Today, businesses of all sizes and dynamics need software that can cover all their marketing, sales, and CRM needs in one place. For the last couple of years, however, there has been one particular software that has been an industry leader in this regard.
HubSpot offers its users one of the easiest opportunities to manage their business and generate better revenues. Not only does it present business owners with marketing setups that fit their businesses, it also gives customer relationship management features that help in segmenting customers for different purposes.
However, as much as it’s the complete tool, it can be quite expensive for small businesses and less customizable with unconventional third-party apps. For these reasons or more, you may need a worthy alternative to HubSpot.
Thankfully, we have a handful of alternatives that you can work with for your unique business needs.
How We Rank Our Prescribed Alternatives
To rank these software alternatives, we looked through several ranking services and compared the top 50 to 100 to sort out the best of them.
Once the top products list was compiled, we sorted through multiple users and third-party expert reviews, all with the aim of picking out the key product features and the metadata that attract customers the most. Afterward, our in-house experts explored the user interface and experience levels of these products, all to deduce the overall product usability.
We also expanded our reviews to include product demos, and together with a compilation of Google trends, website traffic trends, search intent data, and Social Listening tools, we were able to reach a final score for each of these products.
Conclusively, this list represents the best choices from a wide range of competitors within the inbound marketing and CRM space. However, when deciding which one works best for you, you may take the extra step to explore either the demo or free trial versions of this software.
What are Inbound Marketing and CRM Software?
Inbound marketing software simplifies the process of building business strategy, planning campaigns, creating content, identifying buyer persona, choosing keywords, distributing content, capturing and managing leads, and of course analyzing and reporting.
There is a lot that inbound marketing software can do, and it’s all about empowering business marketers to improve their business performance and automating manual activities.
Inbound marketing software helps you to automate and ease marketing activities by providing tools that work seamlessly for your teams. The end goal is to be able to focus on content and performance while assessing real-time results.
As highlighted earlier, there is a lot you can accomplish with your inbound marketing software, and when you’re looking out for an alternative to HubSpot, you should pay attention to;
- A clean and intuitive user interface that promotes usability.
- An all-encompassing tool that provides for different management abilities.
- A customizable feature that fits into your organizational structure.
- An extensive marketplace that gives you a lot of options to connect to several third-party tools.
- Strong software support.
With these core features in mind, here are some HubSpot alternatives for you.
Freshsales: Best HubSpot Alternative for Small but Fast-growing Businesses
Freshsales is a strong competitor for HubSpot, as it provides a comprehensive automation tool that empowers sales teams with all they need to scale through the sales and production process. With Freshsales, your small business can have a more holistic experience and get a chance to focus on selling and scaling your ROI.
Just like HubSpot, users have extensive contact and account management tools that integrate emails, calls, and chats, all with an aim to provide high-quality leads and boost efficiency. Business owners also have the help of Freddy AI when prioritizing the transactions to push and their income forecast.
Freshsales users enjoy comprehensive AI-based features that integrate with several third-party applications and also allow you to send bulk emails and schedule outbound emails.
When compared to HubSpot, Freshsales offers a more powerful lead segmentation and assignment that allows sales teams to improve their lead generation process. It also provides most of its exclusive features at a great price.
Freshsales offers a free version in addition to its three paid plans. The free plan offers users customer support options, contact management capabilities, email features, and reporting features that they can use to engage their leads.
The paid plans start at $18 per user, per month when billed monthly for the Growth plan, and it offers more custom reports and dashboards. The Pro plan is Freshsales’ most popular plan and that’s because it provides sales teams with multiple sales pipelines that help to manage teams more efficiently and rake in revenue. The Enterprise plan starts at $83 and gives its users AI forecasting insights for advanced customization and controls.
|The free plan offers a basic level of contact management and helps the sales team organize their leads
|It doesn’t include access to reporting
|It’s packed with a great catalog of features and a highly intuitive user interface that’s best for beginners and smaller teams
|It puts a limit to its third-party integrations, and only the enterprise plan gives users access to lead generation tools
|24-hour email and phone support available to all users
|Customer support is offered only on weekdays
|Freshsales is relatively fair when compared to its competition
|Its higher plans may not be suitable for larger organizations
Try Freshsales Today!
