Pinterest is a popular social media platform with over 430 million users. It’s an excellent place for businesses to showcase stylish products and engage with their target audience.
If you’re just getting started with your Pinterest business account, you should know that it takes time to build a following on the platform. To maximize your reach and influence on Pinterest, you need to be strategic about what you post and when you post.
If you don’t keep up with these strategies, it may be hard to gain followers or get your pinned images seen by as many people as possible.
This article outlines nine key Pinterest marketing strategies to grow your business online.
What is Pinterest Marketing?
Pinterest is a visual sharing website that allows users to “pin” images and other content to boards. Users can create Pinterest boards on different topics (for example, travel, food, etc.) and share their pins with other users. Pinterest marketing is the process of promoting your business on Pinterest.
Using Pinterest as a marketing tool, you can harness the power of visuals to communicate your brand’s message to your target audience. Pinterest is beneficial for companies interested in creating visually-oriented products or services.
For example, an architect might use Pinterest to showcase her new designs, while a restaurant owner could use his Pinterest business account to promote new dishes and dining experiences.
The main goal of any Pinterest marketing campaign is to drive traffic to your website and build awareness among your target audience. Promoting your products and services on Pinterest signals to users that you’re offering something of value, and some might be interested in buying them. It also establishes you as an expert in your field, which can go a long way in building trust with potential customers.
9 Strategies for Pinterest Marketing Every Beginner Should Know
You’d find many strategies listed on the internet for beginners. But here, we have narrowed the numerous lists to these nine key Pinterest marketing strategies to help you maximize your marketing efforts.
1. Complete Your Pinterest Business Profile
Completing your Pinterest business profile helps your audience to understand your brand better. By filling out the relevant details on your business profile, they can learn about your values and goals, enticing them to explore more of what you offer.
A well-executed business profile can give you an edge when competing for attention from search engines.
By including all the necessary information, your profile will stand out from the pack and rank for searches related to your brand. To complete your Pinterest Business account, you must provide your company name, website address, and contact information. You will also need to describe the services or products you offer.
2. Create Your First 5 Boards
Boards are collections of pins that are related to a topic. They’re like a virtual bulletin board where you can post images, links, and descriptions about whatever you’re interested in.
For example, you might create a board about fashion and then pin images of clothing you like. You can use Pinterest boards to organize and share your favorite ideas, recipes, and more. They are also great for sharing ideas and inspiration with others.
To create your first board, tap a Pin to open it and tap “Save” at the bottom of your screen. Next, tap “Create board” at the bottom of your screen. Add a board name and description, and add collaborators (if any). Now you have a Pinterest board and can start curating your audience’s content.
3. Determine Your Content Strategy
A well-defined content strategy is one of the top secrets of digital marketing success. It can help you to understand your audience better and create a consistent and compelling mix of pins that will keep them coming back for more.
By studying the topics that are most popular on Pinterest, you can develop unique content that will appeal to your followers.
One of the most important things to remember when creating pins on Pinterest is to think about what your audience wants to see. What do they find most helpful? What topics do they find most interesting? You can find out by looking at your competitors’ posts with the engagements.
You’ll also need content management software to organize your content. For example, Box offers frictionless security, seamless collaboration, simplified workflow, and streamlining of how teams access and collaborate on content across different apps.
4. Study Your Competitors
Studying your competitors on Pinterest can help you to understand their strategies and how they are performing. This can help you better understand what works for them and what might be a good strategy for you to consider.
By studying your competitors, you can get a better idea of what types of pins they are posting and what could be popular with their audience.
A great way to learn about your competition is to study their pins on Pinterest. Studying their promotions can help you learn about their target market and how they’re marketing their business.
To do a competitive analysis, identify your competitors and visit their profiles. Check out their content to see what drives the most engagement. Then you can take a cue from there to improve your marketing strategy.
5. Try Out Different Formats for Your Pinterest Ads
There are several types of Pinterest ad formats to try. The most common ad types are standard pins, carousel ads, video pin ads, and shopping pins.
Each of these ad formats has its advantages and limitations, so test each one to find the one that works best for your brand.
Standard pins are the most basic type of Pinterest ad, and it is the easiest to set up and are the same size as a regular Pin.
Carousel ads are a great way to showcase multiple images in a single ad. With the carousel ad, you can also create a slideshow with your pictures. This ad type works well when you have a lot of products or services.
Finally, video pins allow you to create a short or long video ad with images. You can use a text overlay or a song to accompany your video. Regardless of the format you try, ensure you target your audience correctly.
6. Use Stunning Images and Graphics
There is no better platform than Pinterest to grow an audience and generate leads using visual content. Attention-grabbing images and videos can help your audience stay engaged with your content. You can also find relevant visuals for your audience on stock photography sites like Pexel and Pixabay for free.
The great thing about Pinterest is that you don’t need to be an expert in graphic design to create stunning images that help you sell your products. All you need is a little bit of creativity and easy-to-use graphic design software.
With Canva, you can access thousands of video and photo templates to create stunning designs in minutes. Use various images, videos, and quotes to create a more diversified experience for your readers.
