What is Irrational Pricing?
Irrational Pricing is a platform that focuses on designing pricing and options to influence people’s decisions and behaviors. The creator, Denizcan Sanlav, publishes case studies every month, explaining how businesses can increase their revenues with effective pricing strategies.
The platform offers insights into behavioral psychology and its impact on pricing, using scientifically proven theories such as Libertian paternalism, nudging, and cognitive biases to influence consumer decisions. The case studies provide valuable information on how to design pricing to maximize revenue, leveraging concepts such as anchoring bias, framing effect, incentives, scarcity, urgency, and FOMO.
Irrational Pricing aims to help businesses understand and apply behavioral psychology to their pricing strategies to achieve better results. The reviews and feedback from users and professionals indicate that the content provided by Irrational Pricing is insightful and valuable for understanding and implementing effective pricing strategies based on behavioral psychology.
Irrational Pricing offers valuable insights into the design of pricing and options to influence consumer decisions and behaviors, leveraging behavioral psychology to maximize revenue. The platform’s case studies and content provide practical guidance for businesses looking to enhance their pricing strategies using scientifically proven theories and cognitive biases.
The positive feedback and praise from users and professionals highlight the platform’s effectiveness in providing valuable insights into pricing strategies based on behavioral psychology.