Freshsales works because it provides marketing and sales teams with several features that help them maximize their lead-generation processes.
Monday.com: Best for Teams With Project Management Needs
Monday.com is a cloud-based and fully functional platform that allows business owners to create their work management tools while providing several workflows like CRM, project management, HR, and marketing, amongst others.
It provides comprehensive software that’s regarded as one of the top most configurable CRMs that helps businesses to keep track of their work.
The interface is intuitive and colorful, with an extremely customizable system, which is why it’s preferred by many.
The major distinction and benefit of Monday.com with HubSpot are that it goes beyond its CRM and marketing features and provides a full project management platform with its impressive lead management system.
Monday.com has a unique pricing plan that rounds up the cost based on the number of seats required for the chosen plan. Irrespective, it offers a free plan that’s referred to as the Individual Plan, and four subscription levels.
The Individual plan is forever free and only allows two seats with 20 column types, support over iOS and Android devices, 200+ templates to choose from, and an unlimited number of documents and boards.
The Basic plan starts at $10 per month, and $96 when billed annually for each user. The Standard Plan provides much more features than the Basic plan and it starts at $12 per month, and $120 when billed annually for each user.
The Pro Plan starts at $20 per month and $192 when billed annually for each user. At this level, you get private documents and boards, formula columns, chart views, dependency columns, more integrations and automation, and a dashboard that combines up to 10 separate boards.
The final Enterprise plan adopts custom pricing for all the features available on Monday.com. You’ll have to contact Monday.com’s sales team directly for a quote.
|It is a great choice for independent professionals and newbies to the Monday.com platform
|It is very limiting for larger organizations and those that want to take advantage of all that a marking and management tool like Monday.com offers
|It offers a really simple user interface and offers a wide range of pre-made templates. Its highly customizable features and reporting tools also make top-tier plans worthwhile
|For a platform that poses as an inbound marketing platform, it has limited marketing features
|Daily live webinars are also available to know more about the features
|It lacks support options and only really offers direct support through email, which will be a turn-off for teams who want to position their CRM at the center of their business operations
|The different plans are generally less expensive than most competitors, especially when you pick an annual plan
|The pricing may have affected the features available, as they are less comprehensive when compared to their counterparts. It appears that you get what you pay for when it comes to Monday.com
Try Monday.com Today!
With Monday.com, you will have an easy-to-use tool that can simplify your CRM processes and manage your overall business projects. You can try out the most popular Pro plan today!
Pipedrive: For Businesses that also Need an Account Management Tool
When you think of a platform that offers a number of inbound marketing tools and also helps your sales team to manage leads effectively, you think of Pipedrive. It’s not farfetched to think that the reason it’s called Pipedrive is that it offers several customizable pipelines that allows you to add deals and custom elements as you wish while being able to move between the changes easily.
This CRM platform is also user-friendly with an interface that’s easily navigable and an activities feature that enables users to manage the sales process more efficiently.
Pipedrive and HubSpot are very similar, but Pipedrive focuses on pure customer relationship management and account management. Pipedrive ensures that you get all the help you need in managing your contacts and sales pipeline.
Pipedrive has four tiers of pricing plans, with no option of a free version.
Pipedrive CRM starts at $14.90 per month per user, payable annually for the Essential plan that allows users to customize their pipeline fields and phases. More feature-rich subscriptions are also available for the Advanced, Professional, and Enterprise plans at $24.90, $49.90, and $99 per month per user, payable annually respectively.
|It offers a 14-day free trial so you can try it out before you buy
|It doesn’t come with a free plan version in the first place
|It has a mobile-friendly interface and visual pipeline tools that make it easy to navigate leads
|Only the top tier plans have the most enriched features, and you’ll be required to pay extra for lead generation tools
|Phone support is available in addition to email, chat, and online help center for Enterprise plan customers
|Lacks 24/7 customer service
|HubSpot is considerably more expensive
|There is still no free plan
Try Pipedrive Today!
If you have an SMB that needs an uncomplicated way of managing your sales pipeline, lead tracking, and email management, then you should try Pipedrive. The 14-day free trial is available when you need it.
