8 Important Google Ranking Factors You Need to Know

For modern-day businesses, the best place to finding potential customers is the online world. Specifically on search engines like Google.

While you can’t influence how Google operates, you can optimize your website to let Google rank it higher in search engines results page or SERPs. That’s where the concept of SEO can help you out.

The requirements of SEO keeps on changing. One can continue optimizing a website for improved rankings, provided one keeps up with the latest necessities. One such need of SEO that must be adhered to is of Google ranking algorithm. 

However, almost every year, Google keeps on adding a new ranking factor in its search algorithm. With such a large number of ranking factors, having a proper understanding of where to aim for regarding your SEO strategy can prove to be troublesome.

Moreover, no SEO professional knows all of the ranking factors. So to make things easier, rather than listing 100s such options, we’re going to discuss the top 8 Google ranking factors which should be a priority to make your SEO efforts worthwhile.

You can even join a reputed digital marketing institute to learn more about various SEO practices and implement them efficiently.


1.Page speed

No user would like a website to load forever. Hence, an SEO specialist needs to ensure that the page reloading speed of a website should be fast enough to not impact the user behavior negatively. Various researches have indicated that most users would abandon a page if it takes time to load and would go to another option to look for the information they are searching for.

Hence, to enhance the user experience, Google has started to include this as one of the most significant factors in its search ranking algorithm.



If your site is HTTPS certified, then it an indication of your site is secured. Google mostly access HTTPS pages as they are known to protect a site connection via encryption and authentication.

In 2014, Google updated its ranking algorithms in favor of HTTPS websites. If you and are your competitors’ website measure equal in terms of speed, title tags, etc. but your site is HTTPS verified, while your competitor’s site isn’t, then your site will acquire a higher rank in comparison to your competitor.



A majority of online researches take place on mobile. This amount is expected to rise further with the increase in the number of smartphones rises. Thus, it is no surprise that in 2015, Google made mobile-friendliness a vital factor in its ranking algorithm.

Your site is mobile-friendly can offer a lot of benefits:

  • Your website can automatically resize itself for different mobile screens
  • Incorporate handy and navigable menus
  • No issue of content being hidden due to ads

Hence, if your website is not in sync with mobile usage, not only you will miss out on an important Google ranking factor, but also lose a lot of potential customers.


4.Internal links

Internal links direct you from one page to another on a website. Your content needs internal links to rank higher on SERPs. Google as well online searchers use internal links to effectively navigate through a website. Internal links not only help to develop a website's authority but also specify its main content to Google. Why?  Because Google follows internal links to find content which is then ranked on SERPs.

If a page includes several links, then this is a sign about the page’s importance to Google. Moreover, you are in full control of the proper optimization of internal links. With proper implementation, you can easily guide your users and Google to the most significant page of your website.


5.Target keywords

Conducting proper keyword research forms an integral part of quality content development. These are the search words your audience use whenever they look for a solution to their inquiry online. The keyword research process is important as it helps SEO experts to identify what interests your visitors or what are they looking for and how can your content address their inquiries.

Thus, before you start to create content, select a few relevant keyword options and insert them wherever they seem fit. However, don’t perform ‘keyword stuffing’ which means unnaturally adding multiple keywords into the text. To get quality, don’t compromise your content with quantity.



Videos are turning out to be one of the vital tactics, which can either make or break your SEO efforts. Most marketers have accepted that a video is an influential tool for SEO. It has been noted that Google does prioritize content that contains appealing videos over those without videos. No wonder that a new branch of SEO has emerged, known as ‘Video SEO’.

Hence, one needs to start optimizing video content so that it could be better ranked and indexed on SERPs for search inquiries.


7.Optimized Content

The quality of your website gets affected positively if you create quality content. Content that is properly optimized for relevant keywords possesses great SEO power. The content you create provides relevant value to your visitors, otherwise, it may come back to haunt you!

Google’s algorithms are regularly progressing to deliver useful content within a fraction of a second to its users. Hence, for your content to have any SEO value, keep in mind the following points to create quality and authoritative content:

  • Informative - Make your content informative by incorporating location, contact details, menu, upcoming events, etc.
  • Trustworthy - For your site to be credible, utilize original and valuable links, research, reviews, etc.
  • Engaging - Make your site stunning by adding colors, images, videos, etc. of your team, products or services, etc. Interact with your visitors by replying to their comments or likes, or send them emails regarding any new offer.


8.Domain age

If you collect a stock of well-established sites in Google, you will find that most of them possess old domain names. Moreover, spam sites swiftly use and drop a domain name, which signals that sites with new domain names may be spam sites.

Hence, instead of changing the domain age for your new website, try to utilize expired domain names and keep optimizing them for better SEO results.



The key to higher ranking in Google is to adhere to the latest search algorithms so that they can be effectively utilized and leverage before your competitor does. The above-mentioned factors are best suited if you wish to offer your audience a good user experience and boost the SEO of your website.


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