription
Google AnalyticsGoogle Analytics is a free web analytics service that gives businesses insights into their website traffic and visitor numbers. While it doesn’t offer the same level of competitive intelligence as Similarweb, it can still provide valuable insights into your website’s performance.
AlexaAlexa is a free web traffic analysis service that provides businesses with insights into their website’s traffic and audience. While it’s not as comprehensive as Similarweb, it can still provide valuable information about your websites performance.
SEMrushSEMrush offers a free version of its platform that provides limited access to its digital marketing tools, including keyword research, backlink analysis and more.

If you’re looking for more comprehensive digital intelligence solutions, there are several paid alternatives to Similarweb you can try.

Paid AlternativeDescription
AhrefsAhrefs is a digital marketing tool that offers businesses a comprehensive suite of SEO and marketing analytics tools. With features like keyword research, backlink analysis, and content analysis, Ahrefs is a great option for businesses looking to gain a competitive edge.
SEMrushSEMrush offers a paid version of its platform that gives businesses access to a wide range of digital marketing tools, including keyword research, backlink analysis and content analysis.
ComscoreComscore is a comprehensive digital measurement and analytics platform that provides companies with insights into their audience, competitors and industry. With solutions for advertising, media, and e-commerce, Comscore is a great option for businesses looking for a comprehensive platform for digital intelligence.

While Similarweb is a powerful platform for digital analytics, there are also several free and paid alternatives that businesses can try out to find a solution that best suits their needs.

How Similarweb Collects Data

Similarweb has a reputation for being one of the most comprehensive digital intelligence platforms on the market, and that’s largely due to its advanced data collection methods. To build an accurate picture of the digital world, Similarweb uses a multi-dimensional approach that includes various data collection techniques.

One of the methods Similarweb uses to collect data is direct measurement. In this, millions of websites and apps share their first-party analytics with Similarweb to gain valuable insights into their performance. Another technique is the Contributory Network, which collects anonymous device behavior data from consumer products.

Similarweb also leverages partnerships with a global network of organizations to collect “digital signals” on the Internet. Finally, Similarweb uses an advanced algorithmic engine that collects and indexes public data from billions of websites and apps.

Once the data is collected, Similarweb performs a sophisticated algorithmic process to cleanse, match, synthesize, process, and blend the inputs for data modeling. The normalized data is then run through advanced machine learning calibration and prediction models to provide an accurate and consistent picture of the digital world over time.

Similarweb data

Similarweb’s machine learning algorithms are fed with millions of ‘first-party analytics from websites and apps sourced from partners, as well as anonymized traffic data collected from Similarweb products installed on millions of devices worldwide.

Similarweb’s data collection methods are based on a commitment to privacy by design and a multi-step review process that ensures the data collected doesn’t contain any personally identifiable information. Behavioral data is shared anonymously and aggregated at the website and app level, not at the user level. Similarweb doesn’t use cookies to collect behavioral data.

Similarweb’s innovative data collection techniques and cutting-edge machine learning algorithms enable companies to gain valuable insights into their competition and their industry. With a 360-degree view of each company’s digital landscape, businesses can make better decisions and grow smartly in the ever-changing digital world.


Discover Your Competitors’ Secrets with Similarweb

With Similarweb, you can gain a deeper understanding of your competition and their digital performance. Our powerful digital intelligence platform can provide you with valuable insights and help you stay ahead of the curve. Try it now and discover the secrets of your competitors!


SimilarWeb is a competitive intelligence tool you can use to understand your market’s opportunities and threats and increase your website traffic. It provides useful information on your clients’ and competitors’ web traffic and performance. And through the SimilarWeb features like Digital marketing, you get ideas to guide decision-making that would potentially improve your business.

The platform with the pocket-friendly SimilarWeb pricing has a myriad of advantages including the user-friendly UI, large-scale data, display of extensive, and the ability to export reports. However, some disadvantages like limits to desktop traffic only and setting the traffic to only full months also exist. With the advantages and disadvantages of SimilarWeb explained, the platform meets its usability requirements and USP. It also has massive features like customization, website ranking, and enormous integrations. Lastly, the support quality is top-notch with the best custom SimilarWeb pricing plans.


Ready to Make Smarter Business Decisions? Try Similarweb!

If you’re looking to make smarter business decisions, Similarweb can help. Our digital intelligence platform provides you with comprehensive data collection and analysis, powerful market intelligence, and a wealth of resources in our Knowledge Center. Try it now and see the results for yourself!



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