Ketch

What is Ketch?

Ketch is a data permissioning platform that combines privacy operations and data activation into a coordinated set of applications, infrastructure, and APIs. 

It helps businesses collect, control, and activate permissioned, privacy-safe data across every device, system, and third-party app while ensuring compliance with global privacy regulations like GDPR, CCPA, and emerging AI laws.

It also enables businesses to automate consent management, streamline data subject requests (DSRs), conduct automated data mapping, and enforce privacy preferences across their entire data ecosystem. 

With purpose-built automation and sophisticated identity resolution, Ketch serves privacy-aware experiences to every visitor while maintaining compliance without requiring extensive developer resources.

If you’re evaluating Ketch for your privacy management needs, this Ketch review covers its features, pricing, benefits, and limitations to help you determine if it’s the right data privacy solution for your business.

Quick Overview of Ketch

Pros and Cons of Ketch

Pros

• No-code automation approach: Ketch’s drag-and-drop workflows and no-code integrations allow non-technical teams to design and automate complex privacy processes without requiring engineering or developer support.
• Extensive customization options: With 400+ customization possibilities for privacy banners, modals, and preference centers, Ketch offers unmatched branding flexibility to complement consumer journeys.
• Exceptional customer support: Users consistently praise Ketch’s personalized service and customer care, with dedicated Customer Success Managers providing email, phone, and Slack support throughout onboarding and implementation.
• Rapid implementation: Many Ketch customers transition from legacy solutions in as little as 2-4 weeks, with comprehensive onboarding support including Slack communication, checklists, and thorough documentation.
• Advanced identity resolution: Ketch recognizes people across browsers, devices, and platforms with sophisticated identity resolution and synchronization, ensuring consistent privacy experiences.
• Progressive consent innovation: Ketch Progressive Consent weaves privacy choices into digital consumer experiences, transforming consent from a legal roadblock into meaningful engagement opportunities.

Cons

• Learning curve for complex features: While designed for non-technical users, mastering all automation capabilities and advanced workflows may require time investment for some teams.
• Domain onboarding limitation: Ketch’s intake system requires onboarding one domain at a time, which can be frustrating for organizations managing multiple properties.

Ketch Pricing

Ketch uses a visitor-based pricing model with four tiers designed to scale with your business needs. Unlike many competitors, Ketch doesn’t gate core consent management features behind higher-tier plans.

All plans include unlimited customization options, pre-built regulatory templates, comprehensive tracker visibility, and no-code integrations. Pricing is based on monthly visitors rather than limiting features or user counts.

Ketch Main Features

Consent Management

Ketch’s consent management platform automatically collects, stores, and enforces user consent across all channels, ensuring compliance with regulations including GDPR, CCPA, and emerging privacy laws. 

The platform features adaptive compliance that automatically adjusts consent experiences based on visitor location and applicable jurisdiction.

Users can deploy location-aware privacy experiences using pre-built templates for various regulations, from GDPR to all U.S. state privacy laws, without requiring in-house legal expertise.

DSR Automation

Ketch streamlines data subject requests from intake to fulfillment with smart automation. The drag-and-drop DSR workflow builder enables customizable automation that connects to data systems via no-code integrations, APIs, and webhooks.

Organizations can automate subject request fulfillment at both workflow and task levels, including automatic stakeholder assignment and cell-level deletion, correction, and access with minimal human intervention.

Data Discovery & Mapping

Ketch provides an always-on system discovery and scanning to understand the personal data footprint across businesses. The platform builds visual maps of assets to inform Records of Processing Activities (ROPAs) and compliance documentation.

Data Sentry, Ketch’s industry-first frontend data map, provides real-time visibility into website data flows, pinpointing hidden vulnerabilities before they lead to lawsuits or regulatory action.

Privacy Risk Assessments

Ketch offers customizable templates for privacy risk assessments including Data Protection Impact Assessments (DPIAs), Privacy Impact Assessments (PIAs), and Threshold Impact Assessments (TIAs), with in-platform collaboration tools for easier completion.

Progressive Consent

Ketch Progressive Consent represents a breakthrough in consent collection, embedding relevant privacy choices within user journeys rather than relying on traditional cookie banners. This approach transforms consent into transparent, value-driven information exchanges.

Marketing Preference Management 

Ketch’s marketing preference management enables businesses to seamlessly collect and enforce customer marketing communication preferences while maintaining compliance with privacy regulations. 

The platform provides a unified, user-friendly hub for managing global unsubscribe options from privacy to marketing communications, giving users complete control over their communication preferences in one centralized location.

Privacy 360 Analytics Suite

The Privacy 360 Analytics Suite provides unified, historical views of consent, rights, and preferences orchestration across every customer touchpoint, enabling businesses to prove compliance during regulatory scrutiny.

Ketch Support Quality

Ketch excels in customer support quality. Users consistently highlight the responsiveness and helpfulness of Ketch’s support team.

Every Ketch customer receives a dedicated Customer Success Manager with access via email, phone, and Slack support. The company provides comprehensive onboarding resources, including in-platform checklists, configuration guides, and training videos.

Support includes personalized service throughout onboarding and implementation, with dedicated team members available even outside normal work hours to ensure successful integrations with other systems.

Ketch Alternatives

Summary

Ketch stands out as a modern data privacy management platform that simplifies privacy operations through purpose-built automation and no-code workflows. With its Data Permissioning Platform approach, Ketch enables businesses to collect, control, and activate permissioned data while maintaining compliance with evolving privacy regulations.

It is an excellent choice for businesses seeking a user-friendly, automated privacy management solution with exceptional customer support. 

Its no-code approach makes it accessible to non-technical teams, while its comprehensive feature set and rapid implementation timeline provide strong value for organizations looking to modernize their privacy operations without the complexity and cost of legacy solutions.

Ready to modernize your privacy operations?

Experience Ketch’s automated privacy management platform with their free plan and see how no-code workflows can transform your compliance strategy.

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