Customer service has always been a significant boon or hindrance to a company’s overall reputation and ability to grow. But in today’s digital economy, customer service exceeds one type of role or touchpoint. In fact, companies are increasingly approaching customer service from within the broader initiative of delivering exceptional customer experiences. The idea is that convenient and memorable experiences foster rich customer relationships, build brand loyalty and drive more revenue.
In a highly competitive market, the tiniest detail will make a difference. Regardless of the industry in question, there will always be two or more companies that basically offer one and the same thing - be it a product or a service. However, one of these companies is an industry giant, while others cannot seem to move from the start-up phase. Why so? It can be a lot of things. They can have a very good customer service department. Their designer might have done a hell of a job and their
In the earliest days of the internet, security compliance was far more streamlined than it is today. With the ever-growing threat of data breaches and hackers becoming more sophisticated with each passing day, your organization needs to take great care to protect your company's and customers' sensitive data. To do this, you'll need to measure the effectiveness of your data security compliance program, and you can accomplish this through the use of key performance indicators (KPIs). KPI
Businesses across all industries have to deal with cybersecurity threats that come with the increasing use of connected devices. To secure organizational data, it is critical to establish robust cybersecurity frameworks for the Internet of Things (IoT). In an effort to standardize processes and ease the burden of data environment information security, the National Institute of Standards and Technology (NIST) issued a call for papers on April 18, 2018. Internet of Things (IoT) Risk
No matter how prepared you are financially, there are times where you might have money problems. With the rising costs of living and the stagnant earnings in the UK, it’s not uncommon for households to struggle with finance. If you’re struggling with money, it’s important to realise that you’re not the only one. We’ve put together a list of things that could help you get some cash together quickly. Sell, sell, sell When you’re facing money problems, it can be difficult to
Marketing for a SaaS company can be a very different process than marketing for a physical store. There are certain advantages to both, but if the majority of your business is conducted online, then it can be worth it to consider which online marketing strategies can best benefit you. SEO can be a valuable tool when you are trying to reach the right customers within your demographic and you want yourself to appear as the best option over the competition. Here are 4 reasons why you might want
Sometimes PM's can struggle to know how open to be with their teams. Here we look at transparency within project management, why it matters and how to do it.  Sometimes project managers can find it difficult to know exactly how open to be with their teams, no matter how much project management training they have done. It can seem like a good idea to be transparent all the time, to be the open and honest person, but that isn't always the case. For example; in a project management
The cloud-based email archiving solutions are one of the options used by the business organizations to effectively bring the resources into action. This particular option is the most preferable one being the most compliant, efficient and integrative way to maintain free space on the servers of emails. It is not surprising to know that almost 80 per cent work in business is stored in the form of emails as it is the best way to preserve the documents that have been scattered in different places
Every good business requires a great logo, think of the last time when you thought of something and the first thing that popped up in your head was their logo. Smartphone? Apple. Maybe you want to have a cola, Coke! Every great brand is associated with a logo we see every day and brands work really hard to ensure that we associate their product with their brand identity. So how can any business have a great looking logo? Well, you can get a digital artist to design you one, but a professional
If you’re looking for an online broker, then you likely need a hand buying and selling stocks. Buying and selling stocks can sometimes be done alone, but even then it helps to have a light level of support via an online broker. They can be an invaluable resource in this industry, so it’s important that you choose the right one. Here are a few specific things you should know before choosing one: Some Will try to Sweeten the Deal Some brokers will try to get you in with them by ‘
Customer service – it’s all about people, right? Well, it’s certainly the point where your customers meet your business – and in many cases it will involve two people coming together – but without the right systems backing the business/customer interaction up, the communication is destined to be frustrating. Take a look at the following areas where tech might help your customer service efforts – and ask yourself honestly – are you doing everything you can to make delivering great customer
One of the main benefits of your eCommerce business is that it operates online virtually on autopilot, doing exactly what you as a business owner wants it to do. It makes a great deal of sense, therefore, to automate your emailing system too.  Automated eCommerce email systems have come a long; long way thanks to improved technology (see this comparison of Drip vs. MailChimp). If your business isn’t making full use of all that these exciting new systems you are very likely to be missing
Continuous monitoring is a more popular term than continuous auditing in the context of information security. However, comprehending continuous auditing is critical to a ‘security first’ approach to data security and controls evaluation. The Benefits of Continuous Auditing A ‘Security First’ Approach Security professionals believe that such actions as risk assessments, cataloging of assets, threats review and enacting of controls is the first act in ensuring compliance and better
