Email marketing is a crucial part of the ecommerce business.
Sixty-four percent of small businesses use email campaigns to reach customers. And the revenue from these campaigns is estimated to reach almost 11 billion by the end of 2023.
These businesses use email marketing to increase sales, and you can do the same too, regardless of your business size.
By using the right email marketing approach, you can convince your customers to buy your products, subscribe to your services, and even increase loyalty among your current customer base.
This article highlights 15 ecommerce email marketing campaigns you need to increase sales and grow your business.
What is Ecommerce Email Marketing?
Ecommerce email marketing is the process of using email to promote and sell products or services online. It’s a great way to connect with your customers and keep them updated on your latest offerings. But it’s not as simple as just sending out a few emails. You need to create a well-planned campaign tailored to your audience to see tremendous results.
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To make email marketing easier for you, we have compiled a list of the best email marketing software that can help you generate leads, segment your target customers, build their loyalty, boost sales, and lots more.
15 Ecommerce Email Marketing Campaigns
1. Welcome Email
When someone signs up for your mailing list, that’s the perfect opportunity to send them a welcome email. A welcome email is an excellent way to introduce yourself and your brand. It’s also a great opportunity to share some of your best content.
Unfortunately, many businesses get this part wrong. They either send too many emails or bombard their new subscribers with too much information. You want to ensure that your welcome email is friendly, helpful, and not overwhelming.
A typical welcome email thanks subscribers for signing up, introduces you and your brand, and sets transparent expectations. In other words, it should give subscribers an idea of what they can gain by staying subscribed to the email list. Finally, make it easy for them to unsubscribe by attaching the unsubscribe button at the bottom of the email.
2. Product Arrival Email
When a customer buys a product from your store, you want to ensure they’re happy with their purchase. One way to do that is by sending them a product arrival email.
A product arrival email is a message that’s sent to customers when they receive their purchase. It’s a great way to let them know that their order has shipped, and it gives them a chance to review the product and hopefully give positive feedback.
Product arrival emails are a great opportunity to increase your sales. You can include a coupon code in the email that’s valid for a limited time. Or include links to related products that the customer might be interested in. You’ll also need to include images of the product and its packaging.
Product arrival emails perform better when you embed social media buttons so customers can share their purchases with friends.
3. Sale Notification Email
A sale notification email is a type of ecommerce email marketing campaign that notifies your customers of an upcoming sale or promotion. A sale notification email can also be an incredible sales booster.
Customers who know about a sale are more likely to visit your store and purchase items. So, always send customers reminders about sales.
There are a few things to keep in mind when writing a sale notification email. First, ensure the offer is clear and easy to understand. Highlight what’s on sale and incentivize customers to take action by providing a discount code or free shipping. Finally, keep your tone upbeat.
4. Order Confirmation Email
It’s important to send an order confirmation email after someone has placed an order on your website. An order confirmation email is a message you send to the customer who placed the order, confirming that their order has been received and is being processed.
It also includes information about the products they ordered, the total amount, and the shipping address.
By sending an order confirmation email, you’re ensuring that the customer knows their order has been received. You should also provide them with all of the information they need about their order. This message helps to reduce any confusion or misunderstandings, and it can also help to increase customer satisfaction.
An effective order confirmation email should only include information relevant to the customer, such as the ordered products, the total amount, and the shipping address.
The email should sound friendly and personal. Then, ensure you thank the customer for their order and let them know that you appreciate their business.
5. Abandoned Cart Email
Abandoned cart emails are messages you send to customers who have added items to their cart but didn’t complete the purchase. The goal of this type of email is to encourage customers to come back and finish their purchase.
Abandoned cart emails can be a great way to get customers to complete their purchases. Otherwise, they may never revisit their cart and end up buying elsewhere.
When writing abandoned cart emails, you need to clearly state what items were left in the cart. It might help if you use images to highlight the products left behind. Then you need to include a strong call-to-action to encourage customers to complete their purchase.
6. Personalized Promotion Email
A personalized promotion email is a message you send to customers based on their purchase history or browsing behavior. This campaign is a great way to show your customers that you’re paying attention to what they’re interested in and appreciate their business.
Unlike sending generic messages to all your email list subscribers, launching a personalized promotion email campaign entails spending quality time to create messages specifically tailored to that customer.
Although these types of email campaigns require a lot of effort, they can go a long way in boosting your sales and building customer loyalty. Personalized promotion emails have a higher conversion rate than non-personalized emails. It makes your customers feel special, appreciated, and valued.
On the bright side, you wouldn’t have to spend tons of energy to create a personalized email if you use an email marketing software.
7. Product Suggestion Email
A product suggestion email is a message that recommends products to your customers. This type of email is a great way to increase your sales, as it helps you promote products that your customers might be interested in.
There are a few things to remember when writing a product suggestion email. First, ensure that your recommended products are relevant to your customer’s interests.
To get the best result from this email campaign, you must personalize product suggestions for each customer. Personalizing suggestions will help ensure that each customer receives relevant recommendations. To do this, you have to look at their purchase history or browsing history on your website.
8. Upsell Email
One of the best email marketing campaigns to boost your sales and revenue is upsell email. An upsell campaign is a message that encourages your customers to buy more than what they originally intended. It’s an excellent strategy to increase your average order value and boost your profits.
One of the key reasons to write upsell emails is that customers often forget to buy everything they want at a go. So you may have to send out a message to remind them of what they’re already interested in. You can also use an upsell email to create a sense of urgency and encourage customers to buy quickly.
