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BuzzSumo is a content marketing tool that helps with market research, competitive analysis, and social media management. It helps you find the most popular content on the web and uncover trends in your niche.

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BuzzSumo Facts

Pricing ModelSubscriber based
Free TrialNo
Free VersionYes

review new │ BuzzSumo Overview

When it comes to digital marketing, content is king. With the rise of social media and the emergence of the internet, content marketing has become an essential part of any business’s marketing strategy. BuzzSumo is an SEO tool that can help you discover the most popular content on the internet. It’s a great tool for marketers who want to find out what the most shared, discussed, and shared topics are right now. 

It’s also a great tool for content creators who want to know what types of content are the most popular. This review will show you how to use BuzzSumo to find the most popular posts on the internet, and how to use the information it provides to create better content in the future.

BuzzSumo – Best for Marketing Professionals

BuzzSumo is the perfect tool for market research, competitive analysis, social media management, and general internet marketing. With BuzzSumo, you can find the most popular content on the web right now 

pros and cons new │ BuzzSumo Pros and Cons

Before we dive deep into the features of BuzzSumo, let’s quickly go over its pros and cons to determine whether or not it’s right for your needs.

BuzzSumo Pros

tick new Clean User Interface

Whether it’s your first time using BuzzSumo or you’re just looking to brush up on your SEO skills, BuzzSumo has an easy-to-navigate interface that makes finding the content you want an absolute breeze. You can sort the data by popularity, top keywords, age, source, and date. 

tick new Consistent Data

One of the biggest perks of BuzzSumo is the consistency of the data. All of the results you get are based on real-world data. This means you can rest assured that you’re getting accurate, real-world results.

tick new Keyword Research

BuzzSumo is a great tool for keyword research. You can use BuzzSumo to figure out which keywords you should be targeting when creating new content. With BuzzSumo, you can search for keywords and analyze the performance of your competition.

Backlink checking with BuzzSumo can help you to spot spammy links. This is particularly helpful for people who are looking to increase the amount of links they have from authoritative websites.

BuzzSumo Cons

cons new Occasional Bugs

The only downside to using BuzzSumo is that it does sometimes have bugs. This can happen when the service is overloaded. The good news is that the BuzzSumo team is always making updates to fix bugs in the system. 

cons new Price

BuzzSumo’s most affordable plan is currently priced at $99/month. While this may seem like a lot, you can consider how much value you get for that money. However, this may be cost-prohibitive for small businesses. 

cons new Filters

BuzzSumo needs to fine tune their algorithm to allow users to filter out links that are not relevant to what they’re trying to find. There are times when it will miss the mark and give you results that are not what you’re looking for. 

cons new Notifications

BuzzSumo is notorious for sending a lot of notifications, which may be annoying for those who want to keep things simple. However, you can manually turn-off any unwanted notifications by going into your settings.

BuzzSumo AdvantagesBuzzSumo Disadvantages
plus new You can stay up to date on what’s going on in social media.minus new Monthly plans are on the higher end of the spectrum. 
plus new BuzzSumo’s user-interface is sleek and modern. minus new Some functionalities are quite confusing.
plus new You can use BuzzSumo to do influencer search. minus new Needs more robust SEO tools.
plus new Do large scale content analysis with ease.minus new Spam filters are not very strong. 

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Try Out BuzzSumo Now

BuzzSumo is a valuable tool for people who need to check on popular content and social activity related to their niche. It’s an all-in-one platform that has many different features that can be used by marketers, bloggers, and small businesses.

what new │ What is BuzzSumo?

BuzzSumo is a web-based service designed to help you find the most talked about topics in the online world. BuzzSumo looks at the popularity of certain keywords over time, providing up-to-date statistics on the top news stories on the web. It analyzes trends across millions of blogs, news sites, social media networks, and forums to show the topics that get the most discussion. This gives you the power to stay ahead of your competition, and make more informed business decisions. 

BuzzSumo has some great tools for content research, including the ability to find out how many shares a piece of content received as well as a list of the top influencers. It is also a very useful tool for checking backlinks as well as finding out how many times a domain has been cited on other sites

Trusted by thousands of top companies and brands like Expedia, Hubspot, Buzzfeed, The Telegraph, and more – BuzzSumo can give organizations and businesses the insights they need to generate new leads and make smarter, faster marketing decisions.

point new Overall Rating4.0/5.0
point new FunctionalityIn a nutshell, BuzzSumo is an easy-to-use content monitoring platform that helps users find what’s most popular on the web right now in just a few clicks.  
point new Top Feature for BusinessesBuzzSumo’s ability to provide real-time analytics and data gives businesses a powerful tool for content creation, social media monitoring, and search engine optimization (SEO). 
point new Site PerformanceOverall, BuzzSumo is fast and reliable. There are some occasional glitches but the BuzzSumo support team works hard to keep it running smoothly. The dashboard is user-friendly and intuitive.
point new Latest OfferingsBuzzSumo offers 20% off for new users that will opt for annual billing. BuzzSumo also offers a free plan if you are interested in trying it out before committing to a paid subscription. 

how new │ How Does BuzzSumo Work?