Thryv: Best for Small Businesses that Want to Manage Their Activities From One Place
Thryv is a small business management platform that provides you with an all-in-one tool that improves your customer engagements and experiences while giving you an avenue to compete with large businesses. It helps you to build an online presence, manage your day-to-day activities, and get paid digitally, amongst other things, even from multiple locations.
Its major benefit is that it allows businesses to conduct all their activities from one central point. It saves you the time and money that could be spent getting different software that can perform all the activities that your business needs.
The major differing factor with HubSpot is that it provides a more inclusive package to get everything like social media posting, digital payments, and CRM wrangled into one spot.
This is where it gets a bit tricky with Thryv. Thryv’s pricing plans are not made public until you contact them directly to get an estimate. They prepare client-based quotations after assessing your business’s needs.
However, reviews and product try-outs indicate that Thryv offers a variety of price points for small businesses with three different packages for; 2 Users, 5 Users, or 10 Users. The different packages offer tools for generating reviews, staying organized, reaching customers, and receiving online payments.
|There can’t be an advantage for something that doesn’t exist
|The main disadvantage is that there’s no free plan
|Thryv comes packed with a robust system that offers an all-in-one solution that can make your business life easier
|It takes some time to set up, so if what you want is a quick-start platform, Thryv may not be for you
|Unlimited customer support 24/7 with experts in the field
|It doesn’t offer online live support
|Although it isn’t expressly stated, it appears that the pricing of Thryv is more affordable compared to HubSpot
|The fact that you don’t know what you’re getting into until you get into it
Try Thryv Today!
Thryv is a decent solution for your small business management needs and doing that from one central place. Get in touch with their representatives to get a quote that suits your business needs today.
Drip: Best for e-Commerce Businesses
Drip is referred to as an ecommerce CRM platform (ECRM) that provides marketing automation services and improved customer data and insights to its users. It’s a great option if one of your main goals is to increase your customer reach and generate better business sales. Drip has a higher tendency of increasing your conversion rate as a result of contact forms and lead ads.
Drip boasts of a flexible and easy-to-use interface that allows you to choose from a host of different features that suits your brand needs.
There are a number of aspects through which Drip differs from HubSpot, and the major ones are that its tagging system allows you to categorize your contacts to match their lead scoring. You’re also provided with a database that gives you a strong analysis of how your website engagement is faring.
The pricing of Drip is based on a sliding-scale model that comes at a flexible rate. For sending emails to the first 500 contacts you have to pay $19 per month. The prices increase as you increase the number of contacts, but they stay in between a very affordable range. For 10000 contacts, you have to pay $154 per month, and for 50,000 contacts, $699 a month.
|There’s a 14-day free trial, no card required
|The forever free plan is only for 100 contacts or less
|Its strong lead scoring system particularly helps in converting visitors and analyzing their engagement activities on your website
|If you have somewhat complicated campaigns and funnels, they can get messy
|It provides phone, online, knowledge-based and video tutorials
|It doesn’t offer online live support
|It’s relatively affordable for startups
|There’s no major negative feedback on this
Try Drip Today!
If your aim is to increase your customer base and generate higher sales, then Drip may be a great option for you. You can start out today by subscribing based on the number of your existing contacts.
Keap: Best as a Cheaper HubSpot Alternative
Keap is that marketing and sales automation tool that comes in handy for any business that’s trying to expand. It’s a particularly great choice for small businesses that need every help they can get to enhance their sales, boost revenue, and capture, manage, and track sales leads.
One reason why Keap is highlighted is because of its outstanding training, professional coaching, remarkable support, and a committee of entrepreneurs that are all about your business success.
In what way is Keap better than HubSpot you may ask? Keap ensures that you are armed with appointment schedules that help you make appointments directly with your customers. This is a great feature because it can lead to swifter delivery of services, something HubSpot cannot offer you.
Keap has a distinctive contact-based pricing model that includes three plans. The Lite plan goes for $79 per month, while the Pro plan goes for $129 per month. The Max plan provides for 500 contacts per user and goes for $199 monthly.
|There’s a 14-day free trial, no card required
|No forever free plan
|It has a very intuitive interface that also encourages management capabilities, particularly with its exceptional lead scoring
|It has a steep learning curve and short-term contact storage
|It offers training options for first-time users
|It’s only available to their paid plans
|It has a better pricing structure compared to HubSpot
|When compared to other all-in-one CRMs it’s expensive
Try Keap Today!
