Business writing skills: how to compose a strong PowerPoint presentation?

One of the typical academic assignments is a PowerPoint presentation. This task definitely differs from other papers that should be written. It’s an interesting mix of writing and speechmaking. Besides, one should use visualizations that can be made with the help of a special application known as PowerPoint.

A presentation is similar to speech. When you compose a speech, you should fulfill the same steps – research a topic, write the text, prepare to present and defend it, and use a visual tool. Such a task makes a bigger emphasis on the creative thinking of students. It’s a good sign if you are a creative personality. Even if you lack some original spark, we can help you. Read this guide borrowed from academic writers at a custom PowerPoint presentation writing service and you will learn how to create a strong project. It is focused on the business industry.

Develop a Strong Thesis

You will win a lot of grades and the attention of your listeners if you compose a strong thesis statement. It’s the central idea of your project and you should take it seriously. It is dependent on the topic and the data you have selected. A thesis statement ought to clearly state the main idea of the presentation and explain why it’s so important and helpful. Commonly, it’s a single sentence. However, some institutions and professors allow composing two sentences.

A good thesis statement has to be:

  • Specific;
  • Relevant;
  • Problem-solving;
  • Clear;
  • Concise;
  • Debatable;
  • Intriguing;

Make sure your thesis statement possesses all these qualities. For example, you may craft the following thesis “To launch the business successfully, an entrepreneur should be armed with two important tools – a good plan and effective strategy.” It informs the readers that you’ll dwell on the importance of a properly composed plan and strategy for a successful business campaign.

Highlight the Most Important Points

You should identify the most relevant keys that will become the guidelines of your project. The best and easiest way to do that is to create a list. Jot down all the main ideas related to your thesis. Write all the concepts that occur to the mind. Afterward, you will refine the list and will leave only the most relevant and effective ideas. Moreover, use them in your outline.

Outline Your Presentation

A good plan helps to organize things effectively. You will never stumble when you forget something because you’ll have your plan before the eyes. Add the main stages of your story and perhaps, some supplementary appendix.

For example, the introduction provides some general data about the discussed theme.

You may make this part of an outline in the following way:

  • Introduction – general facts – specification of the theme – official data, etc.

When you show your slides, draw a mind-map for your listeners. Divide a separate window to provide them with the main ideas of your project. Show them a plan, as well as provide some explanations to a separate issue you currently discuss. When you go to another subject, use a mind-map for that issue too, etc.

Make an Impressive Intro

It’s utterly important to start strong. Your introductory part consists of two major elements – a brief presentation of the project and its main argument (a thesis statement). Your aim number one is to win the attraction of your readers. They are supposed to be interested in your project. There are various ways to do that. Thus, you may begin with a rhetoric question or a provoking statement. Another good method is to quote a famous person that has some relation to the discussed issue.

Your introductory section is short and is commonly about 5 sentences long. You should try to make it catchy and informative. Provide some hints on the way you are going to lead the discussion. In the end, implement your thesis.

Make a Convincing Ending

The conclusion is as important as the introduction. It is also brief and you ought to make it clear and informative. All the curtains are gone and there remains only the naked truth. You’ve come to the end of your research with certain outcomes. Summarize your research and interpret its outcomes. Remind your listeners why your concept was so vital and why your main argument is correct.

Express your own opinion concerning the outcomes you’ve received. Did you get what you expected in the beginning? Was it something quite unexpected? Give a fair evaluation.

Create the Intrigue

You should try to take your audience by surprise. Create a compelling hook and an uncommon angle. You should keep the balance in every part. It’s not enough to hook your reader’s attention in the beginning. Control the tension and kindle the interest throughout the entire text.

Use the following methods:

  • A brief story;
  • An anecdote;
  • Provocative statements;
  • A rhetorical question;
  • Implement effective examples;

Try to shock your audience if possible. Make your story vivid and keep the intrigue until the last moment. Afterward, come up with an effective solution or a piece of advice.

Play with Visualization

Give heed to the graphical organization of your presentation. Don’t forget that you use a multifunctional tool – PowerPoint. Play with colors, use various fonts, and relevant graphics. Take care of the template design and make it vivid. Obligatorily add images, bullet lists, and something of the kind.

Make your slides readable and give them some time to see what is pictured on them. Keep the story consistent and simple. Don’t overdo too complex templates.



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