Optimizely is the biggest website optimization platform with A/B testing. It provides users with the capacity to conduct cutting-edge A/B testing as well as multivariate and multipage testing for decision making driven by data.

A/B testing is the speciality of Optimizely. It is a new and effective method used for testing any alternation to a webpage against existing design to decide on which is more efficient with the site visitors in increasing prospective leads, revenue generation, registration, donation, download and user-generated contents.

It tests two different editions of a webpage to find out the one that meets required objectives better. By running both edition ‘A’ and edition ‘B’ at a time and then funnelling site visitors to different editions of the same page, users can see and find out the more effective and successful one, and accordingly carry on running with it.

Optimizely is designed keeping in mind different needs of different businesses of different budgets. From small to mid size businesses as well as large enterprises and even the freelancers can use it either through online or through mobile web app. It is supported in nations like United States, Europe, United Kingdom, Canada, Australia and India.

Optimizely features

The key features of Optimizely may include,

  • Infinite experiment and creation of variations
  • Customized report
  • Hosting of images
  • Basic and customized visitor segmentations
  • Experiment schedulers
  • Data export and import
  • Multivariate testing
  • Geo targeting
  • Standard analytics and heatmapping integration
  • 3rd party integration
  • Traffic allocations
  • Active customer profiling
  • Test scheduling
  • Visual editors
  • Developer tool
  • Engagement tracking
  • Stats engine
  • Out of box integrations

Key Features

  • Unlimited experiment & variation creation
  • Image hosting
  • Data import/export
  • Experiment scheduler
  • Multivariate testing
  • Traffic allocation
  • Test scheduling
  • Engagement tracking
  • Stats engine
  • Custom reports
  • Basic & custom visitor segmentation
  • Geo-targetting
  • Basic analytics & heatmapping integrations
  • Third party integrations
  • Dynamic customer profiling
  • Visual editor
  • Developer tools
  • Out of the box integration



Pricing model:
Free Trial:
Available (No Credit Card required)


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