Thanks to technological advancements, SEO has taken a millage over the years. With so many changes happening and more expected, so much on the practice of SEO can go unnoticed. Every little effort channeled towards optimizing a site for audiences and search engines almost always pays off, which is why the use of SEO tools is prevalent among webmasters. You would think that experts in this field would already be aware of all SEO tools available, but anyone can easily miss out on some of the
How to increase my sales? This is one question giving retailers sleepless nights. Surviving and succeeding in the ever-changing retail landscape is a challenging task. On the one hand, some strong competitors are trying to put their best foot forward, and on the other, there are smart customers who are comparing and analyzing the products before making a purchasing decision. Moreover, with retail sales expected to top $27 trillion by 2020, it’s more important than ever for retailers to
High-quality content has a great value in a modern world and hiring a professional copywriter costs a fortune for a small business. If you manage a low-budget project and don’t have money to get assistance from a qualified content creator, you still can succeed. If you are really passionate about your company, you can handle this task on your own! Using your writing skills, creativity and advanced tools, you can become a great content creator. Let’s check what steps you should take to
When you are running your online business, finding a way to satisfy your clients can be essential to whether or not you will be successful. You might have considerations that you wouldn’t if you were running a physical store, and one of these considerations might be how you are planning to have clients pay for your product or service. Here are some reasons why you might want to think about having a few payment options available for your online store. It inspires trust One payment
Not only is the LMS software becoming an essential part of successful business management and efficient working environment, but the number of available LMS software solutions is continuously increasing, as well. According to eLearning Infographics, learning apps have grown into a preferred way of training workforce, and as they say at Capterra, the final decision when choosing an LMS solution is usually predominantly impacted by the functionality, price, and support that it offers. In
When you have made the decision to start a new business, you might have a lot on your mind and it can be easy to feel overwhelmed. Finding ways to be successful and to start out your company right can take some time and some thought—and it’s important to consider certain strategies before you open your doors. In order for your business to do well, it’s worth it to put effort into your new endeavor. Here are 4 considerations to keep in mind when you are planning to open doors on your new
Downloading and using your favorite app on your mobile or pc is a quite easy task but preventing your apps from deletion or from any unauthorized use is a bit difficult. Your friends can use your apps as well as can delete your apps easily for saving your apps from this deletion and using them for a long time you need to make them Sticky. Sticky Apps can resist for months on your customers desktop because of its good features. You can use them any time you want from your computer screen. In
Even in the midst of glorious modern civilization, our brains work the same way they always did, dragging us around on ad-hoc quests to achieve our countless goals — some big, some small, some very trivial, but all affecting how we feel. Achieve a goal, and you feel good for a while. That’s how we get through tough days, right? And when we socialize, this desire for achievement pushes us towards certain people — those special individuals who always have your back and know just how to help
If you’re a small business owner, you know how important it is to work hard for your business. You’re likely invested in its long-term success and want to do all you can to help it continue to grow and thrive. If you’ve had any experience managing a business in the last decade, then you’re likely aware that the marketing landscape has changed dramatically. Now, in order to reach customers, you can’t simply rely on putting an ad in the newspaper or on the radio. Now you have to be more
Virtual Private Networks or VPN's are useful for a variety of reasons, but most people buy a VPN to get around blocked sites. If your Internet service provider (ISP) block you from a website due to its IP address or regional location, a VPN helps you work around the block. In the right situation, using a virtual private network can even help you gather data on different locations. VPN Services: Advantages and Drawbacks VPNs have many advantages and a few drawbacks. Before buying a VPN
Managing data is becoming something that more and more companies are starting to become comfortable outsourcing to other companies and cloud providers. Setting up data centers can take time and means upfront costs for buying server racks, networking equipment and needing IT technicians in-house to manage it. But while there are still some advantages to keeping your data within your own network, companies offering data center services can actually ease some of the burdens that come with managing
No matter what business you're in, salespeople are the lifeblood of your company. If you want to expand your operations, develop better brand identity, and improve your bottom line, one of the best ways to do that is to increase the effectiveness of your sales team.  How do you do that? Here are a few simple ideas.  1. Invest in Your Staff  Some salespeople are born to close deals, while others need a little prodding to get them started, but no matter how advanced your
Instead of focusing on increasing traffic to your website, focus instead on increasing the conversion rate. This results in more people who visit your site becoming customers, and it doesn’t require changing the search engine optimisation of your website or rolling out a new marketing campaign. It often involves little changes to the site or the user experience. Here are five conversion optimisation case studies to learn from. Walmart While Walmart dominates the brick and mortar retail
