Marketing is all about getting the customer to purchase your product. There are many different marketing strategies out there for you to choose from, so it can be difficult and confusing when trying to pick one that works for you and your company. The following list will give you a basic overview of five ways that you can market your business: Advertising This is not just plain old advertisements anymore. Now we have social media advertising in digital marketing! It has grown
The cloud? You mean the whitish, fluffy substance we see in the sky especially when it's about to rain. What has it got to do with technology?   Well, cloud computing technology has come to stay. This is the delivery of computing services over the internet thereby offering more flexible resources, faster innovation, and economies of scale. These services include servers, software, storage, analytics, databases, intelligence services and networking offered through the cloud. At the
Businesses around the world are veering towards cross-platform app development frameworks as they provide a host of advantages. While there are numerous cross-platform programs available, React Native has gained huge popularity amongst the developers due to the many benefits it offers. It allows you to create applications for both Android and iOS on the same platform. This open-source framework created by Facebook allows you to create highly functional and feature-rich apps using
Ever since Web 2.0 opened the way to a whole new world of opportunities, more and more data have been generated each day. We can now access more information than we could have ever hoped for, so businesses must adapt in order to ensure continuous development and performance. Let’s find out what raw data means and how to harness its power.  What is raw data? Data has become more valuable than ever and come under different terms. The foundation of all information is known as raw data
If anything grew exponentially and multiplied its ecosystems in 2021, it’s SaaS (Software as a Service). The technology has empowered users at various fronts, such as usability, cost-optimization, and data accessibility.   Often known as the flag bearer of modernism in operations, SaaS creates history with each passing day. You must have skimmed SaaS trends 2021 from various resources already. But how about next year? In this edition of the latest SaaS industry trends 2022, read
Until recently, companies did not seriously consider holding large corporate events entirely online. Today, however, Internet technology has become the only way to maintain communication. A huge digital niche has emerged that is only now being filled. SaaS platforms have entered the market, capable of making an event revolution in the corporate environment.  A couple of years ago, there wasn't such a huge demand for new product creation. But during the pandemic, large companies with
But why would anyone want to attack your website? If any website should come under any form of attack, wouldn’t it be that of big businesses? If that statement above is how you feel, here’s something that may interest you. According to the information by a top researcher from an essay writing service, small businesses can lose over $100,000.00 to DDoS attacks only, with big businesses facing losses in millions. While an attacker may target your website for many reasons, some of the
Since online shopping is all about visual experience, you gotta make it superior if planning to start one. To achieve that, you need to invest in an online product configurator. Let us tell you why. The only drawback online shopping has is giving the real feel of products to the customers. In offline shopping, a customer gets to see, touch, feel, and experience a product before buying which online shopping fails to provide and hence is creating a lot of impacts on the buying behavior of
So, what is Digital Marketing? As the name suggests, it is marketing the products or services digitally through social media platforms or through dedicated web pages. Having a strong digital marketing strategy is not an easy task. You need to work on the development of your website, optimize them to top search engine search, use social media platforms to generate potential leads, etc. Hiring companies that offer their services in digital marketing will be a great boost for your business
Cloud computing has a long history (the concept originated in 1960), but the term itself only gained a foothold a few years ago, in 2007. Despite the widespread and frequent use of the term, it still lacks a clear and unambiguous definition, because in the process of cloud technology development the wording undergoes more and more changes and additions. Therefore, instead of a strict definition, I give its most common version: "Cloud computing is a technology of distributed data processing, in
Meta Description: Software as a Service SaaS is a part of cloud computing that is undergoing a lot of trends to make it appropriate for today’s user demands. Software as a service is a delivery model in which software is licensed on a subscription basis.  It is undergoing various trends in 2021 that would add up in its work capacities for businesses. Annual SaaS revenues exceeded $100 billion in 2020, an average growth of 39% over a 10 year period. The users making use of the
Along with platform as a service (Paas) and infrastructure as a service (IaaS), Software as a service (SaaS) is one of the three main elements of cloud computing. SaaS helps businesses leverage the benefit of a variety of applications such as Slack, Google Workspace, Dropbox, and more without needing to install and maintain them. Businesses just need to access the applications through the internet. These applications are run and maintained by SaaS providers. From making applications
In its simplest form, DevOps is the short form for Development Operations, setting up the proper alignment of development organizations by covering up its tools, people, and behaviors to facilitate the behavioral and technical changes within its developmental practices. Being the No.1 platform in enterprise management, Salesforce has introduced DevOps, which enables the application of DevOps practices and principles in the Salesforce instances of the organization. While it comes to
