Imagine you're at work. Someone complains about how bad their back, knee, or ankle hurts.  Again, imagine you're at work, but this time, someone shares that they're feeling depressed, anxious, or suffering from another mental health issue.  Unfortunately, the former situation is largely considered more socially acceptable than the latter. It's not like people can immediately remedy their mental health issues away, however, or simply "get over them."  Without further
Modern automobiles have capability of a few computer systems, are tooled with app contains of large numbers of lines of development codes and produce GB data, but they are still different from linked automobiles.  A smart automobile is able to improve its performance to lessen fuel intake, show the best path to adhere to considering current traffic and varying weather conditions, identify problems in the engine and collect details information to settle lower rates.  To handle
The Foreign Exchange Market, also known as forex, is the medium that attributes a relative value to each currency, making possible currency conversion. However, forex trading has enabled people around, the world for a long period of time now, to achieve impressive profits by investing into transactions according to the manner in which certain currencies fluctuate. Even though these terms might seem indecipherable, you should know that nowadays this market is opened to anyone who is interested,
There are between 2 and 3 million e-commerce sites excluding those in China, which makes online competition quite tough. Apart from product and brand, there are a few things that website owners can do to differentiate themselves from their competitors. One of the areas where they tend to bleed revenue, however, is through the online payment gateway. Without a proper setup, not even the best online marketer can produce enough business to tackle the issue.   You
Different projects may require different types of project management software. Nowadays, you can find a large number of basic PM tools that combine the most important aspects, as well as those that specifically focus on time, knowledge, or collaborative management.  For instance, at IBM, just 40% of projects meet the company’s criteria when it comes to the budget, quality, and schedule, which shows the importance of constant project monitoring. In this purpose, organizations tend to
Finding the ideal customer is one thing. Keeping them active is another. Effective marketing strategies should incorporate both acquisition and retention simultaneously. Howard Feirertag and John Hogan have found that businesses lose up to 67% of customers due to lack of contact and relationship building. Don’t let this be you. Email automation offers compound investment returns for an unbelievably affordable price. Leveraging your marketing campaigns properly will undoubtedly increase
With the help of certain online PDF editors and file viewers, the users are now provided with the outstanding feature of designing their PDF forms online, creating new forms or filling in the forms with PDF editor. These Soda PDF esign are of immense importance since you can fill up your invoices, surveys and more without the hassle of text conversion or installation of any new software. You don’t even need a PDF viewing software installed on your computer. There are different online PDF tools
Choosing what kind of cloud-based service is a complicated question, the answer to which will depend on a wide range of factors, many of which will vary wildly based on your organization’s unique needs. Before beginning to discuss which is right for your organization, you need a thorough understanding of what SaaS, PaaS, and IaaS really are. Software as a Service (SaaS) There is some similarity between SaaS and the old thin-client method of software provision, whereby
Great customer support is all about going the extra mile to ensure your customers get their questions answered easily and instantly. And when you think about all the support channels available at your disposal, the one that really helps you achieve this objective is live chat. Between email, phone, social media and chat, live chat happens to be the simplest, most unobtrusive, and the fastest. No wonder then that more and more consumers expect live chat to be available when they are looking to
We all know the story. It’s Monday 9 a.m., and already the tasks are mounting. Stress levels are already high. How will you take care of your spreadsheets and still have time to balance the books? How can you email all your leads and still be expected to generate new ones? The answer lies in automation. Automation allows you to take care of repetitive tasks without having to do them. With the right automation software, you can send out emails, fill in forms, download and transfer files
If you have ever been in the market, shopping for an LMS (a learning management system) software, then you are probably aware of the plethora of options available. Today, there seems to be an LMS software available for just about every industry or situation that you can think of. And when there are options, there are advices; from people telling you why a certain LMS is better than the other and what features you should be looking for in a successful Learning Management System.  You
This is a guest post by Dom from Turbo Are you building a company in a crowded market? Most of us SaaS founders are. And the problem with challenging our competitors, is often times the have more sales and marketing muscle than we do. But I have good news. It’s more achievable than most realize. You just have to be resourceful with identifying these prospects, find a unique way to get them into your funnel and create a seamless transition experience. We call it the 3 S’s
In order for a small business to compete in today’s world, they need a strong web presence. One of the best ways to take the internet by storm is by having a functional and appealing website constructed. Working with the right professionals is the best way to ensure a website is built the right way. Trying to handle this complicated task alone will usually end in disaster. Looking around for couponbuffer deals from area web designers is a great way to get a good deal on this work. Once you have
The past decade has been a flourishing time for cloud solutions as they’ve quickly become a new industry standard for companies worldwide. As increasing numbers of businesses are adopting cloud, research providing insights into behavior of cloud users is in high demand. As industry insiders, we’ve decided to add our contribution. In an original SaaS Genius survey, we questioned 400 professionals about their use of cloud. Our aim was to shed some light on current trends in cloud sector, as