Customer Relationship Management, or CRM, is basically how a company and their customers interact with each other. What CRM is used for in general is to manipulate the data gathered, in order to provide the customer or user of a service with a better all-round experience. So, CRM has always been data involved and this includes information such as which products or services have been bought, contact details etc. While this is all well and good, what Big Data technologies can provide is much more
Every blog topic presents with specific complications when it comes to staying relevant. Topics like parenting and travel, however, stay the same over long-periods of time. These blogs also do not suffer as much when a few days go by without a post.  Technical blogs can take a little more effort when it comes to offering relevant content. There are so many changes in the industry, that it can be difficult to keep up. You may find that you need to post daily to stay ahead of your
When implementing SEO tactics on your site, it is important to consider how every change could have an effect on the customer service of your company. SEO results do not just appear overnight and can take a lot of time and work to implement. So whether you decide to use the best SEO services Essex has to offer or you decide to implement this in-house, it is important to know which steps are best to take in order to get the best results while maintaining a good level of customer retention. Here
Engagement is a metric that is often misunderstood and calculated in different ways, but at its core it is basically just a way to estimate the impact that a video has on viewers. Because ‘impact’ itself can’t be measured directly, a variety of other metrics are used to estimate the video engagement. “Why Are Some Videos More Engaging Than Others?” It goes without saying that some videos are more engaging than others because they have a bigger impact on viewers – but why is that the case
2018’s energy market is building itself up to be one of the most difficult years to date. With living costs, oil and electricity prices, and political unrest on environmental concerns furiously on the rise, energy prices have continuously been the debate of the current century. The race to look for an alternative seems to be on everyone’s minds. But as of now, what matters most is ensuring the sustainability of current business practices. Businesses are finding it harder and harder to
They say that you must spend money to make money, and that’s true for the most part. Especially for small businesses, taking out a loan from time to time can help the company grow. To successfully expand your business, it’s important to invest in the cost of said growth – equipment, property, employees, advertising, etc. These things take money, and your business may or may not have the capital to see it through.  Unfortunately, managing your business’s existing expenses is often
If you are an Australian and you want to have an Internet connection in your home, you’re gonna want to switch to the NBN soon, if you haven’t already done so. The National Broadband Network  (NBN) in Australia, will take over the entire country by 2020. At the beginning of the last year, more than 50 percent of the entire population was already connected to the NBN, and the rest of the population will soon be in the same position.  If you are one of the people who hasn’t made the
Anyone who has used the web has heard of HTTP, even if they don’t know what it is or what it does. First released in 1911, HTTP has gradually evolved over the years, as the web has gotten bigger and faster. We are now entering the era of HTTP/2, which is a new version of HTTP, offering a number of potential advantages. So, what does this mean for the average business owner? Whether you run a vegan restaurant in Scranton PA or any kind of operation, you’ll want to pay close attention to HTTP/
As Saas business builders, we’re all pushed for time and looking to squeeze the most out of every day. When our teams grow, it’s natural that we look for systems which can track and improve, employee productivity as well. But how do we choose the best tool for measuring employee productivity? And which is the best approach anyway? When businesses were making widgets, it was much easier to measure employee productivity. Managers could easily count and compare how many widgets each team member
As of today, there is absolutely no growth hacker that’s not using any software tools to make their life easier. You know it right? All of us are using at least something for social media scheduling, CRO, SEO, content marketing, analytics, customer feedback or video marketing. I’ve personally tested hundreds of them and paid for dozens.  You are digging into all of them to save time and money in the end by using software tools for growth hackers. I’ve made a list of my all-time favorite
Online course and degrees have taken online learning to a whole new level. Online learning helps student overcome all barriers and limitations and allow them to learn at their own pace. Almost three million students are currently enrolled in online learning programs and about six million are at least taking one online course.   What Is Online Learning? Also known as virtual learning, it’s a form of education that does not involve having to travel to the institute to gain
It's easy to become overwhelmed by different terms and marketing jargon. One phrase you might have seen thrown around is "A/B Testing." Though this sounds like a complex and technological process, A/B testing is a fairly simple concept. When you know how to apply A/B testing to your marketing schemes, you'll have better information about how to increase your conversion rates.  A/B Testing Defined A/B testing is known by a few different names, including bucket testing and split
Since 2011, approximately $6 billion in venture capital has been invested in Proptech – with about 70% within the recent years. As the volume of financing in Proptech has steadily increased by 36% per year, it is projected to reach 4 billion by 2019. Whether you’re looking to buy a home or becoming a property agent, searching for listings from your smartphone, getting virtual signatures, and automated bookings are becoming the norm these days – but that’s not the only way technology
Employee productivity is instrumental for your strategies, ideas and portfolio objectives to become a reality. You can have all the resources and budgets you require, but a team of underskilled or unmotivated employees will never be able to help you or your business thrive. And to this effect, one of the first things to address is the fact that they are individuals who have their own ambitions, aspirations, personal lives and temperaments. However, a business functions on the productivity of
