The debate of the hour on the internet is the war between SEO and PPC. Which one is better to use? Which among them can bring more traffic in lesser time? These are a few of the many questions asked worldwide about the above topic. To answer all the questions, first, we need to understand better two of the most important terms in Digital Marketing. Let’s first discuss what these two are all about:   SEO (Search Engine Optimization) The main purpose of SEO is to rank the websites (
If you’re a B2B marketer or a salesperson who is always on a hunt to find new leads, LinkedIn should have a special place in your marketing strategy. Over the years, LinkedIn has become the go-to platform to make meaningful connections, create strong business relationships and grow your brand.  But why LinkedIn?  No doubt there are other social media platforms such as Facebook, Twitter, Instagram, etc. but professionals are much more eager to have business conversations and
A touching and captivating slideshow is necessary not only when presenting a new product. You can create it when you want to save some sweet memories of your wedding day, summer trip, or your child’s first day at school. A slideshow made of the sweetest moments of your relationship with a friend or your partner can be a great gift. It will help you forever remember the most important times of your lives. Nowadays, there are plenty of presentation application programs, which claim to have the
The Internet presence alone is no longer enough for businesses today - they need a digital strategy. The business has split into two camps - companies that are already living in the digital world, and companies that are just preparing for change. But both of them often lack consistency in this matter. Developing a corporate website, doing SEO optimization, and having Instagram is not a digital strategy. A digital strategy is a plan for promoting a brand on the Internet, that describes
  Small to medium-sized businesses (SMBs) often face the same amount of security threats that large corporations do. However, the resources at their disposal are considerably limited. This is partly why 63% of SMBs believe that cloud platforms should do more to protect their data on cloud servers, according to a report by IS Decisions.   The same report describes how 90% of the surveyed SMBs stated that cloud services have helped them measurably improve their productivity
Customer Relation Management (CRM) software is gaining popularity as it provides online businesses with a key competitive advantage of decreasing the number of customers it loses and increases its customer retention. In addition, e-commerce businesses that invest in a CRM solution can reduce both sales and customer service costs, as well as enhance the business with more detailed insight into its customer base.   What is CRM Software? The software is generally a database provided
Even when you’re working internally with other employees, there are always security considerations as far as to file sharing and data sharing. That means that you need secure file sharing solutions in place. This has become an even bigger concern with so many people continuing to work remotely because of COVID-19.  Then, beyond the security considerations that come with working with co-workers, you may also worry about sharing information with freelancers. Hiring freelancers
If you’re a UX designer, then you know the ins and outs of creating a workable user experience (UX). And, you might have heard the term “white space” being tossed around at some point, right?  When it comes to formatting the layout and structure of an interactive design, white space should never be neglected, since it’s most vital for a webpage. White space (or negative space) is the space found inside and surrounding the other design elements. And, you might see that on a website or
Cloud computing has revolutionized the way that individuals and institutions interact, perform business activities, and spend leisure time. What many may not realize is that it has also put their data at risk. With cloud computing, individuals with average or even basic computing skills have been able to make use of high-tech applications, software, and other technologies. In turn, this has increased productivity and encouraged interaction between different users and platforms. However, it
Software is the essential tool of every business. It doesn’t matter which company you are running. Either it is online or offline. Still, software plays a vital role in the business's growth because it checks the productivity of all the employees and manages all the tasks of work so every work will be completed on time. No business can run without the software.  If you are selling the Large Area Rugs online and all your employees are working remotely, various software is required to
Cloud computing is growing popular with each passing day and all businesses are adopting cloud computing for hosting their business data and automating their business processes using the cloud computing platforms and services. The big question in business analysts’ minds when they are evaluating the change is how secure will their data be when using a cloud computing platform. In this article, we will focus on the data security options available to businesses when they move their data to cloud
Knowledge management is the in-house storage of important data about how a particular company is run. For most remote teams, it is also how workers process documentation and access critical training to get the job done without bothering their teammates. It’s more efficient and a lot easier to reference detailed documents of instructions than it is to continually undergo full-on training sessions. For remote teams these days, knowledge management software is simply the way to go. Knowledge
Employee engagement software is an application used by organizations to increase job satisfaction, which in turn helps businesses retain valuable staff. The best employee engagement software companies aim to align employees with a business’s mission and culture to improve productivity.   Not all software programs are created equal. Some, for example, are better for large organizations, while others are more suited to small to medium-sized businesses. They can also differ in quality.