There has been a continuous debate on which one is a better knowledge base - a SaaS knowledge base or open source wiki. I have been writing on knowledge management and knowledge base software for sometime now, and I often come across people who either have no idea what is the difference between an open source wiki and a SaaS knowledge base or they are confused which one is better and why.  Honestly, it all depends on your tailored needs, your resources and what is your budget. Some
Office 365 vs Google Apps The tech industry is replete with various rivalries that consumers love to fawn over and follow every detail of, but one of the bigger ones has been flying under the radar despite involving two of the largest tech companies around. I’m talking about Microsoft vs Google, or rather, Office 365 vs Google Apps. The two tech behemoths are not natural competitors, after all. Google is free to use search engine that derives profit from a number of different avenues
There’s never been a better time than right now to be a SaaS company. In fact, the market is growing so quickly that Gartner’s 2012 prediction that it would reach $22 billion by 2022 has already been proven woefully wrong (however optimistic it might have been at the time).  In 2014, Forrester estimated that the figure would be at $133 billion and that it would be there by 2020. In retrospect, a far more accurate assumption.  These favourable conditions, however, don’t
A shift from sales-driven ideology to customer-centric methodology!  Customer engagement is an obligatory paradigm for every business to lead and make its roots strong. With the ever increasing competition, it’s not only your product or offering that will distinguish you. But an overall experience and customer journey outlines your business impression on others. Knowing what your customer feels about your organisation is important. In this dynamic world, a continuous evaluation is must
I’m not a SaaS owner.  Or a product manager.  You could call me a growth hacker (although I don’t work directly at any particular SaaS company).  If pressed for answer, I would consider myself a mere observer. I’m someone who, by staying outside of the typical SaaS structures is able to see things as they really are.  My opinions are free from the pressure of having to reach, communicate with and convince the target audience to buy before my funds run out, for
According to the latest B2B Content Marketing Report by CMI and MarketingProfs, 70% of B2B marketers produce more content than they did a year before. Due to information overload on the Web, it is now getting harder and harder to come up with fresh, unique, and engaging content. Do I need Content Marketing tools? The role of Content Marketing in any online Marketing campaign is indisputable, and  the importance of publishing top quality content on your blog is constantly on the rise
I’m sure you know how important it is to track progress. Or the benefits of measuring metrics and key performance indicators (KPIs) to grow and build the business. But are you sure you’re tracking the right ones though? You see: Traffic growth, for instance could paint a pretty picture. So couldthe growing subscriber rate, for instance. But couple these with a rising cost of acquisition and the picture suddenly turns grim. That’s why, it’s imperative that you monitor the right
If your business operates on the Software as a Service model, then your customers are able to not only access but also use internet-based software services as opposed to buying the software and installing it on their server.  Generally, Software as a service is designed to transfer management of serious applications such as CRM and HR apps while conveniently catering to budget constraints since the financial model shifts from being capital expenditure to operating expenditure.
These days marketers have heaps of choices for the technology they use. There are email marketing and automation tools, blog and landing page software, optimization tools, and of course all-in-one marketing clouds. With so many options available, how do marketers choose the right technology stack to accomplish their goals? Do all-in-one marketing clouds offer everything they need, or are best-of-breed software stacks the best option? To find answers, Campaign Monitor surveyed 500
Knowing what makes people click is essential for any online business, regardless of its size and field of expertise. Understanding your visitors means you can get on the same wavelength with them, which is ultimately the goal of most Internet marketers. A lot has been said about online persuasion, but how exactly can good design combined with web psychology maximize the potential of your website? Chances are you’ve already tried optimizing your website, but do you know why some things work
You know, it’s kinda scary: Turns out that anybody could call themselves a content marketer today...and most people wouldn’t be able to call their bluff. At least one impression I had after reading the Content Marketing Institute’s 2016 Benchmark Report: According to the report, 88% of respondents use content marketing in their work. But… 55% of them are unclear or unsure about what content marketing effectiveness looks like. And only 30% can rate their efforts as effective
So, you’re done:  You’ve typed in those final lines of code. Ironed out few technical problems beta testers have reported. And uploaded that last interface revision.  And now you begin to wonder: How the heck am I supposed to attract users? Use paid ads? Invest in SEO? Start boasting about the product on social media? Or use content, like everybody else? Well, all these strategies will work. But what you need right now is a quick way to introduce your SaaS to as
An interview with Tom Gorski, Growth Hacker and CEO of SaasGenius.com & Inboundway.com published a part of the Startuptyping - a Polish newsletter devoted to startups, content marketing, social media, and growth hacking. Today we’re talking to Tom Gorski who has been creating and implementing marketing strategies for over 12 years. Tom cooperated with over 150 companies representing various industries, including Dell, BlackBerry, and 24HourFitness. Tom is the co-founder of
Interview with CEO of SaasGenius.com, Tom Gorski which was originally published by a Polish magazine MamStartup. How many pieces of SaaS software does an average mobile app studio need? At the moment, mobile app agencies with a marketing & sales department will soon need approximately 20-50 tools facilitating their work. These tools improve customer communication, internal communication, or can be used for analytics, branding, and scalable application testing. 20 to 50 sounds like