Are you a marketer looking to maximize the use of WordPress? Look no further.
Although WordPress comes with many features to help business owners maximize their marketing experience, it also has over 55,000 plugins, many of which are a marketer’s dream.
WordPress plugins are a collection of marketing automation, SEO, and email marketing software. They can assist marketers in achieving their objectives, such as increasing sales and driving more traffic to their websites. You can use plugins to automate marketing workflows and improve search engine optimization.
These plugins provide every type of customization for businesses; however, with over 55,000 options, selecting the right plugins for your website can be difficult.
This article will examine the top 35 of these plugins that will best assist your marketing efforts- from email marketing to SEO and so much more.
Top 35 Marketing Plugins
Writing doesn’t come naturally to everyone. That’s where Just Writing comes in. The plugin adds features to the WordPress distraction-free writing mode to have a better chance at writing killer content, thus relieving some of the stress that comes with putting your thoughts in writing.
Additional features to this plugin include:
- Spell checker
- Paragraph style changer without having to go back to the standard post mode
- Format removal
With the Just Writing plugin, you can customize your writing experience, thus increasing your chances of top-notch content quickly and efficiently.
Also known as Yoast SEO, Yoast is one of the most popular WordPress plugins for digital marketers. Yoast also happens to be one of the most popular WordPress plugins.
With WordPress evolving rapidly, regular plugin updates are essential, and Yoast SEO never falls behind.
The plugin is a complete, user-friendly solution. The page analysis function, for example, guards against common errors and regularizes your image descriptions. The plugin detects common mistakes automatically, ensuring each post’s SEO integrity.
Although the WordPress content management system is simple to use, you may require assistance from time to time. From an SEO standpoint, this plugin is a one-stop shop.
The Content Audit feature is the focus of the ahrefs plugin. A content audit is a procedure for evaluating the performance of all content on your website to see if it should be kept as is, updated, merged into another page, excluded from the analysis, or deleted. ahrefs SEO tool will audit your website content and help you optimize your website for better rankings.
Here’s a report of what you get after analyzing your content with ahrefs:
- Performance Score – Percentage of high-performing pages among all pages included in your analysis.
- A clickable summary of the pages associated with each suggested action.
Moz Pro is a market-leading Search Engine Optimization tool. Website owners use it to ensure maximum incoming traffic by optimizing crawling, keywords, and page positioning.
You can use your Moz Pro Campaign to find errors on your site that may affect your visitors’ experience. In addition, it identifies issues with your site’s content or metadata that can help improve its overall SEO.
Botify is a search marketing analytics platform that is hosted in the cloud. A robust and comprehensive website analysis allows Digital Marketers and SEO Managers to increase organic traffic and revenue quickly.
Google search rankings determine the fate of most businesses. It’s nearly impossible to consistently drive organic traffic to your site if you can’t crack the top few results. That’s where Botify comes in.
The crawler will examine your website and generate a detailed SEO report with actionable recommendations.
Botify, unlike most SEO consultants, will not advise websites to add more content. Instead, it instructs you to organize site content better to increase efficiency.
This includes organizing internal links that tell Google which pages to crawl first and optimizing pages to reduce load times.
Broken links can become a significant threat to your website.
The Broken Link Checker plugin looks for broken links in your posts, comments, and other content. You will be notified immediately when these threats are discovered. This allows you to provide a quick fix and avoid negative consequences for your rankings.
Broken links are unavoidable in the blogging world, no matter how careful you are. Use this plugin to identify broken links and make the necessary adjustments.
Some people believe that email marketing is no longer relevant, but this is not the case.
OptinMonster is designed for WordPress users who want to increase their email list by converting visitors into subscribers.
The plugin comes with a mobile-optimized form builder that allows you to create many forms for your web visitors, including pop-ups, floating headers, sidebar forms, footer bars, scroll-triggered boxes, and so on. If you do not already have an email marketing solution, the OptinMonster plugin is an excellent place to start.
This tool allows you to add “Click To Tweet” boxes to any part of your blog post, making it easy for readers to share it on social media.
You might use one or more boxes per blog post. This is determined by personal preference, content type, length, and, of course, the response of your target audience.
The Click to Tweet plugin could be your secret weapon for boosting your Twitter marketing efforts.
The All in One SEO, used by over 3 million websites, allows you to optimize your site for search engines without having any technical knowledge or hiring a professional.