BuzzSumo is a content monitoring platform that uses cutting-edge algorithms to rank the popularity of articles based on their engagement metrics. BuzzSumo analyzes millions of blogs, news websites, social media feeds, and forums across the web. It then creates reports to help businesses understand what topics are popular and which are trending. 

When you use BuzzSumo, you get real-time, quantitative insights about what your competitors and other brands are doing online. You can also see how well your competitors are performing across different channels – which helps you improve and adjust your marketing strategies as needed. 

BuzzSumo also has an enterprise plan where you can get access to 5 years of historical data, so you can easily analyze trends and find relevant statistics that can keep you one step ahead of the competition. With BuzzSumo, you can quickly identify your target market, learn how they like to read and engage with content, and know what content performs best.

Did You Know?
point new You can analyze the most engaging content in various niches in real time.
point new Generate keyword-level traffic reports to identify what people are searching for.
point new See how well you’re doing against your competitors.
point new Take a look at the most shared or most discussed posts in any given topic.
point new Get access to journalist and influencer profiles.
point new You can integrate, automate, build, develop, and personalize your experience with BuzzSumo’s powerful API.

feature new │ BuzzSumo Features

BuzzSumo is an end-to-end solution to help you search, discover, create, and share content based on a data-driven discovery engine. Their data science team uses artificial intelligence, machine learning and data analytics to extract insight from millions of blog posts, news articles, forums, social media networks, and more. 

Here are some of the things you can do with BuzzSumo:

point new Discover Content

Get insights into what people are talking about right now. Get a quick view into top topics, trending conversations, and most discussed posts in any given topic. From news sites and blogs to social media platforms and product reviews, you’ll see the top discussions as it happens. With BuzzSumo, you can also generate thousands of keyword suggestions and get recommendations on how to improve your SEO and content strategy.

point new Research Content

BuzzSumo takes the guesswork out of content research. Find out which keywords are driving traffic and leads to your website and social channels. See which types of content perform best with different audience groups. Learn which keywords are more effective in certain geographic areas or for certain industries. With BuzzSumo’s powerful data science team and advanced data sets, you’ll never have to waste time and resources researching content again. 

point new Find Influencers

Partnering with influencers is a great way to increase visibility and exposure for your brand. When done correctly, it can be incredibly effective at increasing traffic, leads, and conversions. While there’s a lot of work that goes into finding the right influencer, the results can be worth it. BuzzSumo offers a fast and hassle-free solution to finding and tracking influencers. 

Why We Need to Use BuzzSumo

point new Accurate and up to date media monitoring.
point new Great for identifying influencers in a specific niche or industry.
point new Easy backlink monitoring and tracking.
point new Comprehensive analytics and reporting.
point new Hassle-free keyword and content research.
point new In-depth trend and competitor analysis.

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Try Out BuzzSumo!

If you are looking for a robust content and influencer discovery tool that can help you discover new and engaging content about your niche or industry, BuzzSumo is for you.

who new │Who Should Use BuzzSumo?

BuzzSumo is perfect for anyone with an interest in SEO, digital marketing, social media, and content marketing. Below are some individuals and businesses that would benefit from using BuzzSumo.

point new Entrepreneurs and Business Owners

Do you own a small business or a startup? Do you want to get one step ahead of the competition and put your brand at the top of the search engine results pages (SERPs)? You can use BuzzSumo’s advanced search to pinpoint the best keywords, influencers, and competitors to improve your rankings.

point new SEO Specialists

If you are a search engine optimization (SEO) specialist, BuzzSumo can help you better understand your audience. With the option to see what others are talking about, what topics are most popular, and how your content stacks up against your competitors, BuzzSumo will help you identify areas to focus your efforts.

point new Content Writers

BuzzSumo is a valuable resource for any blogger or website owner interested in SEO, content marketing, and other digital marketing initiatives. The platform will help you track your competitors’ performance, find keywords, and analyze trends to improve your website traffic. 

point new Digital Marketing Agencies

If you are running a digital marketing agency, you know how important it is to keep track of your clients’ online performance. BuzzSumo helps you do just that by tracking the latest conversations happening all over the internet. The tool will also allow you to monitor mentions of your brand, products, and services on a daily basis. 

point new PR Agencies

PR agencies often rely on buzz monitoring tools to discover new content ideas and gain insights on their clients’ campaigns. This tool helps PR managers monitor their clients’ mentions, find keywords related to their clients’ content, and follow the conversation to make informed decisions on which content to promote. 

point new Streamline content, keyword, and influencer research to help with content creation, social media, and SEO.
point new BuzzSumo can help you find insights into your competitors’ activities to gain a competitive edge.
point new The platform tracks popular topics, keywords, and competitors to provide data-driven recommendations and help you stay up to date with the latest trends online.
point new Analyze keywords to see what topics and content you should be sharing to gain more exposure.