Vendor risk management should be an important aspect for all companies whether they are a government department or private company. With the advent of the European Union’s General Data Protection Regulation (GDPR) all companies and agencies should be compliant wherever they are situated, and an important part of that is creating a solid vendor risk management program. Even if you are not resident in an EU country yourself GDPR is mandatory if just one of your customers happens to be, so
The sensitivity of cybersecurity issue has led to various states and countries developing laws that address the immediate needs of their specific location. The variance of these laws has made the compliance process complex giving trouble to enterprise security decision makers. The problem is worse when the regulations are not updated despite rapid technological advancements. When such regulations lag behind, the IT professionals may feel that their systems are unsafe which makes them seek
Managing a startup can be rather challenging, so we applaud to all of you who have decided to take your fate into your own hands in spite of all the risks you may face. And indeed, you will run into a number of challenges on your way to building an admirable business. But luckily, with software development breaking records each year, you will be able to compete not only with small businesses but with some of the big shots too. If you use SaaS for your small business, you can reap
Link building remains a critical part of online success. It is one proven way to achieve better search engine rankings. In fact, you should forget about being top 10 on Google if your website has zero links. What’s more, links are these days a primary part of good SEO and a common characteristic of all top-ranking content on any search engine. They are what give more power to the pages Google ranks as authoritative. On any day, Google will rank a page with more links as authoritative. And
Getting visitors is very hard nowadays. Competition is increasing every day and it's hard to compete. Yet sometimes you see someone with a relatively new blog stand out from the competition and get traffic to their site. When you check out the post, you see that the ideas contained in it are nothing revolutionary. The only difference is that the writer knows how to write a blog post that attracts traffic. Writing for the internet is completely different than writing an essay for
COBIT and COSO shares more than the alliteration. Both COSO (Committee of Sponsoring Organizations) and COBIT (Control Objectives for Information and Related Technologies) are instrumental in managing financial reporting controls in various institutions. It is crucial that the users understand the similarities and the differences between the two organizations to create a robust synergy that will boost the internal control objectives of financial data protection. You can apply the gap analysis
It seems that every year there has to be an update for the compliance frameworks. You can find this change to be really annoying especially if you spent so much time implementing your previous framework. The increase of cyber risks brought about the need for compliance frameworks. With the technology advancements in place, you should expect new features to constantly appear in the market every 2 to 3 years. This means that you should always be armed for regular updates. You might be tempted
Companies that process payments need to comply with Payment Card Industry Data Security Standard (PCI DSS) conditions in a bid to safeguard cardholder data.  In fact, it globally applies to all the entities that are involved in processing, storing and transmitting cardholder data. PCI DSS is generally part of the standards that the payment card industry (PCI) Security Standards Council administers. Why you Need to Use PCI DSS Testing  Proper implementation of PCI DSS 
After many years of discussion, the net neutrality repeal has been passed in the Senate. There are still chances of it being restored, either with a vote in the House or one of the many pending lawsuits attempting to bring it back in at a state level, but in the meantime how does it affect government departments? Without net neutrality, Internet Service Providers (ISPs) will no longer have to provide a free and equal service. They can discriminate between certain types of data,
What a time to be alive. Modern business is so fruitful for those who know how to handle it, because it offers many opportunities, but also comes with several challenges. An excellent customer service support has always been necessary, but nowadays, it is more important than ever before. That is why you need to provide it to make your business strive. That is why we are giving you the keys, so you can open the door to more sales and better customer loyalty and satisfaction, the main
There are interesting free platforms for bloggers that may seem quite attractive to some people, but the reality is that you need flexibility and as many features as possible in order to make a good move. While you won’t be bothered by intricate technicalities and other problems related to hosting a blog on your own domain, there are some benefits that easily outweigh the hassles. Any more or less serious business that wants to operate mostly online must have a total control over its blog
How much thought have you given to the training your employees and team members receive? Sure, you think about things they need to know to do their job, but often times, this type of training is done at hiring or during early parts of their employment. While very much the common practice, this type of training is not actually investing in your employees or their education. If you wish to learn latest technologies and succeed professionally in your tech career then 'Intellipaat' an renowned
The compliance date for General Data Protection Regulation (GDPR) enacted by the European Union has now officially passed. This means GDPR is now a reality for your company. You’re expected to make significant changes in the way your company processes personal data and responds to data hacks. The 2016 regulations apply to companies in and outside the EU. This means you are required to create or enhance your company’s data protection practices.  Determine If GDPR Applies to Your Company