It takes a lot for a SaaS company to stand out from the competition, but one thing that has been constant through the years is resourcefulness.
If there is anything to learn from COVID-19 is that change is inevitable, and to allow your business to continue to thrive you have to be looking out for better and more innovative ways to make a difference.
Making use of marketing apps can help you improve the way you communicate with your audience, attract and gain potential clients, analyze your data thoroughly, and come up with new strategies that will help you increase your sales.
Thinking about investing in one? These are the best marketing apps you need to try out in 2021.
As a newcomer of 2020, the Clubhouse app has gained much popularity already. The clubhouse is a social networking app where you can connect with thought leaders (see Elon Musk, Mark Zuckerberg) and celebrities from around the world and communicate only through audio. Anyone can join the app but only through an invitation sent from someone who is already a member. Clubhouse operates as a meeting place and allows networking and the exchange of opinions on many interesting topics like technology, wellness, faith, sports, traveling, and many more.
Price: Free to join, Invite-only
Availability: iOS through the App Store.
Visme is all you need if you want to create attractive visuals that match your brand. As one of the most popular online design software in the market, it can help non-designers come up with their own designs to power up their marketing efforts. Whether you want to create eye-catching posters or leaflets to give out to your audience, beautiful presentations to show to your business partners, or cool interactive infographics for your blog, Visme has got your back.
Price: Free – up to 5 projects. See other pricing plans here.
Availability: Web application
Moosend is an email marketing software and marketing automation platform that can help make your email communication a lot easier. This software comes with many powerful features ranging from advanced list segmentation to real-time analytics, custom opt-in forms, and pre-build workflow templates. Use Moosend to set up your email campaigns, write personalized emails for each customer, and create amazing responsive newsletters that will keep your email subscribers wanting for more.
Price: Free with core features. See other pricing plans here.
Availability: Web Application
If you have blog content you want to show to your audience, you can go big on social media marketing using Buffer. This social media management tool allows you to create queues of social posts that you can schedule to be published on your social media profiles – Facebook, Instagram, Twitter, LinkedIn, and Pinterest, on specific dates and times. It also helps you monitor your advertising campaign’s performance and social engagement. Buffer comes with a simple solution that makes the time-consuming task of content-sharing a lot easier and more effective.
Price: Free – up to 3 channels and 10 posts. See other pricing options here.
Mention is an app that can help you monitor any social media activity that has to do or mentions your company in real-time. It is super handy if you want to gather social statistics and manage your online reputation, as it lets you know what your audience, customers, partners, or even competitors are saying about your brand. The app alerts you when someone refers to your company, e.g. reaches out to you, leaves you a comment, or writes a review on your product, This gives you the chance to come up with an appropriate reply or decide on a course of action right away.
Price: Free – up to 3 social accounts and 1000 Mentions. See other pricing options here.
Availability: Web Application, iOS, and Android
Have you ever considered influencer marketing? If yes, REP is the best app to use. Instead of advertising directly to the public, you can join REP and have key influencers do the work for you. The app offers a marketplace where brands and influencers can meet and connect and the way it works is simple. Businesses add their products to the marketplace and influencers can apply to promote those products. Promo collaborations are free, paid, or pay-per-click and the app allows transactions, which makes the collaboration with influencers an easy and quick process.
7. Google Analytics
Most businesses – regardless of their size, use Google Analytics to gather important in-depth data regarding their advertising campaigns. This tool produces analytics reports that allow you to monitor the performance of your website including traffic and individual page visits. It also gives you insights into multiple key metrics that are crucial for monitoring your site’s performance like real-time data, advanced segmentation, social reporting, conversion reporting that helps to gather information on your target audience, and many more.
Price: Free with some limitations. For premium, you need to contact Google Analytics.
GetResponse is an excellent choice for managing all your email marketing campaigns in one place. The app allows you to create and send personalized emails using autoresponder series, collect leads, make more sales and manage your list of subscribers just as easily on the go. Whether you are using landing pages, webinars, or opt-in forms, the GetResponse app has everything you need, giving you access to detailed analytics on your campaigns’ performance.
Price: Starts at $15/month. See other pricing options here.
9. Facebook Ads Manager
You will need Facebook Ads Manager if you want to invest in paid advertising. Running ads on social media (Facebook, Instagram), starts with this tool since it’s where you go to create and ad campaigns and review their progress. With the Facebook Ads Manager, you get to create unique ads that feature your product or service and manage them while they are in effect to see how well your campaign is performing. It is a tool designed for experienced advertisers.
Price: Varies depending on your budget. Get more information here.
If you are hoping to improve your content marketing results, SEMRush is here for the rescue. With over 40 tools available at SEMRush, you will find exactly what you need. From SEO, content creation, optimization, distribution, link building, competitor and market analysis, paid to advertise, and social media management, you can choose which one(s) work best for your organization.
Price: Starts at $119/per month. See other pricing options here.
Availability: Web Application
While Zapier is not an app, it can help you connect all your favorite apps easily. As an online automation tool, it creates ‘zaps’ – workflows that connect different apps like Gmail, Slack, MailChimp, and many others that you want them to work together. Zaps happen with a trigger that kicks off the workflow and automates tasks that are running in the background, to save you valuable time and help you focus on more important tasks.
Price: Free – up to 100 tasks. See other pricing options here.
Availability: Web Application
Zoom is the most popular web conferencing tool of the pandemic era. Increasing demand in digital communications has helped it rise to the top making it the best video conferencing tool available – and probably the easiest to use. Use Zoom to host online meetings with your staff, create or record webinars, teach online using its whiteboard feature, or deliver a 1:1 or a group presentation to your business partners.
Price: Free for up to 40 minutes. See other pricing options here.
When it comes to phone conference solutions an excellent option to choose is Nextiva. With Nextiva, you can easily connect your phone system with business apps, AI, and automation, and all of this can run on a single platform. Use it to connect with your work teammates or customers via phone, text, video, email, or instant messaging, and make use of its powerful built-in features to improve the performance of your sales and customer service teams.
Price: Starts at $18.85/per month. See other pricing options here.
As a business owner and entrepreneur who simply wants to make life – and work easier and more efficient, these marketing apps can help you get back into the game and aim for higher.
The goal of all your marketing efforts should be to encourage people to learn more about your business and engage with you in meaningful ways for the long term.
Since the trend in education is on the rise, you will need to consider an online course platform to train your employees and educate your customers. Be sure to check which platforms also offer a great mobile experience and find the best online course platforms that are available in the market.