Extend

│ Extend Overview

Many small business owners believe that the best way to protect their brand and increase customer loyalty is to offer an extended warranty on their products. While this is true to some extent, most small businesses are losing money due to poor product protection practices. The result is a need to reevaluate how they handle warranty claims and improve customer service in the process.

Extend aims to fill the gap between the warranty you get from your supplier and the coverage you need to keep your customers happy. They provide an easy-to-use online interface and claims processing to help you manage your warranty programs more efficiently.

│ Extend Pros and Cons

Before we go into the functionality and limitations of Extend, let’s take a look at some of the pros and cons of Extend as a product warranty solution.

Extend Pros

Stress-Free Claims

The Extend claims management system takes care of all the hard work of processing and tracking claims, ensuring they are handled promptly. This saves you time, money, and stress regarding your warranty program.

Streamlined Issue Resolution

Extend makes it easy for your customers to resolve their warranty issues quickly and easily with the help of Kaley, a live digital assistant that can process 98% of claims in as fast as 90 seconds. Say goodbye to manual claims resolution, and say hello to Extend. 

myExtend Portal

The myExtend portal lets customers see and interact with their warranty history and details. Customers can view their product warranty coverage, and benefits, and track claims all in one place, making Extend a complete end-to-end solution for managing warranty.

Accidental Damage Coverage

With ADC, Extend covers accidental damage that happens to your customers’ products while they’re in their possession – whether it’s due to shipping, product failure, or even their own negligence.

Extend Cons

Industry Newcomer

Extend was founded in 2019, meaning that it’s still a relatively new player in the market. However, its meteoric rise has been nothing short of impressive. In addition to having a large customer base, Extend is currently valued at $1.6 billion dollars, which is higher than most of the major brands in this space.

Limited Support

Extend only deals with the warranty side of things, so if a customer has specific questions about the product that was covered by Extend, the merchant is the one who should be handling those inquiries.

Limited Protection

Even though Extend offers a huge blanket to cover the majority of the damage, there are still some limitations depending on the item that was damaged. Unless you’ll avail both of the extended warranty and accidental warranty coverage, there’s a chance that you won’t be covered for certain damages.

Extend Advantages	Extend Disadvantages
Extend covers a wide range of products including general products, electronics, furniture, etc.	Extend is fairly new in the industry.
Its API allows developers to embed Extend on a variety of eCommerce platforms.	Not yet widely integrated into the market.
Extend covers product and shipping protection.	Limited product support.
Add-on accidental damage coverage.	Limited coverage, unless you avail of both the extended warranty and accidental damage warranty coverage.

Try Out Extend Now!

If you are an eCommerce business owner who wants to build trust and confidence with your customers, you should consider using Extend. It is an add-on service that allows you to offer extended product and shipping protection to your customers.

│ What is Extend?

Extend is an award-winning service that allows any merchant to extend the period of their customers’ warranty coverage. It allows online business owners to protect their customers from shipping problems, accidental damage to products, as well as manufacturing defects. Considered the “Apple Care ” of non-Apple products in the market, Extend helps merchants build trust and inspire confidence in their customers while increasing the reliability and value of your business. 

In a short period of time, Extend has managed to gain the trust of some of the biggest eCommerce platforms in the world, including BigCommerce and Shopify. It has become a well-known brand in the industry thanks to its unique selling proposition (USP) of protecting brands and consumers through comprehensive warranty protection. 

Whether your eCommerce business is based on a marketplace or on a retail website, Extend offers you the opportunity to provide your customers with a convenient and reliable way to get support if anything goes wrong with their purchases.

Overall Rating	4.0/5.0
Functionality	Extend’s primary function is to make it easy for consumers and merchants to protect themselves against product and shipping-related problems.
Top Feature for Businesses	Extend’s expedited issue resolution makes it easy for businesses to address customer concerns quickly and easily.
Site Performance	Extend seamlessly integrates into your online store, without causing any lags or site performance issues.
Latest Offerings	Extend offers a free demo of their service if you want to see how it works in real-life scenarios.

│ How Does Extend Work?

One of the biggest challenges that most online business owners face is ensuring that the products that they sell are delivered safely to the end users. Unfortunately, there are times when products don’t arrive as promised or they get lost while in transit. 

Extend protects consumers from such mishaps by providing them with an option to extend the warranty of their purchased products. Merchants can choose to integrate Extend into their eCommerce sites, and upon check-out, shoppers can choose to purchase extended warranties for their purchased items. 

This gives consumers peace of mind as they know that if anything goes wrong with the product after the manufacturer’s warranty has expired, they have an opportunity to get the product repaired or replaced at no extra cost. 

