You’ve probably heard the saying, “If you’re not growing, you’re dying.”
The same can be said for your business. You need to constantly generate leads and convert them into customers to stay ahead of the competition. And that’s where lead magnets come in.
Lead magnets are incentives you offer potential customers in exchange for their contact information. These incentives can be anything from an ebook, a discount coupon, or a free consultation.
But not all lead magnets are created equal.
If you want to make the most of this powerful marketing tool, you need to ensure your lead magnet has certain vital qualities. Read on to learn more about lead magnet guide design.
More informationLearn how to choose the best lead management software on our category page.
What is a Lead Magnet?
A lead magnet is an incentive you offer potential customers in exchange for their contact information, such as an email address or phone number. It can be anything from a free eBook or video series to exclusive discounts and coupons.
Lead magnets are not just there to provide a freebie, though. They also help marketers build relationships with customers and prospects.
By offering valuable content and resources, you establish yourself as an authority in your field while highlighting your product’s or service’s benefits.
What Are the Benefits of Lead Magnets?
1. Increases Trust and Authority
Offering helpful, actionable information for free in exchange for an email address helps you build trust and authority. It’s an exciting way to demonstrate your expertise and show potential customers that you’re a trusted source of information.
Likewise, when someone signs up for your list, they indicate that they trust you and want to hear more from you. They also signal that they’re interested in what you have to say.
Quick TipDiscover more about one of the most effective lead magnet tools in our Beacon review.
Now, this is the perfect opportunity to start building a relationship with them and provide them with valuable content to help them solve their problems.
2. Creates Qualified Prospects
The idea of lead magnets is that you’re providing so much value that your audience will give you their contact information to receive it. And when you have their contact information, you can market to them more effectively.
Offering valuable content in exchange for someone’s contact information shows them you’re serious about helping them solve their problem.
This helps to weed out people who aren’t genuinely interested in your product or service and enables you to focus on the leads that are worth pursuing.
3. Niche Your Audience
As we’ve discussed, not everyone is interested in the same things. You need to niche your audience and cater your lead magnets to their specific needs. Niching will help you attract the right people and convert more leads into customers.
How do you do this? It’s pretty simple.
Start by surveying your current customers and asking them what topics they’re interested in. Or, if you have a blog, look at the most popular posts and create lead magnets around those topics.
7 Must-Have Qualities of an Effective Lead Magnet
1. Highly Specific
Remember, you’re not trying to appeal to everyone with your offer; you’re trying to appeal to a specific group. This is why it’s important to nail down the details and make your lead magnet laser-focused on a particular topic.
This way, you can ensure your offer is relevant to the people who see it, and you can be sure they’re more likely to be interested in your offer.
For example, if you’re a real estate agent, you might create a lead magnet specifically for first-time home buyers. This way, the people who download it will likely be interested in your services.
Moreover, being specific allows you to be more creative with your offer; hence you can stand out from the crowd and make your lead magnet more effective.
2. Make A Promise
When creating a lead magnet, you need to give people a reason to sign up. This means your content has to be valuable and engaging enough that people are excited about it.
An effective way to do this is to make a promise. Promise potential customers that they’ll learn something new, get access to insider info, or get a sneak peek of something exciting. Whatever it is, make sure it’s something your audience will want.
For example, if you’re a fitness company, you could promise access to exclusive workout videos. Once you’ve made your promise, be sure to deliver on it. Otherwise, you risk disappointing your potential customers and hurting your brand’s reputation.
3. Quick to Consume
Every lead magnet creator must ensure that prospects can quickly explore and understand the lead magnet.
Remember, the goal is to get people to take action, not overload them with information. They will lose interest if the material is anything more than a few pages or minutes long. So, keep it brief, exciting, and to the point, and you’ll be sure to hook your readers in.
To make your lead magnet easy to navigate and understand, break down the concepts into smaller sections or steps. For example, if it’s a guide, you could list the steps on the cover page. This way, people can see what’s included and how it can help them.
You could also include images, graphics, or videos to break up the text and make it more digestible. And, of course, simple language is always a good idea – even if you’re writing for people in your industry.
4. Instant Gratification
When someone comes to your website, they don’t want to wait around for days or weeks before they get what they want. That’s why your lead magnet needs to provide instant gratification.
AIt needs to be the quick solution they’re looking for. Think about it this way—your lead magnet needs to be an irresistible offer that requires minimal effort on their part. That way, it’s easier for them to decide to subscribe.
One example of a lead magnet that provides instant gratification is a downloadable checklist or template that lets people immediately take action.
By offering something immediately useful, you give them something to work with as soon as they sign up. This proves that your lead magnet is worth opting into and will help boost conversions in the long run.
5. High Perceived Value
Your lead magnet should have a perceived high value that will convince prospects to take action. If the offer is easily found online, people may not be incentivized to give up their contact information.
Instead, offer something exclusive and valuable that can’t be found anywhere else. Think about what your audience would truly benefit from, and create a lead magnet around that. It could be special access to exclusive content or discounts on products or services.
The perceived value should be greater than the cost or effort associated with signing up for it so the potential customer feels like they’re getting more out of the offer than they are putting in. Highlight the long-term possibilities they can gain by taking advantage of this fantastic offer.
