MindSumo is an online community that helps the world’s leading brands deliver innovative ideas. Brands can crowdsource breakthrough ideas quickly and affordably from creative problem solvers.

73% Genius Score

Starting price


MindSumo Facts

Pricing modelFree
Free TrialYes
Free VersionYes


MindSumo helps companies crowdsource insights & innovation from an engaged community of over 320,000 Millennials and Gen Z users. MindSumo has helped nearly 100 of the fortune 500 launch over 1,300 crowdsourcing projects! (we call them challenges). The most common business units that regularly use MindSumo include marketing, consumer insights, innovation, and product development/R&D.

In addition to providing the platform where companies launch their challenges, MindSumo also supplies clients with an intuitive dashboard to manage, analyze, and filter their challenge results in real time. A dedicated MindSumo account manager works with our clients on each challenge, to make sure that everything goes smoothly from start to finish.

When a topic is identified to launch on the MindSumo platform, our account managers work with you to craft a rough draft of the proposed topic. Upon launching the challenge, the MindSumo platform can filter down to the specific segments of the MindSumo audience that are most relevant for your challenge purposes. Challenges can be as short as a week or less, or remain active on the platform for a month or more if the topic is particularly difficult or requires robust solutions.

MindSumo clients can also choose to white label the platform to be able to launch their own branded and customized challenges for multiple communities. This can include internal communities (employees, partners, clients, etc), or additional external communities outside of MindSumo’s existing user base (startups, existing customers, etc.)


Key Features

  • Crowdsourcing
  • Ideation
  • Market research surveys
  • Open innovation
  • Customer experience
  • Consumer insights analysis
  • Product development
  • Multiple user integration for single dashboard
  • Direct messaging
  • Advanced reporting


Intended Users: Large Enterprises, Mid Size Business, Public Administrations
Devices Supported: Android, iPhone-iPad, Mac, Mobile Web App, Web-based, Windows, Windows Phone
Supported Countries: Australia, Brazil, Canada, Europe, Germany, India, Latin America, Mexico, United Kingdom, United States
Supported Languages: English
Support Options: FAQs, Online Support, Phone Support, Video Tutorials


The overall provider ratings are reviewed on three categories: usability, features and support. In addition, we have developed a score, called the Genius Score, to allow us to rate each provider. The Genius score is rated between 0 and 100, with 100 being the highest and 0 being the lowest. The Genius Score is calculated using existing external reviews and by our in-house testing team. Read the full details of how we rate providers.