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Use BuzzSumo to Get Your Brand Noticed

With BuzzSumo, you can track conversations happening around the web and get instant insights on what others are saying about your brand.

cost and time new │BuzzSumo Cost & Time

BuzzSumo uses a unique algorithm to analyze millions of content and generate real-time alerts, giving you a quick snapshot of what’s being discussed online. As a result, BuzzSumo delivers accurate results that are relevant and meaningful for your brand. 

Because BuzzSumo is equipped with numerous features, it will take some time and effort to fully understand and utilize all of its capabilities. But once you have mastered the platform, BuzzSumo will become your go-to resource for insights.

When it comes to cost, you’ll be pleased to know that BuzzSumo offers a free plan but with very limited functionality. The good news is that it’s more than enough for small businesses who just want to get a general idea of what people are talking about in the digital space. As you move up to the premium plans, you’ll gain access to more tools to help you better manage your brand, optimize your site, and grow your business. 

usability new │BuzzSumo Usability

A lot of BuzzSumo users commend the platform’s clean and intuitive interface. However, it takes some getting used to before you fully feel comfortable using it. There are several ways to sort and organize information on the platform, and while some users find them easy to navigate, others may find them overly complicated. This isn’t necessarily BuzzSumo’s fault – rather, it’s because there is no “right” way to sort or organize information. It’s more about finding what works best for your needs. 

Overall, BuzzSumo is a powerful and convenient tool that takes some mastery to use correctly. Once you’ve figured out how to use it, you’ll see that it has plenty of value and can greatly assist you in your efforts to build your brand. From SEO to content marketing to social media marketing, BuzzSumo can help you find the best ways to get your content noticed by your target audience.

pricing new │BuzzSumo Pricing

BuzzSumo offers several monthly pricing plans that range from free to $299 per month. Below is a quick overview of each of their plans to give you an idea of what you’re getting for your money.

point new Free Plan

If you just want to try BuzzSumo out without committing to any paid features, then you should take advantage of their Free Plan. BuzzSumo’s Free Plan includes 10 free searches a month, 1 year of data (max 1,000 results), 1 user, 1 content project, and 1 custom feed. The Free Plan also comes with BuzzSumo’s core services such as content ideas generator, content analysis reports, domain report, influencer searches, backlinks, journalist profiles, and more. 

point new Pro Plan

If you are a freelancer or startup owner with a limited budget, BuzzSumo’s Pro Plan is right for you. The Pro Plan comes with unlimited monthly searches, 1 year of data, 5 users, 5 alerts, 50 exports per month, unlimited projects and items, and 10 custom feeds. The Pro Plan also includes the core services that come with the BuzzSumo Free Plan. 

point new Plus Plan

BuzzSumo’s most popular plan, The Plus Plan is perfect for small agencies and growing businesses that want to scale up. This plan comes with unlimited monthly searches, 1 year of data, 10 users, 10 alerts, 150 exports per month, unlimited projects and items, 20 custom feeds. The Plus Plan also includes the core services from the Free and Pro Plans plus a question analyzer tool. 

point new Large Plan

Perfect for agencies and marketing teams, BuzzSumo’s Large Plan comes with unlimited monthly searches, 2 years of data, 15 users, 30 alerts, 200 exports per month, unlimited projects and items, and 50 custom feeds. It also comes with the core services from the above mentioned plans, plus additional tools and features such as YouTube analyzer, top author search, and Facebook Page analyzer. 

point new Enterprise Plan

For Fortune 100 companies and large international brands, BuzzSumo’s Enterprise Plan comes with 5 years of historical data to help users optimize their online marketing strategy. This plan comes with all of the premium features that BuzzSumo offers, including the core services, plus additional tools like competitor research, domain analysis, and so much more.

BuzzSumo Free Plan$0/month
BuzzSumo Pro Plan$99/monthor$79/month (save 20%) paying yearly
BuzzSumo Plus Plan$179/monthor$139/month (save 20%) paying yearly
BuzzSumo Large Plan$299/monthor$239/month (save 20%) paying yearly
BuzzSumo Enterprise PlanContact BuzzSumo for more details. 

