Klaviyo is an e-commerce marketing software that helps enterprises leverage their customer data to profit from every message. This software provides fast integration that helps users gather customer data from third-party marketing tools like Magento, BigCommerce, and Shopify. Klaviyo also allows users to use autoresponders and Facebook ads.




87% Genius Score

Starting price


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Klaviyo Facts

Pricing modelSubscriber based
Free TrialNo
Free VersionYes

Klaviyo Overview

Klaviyo tracks every contact from a shopper’s initial impression to each subsequent purchase, allowing online firms to generate more personalized marketing moments and aiming to develop a 360-degree perspective of the client to provide unlimited growth possibilities.

It provides strong SMS marketing software that you can use for discounts and promotions, VIP early access updates, and welcoming and thanking consumers. This is a flexible tool that can help you with practically any email marketing campaign for your eCommerce store. Carry on reading to find out more about the software in this Klaviyo review.

Klaviyo has a higher Genius Content Score.

Pros and Cons


  • Segmentation by relationship and data
  • Integration with major market software
  • Analytics
  • Email capture
  • User-friendly desktop interface


  • Image editing feature is poor
  • Email design tools could use some work
  • Unresponsive mobile pages


Let’s now find out more about usability in this Klaviyo review. Klaviyo interacts natively with your marketing tools and apps, such as Shopify, reducing the amount of time you spend switching between software and tabs. If you’re a marketer who spends a lot of time on many platforms, this is a significant victory for you.

Furthermore, if you’re feeling really inspired one day, the company offers you a large library of email templates to choose from. All you have to do now is choose a design that best meets your needs.

Did you know that Klaviyo can instantly integrate with your website, allowing it to incorporate your company logo and colors into your emails for a more personalized feel?


Klaviyo has many outstanding features, but find out the ones that stand out most in this Klaviyo review:

Email Marketing

  • Building and customizing emails
  • Managing emails
  • Email notifications
  • Automated email response
  • Sending outbound emails

Online Marketing

  • A/B Testing

Lead Management

  • Segmentation

Reporting & Analytics

  • Basic Reporting

Support Quality 

Klaviyo’s support center is packed with information on everything from email deliverability to metrics and reports. Remember that if you wish to contact the company, you need to sign up for a paid account to use its chat support.

Alternatively, you can send an email to Klaviyo’s team. They’re incredibly responsive, and the Live Chat is easy to access if you’re in a rush.

Klaviyo Pricing – What Does It Cost?

You get the same basic capabilities with each tier, such as one-click integrations, email templates, automated mailings, and reports. The following are the only items that change with price:

  • The number of people you know
  • The number of emails that you can send.
  • The level of assistance you receive

Account managers are assigned to higher-tier accounts. Obviously, this isn’t the cheapest tool available, but at the very least, its cost is straightforward.

The cost of Klaviyo is determined by the number of contacts and SMS messages sent. Email pricing: up to 300 contacts are free. If there are more than 300 contacts, prices start at $20 per month.

Free for 10 contacts300 contacts600 contacts3100 contacts16000 contacts46000 contactsMore than 151000
$0$25 per month$50 per month$175 per month$400 per month$700 per monthContact vendor


By putting data to work, Klaviyo is designed to help your business expand and strengthen relationships with your audience. In order to increase engagement and drive business growth, use segmentation and automation solutions to tailor and target your communication efforts across platforms. This software is here to stay, and you can use this Klaviyo review to decide whether this software suits your needs.

Try Out Klaviyo Now!

Klaviyo is both an email marketing service and one of the best email marketing tools available, and it has a reputation for speeding up the email flow process. Though it began out as an e-commerce platform, it has now added new features like push alerts and SMS to the mix.



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