SaaSGenius News Digest August 26, 2022

Salesforce offers a new pricing option with ‘Easy’ subscription


Top on the news for this week is Salesforce, as it launches simplified CRM to help customers ‘do more with less.’ Salesforce has been working on a new entry-level subscription through 2022 and has now made it available as a new offering called Salesforce Easy.

The new Salesforce Easy is a clipped version of its popular CRM service. To ensure that the CRM services and fundamental customer service and marketing automation tools are still available to businesses, irrespective of the current economic uncertainty. It includes new customer onboarding tutorials for populating Salesforce with contacts and syncing calendars, basic automation, to-do lists, and default dashboards.

The headlining feature of the innovative Salesforce Easy platform is its ability to sample and acquire various Salesforce components flexibly. The company says this will allow customers to align their deployment with their specific needs.

As for other specific features, Salesforce Easy offers integrations with Microsoft 365, Google, and Slack, which allows for streamlined identity management to help users track their customers’ performance better.

Salesforce Easy is $25 per month.

Is Salesforce software the best option for you?

Find out the pricing, support, features, and many more of the Salesforce CRM software in our Salesforce CRM review.

Google is improving Google TV to make it more responsive

Google TV

Recently, Google has been working towards improving its TV experience and making it more responsive. An official blog post that Google made said that the company is working towards enhancing the general performance, boot time, and the options of managing its storage on third-party TVs.

The Verge reported that the company has achieved enhancements through CPU optimizations and improvements to cache management. With this new improvement, users will witness quicker performance in several areas, such as the loading time of the Live tab, scrolling time on the home screen, and the usage of kid profiles. 

Another major improvement is that Google has improved the navigation of the For You tab, making scrolling within a tab and switching between tabs more responsive. The company claimed that Google TV uses less RAM once the user picks what to watch. 

According to the tech giant, a storage menu is included in Chromecast, which allows users to free up space by clearing cache and uninstalling apps. 

These features will soon be available on smart TVs.

Groopit launches new Salesforce integration to capture insights for employees on Slack and Teams

Next on the news is a collaborative integration between Salesforce and Groopit.

The new Groopit App for Salesforce transforms how companies gather actionable insights from Microsoft Teams and Slack employees. With simply a few quick taps from any conversation in Slack or Teams, employees can share information, associate each insight with an account or opportunity, and have this knowledge record added to Salesforce in real time. For the first time, actionable insights can be requested, captured, aggregated, and surfaced to cross-discipline teams and their leadership in real time.

The Groopit App for Salesforce launched this week on the Salesforce AppExchange.

Microsoft Whiteboard is getting an upgrade

With a new upgrade, Microsoft is ensuring that one of its least popular Microsoft 365 apps is getting more attention.

This week, Microsoft announced that it’s preparing to roll out a series of updates for Whiteboard, its “intelligent canvas” application for online collaboration.

A selection of new entries to the Microsoft 365 roadmap reveals Whiteboard users will soon benefit from a raft of extra features, from the ability to embed video content and add comments to boards, to a timer to help facilitate structured activities.

The new features are expected to roll out in fits and starts over the next few months, but all should be available to users by the end of the year.

Oracle may be facing a new privacy class action lawsuit in the US 

Oracle is reportedly facing a new privacy class action lawsuit in the US. Its ‘surveillance machine’ is the target of a privacy class action filed in the Northern District of California last week, accusing the company of violating the privacy of billions of people worldwide.

The complaint is 66-paged, alleging that the tech giant’s “worldwide surveillance machine” has collected detailed dossiers on some five billion people, accusing the company and its adtech and advertising subsidiaries of violating the privacy of the majority of the people on Earth.

However, as of this week, Oracle is yet to officially make a statement on this suit.

Vendilli Digital Group acquires marketing agency with HubSpot diamond partner status

Vendilli has now attained a stronger stance as it has become one of HubSpot’s Partners with a new acquisition.

Vendilli Digital Group has acquired Horseshoe & Co., which is a six-year-old Ontario-based inbound marketing agency that owns a HubSpot Diamond Partner Status. Therefore, this acquisition is a strong strategic step in Vendilli Digital Group’s ambitious growth agenda, making the company one of the strongest HubSpot partners in the Greater Pittsburgh region.

The most exciting thing about the acquisition from a growth perspective is that it probably enables Vendilli to expand its capacity for new and existing clients interested in the HubSpot CRM, website CMS, or marketing automation tools.

Amazon AppFlow now supports Zendesk Chat and Zendesk Sell as sources

Amazon AppFlow, a fully managed integration service that helps customers securely transfer data between AWS services and software-as-a-service (SaaS) applications in just a few clicks, now supports Zendesk Chat and Zendesk Sell as sources.

With this launch, AppFlow customers can now bring data from these popular support and customer engagement applications into Amazon S3, Amazon Redshift, or any of Amazon AppFlow’s many other destinations.

Amazon AppFlow makes it easy for customers to configure data transfers with Zendesk Chat and Zendesk Sell in just a few clicks.

Quick Tip:

Do you want to know more about Zendesk, then check our Zendesk review.

DigitalOcean leaves Mailchimp after email security scare

Lastly, on the news this week, cloud infrastructure provider DigitalOcean is leaving the email services provider Mailchimp due to a recent suspected cyber-attack.

Mailchimp had disclosed the incident to DigitalOcean, as it believed the attacker compromised its internal tooling, gaining access to DigitalOcean customer email addresses. But, thanks to two-factor authentication, the attacker could not progress further.

However, despite the two-factor authentication that helped keep the cloud infrastructure provider’s customers secure despite the data breach, DigitalOcean has decided to leave Mailchimp.

DigitalOcean also said that it suspected the attack was aimed specifically at crypto and Blockchain businesses, an area where it provides infrastructure solutions.


Adaline Lefe Mary John

Adaline Lefe Mary John

A great researcher and creator, Adaline is responsible for planning and managing content for all our websites. She has over 10 years of experience in creating and managing content.

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