Klaviyo

What is Klaviyo?

Klaviyo is a marketing automation platform that combines email and SMS marketing, push notifications, data analytics, and customer relationship management (CRM) into a unified solution to power smarter digital interactions between businesses and consumers. 

The platform enables businesses to create and send behavior-triggered campaigns across email, SMS, and push. Businesses can also target audiences based on real-time customer data through Klaviyo’s advanced segmentation system.  

If you’re considering Klaviyo for marketing automation workflow, this Klaviyo review uncovers its features, benefits, and drawbacks, and compares it to other platforms to help you decide if it’s the right email marketing tool for your business. 

Quick Overview of Klaviyo

Pros and Cons of Klaviyo 

Pros

• Easy-to-use visual flow builder: Klaviyo’s drag-and-drop email builder is easy to use, even for beginners. It allows you to design complex customer journeys with conditional logic, triggers, and delays without writing a single line of code.
• Extensive integrations: Klaviyo connects with a wide range of eCommerce platforms that import customers and order data, supporting dynamic segmentation, triggered emails, and personalized product recommendations that reflect customer behavior.

• 720-day cookie tracking window: With a tracking window of up to 720 days, Klaviyo captures long-term user activity across your website. This extended tracking helps you retarget users, understand lifetime value, and build better long-term engagement flows.
• Performance-based affiliate program: Klaviyo offers a clear and rewarding affiliate program with no hidden terms. You earn commissions based on actual performance, making it a great opportunity for agencies, consultants, and content creators to monetize referrals.
• AI-powered tools: Klaviyo uses AI to help users write subject lines, email content, and SMS copy faster with better results. Its predictive analytics also forecast customer lifetime value, churn risk, and next order date, enabling smarter targeting and timing.

Cons 

• Higher learning curve for complex automation: Klaviyo’s advanced features can be overwhelming for beginners. Mastering flows, segmentation, and predictive tools may require extra time and guidance.

Klaviyo Pricing 

Klaviyo uses a usage-based pricing model that adjusts with your contact list size. You can choose from email-only, SMS-only, or combined plans. 

While it doesn’t offer annual discounts like some competitors, it does provide a free plan that supports up to 250 contacts, 500 email sends, and 150 SMS credits each month. 

Paid email plans start at $20/month for 251–500 contacts and scale with your list size, supporting up to 250,000 contacts.

Klaviyo Key Features

Klaviyo Marketing

Klaviyo’s marketing automation lets you send targeted, multi-channel messages across email, SMS, mobile push, WhatsApp, and even review requests. 

With 350+ integrations, it automatically syncs data from your store, CRM, and other tools, so you can build specific segments and launch timely campaigns with no coding needed. 

Its AI-powered channel affinity feature suggests the best time and platform to reach each customer, helping you boost engagement and campaign performance. 

Plus, you can speed up campaign creation with Klaviyo’s customizable email templates and prebuilt automation flows designed to match your goals. 

Klaviyo Service

The customer service hub helps you deliver personalized, automated support throughout the buying journey. Shoppers can track their orders, manage subscriptions, start returns, and get product recommendations based on their browsing behavior. 

An AI-powered service agent handles common questions, suggests relevant products, and escalates complex issues to a human agent when needed. 

Your team can manage all conversations from one Unified Inbox, whether through chat, SMS, or email, while viewing each customer’s order history, previous messages, and marketing activity. 

With this centralized data, you can offer smarter, more responsive service and marketing at every touchpoint. 

Klaviyo Analytics

With Klaviyo Analytics, you get a complete picture of your marketing performance and customer behavior. From the moment you launch a campaign, you can track performance, uncover product trends, and monitor customer flows using built-in dashboards and customizable reports. 

Klaviyo also provides RFM analysis, which makes it easy to spot high-value customers or those at risk of churning, so you can trigger personalized recommendations or cross-sell flows at the right time. 

Plus, its AI-powered A/B testing and tailored recommendations help you boost deliverability, improve targeting, and increase engagement.

Klaviyo Data Platform

Unlike traditional customer data platforms that rely on third-party syncing or require engineering support, Klaviyo’s data platform is built directly into its CRM. This allows you to automatically collect, unify, and activate customer data from your store and connected marketing tools.

With all this data in one place, Klaviyo builds detailed customer profiles that capture every click, purchase, and interaction. So when it’s time to launch a campaign or assist a customer, your team has a complete view of your customer’s activity in one place.

It scales effortlessly, processing high-volume data as your business grows. Plus, with performance monitoring and alert systems, you get notifications on key metrics to prevent performance issues before they impact revenue.

Klaviyo’s data platform is also compliant with standards like GDPR and CCPA, so you can trust your data is protected every step of the way.

Klaviyo AI

Klaviyo AI helps you create, optimize, and personalize campaigns. It analyzes customer behavior to determine the best channel for each person and sends messages at the perfect time to maximize engagement. 

You can run automated A/B tests, create content for each recipient, and exclude inactive profiles to improve deliverability. Klaviyo AI also monitors your performance, alerting you when key metrics drop. 

With predictive analytics, it forecasts customer lifetime value, churn risk, and next order dates, giving you the insights you need to plan for the next campaign. It even suggests products your customers are most likely to love and analyzes reviews to reveal how they feel about your service and product. 

With Klaviyo AI, it’s easy to create emails in a short time. All you have to do is describe what you need, and Klaviyo’s generative AI will draft emails, SMS responses, segments, and more, saving you time and driving results faster.

Klaviyo Support Quality

Klaviyo offers responsive support via email that replies within 24 hours, a live chat, a detailed Help Center, a community forum, and a knowledge base across all plans. 

Though higher-tier plans come with dedicated account managers, and their response time is usually faster than lower-tier plans. 

It also provides tutorials, webinars, and in-app guidance for easy onboarding, especially for beginners. 

Klaviyo Alternatives

Summary 

Klaviyo is one of the best marketing automation tools for eCommerce brands. With extensive integrations, real-time data syncing, customer service, powerful automation, and predictive analytics, it’s a smart choice for businesses looking to improve the customer experience and increase customer retention and sales revenue.

Try Klaviyo Now

Set up better email and SMS campaigns today with Klaviyo. Sign up for its free plan and automate your customer journeys, boost conversions, and grow your eCommerce brand.

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