Properly organized and optimized product cards are the key to high conversions. The sales potential of any store is largely determined by these pages: their interfaces, UX design, and SEO. At the same time, it's the product cards that often remain the most underdeveloped elements in the structure of sites. Here's a fairly telling statistic: of the top 60 most profitable eCommerce sites in the U.S. and Europe, only 18% of the optimization quality of product cards has been rated as good or within
Starting and managing a business can be very challenging. Without proper guidance and strategies, the chances of losing momentum are relatively higher. It is very crucial to plot how to grow your businesses by using tried and tested methodologies. One such business growth technique has been used vastly in the SaaS industry.  The collective efforts aimed at growing SaaS business have been proven to be successful as they have also helped a significant amount of startups grow from the
Agile software development enables an entrepreneur to launch a product in the market within a short span of time. For executives to know whether the agile methodology is right for them, we share information on basic principles behind agile, preferred team structure, and common methodologies such as scrum, extreme programming (XP), dynamic systems development method (DSDM), and feature-driven development (FDD). Table of Contents What is Agile Methodology in Software Development
  The world is changing rapidly, and it's never been more important that businesses adapt quickly to stay on top of things and keep up with rapid changes in technology or customer demands. One way that many companies are doing this today is by expanding their reach internationally. Hence, they have access to new customers and new markets, providing them with unique opportunities and challenges. Let's take a look at what steps you have to mention when going global! Find Your Target
Starting and handling a new business is not always a cakewalk. There are plenty of things to think about and decisions to make, and any poor decision can lead to destroying your business or set you back. In your startup business, every single penny means a lot. Many business owners and entrepreneurs have a limited budget to hire an IT team. Even companies also don’t have the essential skillset and knowledge for managing their systems that may turn towards severe issues down the line.
Starting and handling a new business is not always a cakewalk. There are plenty of things to think about and decisions to make, and any poor decision can lead to destroying your business or set you back. In your startup business, every single penny means a lot. Many business owners and entrepreneurs have a limited budget to hire an IT team. Even companies also don’t have the essential skillset and knowledge for managing their systems that may turn towards severe issues down the line.
https://unsplash.com/photos/vbxyFxlgpjM   Market research has always been present in the business world. It is the process of gathering and analyzing information about a given market. It allows companies to discover and target marketing opportunities. Moreover, opinions and feedback from the customers are gathered regarding their products and services. This type of research can be conducted by the company itself or an outside company that is specialized in market research.
Image:Unsplash.com   Whenever the word “security” is mentioned people can think of a lock, a bodyguard, or even an alarm. There are many security measures available for different reasons. Each security measure attempts to make a situation more secure in its way. Achieving security is important, whether you’re a business owner, employee, student, or even an ordinary citizen. Security comes in many forms, depending on what needs to be secured. For your home, you might have a
Meta Description: Upon seeing the success of different SaaS applications, several businesses are seeking to develop in-house cloud-based software. Here are some tips that will help in this. The changing customer demands, competitive market, and security breaches have forced businesses to go an extra mile. The unpredicted market trends in 2020 have taught us that the forecasts and surveys could be wrong, and nature can bring the unexpected. Numerous businesses were set to positively
In its simplest form, DevOps is the short form for Development Operations, setting up the proper alignment of development organizations by covering up its tools, people, and behaviors to facilitate the behavioral and technical changes within its developmental practices. Being the No.1 platform in enterprise management, Salesforce has introduced DevOps, which enables the application of DevOps practices and principles in the Salesforce instances of the organization. While it comes to
2020 was a year of disruption for the SaaS industry in many ways. Many organizations started collaborating and working remotely (not only tech), while some of them were for the first time. This situation has given a great push to the SaaS industry and SaaS development Agencies as many organizations upgraded the online process. The mode of online working is just a beginning, in coming years starting from 2021 we will see SaaS consolidating its positions in the market. The SaaS market
As a B2B SaaS brand, you must know how to make your products stand out in the highly competitive market; otherwise, your company won’t grow. This is why companies use growth hack strategies such as offering side services and various deals to help improve the growth of their product. These strategies work for them. Brands like PayPal, Mailchimp, and Dropbox have successfully increased their user base and revenue with these growth strategies.  To successfully use these growth hack
Meta Description: As we experience new normal, having Project Management tools is essential nowadays, especially working remotely. When it comes to managing a business, you want to make sure that you have the most robust management tools to help you.  The great news is that there are a variety of excellent options available out there. But the bad news is that it can be challenging to find the best tools and avoiding distractions from the bad ones. It is where project management software
Source: Pixabay Marketing automation is one of the fast-growing trends in business today. Many companies are using it to reach wider audiences and generate more sales. According to research conducted in 2019, 75% of all companies use at least a form of marketing automation, and many more organizations plan to adopt it. There is no sure-fire way to succeed with marketing automation. But then, there are common mistakes that people looking to use marketing automation make and fail to
