The Best Thryv Competitors and Alternatives

Running a small business requires juggling multiple tools—from managing customer relationships to scheduling appointments, processing payments, and maintaining your online presence. Thryv promises to consolidate these functions into one platform, but at monthly costs ranging from $228 to over $1,345, many business owners are searching for alternatives that better match their needs and budgets.

Whether you’re frustrated with Thryv’s pricing structure, seeking industry-specific features, or simply exploring your options, this comprehensive guide examines the leading Thryv competitors in 2025. We’ll break down each platform’s strengths, pricing, and ideal use cases to help you make an informed decision for your business.

Understanding Thryv: Quick Overview

Before diving into alternatives, let’s establish what Thryv offers. This all-in-one business management platform combines:

• Customer Relationship Management (CRM),
• Appointment scheduling and booking,
• Email and SMS marketing automation,
• Social media management,
• Online reputation monitoring,
• Payment processing,
• Website building tools,
• Document management.

Thryv targets service-based businesses like contractors, wellness providers, and professional services firms. With pricing starting at $228/month for basic features and climbing to $1,345/month for comprehensive packages, cost becomes a significant factor for many small businesses.

Top Thryv Competitors: Detailed Comparison

1. Vendasta: Best Overall Alternative

Vendasta frequently emerges as the leading alternative to Thryv, particularly for marketing agencies and businesses seeking white-label solutions.

Key Features:

• White-label platform capabilities,
• Comprehensive marketing automation,
• Client portal and reporting tools,
• Extensive marketplace of digital solutions,
• AI-powered insights and recommendations,
• Multi-location management.

Pricing: Starting from $99/month.

Best For: Marketing agencies, franchises, and businesses managing multiple locations or clients.

Advantages Over Thryv:

• More affordable entry point,
• Superior white-labeling options,
• Better suited for agencies and resellers,
• More extensive third-party integrations.

Limitations:

• Learning curve for non-technical users,
• Some features require additional marketplace purchases.

2. Birdeye: Best for Reputation Management

Birdeye excels in online reputation management while offering robust CRM capabilities, making it ideal for businesses prioritizing customer feedback and reviews.

Key Features:

• Advanced review management across 150+ sites,
• Customer experience analytics,
• Automated review invitations,
• Social media monitoring,
• Listings management,
• Integrated messaging platform.

Pricing: Custom pricing (typically $299-$399/month).

Best For: Businesses in hospitality, healthcare, and service industries where online reputation directly impacts revenue.

Advantages Over Thryv:

• Superior reputation management tools,
• More comprehensive review platform coverage,
• Better analytics and reporting,
• Higher customer satisfaction ratings.

Limitations:

• Higher price point than some alternatives,
• Less emphasis on operational features like invoicing.

3. HighLevel: Best for Marketing Agencies

HighLevel provides an all-in-one platform specifically designed for marketing agencies and consultants.

Key Features:

• Funnel and website builder,
• Advanced marketing automation,
• White-label capabilities,
• Membership site creation,
• Comprehensive CRM,
• Unlimited users and contacts.

Pricing: $97/month (Starter), $297/month (Unlimited).

Best For: Digital marketing agencies, consultants, and businesses focused on lead generation.

Advantages Over Thryv:

• More sophisticated marketing automation,
• Better funnel building capabilities,
• Unlimited contacts at lower price points,
• Strong agency-focused features.

Limitations:

• Steeper learning curve,
• Less suitable for traditional service businesses.

4. Bitrix24: Best Free Option

Bitrix24 offers a generous free plan making it attractive for budget-conscious businesses.

Key Features:

• Free CRM for unlimited users,
• Task and project management,
• Internal communication tools,
• Website builder,
• Email marketing,
• Cloud storage.

Pricing: Free for up to 12 users; paid plans from $49/month.

Best For: Small teams and startups needing basic CRM and collaboration tools.

Advantages Over Thryv:

• Robust free plan,
• Better project management features,
• More affordable paid tiers,
• No per-user pricing on most plans.

Limitations:

• Interface can feel cluttered,
• Limited customer support on free plan,
• Fewer industry-specific features.

5. Bigin by Zoho CRM: Best for Simplicity

Bigin offers three main plans priced per user each month, making it highly scalable for growing businesses.

Key Features:

• Simple, intuitive interface,
• Pipeline management,
• Email integration,
• Mobile apps,
• Custom fields and workflows,
• Multi-channel communication.

Pricing: Free plan available; paid plans from $7/user/month.

Best For: Small businesses wanting straightforward CRM without complexity.

Advantages Over Thryv:

• Much more affordable,
• Easier to learn and implement,
• Part of Zoho ecosystem,
• Transparent per-user pricing.

Limitations:

• Fewer all-in-one features,
• Limited marketing automation,
• No built-in payment processing.

Comparison Table: Key Features

*Estimated based on industry averages

Industry-Specific Alternatives

For Healthcare Providers

• SimplePractice: Specialized for health and wellness practitioners with HIPAA compliance
• Solutionreach: Patient engagement platform with automated reminders

For Home Services

• ServiceTitan: Comprehensive field service management
• Housecall Pro: Simple scheduling and dispatching for contractors

For Salons and Spas

• Vagaro: Appointment booking with point-of-sale integration
• Mindbody: Wellness-focused business management

How to Choose the Right Alternative

Consider these factors when evaluating Thryv alternatives:

1. Budget Constraints

• Calculate total cost including setup fees and add-ons
• Consider per-user vs. flat-rate pricing models
• Factor in payment processing fees if applicable

2. Feature Requirements

• List must-have vs. nice-to-have features
• Identify features you’re currently not using in Thryv
• Consider industry-specific needs

3. Ease of Use

• Evaluate learning curve for your team
• Check mobile app availability and functionality
• Review customer support options

4. Integration Needs

• Audit your current tech stack
• Verify compatibility with essential tools
• Consider data migration complexity

5. Scalability

• Assess pricing changes as you grow
• Check user and contact limits
• Evaluate multi-location capabilities

Migration Considerations

Switching from Thryv requires careful planning:

1. Data Export: Ensure you can export all customer data, appointment history, and communications
2. Parallel Running: Consider running both systems temporarily during transition
3. Team Training: Budget time for staff to learn the new platform
4. Customer Communication: Notify clients about any changes to booking or payment processes

The Bottom Line

While Thryv offers comprehensive features for small businesses, its pricing and complexity don’t suit everyone. Vendasta frequently emerges as the leading alternative, but the best choice depends on your specific needs:

• Choose Vendasta for white-label capabilities and agency features
• Choose Birdeye for reputation management focus
• Choose HighLevel for advanced marketing automation
• Choose Bitrix24 for a robust free option
• Choose Bigin for simplicity and affordability

Remember, the most expensive or feature-rich platform isn’t always the best choice. Focus on finding a solution that matches your business processes, budget, and growth plans. Take advantage of free trials to test these platforms with your actual workflows before committing.

Most importantly, ensure any alternative can genuinely streamline your operations rather than adding complexity. The right business management platform should save you time, improve customer relationships, and support your growth—without breaking the bank.