DotActiv is a powerful category management software designed for retailers and suppliers. With its advanced features and intuitive interface, DotActiv helps businesses optimize their category management processes, improve product performance, and increase profitability.

80% Genius Score

Starting price


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DotActiv Facts

Pricing modelSubscriber based
Free TrialNo
Free VersionNo


DotActiv offers category management software for Microsoft Windows.

There are four different options from which to choose, depending on the needs and budget of the retailer or supplier – DotActiv Free, DotActiv Lite, DotActiv Professional, and DotActiv Enterprise.

DotActiv Enterprise, which is a comprehensive category management solution, includes the following functionalities:

Planogram Automation, Planogram Reporting, Advanced Retail Analytics, Database Integration, Store Clustering Management, Localised Assortment Planning, and Data-driven Floor Planning. It also includes Technical Support and access to the DotActiv Academy.

Here’s what you get with DotActiv Enterprise:

  • Planogram Automation: Building one planogram is a time-consuming affair, let alone building dozens. Fortunately, with our planogram automation tool, what can easily take half a day to complete now takes mere minutes. That means more time for you to focus on other important aspects of your retail business.
  • Planogram Reporting: It’s all good and well being able to generate data-driven planograms, but you also need to understand them. For that reason, we’ve built a reporting function into DotActiv Enterprise. With access to a variety of different reports, all focusing on various aspects of your planogram, you’ll be able to analyze, in detail, what’s happening on your shelf.
  • Advanced Retail Analytics: Understanding your retail data is key to making smarter business decisions. However, it becomes very complicated very quickly if not approached correctly. With our retail analytics capability, you can create your own custom data visualizations and dashboard. Better yet, it’s so easy to complete; you can do it without any help from your IT team.
  • Database Integration: DotActiv Enterprise comes standard with an integrated database so that you have a seamless flow of data to and from our software, saving you time and improving your accuracy. Our technical support team delivers this database integration service, which comes with a money-back guarantee, capped at the total value of your first years’ billing of software.
  • Store Clustering Management: Want to please your customers? One of the best actions to take is to conduct a store clustering exercise. That’s because it allows you to personalize your stores by neighborhood, thus providing a better shopping experience. By managing your store clusters in DotActiv, you can save yourself both time and money.
  • Localized Assortment Planning: It’s not enough to stock a range of products and hope they’ll meet your shoppers’ needs. You should instead study your retail data to figure out what is or isn’t selling. Then, using integrated assortment planning software, go about localizing your product assortments by neighborhood to meet their specific needs.
  • Data-driven Floor Planning: With DotActiv Enterprise, you can create customized strategic floor plans that draw shoppers through your stores, increase their basket size and help reduce floor congestion in your stores during peak hours.

Key Features

  • Category Management Software
  • Advanced Retail Analytics
  • Planogram Services
  • Planogram Automation
  • Assortment Planning Software
  • Floor Planning Software
  • Promotion Planning
  • Field Marketing Software
  • Database Integration
  • Shelf Planning
  • Store Clustering Management


Intended Users: Large Enterprises, Mid Size Businesses, Non-Profits, Small Busines
Devices Supported: Android, Windows
Supported Countries: Asia, Australia, Brazil, Canada, Europe, Germany, India, Latin America, Mexico, Middle-East and Africa, United Kingdom, United States
Supported Languages: English
Support Options: FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials


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