Source of image: https://www.shutterstock.com/image-photo/enterprise-resource-planning-erp-cloud-service-594068573 or https://www.123rf.com/photo_100258651_enterprise-resource-planning-erp-as-cloud-service-concept-businessman-offer-erp-business-management-.html   Rapidly maturing technologies such as Software-as-a-service (SaaS) and Cloud computing can handle even the most pressing requirements. Enterprise resource planning (ERP) software is one of them, and cloud-based ERP
Technology is evolving faster than ever. Businesses and individuals that don't keep up with modern technological changes risk being left behind. As a competent business person whose focus is on growing your business and getting the best returns, learning about Cloud, SaaS, and Lighting Systems is a step in the right direction. This article is more of a brief that can help you get started with the SaaS model in the lighting industry. Let's dive in! What is Cloud Computing? Cloud computing
Image Unsplash Blogging is one of the most misunderstood phenomenons of the internet age. To some business owners, it’s a dead concept that should be resigned to the early 2000s along with MySpace and Flash Player. To others, it’s simply a way of improving your SEO through content oversaturation. However, the truth is somewhere in the middle. Taking blogging seriously can still improve the reach and reputation of businesses of all sizes in 2021. Blogging is still important because
If you want to explore the concept of SaaS, then you have already reached the right place. Many questions may come to your mind. In this modern era, most things are revolving around technology. You can say our lives have become easy due to the latest technological trends. Now let us know more about the SaaS.   What is the exact definition of SaaS? Software as a service or SaaS is a method of delivering apps over the Internet as a service. You can easily access it through the
So you are thinking of buying cloud services for your company but are skeptical due to data protection concerns. If so, you are not alone. Cloud computing is a milestone, a technological advancement that we have reached after decades of hard work but like any other form of technology, it has its pros and cons.   In this article, we will take you through 5 of the concerns people have in general about data protection that you should also keep in mind. Knowing all the concerns will
Customer care is crucial to improve customer brand loyalty. In fact, 95% of customers believe customer service is vital for ensuring brand loyalty. Thus, using CRM software is one of the best ways to improve your business ROI, retain customers, and improve conversions. However, deciding which CRM tool is right for your business is complicated and takes time. Some CRM software is “one-size-fits-all” systems that aren’t very flexible. But many open-source CRM systems allow for more
Over the years, LinkedIn has become the must-have platform for B2B marketers and other businesses aspiring to expand their network and generate new opportunities. If you know how to use it properly, LinkedIn can bring you a steady flow of leads. Many businesses also use LinkedIn automation to get more qualified leads in a short time.    Why use LinkedIn automation for LinkedIn? Using LinkedIn automation tools to run successful outreach campaigns has become popular. It’s
Growing a SaaS startup requires the careful application of modern strategies to ensure that grip is not lost along the way. Attracting more customers and maintaining them means growth and long-term success. Growth is a priority for a new venture but relying on the traditional marketing tactics and growth strategies may not set you apart. The advancement in technology means that whatever worked a few years ago may not be relevant today. This guide explores 10 SaaS startup growth strategies
When customers buy a product, what actually influences their decision to choose one product over another? Why do some brands have some sort of cult following while others are consistently scorned? What makes a brand inherently successful and others complete losers? These are interesting questions that every budding entrepreneur must answer, and you can be sure that the answer isn’t down to luck. 95% of consumers base their subconscious decision to purchase a product on a brand’s position
AI (artificial intelligence) is a broad field of computer science dealing with the development of intelligent machines and smart tools to accomplish tasks that would typically require human intelligence. Artificial intelligence has already made a huge difference in the world of content marketing. AI doesn't intend to make you a useless writer; it simply hopes to make writing content a lot easier. Artificial intelligence and human talent have yet to reach their full potential, but one
For modern-day businesses, the best place to finding potential customers is the online world. Specifically on search engines like Google. While you can’t influence how Google operates, you can optimize your website to let Google rank it higher in search engines results page or SERPs. That’s where the concept of SEO can help you out. The requirements of SEO keeps on changing. One can continue optimizing a website for improved rankings, provided one keeps up with the latest necessities
Source: https://images.unsplash.com/photo-1486312338219-ce68d2c6f44d?ixid=MnwxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8&ixlib=rb-1.2.1&auto=format&fit=crop&w=752&q=80 Technical writing has always been an integral part of any company’s content creation and management process. Indeed, technical writing is used for a variety of purposes by businesses of all kinds which is why technical writers are so in demand. But in an ever-evolving world, new technologies are
You may have often wondered how you can attract more potential customers. One of the ways to do this is by creating forms to attract B2B customers. And it is that to be able to attract these quality potential clients it is necessary that you have access to more information about them. It is essential that you get as much information as possible, since this way you will understand what the preferences of those people who visit you are. It is from this moment that you begin to persuade them