There’s never been a better time than right now to be a SaaS company. In fact, the market is growing so quickly that Gartner’s 2012 prediction that it would reach $22 billion by 2022 has already been proven woefully wrong (however optimistic it might have been at the time).  In 2014, Forrester estimated that the figure would be at $133 billion and that it would be there by 2020. In retrospect, a far more accurate assumption.  These favourable conditions, however, don’t
A shift from sales-driven ideology to customer-centric methodology!  Customer engagement is an obligatory paradigm for every business to lead and make its roots strong. With the ever increasing competition, it’s not only your product or offering that will distinguish you. But an overall experience and customer journey outlines your business impression on others. Knowing what your customer feels about your organisation is important. In this dynamic world, a continuous evaluation is must
I’m not a SaaS owner.  Or a product manager.  You could call me a growth hacker (although I don’t work directly at any particular SaaS company).  If pressed for answer, I would consider myself a mere observer. I’m someone who, by staying outside of the typical SaaS structures is able to see things as they really are.  My opinions are free from the pressure of having to reach, communicate with and convince the target audience to buy before my funds run out, for
According to the latest B2B Content Marketing Report by CMI and MarketingProfs, 70% of B2B marketers produce more content than they did a year before. Due to information overload on the Web, it is now getting harder and harder to come up with fresh, unique, and engaging content. Do I need Content Marketing tools? The role of Content Marketing in any online Marketing campaign is indisputable, and  the importance of publishing top quality content on your blog is constantly on the rise