Omnisend

What is Omnisend? 

Omnisend is a marketing automation platform that helps eCommerce brands create and send consistent personalized emails, SMS, and push notifications to customers to engage, retain, and make them easier to convert. 

It provides templates and a drag-and-drop builder that make it easy to create on-brand shoppable messages that increase your conversions. 

Omnisend also provides actionable reporting tools and an intuitive dashboard that provides you with a detailed report on your campaign performance so you can make data-backed decisions. 

While Omnisend is commonly used for email and SMS marketing, the tool also helps you retarget your customers on Google and Facebook to improve brand recall and increase your sales potential. 

Quick Overview of Omnisend

Pros and Cons of Omnisend 

Pros 

• eCommerce focused: Omnisend is a great choice for eCommerce brands. It integrates seamlessly with all popular eCommerce platforms, making it easier to use and manage.

• Free plan: Though Omnisend’s free plan has a very limited sending allowance, it does come with advanced features, and you can store unlimited contacts and send up to 500 emails.

• Automation: It has a range of automation workflows that help you save time and consistently engage with  your customers to boost engagement and revenue.

• Sales Tracking: Omnisend tracks performance across email, SMS, and push notifications. Its web-tracking filters allow you to segment users based on the pages or products they’ve viewed—or ignored.

• SMS Marketing: eCommerce brands can drive quick engagement through SMS, and Omnisend makes it easy to get started. Customers join your list by texting a keyword, which simplifies the opt-in process. The platform also supports international dialing codes, so you can run global campaigns without extra setup.

• 24/7 Support: Omnisend provides support across all plans, including the free plan. All support channels, including live chat and email, are available 24/7 with an average response time of under three minutes. 

Cons

• Limited integrations: While it supports major eCommerce platforms, it lacks key integrations with tools like Google Analytics and popular CRM software.

• Only available in English: The platform is currently available only in English, which may pose difficulties for non-English-speaking users.

Omnisend Pricing

Omnisend pricing is flexible and designed to support eCommerce businesses at different stages of growth. It offers three tier plans, including Free, Standard, and Pro. 

Pricing is based on contact count, not per user, making it more predictable than tools like Klaviyo or Mailchimp, which often charge extra as your list or team grows. 

Each plan, including the free plan, includes advanced core features like automation and segmentation, making it ideal for small brands. 

If you’re a growing business with a huge contact list, Omnisend offers a 30 percent discount when you pay three months upfront on the Standard or Pro plan. 

Omnisend Main Features 

Email Marketing

With compliant, customizable pop forms, landing pages, and email and SMS marketing templates, Omnisend provides you with the tools you need to build, grow, and convert your contact list. 

It provides an intuitive drag-and-drop email builder and customizable email templates that allow you to create on-brand email campaigns. 

Its automation features make selling easier, offering pre-built workflows for cart recovery, personalized welcome messages, and customer reactivation, all adjustable with a visual editor. 

Omnisend also provides campaign performance insights, segmentation tools, and A/B testing and even lets you display customer reviews right within emails. 

SMS Marketing

Omnisend allows you to send both SMS and MMS messages, and you can combine automated texts with email and push notifications into a single automated workflow for an omnichannel experience. 

And it also supports all country codes, which makes it easy to send SMS messages to international customers. 

You can personalize every message using rich customer data, including lifecycle stages, shopping behavior, and engagement metrics. 

Push Notification

Push notifications are a great way to reconnect with store visitors and create urgency during flash sales and special promotions. 

Once shoppers opt in, your store automatically adds them to your push subscriber list.

You can then send personalized, automated trigger messages like cart or browse abandonment. 

For example, when someone leaves without buying, you can remind them of the items they viewed or added to their cart. 

Omnisend tracks the sales your push campaigns generate and compares their performance with your other marketing channels, helping you optimize results.

Ad Retargeting

With Omnisend’s seamless integration with Facebook Custom Audiences and Google Customer Match, you can automatically sync dynamic customer segments and run hyper-targeted ads across Facebook, Instagram, Google Search, Shopping, Gmail, and YouTube without ever exporting a list. 

Just like your emails, your ads respond in real time to shopping behavior, allowing you to retarget window shoppers with the products they viewed, win back inactive customers with new arrivals, or cross-sell based on past purchases. 

These smart segments update automatically, so if someone buys again, they’re removed from your retargeting audience, helping you avoid wasted ad spend and keep your messaging relevant. 

Advanced Reporting

You can track performance across email, SMS, and push notifications in one dashboard, making it easy to see what works and where to improve. 

The reports let you compare campaigns and automation flows side by side, helping you identify top performers. 

You can monitor deliverability for both email and SMS, spot issues early on, and take action to improve sender performance and list quality. 

The Omnisend reporting tool also shows you how each campaign performs by audience segment, so you can fine-tune your messaging and target the right people. 

Omnisend Support Quality

Omnisend provides exceptional customer support that is available to all users, regardless of their pricing plan. 

Every user, including those on the free plan, has access to 24/7 live chat and email support with a response time of about four minutes, ensuring timely solutions to any issues that may arise. 

For businesses seeking more personalized support, Omnisend offers dedicated customer success managers and priority support to users on the Pro and Standard plans. 

While Omnisend does not offer phone support, the combination of live chat, email assistance, and a comprehensive Help Center ensures that users have multiple avenues to resolve their queries effectively. 

Omnisend Alternatives 

Summary

Omnisend is a user-friendly marketing platform for eCommerce businesses, offering automation, multi-channel messaging, segmentation, and ad retargeting. 

While some features and premium support require paid plans, its flexible pricing and free option make it accessible for businesses of all sizes. 

Overall, it’s a scalable solution that supports growth and improves your marketing efficiency

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