People nowadays want a better cyber-secure home experience as cyber-crime is nowadays an ongoing threat. Many are becoming the victims of cyber-crime, and they usually think that cyber-crime is about stealing your financial information, but it is more than that. Cyber-crimes are unlawful acts in which either the computer is the tool or target or both. Cyber-crime usually includes:   (a) Unauthorized access of the computers (b) Data diddling (c) Virus/worms attack (d) Theft
We don't even notice how artificial intelligence is firmly embedded in our lives. In many areas, its work is invisible. But soon, artificial intelligence can bring fundamental changes everywhere. Not only where processes can be automated, but also where creativity is needed. Thus, the Cheapwriting. services company suggested that AI will be able to perform some of their services instead of real authors. For example, it will cope with writing essays or term papers. You have probably heard
Here are some impressive figures. China spends $322 billion on research and development projects; South Korea—$83 billion, and Singapore—$25 billion. Asian nations have been especially impressive in producing more opportunities for innovation, from superfast EV chargers to sophisticated AI software. Unsurprisingly, there’s a lot of exciting AI startups to check out in this part of the world. In this post, we’re taking a look at 10 young companies with impressive technologies to watch this
Do you own a field service business and looking for something that can take your business to the next level? If so, there is a one-stop solution for you! You need a SaaS Application! Are you reading it for the first time? You may be wondering, What is it? Why do you need it? How to choose the best one?   Before answering the last two questions, let us give you a short introduction of the SaaS application!     What is SaaS? SaaS stands for software as a service.
The process of project management involves many activities, starting from planning, organization, motivation, and monitoring resources and processes to reach specified objectives to solve scientific or day-to-day issues. Project management helps in the production of a unique project, product, or service with well-defined starting and ending points.  The best practices of project management allow you to experience no-error, faster, and efficient management of daily tasks leading to on-
With the development of cloud computing capacity, the world of SaaS has grown even larger, and more and more companies have decided to enter into this arena. However, like software development in general, SaaS development does not always go as planned, and many companies find themselves facing a wide variety of issues.   In fact, 87% of software development start-ups fail within the first year, and a further 5% end up shutting down after a further two years, making the margins of
The Internet has changed the world drastically. It has given the IT sector a massive boom. In this era of massive IT resources, almost everyone is familiar with cloud computing or cloud storage. Many of us are even using it, either knowingly or unknowingly. The digital world has become one of the priorities in our everyday life. Nowadays, most of you have pretty high-quality camera phones in hand to capture amazing photos and videos and to even document things. In return, it takes up a lot of
      Latest best practices in delivery management. What processes your company needs to implement now to stay in trend?   Table of contents: Delivery management demand Unmanned deliveries IoT and planning Insourcing supplies Online tracking Delivery control Big data Openness to change   Delivery management demand According to Akveo, more and more customers are in need
In this fast-growing era, all the business needs are to find the best approaches for leading their company. Small and Medium Enterprises(SMEs) are more worried about finding the most suitable way for growing their business. Relying on the traditional approach and accordingly working will not work in this world where the requirement and demand of the public changes in a couple of minutes. For this reason, it becomes crucial to perform business and market analysis to in-depth understand the
Do you know that data about everything you do online is being collected? Do you know that large companies like Facebook are monetizing that data? As we rely on cloud solutions, web applications, and the internet more and more, it is inevitable that tech companies have started profiling users for commercial purposes. You’ll be surprised by how much companies like Google and Facebook know about you. A user profile allows advertisers and tech companies to really tailor your online
The many advantages of robots contributed to the rise of their usage, particularly in the logistics sector. The use of robots has been brought about by the integration with key technologies including a sophisticated warehouse and transport management system which robots are able to make use of.  Warehouse robots are a set of automated machines and systems. These systems and devices can do labor-intensive and repetitive tasks with ease. They also have the added benefit of
Today in digitalisation, people are opting for technologies that are easily accessible, more efficient, and highly advanced. In the era of Windows 10, people are looking for media players capable of running all popular file formats like MKV, FLV, MP4, AVI, MOV, etc.    So, here are some media players on which we will be discussing;    6 Best Media Players for Windows 10    VLC Media Player  PotPlayer  KM Player