The key to a successful upsell email is to write a persuasive copy that explains the benefits of buying the additional product. Use strong call-to-action prompts and buttons to encourage customers to buy. Make sure your product images are clear and eye-catching, and provide a link to a product page so it’s easy for customers to buy.
9. Product Catalog Email
A product catalog email is an excellent way to showcase your products to your customers. It reminds them of what’s available or introduces new products to them.
Product catalog emails are especially useful when you’re running a sales promotion. Although the aim is to show customers the products you have in stock, you have to keep your email concise and to the point.
No one wants to read a long email about every single product you have. Instead of listing everything you’ve got in stock, highlight your bestsellers only.
Use great visuals to showcase your products beautifully. If you don’t have solid branding elements in your template, try using graphic design software like Figma or Adobe Suite to create some. Finally, emphasize the discounts available to encourage customers to buy.
10. Shipping Confirmation Email
Customers expect to receive their items on time when they make a purchase, and that’s where the shipping confirmation email comes in.
The aim of sending this email is to let the customer know that their order has been shipped. A typical shipping confirmation email includes the order number, tracking information, shipping method, and expected delivery date.
Including all these details in your shipping confirmation email will help to keep your customer informed and reassured that their purchase is on its way. It’s a great way to build trust and ensure that the customer is happy with their purchase.
A shipping confirmation email can also be a great opportunity to upsell. You can include information about other products that the customer might be interested in or let them know about any special offers that you have.
11. Referral Email
Referral emails are one of the best ways to increase sales. When someone refers a friend or family member to your store, they’re essentially giving you a stamp of approval. And that’s a powerful thing.
So how do you create a referral email that will get people excited about referring to their friends?
First, you have to make it personal. Personalizing the email with their names makes them feel like you’re sending it directly to them. Personalize the email with their name and thank them for their referral.
Second, your referral email has to be concise and easy to read. People are more likely to refer friends if they don’t have to spend too much time on email. Finally, your referral email should be clear about the benefits of referring friends. “What’s in it for them?”
12. Re-Engagement Emails
A re-engagement email is an email campaign you send to customers who haven’t interacted with your ecommerce business recently. The goal of a re-engagement email is to get customers to come back to your store and start buying again.
When customers haven’t interacted with you recently, there’s a good chance they’re not interested in your products anymore. A re-engagement email is an excellent way to get these customers back on your radar, and it can help you increase sales.
The first step to writing a re-engagement email is to segment your list of customers and create a group of people who haven’t interacted with you recently.
Once you have this group, you can start brainstorming ideas for your re-engagement email. Keep the message short and sweet, and use a solid call-to-action to encourage them to return to your store.
13. Thank You Email
A thank you email is a great way to show your customers that you appreciate their business. It’s a great way to build rapport with your customers and increase sales.
According to HubSpot research, thank you emails are twice as engaging as general email marketing campaigns.
You can use this type of email to thank them for patronizing your business, signing up for your newsletter, or referring your friends. A thank you email is more effective when it includes the customer’s name and a personal message.
Also, it should be specific about what you’re thankful for, such as a recent purchase or participation in a survey. If you’re running a sales promotion, consider offering the customer a coupon code or other discount that they can use on their next purchase.
14. Second-Order Email
Second-order email marketing campaigns encourage customers to buy again after they’ve already made a purchase. Second-order emails are effective because customers are more likely to respond to an email that asks them to take another action rather than one that asks them for something new.
Moreover, when you send a second-order email campaign, you reinforce the idea that your company is a trustworthy source of quality products. And that’s something that customers will appreciate.
To increase the engagement and conversion rate of your second-order emails, start by recommending your best-selling products. However, these products should be relevant to the customer’s previous purchase.
For example, suggesting a wireless mouse to a customer who bought a laptop in the past.
15. Survey Email
A survey email is a campaign that asks your customers to participate in a survey. This survey can be about anything, but it’s typically used to get feedback about a recent purchase or find out more about your customers’ wants.
A survey email can help you to increase sales by giving accurate insight into what your customers want and need. This information can help you to create better products and services that your customers will love and will be more likely to buy.
A survey email can also help you to increase loyalty among your customers. When you show that you care about what your customers want and need, they are more likely to be loyal to your brand and buy from you again in the future.
To write a successful survey email, you need to be clear about the goal of the survey. Keep the questions short and precise, and design the survey so that it’s easy to navigate. To drive more engagement, embed a snapshot of the first question in the survey so that customers can get an idea of what it’s about.
Creating a Successful Email Marketing Campaign
We have highlighted 15 email marketing campaigns to increase your sales because email marketing campaigns are popular with ecommerce businesses. They enable them to reach out to hundreds and thousands of people at a go. But this advantage is only possible when you use good email marketing software.
Email marketing software can improve your email marketing campaigns in many different ways.
First, it can help you create beautiful, professional-looking designs that will make a great impression on your customers. This software often has dozens of templates you can choose from when running any campaign. So you don’t have to worry about design and layout.
Second, email marketing software can help you track the success of your campaigns and determine which ones are working best. This information can help you fine-tune your campaigns and make even more money.
On these tools, you’ll find valuable tracking information like the open rate, click-through rate, revenue per email, and the number of people who unsubscribed.
Finally, email marketing software can automate many of the tasks involved in email marketing, making it simpler and faster to get your campaigns up and running.