As its name implies, the plugin includes advanced features such as featured snippets, a local SEO module, an image SEO module, IndexNow integration for faster content indexing, an intelligent link assistant, and more.
Aside from that, AIOSEO provides a tool for conducting an SEO audit of your website and competitor analysis. You can also use the plugin’s powerful redirection manager to fix broken links on your site and improve your SEO.
RafflePress is the most popular WordPress giveaway plugin. You can instantly increase website traffic, social media followers, and email subscribers with viral giveaways and contests.
RafflePress includes a simple drag-and-drop giveaway builder and templates that you can use to create a giveaway that catches people’s attention.
Visitors to the website must use their email addresses to enter the giveaway, helping you increase the number of subscribers to your email newsletter.
RafflePress can assist you in converting your site visitors into your brand ambassadors without spending money on paid advertisements.
Serpstat provides an all-in-one SEO platform that allows businesses to automate search visibility optimization processes such as domain and content marketing, SEO, and PPC.
Some of the features of this plugin include:
- Keyword research tools
- Website analysis
- Rank tracking tool
- Ability to integrate with other apps
You can optimize your search efforts and increase the traffic and visibility of your website by using features such as keyword research, backlink analysis, rank tracking, and site auditing.
You can also use Serpstat to learn about your competitors’ online marketing strategies.
The Akismet plugin combats comment spam.
The plugin intercepts spam by checking comments against the Akismet Web service, allowing you to review each comment via the “Comments” section admin screen.
Other features include:
- A history status allows you to see which ones were caught by Akismet and which were moderated.
- Moderators can see how many comments have been approved by each user.
- URLs appear in the comment body.
Akismet does all your dirty work for you, making it a must-have plugin.
WooCommerce is an essential plugin if you use your WordPress to run an e-commerce brand.
The plugin can help you manage payments via various payment methods, create online store themes, and assess stock levels.
WooCommerce is highly flexible, with a plethora of free and premium extensions. It is one of the most widely used eCommerce solutions, powering 30% of all online stores.
The WordPress editor does not include a table feature. Tables are also a great way to present information to your user in an organized manner. The TablePress plugin is straightforward to use.
It comes with a spreadsheet-like interface that allows you to create and manage tables without HTML. You can also embed these tables in posts, pages, or text widgets.
SeedProd is the best landing page builder you can have for your business.
The drag and drop builder allows you to create a landing page for your marketing campaign in just a few clicks. SeedProd also provides prebuilt landing page templates and multiple customization options to help you get started. You can customize the landing page with an opt-in form, countdown timer, images, videos, and other elements.
The plugin easily integrates with some of the best email marketing services. You can grow your email list by connecting your favorite service to the landing page.
This plugin could answer all your problems if you need help managing tasks for yourself or a group.
You can create projects, add tasks, and assign them to specific users with TaskFreak. There are also features for discussing tasks, attaching files, and providing status updates.
Although widely unknown, TaskFreak could be one of the essential plugins you need to run your organizational processes efficiently. In addition to task management, it is mobile-optimized, and your team members can access it from any device.
Having your WordPress website hacked is the fastest way to kill your marketing momentum. This is a problem on several levels, including the time and money it will take to get back up and running and the impact it will have on your search engine rankings.
Wordfence is a WordPress plugin that guards your website against malware and hackers.
The plugin scans your site for infection after you download and activate it. If everything checks out, it secures your website while also increasing efficiency and speed through various methods.
The Editorial Calendar gives you a high-level view of your content, indicating when each blog post is ready to go live.
You can edit posts in the calendar, drag and drop each post to different dates, and manage multiple authors using the plugin’s user-friendly interface. Even if you only have one user for your blog, this plugin can help you with efficiency, productivity, organization, and management.
SE Ranking assists marketers in optimizing a website or blog to achieve a high ranking on search engine results pages. It has dozens of features without sacrificing simplicity.
SE Ranking is designed to assist marketers in the critical task of optimizing a website or blog so that content appears high on search engine results pages.
The plugin includes 35 features, some of which provide backlink analysis, keyword research, and SEO on-page verification.
SimilarWeb plugin helps to estimate how much traffic various websites receive. It lets you see your competitors’ top traffic sources through referring sites, social traffic, and top search keywords.
It’s also a quick way to figure out who the most prominent players in your industry are and how big they are. When you figure this out, you get a sense of the next step to take in your business according to its results.
Although not 100% accurate, it gives you access to your competitor’s traffic sources.
Surfer optimizes written content, such as blog posts and articles for search engines.