You’ve probably experienced the trauma that comes along with an IT security audit. If you have, then you’ll agree that technical reviews involved in the process are highly complex. However, a security audit is necessary since it guarantees data security of your firm. It involves reporting on various infrastructure and technologies adopted to guarantee security. When you understand the resources and tricks for protection against attacks makes IT security friendlier thus easy to comply. What
There are more than 110 million single people living in the United States. And, at some point, each of them asks one question - how can I correct my position and find the second half? Most of these people have long found the answer to this question and turned to online dating (and most of them say that Ukrainian dating is the best thing that ever happened to them). The rest will understand this over time - every year, the number of users of dating sites and the corresponding applications grows
 It’s often said that people can learn one new thing everyday. Some people dedicate their lives to becoming a realtor in Virginia, while others a chef in New York City.  Depending on your profession, one new thing could take several days to master. Learning a new software program is just like that.     As more job functions get move from analog to digital, the need to adapt is even greater. The complexities of any given software program will pose an extra
Thanks to technological advancements, SEO has taken a millage over the years. With so many changes happening and more expected, so much on the practice of SEO can go unnoticed. Every little effort channeled towards optimizing a site for audiences and search engines almost always pays off, which is why the use of SEO tools is prevalent among webmasters. You would think that experts in this field would already be aware of all SEO tools available, but anyone can easily miss out on some of the
How to increase my sales? This is one question giving retailers sleepless nights. Surviving and succeeding in the ever-changing retail landscape is a challenging task. On the one hand, some strong competitors are trying to put their best foot forward, and on the other, there are smart customers who are comparing and analyzing the products before making a purchasing decision. Moreover, with retail sales expected to top $27 trillion by 2020, it’s more important than ever for retailers to
High-quality content has a great value in a modern world and hiring a professional copywriter costs a fortune for a small business. If you manage a low-budget project and don’t have money to get assistance from a qualified content creator, you still can succeed. If you are really passionate about your company, you can handle this task on your own! Using your writing skills, creativity and advanced tools, you can become a great content creator. Let’s check what steps you should take to
When you are running your online business, finding a way to satisfy your clients can be essential to whether or not you will be successful. You might have considerations that you wouldn’t if you were running a physical store, and one of these considerations might be how you are planning to have clients pay for your product or service. Here are some reasons why you might want to think about having a few payment options available for your online store. It inspires trust One payment
Not only is the LMS software becoming an essential part of successful business management and efficient working environment, but the number of available LMS software solutions is continuously increasing, as well. According to eLearning Infographics, learning apps have grown into a preferred way of training workforce, and as they say at Capterra, the final decision when choosing an LMS solution is usually predominantly impacted by the functionality, price, and support that it offers. In
When you have made the decision to start a new business, you might have a lot on your mind and it can be easy to feel overwhelmed. Finding ways to be successful and to start out your company right can take some time and some thought—and it’s important to consider certain strategies before you open your doors. In order for your business to do well, it’s worth it to put effort into your new endeavor. Here are 4 considerations to keep in mind when you are planning to open doors on your new
Downloading and using your favorite app on your mobile or pc is a quite easy task but preventing your apps from deletion or from any unauthorized use is a bit difficult. Your friends can use your apps as well as can delete your apps easily for saving your apps from this deletion and using them for a long time you need to make them Sticky. Sticky Apps can resist for months on your customers desktop because of its good features. You can use them any time you want from your computer screen. In
Even in the midst of glorious modern civilization, our brains work the same way they always did, dragging us around on ad-hoc quests to achieve our countless goals — some big, some small, some very trivial, but all affecting how we feel. Achieve a goal, and you feel good for a while. That’s how we get through tough days, right? And when we socialize, this desire for achievement pushes us towards certain people — those special individuals who always have your back and know just how to help
If you’re a small business owner, you know how important it is to work hard for your business. You’re likely invested in its long-term success and want to do all you can to help it continue to grow and thrive. If you’ve had any experience managing a business in the last decade, then you’re likely aware that the marketing landscape has changed dramatically. Now, in order to reach customers, you can’t simply rely on putting an ad in the newspaper or on the radio. Now you have to be more
Virtual Private Networks or VPN's are useful for a variety of reasons, but most people buy a VPN to get around blocked sites. If your Internet service provider (ISP) block you from a website due to its IP address or regional location, a VPN helps you work around the block. In the right situation, using a virtual private network can even help you gather data on different locations. VPN Services: Advantages and Drawbacks VPNs have many advantages and a few drawbacks. Before buying a VPN
Managing data is becoming something that more and more companies are starting to become comfortable outsourcing to other companies and cloud providers. Setting up data centers can take time and means upfront costs for buying server racks, networking equipment and needing IT technicians in-house to manage it. But while there are still some advantages to keeping your data within your own network, companies offering data center services can actually ease some of the burdens that come with managing
