You must have heard this quite a few times that 80% sales come from 20% of your existing customers. These are the golden words of B2B marketing (and also B2C). The only difference between these two is that B2B marketing involves a longer sales cycle which in-turn requires much more focus on retaining existing customers. B2C brands also focus on customer retention, but their sales cycles are very short. For example, an eCommerce platform will showcase relevant ads of their products to a lead.
So you’ve taken a step in the right direction when you hired an HR team to handle all the headaches that come with employing staff. But when they don’t use the right tools they won’t really be able to do their jobs.  What are the challenges of HR? Simplifying the employment process Retaining the employees Finding smart and useful strategies for all functions Finding the best candidate for the job can be hard enough but keeping the same employee can be even harder. And
There is nothing more nerve wracking than sitting and having to listen to a boring presentation. Any good presentation program should have all the tools needed to manipulate the graphics, add videos, images, and audios to make the presentation interesting and fun. The goal is to keep your target audience interested long enough in order to drive the message home. As a company, it is vital that you understand the importance of business presentations and tools that go with creating professional
SaaS has proved to be a very scalable, elastic and progressive industry. The SaaS revenue has been rapidly increasing around the world and in the year 2015, it has reached to a surprising value of $22 billion according to the research done by Gartner Group. It means that the revenue of the SaaS companies have increased by 52% and the rate at which they are developing there are chances that it will increase even more. In the present age, most of the companies have the SaaS based software and
According to the Point of Sale User Research Report from Capterra, 46 percent of firms spend less than $1500 a year on point-of-sale (POS) software. However, considering how the modern POS software is much more than a glorified cash register, a greater investment would greatly benefit retail stores, especially those offering a large variety of items. The truth is, a seamless POS has every feature needed to revolutionize your retail business by integrating numerous areas of business into
Most new SaaS companies approach marketing and sales like this: conduct market research identify ideal customers develop buyer personas target ideal customers with content and ads that are personalized for personas We took a different approach. Throughout 2016, we targeted many customer types—small businesses and enterprise corporations across a variety of industries and sectors. During that time, we used our own platform, Ruler Analytics, to collect
As an eCommerce site owner, you’ve spent countless hours and resources building and designing your website, utilizing SEO, and developing marketing and advertising campaigns to drive traffic to your site. But once they’re on your site how can you convert them from visitors to paying customers? The answer is live chat software.  Live chat software can improve your site’s conversion rate by helping you make lasting, positive connections with your clients. In fact, 79% of
In order for the learning ecosystem within your organization to be effective, you need to combine multiple resources and technologies for facilitating learning and development. You need to provide your employees with the right tools for improving their knowledge and skills, but you also need to monitor their progress, so that you can step in whenever someone needs help and ensure that their training is actually effective. This is why you should add an LMS (Learning Management System) to
Working to address the growing needs of digital clientele can be difficult for any organization, but are especially stressful for those that work in manufacturing.  The needs of manufacturers are constantly expanding, especially when it comes to their user base. There are many major concerns with managing the variety of needs of users, but OneLogin has identified the two major concerns that companies need to address immediately.  OneLogin is an innovative leader based in San
Running an e-commerce store and striving to secure an authoritative brand identity on the digital landscape is equally important as having a successful E-commerce Mobile App. As the digital world is flourishing, smart mobile apps have surpassed huge and lengthy websites. According to the report 2016 of comScore, over 65% of the US smartphone users prefer mobile apps to websites. Furthermore, as per the increasing usage and adoption of smart handheld devices- mobile phones, the
There can be many reasons why it would make your life easier if you could earn some money online from home. It could be you have young children that you do not want to leave, or you might just need to earn some extra money in the evenings to save for that holiday of a lifetime. There are a huge variety of jobs that can be done remotely, so here are a few tips about some of the online tasks you could do. Royalty Free Photo Freelancing Freelancing covers many services and there are
Over the last decade, student finances have been a hot topic of conversation due to the fact that they are reaching insurmountable heights. With seven out of 10 college students feeling stressed about their college expenses, and 60% worrying about being able to afford monthly expenses, it’s clear there needs to be a better solution to help students relieve financial pressure. Fortunately, the expanding landscape of technology has led innovators to come up with a few