It works by comparing a page’s content to “500+ on-page” signals.
On-page SEO is optimizing web pages to improve search engine rankings and generate more relevant traffic.
Surfer is a text-based SEO software that optimizes articles and blog posts. The plugin is equipped with a SERP analyzer, content editor, keyword finder, and sentiment analysis tool. Surfer makes on-page SEO simpler. Improve your search engine ranking by optimizing your web pages.
Digital marketers use SpyFu to improve the performance of their businesses in online searches. SpyFu stands out among online search software tools for keyword research and competitive analysis.
You can use SpyFu to find promising keywords to target with SEO and SEM campaigns and better understand your competitors’ online marketing strategies.
Semrush is an SEO tool that performs keyword research, monitors the keyword strategy used by your competitors, performs an SEO audit of your blog, searches for backlinking opportunities, and much more.
Semrush is trusted and used by various businesses, both large and small.
Majestic is a robust and reliable tool that specializes in backlinks. Majestic is not a tool for determining keyword difficulty, tracking rank, keyword search volume or locating organic traffic.
You can use Majestic to examine site links such as linked profiles, broken links, top pages, and anchor text. Furthermore, you can compare the insights with up to five competitors’ websites. As a result, you may be able to compare the statistics for a website.
The pretty Link plugin does make your link look pretty with a customized domain name. The plugin will help you shrink, beautify, and track any URL on your website.
Do you need a quick way to track how many people have clicked on a particular link? The Pretty Link dashboard allows you to keep track of everything.
The Pretty Link plugin can help you improve your marketing performance by adding extra functionality to any link.
Your post title alone can determine whether or not you get a lot of clicks. The Title Experiments plugin allows you to run a quick A/B test between two titles to see which one works best for your post and attracts the most views and engagement. Remember that your headline is the first thing your readers will see, so always make it snappy.
Many marketers engage their audiences through social media and blog comments, but direct contact is another way to engage. This is where Contact Form 7 comes in.
You can add multiple contact forms to your website with Contact Form 7. The contact forms are easily customizable to meet your target audience’s needs and design preferences.
To help boost your search engine rankings, you’ll need high-quality images and writing informative and engaging content. Like content, images must be search engine optimized. The SEO Friendly Images plugin saves you time by automatically adding alt and title attributes to all of your images.
You can use this plugin to stay in touch with your users even after leaving your website. Constant contact allows you to create an email list and send beautiful email newsletters to your subscribers. It works with WordPress plugins such as OptinMaster and WPForms.
Furthermore, their brilliant email editor makes it simple to customize and design eye-catching emails that look great on any device.
Social media marketing allows your content to reach a wider audience or target market. This plugin allows your readers to share content on over 20 popular social media channels easily. You can even tailor it to your specifications.
You know how API allows marketing software to communicate efficiently? Uncanny Automator does that, but with plugins.
It lets you connect your existing WordPress plugins, so they work together without writing any code, allowing you to automate routine admin tasks and save time/money.
It integrates seamlessly with third-party platforms, allowing you to create automation tasks without hiring a developer.
To create “if this then that” style recipes on your WordPress site, select from over 400 triggers and actions.
Look no further than LeadIn if you want to understand your website visitors’ behavior better. This plugin monitors visitor behavior so that you can design and optimize your website accordingly. Its marketing automation also features aids in converting visitors into leads, who are then automatically added to your contact list.
Every content marketer’s worst nightmare is to have a reader point out a glaring typo.
The Proofread Bot is a helpful plugin for detecting spelling and grammar errors and stylistic issues. As a bonus, you can avoid accidentally committing plagiarism by running your content through Bing for cross-checking.
The WP Review plugin allows you to create product reviews in various formats, including star ratings, percentages, and custom scales (performance, quality, ease-of-use, etc.).
Thanks to the plugin, the review score appears on the search engine results page. The higher the rating, the more likely a user will visit the product page or read the content.
XML SiteMaps provides a way to communicate with search engines. It helps alert them to changes in content, and it ensures that they are indexed faster.
When it comes to getting your posts to the top of the search results, this works in your favor.
XML sitemap requires no technical knowledge to start, and it walks you through a simple step-by-step process for creating a sitemap that you can use with Google, Yahoo, and Bing.
The first step is to learn how to use the WordPress platform. Then it’s time to personalize your experience with plugins.
After reading through these 35 WordPress plugins for marketers, you should better understand how powerful this content management system is and utilize it for your business.