Merchants earn money by getting a certain profit margin every time an Extend warranty plan is signed up for by a consumer. This works by deducting the Extend premium plus the service fee from the advertised cost of the extended warranty. Thus, the more consumers purchase Extend’s extended warranty plans, the higher the margins that merchants can enjoy.

Did You Know?
Extend raised $260M in funding in 2021 to fuel its rapid growth.
Extend covers a wide range of products, including electronics, appliances, jewelry, furniture, and so much more.
Extend is available as an out-of-the-box app extension, making it easy to integrate on major eCommerce sites.
The platform is backed by giant investors like Meritech Capital Partners, PayPal Ventures, and GreatPoint Ventures.

│ Extend Features

Extend comes with tons of features and functionality that allow you to sell and manage your customer’s extended warranties without any hassle. Here are some of the most notable Extend features for consumers:

Product Protection

Extend’s product protection plan enables shoppers to prolong their warranty coverage beyond the standard manufacturer’s warranty. It works as a second line of defense in case your product develops a fault after the manufacturer’s warranty has expired. This is especially useful for expensive or premium items.

Shipping Protection

Shipping problems are all too common in the eCommerce world. From shipping delays to lost parcels, shipping issues have become a major headache for both retailers and customers alike. Fret no more. With an Extend shipping protection plan, you will be covered against any kind of mishaps during shipment.

Accidental Damage Protection

Depending on the product that you have purchased, Extend also offers accidental damage protection. So, if you have inadvertently damaged your item – for as long as it’s still covered by Extend’s accidental damage protection plan – Extend will repair or replace the damaged goods with a new one.

Extensive Coverage

Extend covers almost any product imaginable, from electronics and vehicles to household appliances and furniture. With Extend, your products are protected no matter what, no matter where, and no matter when they go missing in transit. 

Why We Need to Use Extend
Extend works with some of the leading insurance providers to protect end-users.
Extend uses a digital claims specialist, Kaley, which makes it very easy for you to file claims.
Extend has a 95% claim approval rate.
You can seamlessly integrate Extend into your online store without any extensive coding knowledge.

Try Out Extend!

If you want a better way to manage your customer protection plans while adding a new stream of income to your business, then Extend is worth looking into. 

│Who Should Use Extend?

Extend is primarily designed for any eCommerce business that wants to add an extra layer of protection for its products. Here are some of the businesses that can greatly benefit from using Extend:

Auto Companies

Auto parts are some of the most expensive items that consumers purchase. By adding Extend to your products, you can be sure that your customers will be protected should they ever have an issue with the replacement part in the future.

Furniture Stores

Due to the bulky nature of furniture, they can get easily damaged during shipping. And since they also take a beating on a daily basis, furniture manufacturers must come up with a way to offer extended protection to consumers. Extend makes it easy for furniture stores to protect their products from everyday wear and tear.

Jewelry Shops

Jewelry is often a high-value item, which means they’re very susceptible to theft while in transit. Jewelry companies can be sure that their customers are protected from loss and theft by adding Extend to their online stores. 

Appliance Stores

Home appliances are generally bulky and delicate, so it’s important that consumers know that their products can be protected from any type of damage. By adding Extend to your website, you are able to make sure that your customers have peace of mind.

Usage
Other companies/industries that can benefit from using Extend include beauty and personal care, scooters, electronics, and so much more.
Extend also covers fragile items like appliances and jewelry.
Extend is also perfect for companies in the outdoor and recreation industry.
If you are an owner of a thriving online business, Extend will enable you to expand into new markets and offer more products with confidence.

Use Extend to Build Trust and Confidence

Extend is the perfect way to build customer loyalty and trust. Your customers will feel safer with Extend as it gives them the peace of mind that their belongings will be protected from any damage for an extended period.   

│Extend Cost & Time

One of the best things about Extend is that it can be implemented on any major eCommerce website, which includes but is not limited to Shopify, Magento, Salesforce Commerce Cloud, and BigCommerce. It can also be easily integrated with businesses that manage their own eCommerce platform. The process is simple and there’s no need for any technical knowledge or skills.

In fact, Extend is available as a standalone app that you just need to download, install, and activate. After you have activated your app, you can start integrating Extend on your site and start earning money from every Extend plan that you’ll manage to sell. A dedicated account manager will assist you with the onboarding and setup process, so you can get started as soon as possible.

You’ll also be pleased to know that the Extend app is free to use. This makes Extend a very cost-effective option for small businesses that are looking for a reliable and affordable way to offer an extended warranty to their clients. 

│Extend Usability

There is very little to no learning curve involved in setting up Extend. Once you’ve added Extend to your eCommerce site, all the necessary pages, features, and functionalities are automatically created by Extend. Extend warranty plans will automatically be displayed in the checkout section of your store, which allows your customers to choose their desired extended warranty plan before completing the transaction. 

