What is Adobe Firefly?
Adobe Firefly is a family of creative generative AI models that focuses on image and text effect generation. It aims to offer new ways to ideate, create, and communicate while significantly improving creative workflows.
Firefly is embedded directly into creators’ workflows and is designed to generate commercially safe, professional-quality content. It can help automate and iterate previously manual and tedious processes, saving countless hours while facilitating rapid ideation, experimentation, and asset creation.
Adobe plans to integrate Firefly into its apps to make workflows better, faster, and easier. The beta version of Firefly has been released, and it has surpassed Adobe’s wildest expectations and set a new record for the highest demand for an Adobe beta ever.
Firefly has received positive reviews for its ability to help creatives automate repetitive tasks, generate new ideas, and streamline workflow.
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