6. High Actual Value
Many marketers make the mistake of offering something too simple, such as a free report, but not providing enough value in that report. Your lead magnet must contain meaningful information and insights your target audience will find helpful and interesting.
Take some time to think about it from their perspective. What would make them go “wow!” or find your content so useful they’d be willing to provide their email address to download it?
For example, if you’re a financial advisor, your lead magnet could be an in-depth guide to retirement planning. Or, if you’re a wedding planner, your lead magnet could be a comprehensive checklist of everything that needs to be done before the big day.
7. Actionable Content
Your lead magnet should offer tangible insights and strategies that your leads can implement right away. The goal here is to provide them with practical advice and resources to help them take action and progress on their goals.
You can make the material more actionable by offering step-by-step instructions, clear visual examples, and concise explanations on how to do something — whether it’s how to optimize their website for search engine rankings or how to choose the best platform for marketing automation.
Ultimately, you want your leads to understand what is being taught and equip them with information that will help them reach their goals faster.
8. Strong Call to Action
The final quality that a successful lead magnet design should have is a strong call to action. Your goal is to convert interested readers into leads, so the call to action should be clear and explicit. It should explain exactly what you want the reader to do, such as “Download Now” or “Sign Up Now.”
Your call to action should be easily visible and stand out from the rest of your lead magnet. Include a button with your CTA instead of plain text. Use colors, bold font, and large font sizes to draw attention and make it easier to find.
5 Simple Ways to Design A High-Converting Lead Magnet
1. Use Gamification to Capture Leads
Gamification is the process of turning a task into a game-like experience. It’s an excellent way to engage and motivate people, which is why it’s so effective for creating lead magnets.
Game-like experiences tap into our natural desire to compete and win. We all want to feel like we’ve accomplished, and gamification provides a simple way to do that.
To gamify your lead capture process, start by deciding what task you want to gamify, then create rules and objectives that will turn the task into a game. At this point you’ll need a gamification software service like Centrical or Evoq Engage.
These gamification platforms with the tools you need to set up and track your game. These features include collaboration tools, gamification dashboards, badges, reputation points, and real-time rewards.
2. Grab Attention With Video Content
Video content is unbeatable when it comes to grabbing attention. It’s so successful that over 86 percent of marketing professionals use it as a part of their content strategy and lead magnet design. And for a good reason.
Videos are engaging, entertaining, and easy to consume. But not all videos are created equal. To make your videos effective, you must ensure they’re engaging and captivating.
The average attention span of an internet user is only eight seconds, so you need to make sure your video gets to the point quickly. Keep your videos under two minutes for the best results.
Also, use high-quality and captivating thumbnails to represent your video. People love stories, so ensure your video has a strong narrative. You can do this by writing a script or storyboard for your video.
Finally, tell viewers what you want them to do, and make it easy for them to take that action. Include a link to your landing page or sign-up form in the video, and make sure it’s prominently displayed.
3. Create PDF Files of High Performing Blog Posts
Say you have blog posts that are gathering plenty of engagement? Why not create a PDF version and use it as a lead magnet?
There are several ways to do this, but we’ll give you a general overview of the process. First, you’ll need to gather some software. For this task, we recommend Adobe Acrobat DC or Foxit PhantomPDF.
Next, open your blog post in a word processor, copy and paste all the text into the PDF converter, then adjust the layout, font, and size to match your branding. Don’t forget to add graphics and images to make your PDF look even more polished and professional.
And lastly, add a teaser headline and download link. Remember to keep the formatting simple and clean to avoid potential glitches when converting the file.
4. Turn Content Into an Infographic
An infographic is an excellent lead magnet design to turn complex information into an easily digestible format. Most people are visual learners, so an infographic is a perfect way to effectively present a lot of data.
A compelling infographic should include a catchy headline, short, scannable text, and visual elements like charts, graphs, and images. To turn your existing content into a visuals-heavy lead magnet, select the pieces of content you want to convert into an infographic.
Ensure that each piece of content is valuable and resonates with your audience. Next, organize your chunks of content into headlines and subheadings. You can also use images or videos in between these chunks to make them more interesting for readers.
To do this, you’ll need reliable graphics design software like Canva, Adobe Creative Suite, and Piktochart. Don’t worry if you’re not a designer. There are several freelance infographics designers you can hire on Fiverr or Upwork.
5. Create Toolkits
Toolkits are a great option for creating high-converting lead magnets. They’re efficient because you can bundle multiple resources into one easy-to-access package and make it available to your audience.
To create a toolkit, you must first decide on the topic you want to cover. You want to ensure it’s relevant to your audience’s interests and needs.
Next, find the resources that will go into the toolkit. This could be anything from case studies to printables, to eBooks, or even videos if that’s feasible for you. After gathering the resources, design an attractive PDF document to act as a wrapper of sorts around the resources in your toolkit.
Finally, put together all the necessary information and upload the documents onto your website so users can easily access them when they opt-in for your lead magnet.
Are Lead Magnets Right For Your Business?
Whether or not you need a lead magnet depends on several factors specific to your business. However, if you are looking for ways to increase conversions on your website and generate more leads, a lead magnet could be a good option for you.
Some businesses may find that a lead magnet is not necessary, as they can generate leads without one. However, if you are struggling to generate leads or convert visitors into leads, a lead magnet could be a helpful tool.