
The past decade has been a flourishing time for cloud solutions as they’ve quickly become a new industry standard for companies worldwide. As increasing numbers of businesses are adopting the cloud, research providing insights into the behavior of cloud users is in high demand, says managed cloud services provider Techolution.
As industry insiders, we’ve decided to add our contribution. In an original SaaS Genius survey, we questioned 400 professionals about their use of the cloud. Our aim was to shed some light on current trends in the cloud sector, as well as look into their nearest future.

Our infographics are intended for public use in online articles and social media. Please feel encouraged to share them. If you do, we kindly ask you to attribute SaasGenius using the embed code below:
Our research attempts to answer the following questions:
- How do people use cloud solutions in their organizations?
- What are the technological needs of companies across industry sectors?
- What are the perceived benefits of cloud software?
- What are the greatest barriers to cloud adoption?
- How are people going to use SaaS in the next three years?
The data: Who took part in the survey?
Here’s the breakdown of the data regarding survey participants.
1. Geography
70% of survey participants are headquartered in Europe, with 18% and 12% of businesses representing North America and Asia.
2. Industry
Of all survey participants, 40% operate in the business services sector, with 20% of respondents representing media & publishing. While tech services constitute a further 20% of the group, financial service representatives amount to 8% of the sample. Education, industrial and hardware companies make up 5%, 5%, and 2% respectively.
3. Company size
Micro companies were represented most heavily in the survey group (63%), with another 17% of respondents working in companies with a staff headcount within the range of 11-50. Medium-sized companies with less than 250 employees constituted 10% of the sample, with the same percentage of respondents representing large enterprises with 250+ team members (10%).