No matter what business you're in, salespeople are the lifeblood of your company. If you want to expand your operations, develop better brand identity, and improve your bottom line, one of the best ways to do that is to increase the effectiveness of your sales team.  How do you do that? Here are a few simple ideas.  1. Invest in Your Staff  Some salespeople are born to close deals, while others need a little prodding to get them started, but no matter how advanced your
Instead of focusing on increasing traffic to your website, focus instead on increasing the conversion rate. This results in more people who visit your site becoming customers, and it doesn’t require changing the search engine optimisation of your website or rolling out a new marketing campaign. It often involves little changes to the site or the user experience. Here are five conversion optimisation case studies to learn from. Walmart While Walmart dominates the brick and mortar retail
Customer Relationship Management, or CRM, is basically how a company and their customers interact with each other. What CRM is used for in general is to manipulate the data gathered, in order to provide the customer or user of a service with a better all-round experience. So, CRM has always been data involved and this includes information such as which products or services have been bought, contact details etc. While this is all well and good, what Big Data technologies can provide is much more
Every blog topic presents with specific complications when it comes to staying relevant. Topics like parenting and travel, however, stay the same over long-periods of time. These blogs also do not suffer as much when a few days go by without a post.  Technical blogs can take a little more effort when it comes to offering relevant content. There are so many changes in the industry, that it can be difficult to keep up. You may find that you need to post daily to stay ahead of your
When implementing SEO tactics on your site, it is important to consider how every change could have an effect on the customer service of your company. SEO results do not just appear overnight and can take a lot of time and work to implement. So whether you decide to use the best SEO services Essex has to offer or you decide to implement this in-house, it is important to know which steps are best to take in order to get the best results while maintaining a good level of customer retention. Here
Engagement is a metric that is often misunderstood and calculated in different ways, but at its core it is basically just a way to estimate the impact that a video has on viewers. Because ‘impact’ itself can’t be measured directly, a variety of other metrics are used to estimate the video engagement. “Why Are Some Videos More Engaging Than Others?” It goes without saying that some videos are more engaging than others because they have a bigger impact on viewers – but why is that the case
2018’s energy market is building itself up to be one of the most difficult years to date. With living costs, oil and electricity prices, and political unrest on environmental concerns furiously on the rise, energy prices have continuously been the debate of the current century. The race to look for an alternative seems to be on everyone’s minds. But as of now, what matters most is ensuring the sustainability of current business practices. Businesses are finding it harder and harder to
They say that you must spend money to make money, and that’s true for the most part. Especially for small businesses, taking out a loan from time to time can help the company grow. To successfully expand your business, it’s important to invest in the cost of said growth – equipment, property, employees, advertising, etc. These things take money, and your business may or may not have the capital to see it through.  Unfortunately, managing your business’s existing expenses is often
If you are an Australian and you want to have an Internet connection in your home, you’re gonna want to switch to the NBN soon, if you haven’t already done so. The National Broadband Network  (NBN) in Australia, will take over the entire country by 2020. At the beginning of the last year, more than 50 percent of the entire population was already connected to the NBN, and the rest of the population will soon be in the same position.  If you are one of the people who hasn’t made the
Anyone who has used the web has heard of HTTP, even if they don’t know what it is or what it does. First released in 1911, HTTP has gradually evolved over the years, as the web has gotten bigger and faster. We are now entering the era of HTTP/2, which is a new version of HTTP, offering a number of potential advantages. So, what does this mean for the average business owner? Whether you run a vegan restaurant in Scranton PA or any kind of operation, you’ll want to pay close attention to HTTP/
As Saas business builders, we’re all pushed for time and looking to squeeze the most out of every day. When our teams grow, it’s natural that we look for systems which can track and improve, employee productivity as well. But how do we choose the best tool for measuring employee productivity? And which is the best approach anyway? When businesses were making widgets, it was much easier to measure employee productivity. Managers could easily count and compare how many widgets each team member
As of today, there is absolutely no growth hacker that’s not using any software tools to make their life easier. You know it right? All of us are using at least something for social media scheduling, CRO, SEO, content marketing, analytics, customer feedback or video marketing. I’ve personally tested hundreds of them and paid for dozens.  You are digging into all of them to save time and money in the end by using software tools for growth hackers. I’ve made a list of my all-time favorite
Online course and degrees have taken online learning to a whole new level. Online learning helps student overcome all barriers and limitations and allow them to learn at their own pace. Almost three million students are currently enrolled in online learning programs and about six million are at least taking one online course.   What Is Online Learning? Also known as virtual learning, it’s a form of education that does not involve having to travel to the institute to gain