In order for a small business to compete in today’s world, they need a strong web presence. One of the best ways to take the internet by storm is by having a functional and appealing website constructed. Working with the right professionals is the best way to ensure a website is built the right way. Trying to handle this complicated task alone will usually end in disaster. Looking around for couponbuffer deals from area web designers is a great way to get a good deal on this work. Once you have
The past decade has been a flourishing time for cloud solutions as they’ve quickly become a new industry standard for companies worldwide. As increasing numbers of businesses are adopting cloud, research providing insights into behavior of cloud users is in high demand. As industry insiders, we’ve decided to add our contribution. In an original SaaS Genius survey, we questioned 400 professionals about their use of cloud. Our aim was to shed some light on current trends in cloud sector, as
There has been a continuous debate on which one is a better knowledge base - a SaaS knowledge base or open source wiki. I have been writing on knowledge management and knowledge base software for sometime now, and I often come across people who either have no idea what is the difference between an open source wiki and a SaaS knowledge base or they are confused which one is better and why.  Honestly, it all depends on your tailored needs, your resources and what is your budget. Some
Office 365 vs Google Apps The tech industry is replete with various rivalries that consumers love to fawn over and follow every detail of, but one of the bigger ones has been flying under the radar despite involving two of the largest tech companies around. I’m talking about Microsoft vs Google, or rather, Office 365 vs Google Apps. The two tech behemoths are not natural competitors, after all. Google is free to use search engine that derives profit from a number of different avenues
There’s never been a better time than right now to be a SaaS company. In fact, the market is growing so quickly that Gartner’s 2012 prediction that it would reach $22 billion by 2022 has already been proven woefully wrong (however optimistic it might have been at the time).  In 2014, Forrester estimated that the figure would be at $133 billion and that it would be there by 2020. In retrospect, a far more accurate assumption.  These favourable conditions, however, don’t
A shift from sales-driven ideology to customer-centric methodology!  Customer engagement is an obligatory paradigm for every business to lead and make its roots strong. With the ever increasing competition, it’s not only your product or offering that will distinguish you. But an overall experience and customer journey outlines your business impression on others. Knowing what your customer feels about your organisation is important. In this dynamic world, a continuous evaluation is must
I’m not a SaaS owner.  Or a product manager.  You could call me a growth hacker (although I don’t work directly at any particular SaaS company).  If pressed for answer, I would consider myself a mere observer. I’m someone who, by staying outside of the typical SaaS structures is able to see things as they really are.  My opinions are free from the pressure of having to reach, communicate with and convince the target audience to buy before my funds run out, for
According to the latest B2B Content Marketing Report by CMI and MarketingProfs, 70% of B2B marketers produce more content than they did a year before. Due to information overload on the Web, it is now getting harder and harder to come up with fresh, unique, and engaging content. Do I need Content Marketing tools? The role of Content Marketing in any online Marketing campaign is indisputable, and  the importance of publishing top quality content on your blog is constantly on the rise
I’m sure you know how important it is to track progress. Or the benefits of measuring metrics and key performance indicators (KPIs) to grow and build the business. But are you sure you’re tracking the right ones though? You see: Traffic growth, for instance could paint a pretty picture. So couldthe growing subscriber rate, for instance. But couple these with a rising cost of acquisition and the picture suddenly turns grim. That’s why, it’s imperative that you monitor the right
If your business operates on the Software as a Service model, then your customers are able to not only access but also use internet-based software services as opposed to buying the software and installing it on their server.  Generally, Software as a service is designed to transfer management of serious applications such as CRM and HR apps while conveniently catering to budget constraints since the financial model shifts from being capital expenditure to operating expenditure.
These days marketers have heaps of choices for the technology they use. There are email marketing and automation tools, blog and landing page software, optimization tools, and of course all-in-one marketing clouds. With so many options available, how do marketers choose the right technology stack to accomplish their goals? Do all-in-one marketing clouds offer everything they need, or are best-of-breed software stacks the best option? To find answers, Campaign Monitor surveyed 500
Knowing what makes people click is essential for any online business, regardless of its size and field of expertise. Understanding your visitors means you can get on the same wavelength with them, which is ultimately the goal of most Internet marketers. A lot has been said about online persuasion, but how exactly can good design combined with web psychology maximize the potential of your website? Chances are you’ve already tried optimizing your website, but do you know why some things work