With Extend, you don’t have to worry about any complicated or technical process. All you have to do is simply add the app to your eCommerce website and the rest is taken care of by the team from Extend. Most importantly, you don’t need to have any coding knowledge to get started. 

│Extend Pricing

As mentioned earlier, Extend is a free application that you can easily integrate into your eCommerce website. With Extend, you can create a variety of extended warranty plans that range from 1 year to 5 years. 

Extend makes money by charging a premium and service fee for each plan that a merchant sells. The price displayed on the merchant’s web store is composed of three components: the insurance premium, the service fee, and the merchant’s profit. When customers add an Extend warranty plan to their cart, the merchant will receive all of the money. Extend will then bill the merchant for the insurance premium and the service fee, leaving the profit component for the merchant. 

This business model is beneficial for both merchants and Extend as it allows merchants to keep 100% of the profit without having to pay any upfront fees to Extend.

Try Out Extend Now

If you are looking for an extended warranty solution for your eCommerce website, Extend is one of the most powerful options on the market. Plus, it’s 100% free to use, so there’s virtually no risk in trying it out. 

│Extend Tools for Business

Extend is a fairly new company but its team of developers has put in a lot of time and effort to make Extend one of the best eCommerce applications on the market today. Here are some of the best tools and features that Extend can offer to your business.

Digital Claims Assistant

One of the best things about Extend is that they use Kaley, a digital assistant to help users manage claims quickly and easily. This feature allows customers to submit their claims online and receive instant answers. 

Analytics and Optimization

Extend uses machine learning to ensure that they are offering the best-extended warranty plans to consumers. This approach also helps merchants get the best possible profit on every Extend plan that they manage to sell. 

Extensive Coverage

In addition to covering a wide range of products from an extensive list of industries, Extend’s warranty protection policy when it comes to product damage is also comprehensive. From mechanical and electrical failure to accidental damage, Extend covers them all. 

Hassle-Free Integration

Unlike other web-based software in the market, Extend is designed to work seamlessly with all major eCommerce platforms. You can also tap into Extend’s robust API if you want more customization or functionality.

Points to Note
The Extend app is readily available on Shopify.
You can apply to become an Extend business partner – a program that comes with a lot of perks and bonuses.
Merchants that use Extend see a 2% increase in revenue.
Extend offers automated SKU mapping.

│Extend Real-World Users

Since 2019, Extend has been dominating the eCommerce extended warranty industry by providing a hassle-free way for merchants to build customer loyalty and brand confidence through an extensive set of coverage plans. Here are some of the businesses that use Extend to boost their profitability:

Blendjet

Blendjet is the leading manufacturer of portable blenders in the United States. Their products are known for their ease of use, quality performance, and reliability. They have seen 11% sitewide sales conversion, 11.4% protection plan attach rate, and $500k in product protection sales since they started using Extend. 

Jewlr

Jewlr is an online jewelry store that sells personalized rings, necklaces, watches, earrings, bracelets, and so much more. In just 12 days of using Extend, they saw a 300% increase in plan purchases, with no decrease in conversion rate and higher average order value. 

SoClean

SoClean is the leading provider of cleaning solutions for people who use CPAP (continuous positive airway pressure) machines. After integrating Extend into their online store, SoClean saw a 150% increase in revenue. This is because Extend enables SoClean to offer comprehensive warranty coverage for its products. 

│Extend Support

Extend is known for its exceptional customer support, which is why they are one of the leading extended warranty companies in the eCommerce space. Extend offers both email and phone support, so you’ll have no trouble reaching a customer service representative whenever you need to. You can send an email to [email protected] or call Extend at (877) 248-7707 if you’d like to speak with someone immediately. If you want to schedule a free demo, you can do so by using the online contact form on Extend’s website.

In addition, Extend also regularly publishes articles about shipping protection, retail growth, product protection, customer loyalty, and so much more to help their partner merchants boost brand awareness, build customer trust, and grow their business. 

│Conclusion

Protecting your brand and your business is something that you need to do to be successful in today’s digital world. The only way to do that is to have a strong online presence and protect it. By using an extended warranty program, you’re putting yourself in a great position to not only grow your online business but also protect your brand and your customers.

There is no doubt that Extend is poised to become the next big thing in the eCommerce space. The market of extended warranty plans has been growing rapidly over the last few years and Extend is one of the best and easiest solutions available right now. And, with a growing number of merchant partners, it’s easy to see Extend becoming the leader in the extended warranty industry for a very long time.

Try Extend Today

If you are looking for the fastest and easiest way to get started with an extended warranty program, Extend is the way to go. Schedule a free demo today and discover why more and more businesses are using Extend.