7. Optimize Your Pins for SEO
There are a few different things you can do to optimize your pins for SEO. First, make sure that all of your pins are relevant to your blog’s content.
This means that you should focus on promoting posts that will help your audience solve their problems. These types of posts receive more traffic than other types of content because the ranking algorithm prioritizes relevance.
Second, create descriptive titles for your pins using keywords your potential audience uses to search for them.
For example, if you run a female fashion brand, keywords like “women’s summer crop pants” or “women’s tracksuits” would be ideal for adding to your content if you’re making posts relevant to that.
8. Track Your Success and Metrics
Tracking your results can help you identify areas of improvement, determine which campaigns are working best for you, and track your progress over time. Additionally, tracking your progress can help determine if your Pinterest marketing efforts result in the desired outcomes.
One of the best ways to track your Pinterest marketing results is to use analytics tools. These tools can help track how many people have visited your pins, how much time they spend on them, and what kinds of content are being shared.
Additionally, Pinterest analytics tools can help you gauge the effectiveness of your campaigns and identify any areas of your pins that may need improvement. If you’re not seeing the results you were hoping for, it may be worth considering changing your tactics or refining your approach.
9. Share Your Content on Other Social Networks
Sharing your Pinterest content on other social networks is a great opportunity to reach a wider audience. By sharing your pins on Twitter, Facebook, and other networks, you can reach more people than you would if you posted them only on your Pinterest business account.
Other social networks offer different opportunities for engagement. By sharing your pins on Twitter, you can get people talking about your content and drive more traffic to your blog or website.
Moreover, this approach increases your brand awareness. You can publish customized product content across multiple channels using content management software like Salsify.
Benefits of Having a Pinterest Marketing Strategy
1. Increases Brand Awareness
A Pinterest marketing strategy can help increase brand awareness and cultivate a following by providing valuable information and inspiration to users. If Pinners find your content relevant, they’ll easily follow your account to get their recommended products and ideas.
Ideally, your Pinterest account should showcase the most important details about your brand, from your brand name to your logo and brand story. You can also use Pinterest to promote upcoming events or products, attracting more attention from your target audience.
For example, you can post an event schedule with a pinned post days before the event, or you can pin a product image that promotes the upcoming launch of that product.
Overall, a Pinterest marketing strategy increases brand awareness by providing valuable content that users can enjoy and share with their followers. You should include informational content that will signal to users that you understand their needs and concerns. This approach will increase your account’s engagement rate and drive more traffic to your website.
2. Builds Brand Authority
A Pinterest marketing strategy can help increase your brand authority by providing valuable insights and engaging with your target audience. Pinning exciting and relevant content can attract new followers and promote your brand’s message.
Your pins must align with your brand’s philosophy and values. Posting content that touches your customers’ pain points can help foster a sense of connection and trust. Nevertheless, choosing the right images for your target audience on Pinterest is essential.
Test out different types of visuals, such as Quotes, Vines, and Animations, to find the best messaging that appeals to them. By consistently promoting your content on Pinterest, you can create a strong foundation for future marketing efforts and stand out from the competition.
4. Optimizes for Visual Search
Pinterest is a vast visual search engine, and a solid marketing strategy can help you increase your visual search rankings by providing valuable information that people are likely to search for when looking for ideas or inspiration.
Remember, Pinterest is a visual social networking site that allows you to pin images and videos onto their boards for later reference. Pins are prominently displayed in the search results for both text and image searches.
To increase your chances of ranking for visual search, you must label your pins appropriately and include relevant keywords. This will help users find your pins more easily when they search those keywords. Also, ensure that your pins are visually appealing and engaging. This will help users stick around longer and explore more of your pins, leading to more clicks and potentially more conversions.
5. Solid Choice For Advertising
Pinterest is an excellent platform for advertising because it’s visual, has a large following, and it’s easy to share. Since the platform is primarily based on visual content, you can easily show off your products or services with stunning images that appeal to consumers.
This opportunity is an incredible advantage for marketing, considering that our brain processes visuals 60,000 times faster than text and retains 80 percent of what we see versus just 20 percent of what we read.
Additionally, the social media platform has a large following, so your Pinterest ads will likely be seen by a lot of people. Nevertheless, you must target the right audience.
Pinterest allows businesses to target their ads to a specific audience based on their interests. And users are more likely to be engaged with Pinterest ads because they find them interesting.
6. Increases Sales
Pinterest allows businesses to create custom pins and boards specifically for their customers, increasing the likelihood that they will be interested in what you have to offer. A solid marketing strategy can increase sales by helping customers explore and find products they want.
By creating boards and pins that focus on the customer’s interests, Pinterest can help customers connect with brands engagingly. Consider putting your brand’s products into context with other products from the same category to help customers make more informed purchase decisions.
You can attach links to your sales page on your bio so that customers can buy them directly from the site.
We have explored the vital Pinterest marketing strategies every beginner should know. You can’t expect to see positive results if you don’t implement them correctly. Try to come up with different types of content to engage your users.
Marketing strategies evolve as technology grows and customer behavior changes. So, always review your process to ensure they are still serving you well. Measure and track your results, ask for help when needed, and stay active in the community. These tips will help you improve your marketing success.