Corporate Saas Platforms: What They Are And How They Can Help Businesses In Turbulent Times
Until recently, companies did not seriously consider holding large corporate events entirely online. Today, however, Internet technology has become the only way to maintain communication.
A huge digital niche has emerged that is only now being filled. SaaS platforms have entered the market, capable of making an event revolution in the corporate environment.
A couple of years ago, there wasn't such a huge demand for new product creation. But during the pandemic, large companies with a large staff were left with virtually no ability to communicate internally and externally. All of the pre-existing services were either for virtual meetings of a small number of people (e.g. Zoom) or for broadcasting to an audience that didn't involve full-fledged feedback (e.g. YouTube).
None of these platforms could cope with the task - to hold a large-scale event with the possibility of high-quality communication between speakers and participants, meeting high standards of information security.
The demand for services that help optimize communication business processes has soared already at the demo stage. For example, Hopin, an online event service, grew from zero to a valuation of $2.1 billion in a year.
The developer was an Australian with an autoimmune disease who had a hard time leaving home to attend real events. Experts call Hopin the fastest startup in terms of profitability: revenue grew 50-fold in six months, from $450,000 to $25 million.
5 Advantages Of Saas Platforms For Business
Personal data protection and high information security
You can set up a user authorization according to certain personal data. For example, the Federal Chamber of Attorneys has provided us with the data on the lawyers' IDs of its employees. You can create a unique password for each user, restrict access by geolocation, or allow registration only from certain domains.
The request for information security from corporate clients is very serious, so the developers can create an almost limitless space of options to meet it.
Full integration into the interface of the company website and invisibility to the participants of the event
You can download the full brand book, and all the lettering will be in the corporation's corporate colors and fonts.
This is very important for large brands. Participants are fully immersed in the virtual world of the company, not distracted by extraneous lettering. There is no need to download any additional applications or programs: the user enters his/her usual corporate website and joins the event.
Access to unique statistics for feedback
It is possible to track what exactly the person watched at the event, whether they disconnected from the broadcast or not. Whether they communicated with other users, at what moment they asked questions, and what questions. This means that a participant was interested at that moment. No existing platform today gives such statistics, although they are strategically important for business.
Opportunity to get only useful information
For example, CarMoney's investor conference implemented a panel to pre-moderate the chat, allowing you to cut off irrelevant questions and avoid the flood that distracts participants and reduces their engagement.
Offline, international corporations hold regular, large-scale meetings of their employees and department heads. And people love such meetings precisely for the opportunity to talk to old acquaintances or make new contacts.
Event platforms also make it possible to establish communication. The service can analyze which booths people go to and which speeches they listen to, and offer a specific person to talk to other participants with the same interests.
People can receive offers from sponsors and partners in their emails, and they can listen to a recording of all performances, not just those they were able to attend in real-time.
How To Hold Online Events Using Saas Platforms
Existing services offer several standard templates of events, which, as a constructor, you can build your own version, depending on the business goals. You can choose how many conferences are held simultaneously, whether the simultaneous translation is needed, the possibility to ask questions to the speakers live, etc.
You can create virtual meeting rooms within the event, ask questions via chat or Q&A section, arrange voting or connect the gamification of the process. All this will allow the participants to be fully present at the event, get involved in it, not just listen to the background.
It may be necessary to rent a studio to maintain a high status of speakers. In terms of corporate etiquette, the head of a large company can not afford to speak to employees and partners in the background of home interiors. There must be quality light and sound, and a moderator will be needed.
A cloud event can be created by a large corporation as well as a small business. The price is based on the different options that are needed and the number of participants. The initial price starts at $300, and the average check is about $1000.
What The Future Holds For Saas Platforms
The market for platforms to translate events into an online environment is now actively shaping up, and developers are having to run faster. There are no standards in any country today. Many have begun to actively develop and implement these platforms, and there is already a fierce race: who will implement the most chips, who will come up with the most interesting and profitable solutions.
I assume that such SaaS platforms for events will become indispensable in the next couple of years. I don't believe in a fully online world. People will still go to events and have real-life experiences. However, the pandemic will teach us that there is always an alternative, and every event will need to have an online experience.
Digital transformation is inevitable. It will become an integral part of our lives, like the fact that every restaurant today has its own website (although it was hard to believe 30 years ago). All events will become a hybrid - online and offline.
Cloud-based event services can lead a digital revolution and bring tremendous benefits to society. Online events will be able to be attended by absolutely everyone, including people with disabilities. This is a big step toward inclusion, which is relevant in corporate culture right now.
In addition, I see it as having a positive impact on the environment. The number of people who use transport to get to the event will decrease, the amount of waste produced on the day of the event will be reduced. And this is already a significant contribution to the environment.
7 Steps To Effective Online Business Communication
Define the business tasks and choose the SaaS platform, which provides a full-fledged virtual event with live feedback in real-time.
Choose the necessary options depending on the topic and objectives of the event: for example, simultaneous translation, the ability to ask questions live or via chat, analytics, and statistics on the event.
Form a pool of participants and desired speakers, as well as the conditions of their authorization to the event.
Choose a suitable conference room with a stable internet connection. In case of connection of speakers from other regions if possible to rent a studio.
Choose a production team, which will be responsible for video recording, quality light, and sound.
Determine a host and technical moderator for the event.
To receive feedback from participants and organizers, necessary analytics, and statistics of the event.
Bio: Effie J Franks specializes in writing articles on such topics as Technology, mostly Saas, and Business. Besides, she works at Write My Resumes to help people to find their dream job. In her free time, Effie enjoys playing video games, reading, and camping.