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Try Out BuzzSumo Now

If you are looking for a content discovery tool that will help you uncover insights about your competitors’ content and audience behaviors, then BuzzSumo is the tool for you!

tools new │BuzzSumo Tools for Business

Here’s how BuzzSumo can help businesses of all sizes explore, discover, and use insights in order to better grow their businesses and generate more traffic and leads:

point new Trend Monitoring

If you want to put your brand in front of your target audience, then you need to know what your customers are interested in. With BuzzSumo Trend Monitoring feature, you can see what people are talking about right now, so you can catch your audience’s attention and keep it. This is crucial if you want to boost your brand awareness.

point new Chrome Extension

To make it even easier for users to find, track, and monitor the buzz on any given topic, BuzzSumo released a Chrome extension that you can install on your browser. The extension enables you to get instant access to the most trending topics without ever leaving your Google Chrome browser.

point new Competitor Analysis

Another great feature of BuzzSumo is its ability to help you identify who your competitors are and what they’re doing. Using the tool’s built-in tool, you can identify your competitors’ top performing topics, domains, influencers, and so much more.

point new BuzzSumo API

To automate and personalize your experience, BuzzSumo also enables users to access and integrate its services through its API. You can use it to analyze the popularity of specific keywords, as well as build your own custom tools and applications that will help your business grow.

Points to Note
point new With BuzzSumo, you can access both evergreen and trending topics and keywords in real time.
point new BuzzSumo’s geographic filtering and competitive analysis features are pretty impressive.
point new Get access to more than 5 billion articles, statistics, and trends in a single dashboard.
point new Explore historical data that go back from 1 year to 5 years.

example new │BuzzSumo Real-World Users

BuzzSumo is widely used by businesses of all shapes and sizes from a variety of industries. Here are some companies that 

point new Expedia

Expedia is an online travel agency which allows you to search for flights and hotels. The company’s marketing department relies on BuzzSumo for tracking SEO keywords, analyzing competitor strategies, and making strategic recommendations.

point new BuzzFeed

Buzzfeed is an American online media website with millions of unique visitors each month. They are a pioneer when it comes to visual content and video, and they rely heavily on SEO and social media metrics to measure success. They use BuzzSumo to analyze their competitors’ performance, monitor social media mentions, and identify the best keywords and topics to target. 

point new Hubspot

Hubspot is one of the leading SaaS platforms that helps companies improve their customer relationships and engagements. Buzzsumo provides this company with detailed insights into the social media conversations happening around their brand, products, and services.

support new │BuzzSumo Support

BuzzSumo is known for its responsive customer support, so if ever you encounter any issues with the platform, you can always contact one of their friendly customer service representatives via live chat or email. BuzzSumo’s customer support is prompt and reliable – you will never feel like you’re talking to a robot.

Plus, BuzzSumo has an extensive library of tutorials and self-help guides available online, so you will never be stuck without knowledge of how to get the most out of this tool. They also regularly publish new blog posts about the latest tips, tricks, and strategies whenever they update the platform. 

Alternative BuzzSumo Software – ContentStudio
ContentStudio is another content management and discovery tool that is very similar to BuzzSumo. It also has a robust set of features and capabilities, such as exceptional social content management, responsive customer support, accurate analytics, and in-depth content discovery.
Comparing BuzzSumo to ContentStudio
BuzzSumo and ContentStudio both receive high praises from users. However, BuzzSumo’s monthly subscription plans are way more expensive than ContentStudio’s. If you are on a budget, ContentStudio might be a better choice for you.

conclusion new │Conclusion

BuzzSumo is an effective marketing software which makes it easier for businesses and professionals to create compelling content that engages people and generates traffic. With the ability to track the performance of your posts, analyze the competition, and find top performing content, it is no wonder that BuzzSumo is becoming one of the hottest content marketing tools today. 

If you are just starting out with content marketing, BuzzSumo could be the right solution for you. If you have already been using other content management solutions, BuzzSumo’s tons of features and functionalities may just entice you to switch. Regardless of what stage you are in, this content marketing software would be able to take your content marketing to the next level.

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Try BuzzSumo Now

Take advantage of BuzzSumo’s Free Plan today to see how it can help you improve your site’s search rankings and drive more targeted traffic to your blog and website

Frequently Asked Questions (FAQ)

There is no doubt that BuzzSumo is a reliable and reputable company. They have been in business since 2014, and are trusted by some of the leading brands and companies today like BuzzFeed, The Telegraph, Expedia, and so much more.

As of this writing, there are about 3 million influencers in the BuzzSumo database.

There are more than 9 billion articles (and counting) in the BuzzSumo database, all from different sources across the web.

Social media listening refers to tracking, measuring, and analyzing what is being said on social media networks. BuzzSumo can help you identify topics or conversations on your favorite platforms that are trending in real-time.


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