Keap is ideal for small businesses, as it allows you to combine sales and marketing automation systems all with one tool. If this looks like one of your business goals, try Keap today.
Zoho CRM: Best for Remote Teams
The final software on our list is the Zoho CRM, and there’s a reason why it stands out. It is a cloud-based online tool that offers business management capabilities through sales and inbound marketing automation.
It’s an impressive CRM option for small business owners that require client management, sales forecasting, and marketing automation features. It’s also vastly applicable across several industries, with a high level of automation and customization.
Users have the ability to instantly respond to consumers across channels, and Zia, the AI-enabled assistant, can forecast your customer engagement.
The pricing is based on monthly and yearly periods, with four service package choices that also offer free trials. The higher your subscription plan, the more advanced features you get access to. With each tier, you get more users and invoices, purchase approvals, custom modules and vendor portals.
|Ideal for freelancers or new businesses that are only concerned with tracking leads, accounts, deals, and contacts
|Automation is limited and you will not be able to customize your experience as you like
|It has a better intuitive interface, has more integrations and offers real-time notifications across all platforms and third-party integrations
|It has a completed setup process
|There are several support options available
|The plans include additional costs to the annual license fee
|It has a better pricing structure compared to HubSpot
|When compared to other all-in-one CRMs it’s expensive
Try Zoho CRM Today!
Zoho CRM is ideal for entrepreneurs and small businesses that require client management, sales forecasting, and marketing automation features. You can try Zoho out now for free with a 30-day trial that unlocks every feature on the platform today!
How to Choose HubSpot Alternatives
Ease of use
Of course you already know that inbound marketing and the process of managing relationships with customers can be a complicated process. However, if there’s one thing you don’t want, it’s a platform that doesn’t simplify that for you.
Use these reviews and demos to figure out if these platforms are as easy to use as you need them to be.
Analytics and Reporting
One thing HubSpot is known for is its Analytics and Reporting strengths. If you’re looking for a worthy alternative, you want one that provides a clear picture of the reports and analytics of your websites.
This plays an important role in how your services to your customers can be improved and maximized.
The software outlined here typically have an average cost, mostly costing less than HubSpot, but you also want to look out for the specific features they offer in each pricing plan.
Some of them also have additional costs for add-on features and that’s another factor to look out for.
This may appear to be a factor you can overlook, but for a platform that is the more or less central control for your business processes, you want to make sure that you can have as much support as possible when you need it.
The alternatives on this list have varying support strengths, so you may need to look out for that.
What are the Inbound Marketing and CRM Platforms for you?
There are so many reasons why you may be looking for an alternative to HubSpot. Here are some points to consider for the alternatives above:
Freshsales is targeted at small but fast-growing businesses because of its great catalog feature and amazing engagement capabilities.
Monday.com provides a visually appealing and intuitive interface that empowers users to manage work competently and do much more with project management.
Pipedrive is ideal if account management is an important aspect of your business needs. If you also need software that focuses on pure customer management, rather than inbound marketing, this is a great choice.
Thryv is likely the best choice for small businesses because it gives them the opportunity to manage all their activities from one spot. If you don’t mind having to patiently go through the process of setting it up, then it may be ideal for you.
Drip is synonymous with ecommerce businesses. It helps to simplify your several marketing automation needs with its amazing observations and simple integrations.
Keap is outstanding because of its management capability that gives exceptional lead scoring and smart CRM. If what you need is an alternative to HubSpot that is pretty much like HubSpot, then you have Keap.
If you have a remote team that can efficiently manage your business, irrespective of size, then Zoho CRM, a cloud-based tool, is best for you.
Inbound marketing and CRM is one domain that has several tools that can be utilized. Several of these platforms are unique, with different features that they major on, and they come at different prices.
Picking one of them will depend on your specific and not what’s popular with others. With this list, you can easily deduce what platforms will solve your specific business needs while also meeting your budget.
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