What is E-mail Marketing?
E-mail marketing is a highly effective and cost-efficient marketing channel that continues to grow in popularity and revenue worldwide. The primary goal of e-mail marketing is to build relationships with current and potential customers, promote brand awareness, and drive sales or conversions.
Personalization, mobile optimization, and targeted e-mail campaigns are crucial to maximize the ROI of e-mail marketing efforts. Effective e-mail marketing campaigns require careful planning, strategy, and execution.
Thanks to the statistics collected by Statista, we can see how much worldwide e-mail marketing revenue has grown since 2020 and estimate its growth until 2027, as shown in the graph below.
E-mail Marketing Statistics
The revenue for e-mail marketing worldwide in 2020 was 7.5 billion US dollars and grew to 10.89 billion US dollars in 2023. The forecast for the upcoming years is slow but steady, with an estimated 17.9 billion US dollars in revenue in 2027.
Why is E-mail Marketing Important?
Check our article on the 15 best eCommerce email marketing campaigns and grow your business today!
E-mail marketing is an essential component of any successful digital marketing strategy. Here are some of the reasons why e-mail marketing is necessary to grow your business:
- E-mail marketing provides businesses with a direct and personal way to communicate with their customers. It allows companies to build relationships with their audience, provide value, and promote brand loyalty.
- It’s one of the most cost-effective marketing channels, requiring little to no investment compared to other marketing methods like paid advertising or direct mail.
- E-mail marketing has one of the highest returns on investment (ROI) of any marketing channel.
- It allows businesses to segment their audience and send targeted and personalized messages based on the recipient’s interests, behavior, and demographics. This can lead to higher engagement, click-through rates, and conversions.
- E-mail marketing is highly measurable, allowing businesses to track and analyze the performance of their campaigns. Metrics such as open rates, click-through rates, and conversions provide valuable insights into the effectiveness of the e-mail campaign, and help optimize future efforts.
Check out the best e-mail marketing software to help your business today!
E-mail Marketing Insights
To some — e-mail marketing seems simple, to others — not so much. So, why are some businesses doing better in e-mail marketing than others? The whole process of writing a good marketing e-mail is constructed of various segments.
Some of the most successful e-mail marketers know that:
Personalization is critical
Personalized emails have higher open rates, click-through rates, and conversion rates than generic ones. Personalization can be as simple as including the recipient’s name in the subject line or as complex as sending tailored recommendations based on past purchases.
Segmentation improves results
Segmented e-mail campaigns have a higher engagement rate and revenue than non-segmented ones. Segmentation allows businesses to send targeted messages to specific groups of subscribers based on their interests, behavior, or demographic information.
Mobile optimization is essential
More than half of all e-mails open on mobile devices, so optimizing e-mails for mobile is critical. Mobile optimization involves using:
- a responsive design.
- a clear and concise subject line.
- large font sizes and buttons.
Timing is important
The timing of e-mails can significantly impact open and click-through rates. The best time to send an e-mail varies depending on the industry and target audience. Testing different send times can help determine the best time to send e-mails.
A/B testing can improve results
A/B testing involves testing two or more versions of an e-mail to determine which one performs better. Elements to test include subject lines, content, CTAs, and send times.
E-mail list quality is crucial
A high-quality e-mail list that includes engaged subscribers can improve e-mail marketing performance. Regularly cleaning and updating the e-mail list can help maintain list quality and reduce the risk of spam complaints and unsubscribes.
Do you know all the e-mail marketing terms? If not then give our article, “61 Email Marketing Terms Every Marketer Should Know – Ultimate Glossary” a read!
E-mail marketing is essential for businesses to build relationships with their audience, drive revenue, and promote brand awareness. Personalization, segmentation, mobile optimization, timing, A/B testing, and e-mail list quality are essential components of a successful e-mail marketing campaign. To conclude, e-mail marketing can be a powerful tool for businesses if they use it correctly and effectively.
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