Kartra

What is Kartra?

Launched in 2018, Kartra has helped millions of entrepreneurs selling physical and digital products manage and grow their online businesses through its all-in-one, digital marketing platform.

The platform combines 16+ features into one system, allowing you to create landing pages and websites, host videos, build courses and membership sites, capture leads, run webinars, and more.

Quick Overview of Kartra 

Pros and Cons of Kartra 

Pros

• All-in-one platform: Kartra provides essential business tools like email marketing, page builder, CRM, video hosting, checkout, and automation into one integrated system that allows you to manage and scale your entire business without switching between platforms.

• User-friendly interface: Kartra’s drag-and-drop editor and templates make it easy to build pages, funnels, and emails—no coding needed.

• Advanced automation: It automates emails, tags, and funnels with behavioral triggers for personalized customer journeys.

• Cost-effective: Kartra reduces your overhead costs of using multiple platforms while giving you enterprise-grade features in a single package.

• No transaction fees: Kartra doesn’t charge extra fees on your sales transactions, allowing you to keep more of your revenue, unlike platforms that take a percentage of every sale.

Cons

• Learning curve: It can be overwhelming for users unfamiliar with all-in-one platforms and may not be ideal for eCommerce brands managing large physical inventories.

Kartra Pricing 

Kartra offers four pricing tiers, each with features that support small- to large-scale businesses. 

You can explore all features on the platform with a 30-day free trial before committing to a paid plan.

Choosing the annual billing option gives you a discount of up to 20% on each plan. 

If you start with the monthly starter plan, you pay $99 for the first three months, saving $258, after which you begin to pay $119 per month.

Kartra Key Features

Page & Form Builder

With Kartra, you can build high-converting landing pages, forms, and websites using a drag-and-drop editor or save time by selecting from over 100 pre-designed templates.

Improve website engagement with social widgets, exit-intent pop-ups, and action buttons. You can also create forms with customizable call-to-action fields and enable autofill for returning visitors to boost conversions.

Kartra offers both one-step and multi-step checkout templates for a smooth purchasing process, improving your user experience.

You can also personalize page content for different audience segments based on user behavior and preferences. 

Kartra also hosts your pages for free if you don’t have a domain. However, if you do, you can easily publish to your domain with a single click.

Funnels & Campaigns 

You can design high-converting multi-step funnels with upsells, downsells, and automation using visual funnel maps and over 90 pre-built campaign templates. 

Add lead capture forms, opt-in pop-ups, sales pages, countdown timers, and branded designs to your marketing funnels to increase conversion rates. 

Kartra also automates your email and SMS marketing with behavior trigger sequences, tags, and segmentation.

You can also plan, build, track results, and optimize funnels with the funnel mapper and simulator. 

Membership & Course Hosting

Kartra’s memberships & online hosting feature gives you everything you need to create, sell, and manage your digital product. 

You can host unlimited online courses and memberships in one dashboard and make it easy for members to access courses with a single login. 

It allows you to upload unlimited videos, digital downloads, and media with no extra hosting fees. 

You can manage your community with comment moderation tools, help desk support, and team admin roles. 

It also allows you to track the progress of customers and keep them engaged by sending follow-ups when they drop off or inviting them to the next course purchase.

CRM & Lead Management 

Turn prospects into loyal customers by tracking every step of their journey in real time. 

From the moment a lead visits your site, Kartra records their behavior, their source, what pages they clicked, how long they stayed, and whether they completed a purchase, so you can understand and nurture them to convert. 

The system also makes it easy to segment leads with custom tags and score them based on actions they take. Thus, it allows you to automatically send targeted emails or exclusive offers to each group. 

If you’re switching to another platform, Kartra makes it easy to upload your existing contact list,  so you can pick up right where you left off without manual effort.

Email Marketing & Automation 

Kartra helps you engage and convert leads around the clock with unlimited emails and SMS on every plan. 

With behavior-based automations, you can trigger targeted emails based on customer actions like abandoned carts, purchases, or sign-ups, ensuring your message reaches the right person at the right time. 

You can use dynamic tagging and segmentation to personalize emails and improve engagement. Its pre-made email templates also make it easy to build workflows to nurture and convert customers. 

Kartra allows you to A/B test subject lines and CTAs for better results and gives insights into opens, clicks, conversions, and revenue performance to optimize your strategy. 

Kartra Support Quality 

Kartra offers reliable and responsive customer support across all plans. You can get assistance through its help desk, email, live chat, or by scheduling an onboarding call.

However, the platform doesn’t provide a direct email address for support inquiries. Instead, you’ll need to submit a ticket through the help desk or call the support team using the phone number provided for onboarding assistance.

Kartra Alternatives 

Summary 

Kartra is an all-in-one platform that simplifies online business management with tools for email marketing, funnels, memberships, and automation.

However, it does come with a learning curve, especially for users unfamiliar with all-in-one systems. It may also not be ideal for e-commerce brands managing large physical inventories, but it remains one of the most comprehensive and cost-effective all-in-one platforms for digital entrepreneurs, coaches, and online service providers.

Try out Kartra Now.

Start your 30-day free trial to run and grow your online business all in one place using Kartra’s feature-rich platform.

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