One of the most interesting statistics I’ve ever read is that 90% of the internet and its content have been created since 2016. That’s such a huge amount of information generated thanks to modern business and user-generated content, and managing and transporting this data has been one of the biggest obstacles to overcome. Two of the largest fluxes within this industry come from applications known as ‘software-as-a-service’ and cloud technology, which seems to have sprung up everywhere. Take
To truly thrive in software development, you will need to develop some crucial behavioral characteristics and mindsets that will set you apart from the crowd. As the world continues to grow digitally, opportunities for software engineers keep growing. This article highlights useful ways to take advantage of the field changes to become a successful software engineer. Here are some habits and practices to consider for success.    Focus on Clean and Reusable Code
If you perform part of your work on devices, programs, apps, or on the internet - in other words, if you're not from the 19th century - then there’s a chance you’re exposed to cyber risks. Period. Here’s a couple of hair-raising headlines.   In 2020 1268 Microsoft vulnerabilities were discovered on most of their devices, a 48% increase from 2019. White House weighs on New Cybersecurity approach after a massive intrusion from Russia and China. Extortion gangs
Using the right customer relationship management solution can improve numerous processes and functions across various departments in your business. These functions all boil down to one common goal, and that is to manage your business's customer relationships efficiently, productively, and seamlessly. However, the many features and functions in today's CRMs vary. With this in mind, you need to understand the true power of the right CRM for your business, and you need to identify which CRM
  The idea of lifelong-learning is qualitatively changing the approach to creating educational products. Students do not want formal education. Increasingly, they are seeking outside help and asking the question 'Who can write an essay for me?'. The priority is knowledge and skills applicable to the profession and preferably in a remote format. We have selected the 10 loudest trends in EdTech that are relevant in the world.   Vertical positioning of video The
The growth of the SaaS market has continued apace; as recently as 2019, one article published on Medium predicted that, by 2020, almost 75% of apps would be SaaS-powered. Nonetheless, with high-profile security fumbles like 2017’s Equifax data breach in mind, you could benefit from following these tips to help secure SaaS applications on which your business relies.    Train all of your employees in security matters    As much of the responsibility of keeping
Businesses are widely adopting cloud-managed services across the world. The managed cloud solutions market will grow from $62.4 billion to $116.2 billion in the next five years. Cloud-managed service providers are also offering more advanced services to capture the growing demand.    What is Cloud Managed Services Most businesses have moved to the cloud. Naturally, that means managing all the aspects of running, maintaining, and securing the cloud. Traditionally,
It is no wonder that over the previous few years, our dependence on technology has increased dramatically. And why not? It offers a plethora of benefits. Today, many enterprises and IT firms are investing in cloud technology as it offers its own server environment and hosting facility to run applications within the premises.    Usually, small and medium scale businesses are implementing cloud technology to save additional IT infra costs. Earlier, companies had to establish
When you are building a website, it all starts with a vision. And as you turn that vision into a reality, you have to put in a lot of time and thinking in making sure that the website will be usable, effective, and is what you have envisioned for.    People, especially potential customers, look for a lot of things before they interact with a website. Thus, when a developer is creating a website, they must keep in mind that their products will be more salable and will be
Owing to the well-received response of CRM (customer relationship management), the use of the software has gained popularity among businesses.CRM solutions like ClickUp and CircleOneare helping the organizations in increasing their customer base and improving customer satisfaction.  One of the most important benefits of using CRM for your organization is that you can view details regarding any process at any time. It not only reduces paperwork and human-induced error, but also helps in
When we say basic video editors, we simply refer to easy video editors for beginners. These easy video editors provide basic video editing functions like cut, trim, merge, crop, etc. People often choose these programs only for simple video editing and prefer their small sizes for installation and use quickly.   Anyone can use the easy-to-use video editing software because their learning curve is pretty short. So, learning those functions won't take more than few minutes. But the
If you want to get more targeted with your marketing then focusing on a niche audience is a good place to start. Instead of trying to connect with a broad range of people who might be interested in your brand, you can target one specific niche of your target audience who would really benefit from your product or service.  You might be targeting a smaller group of people, but niche audiences are likely to be more engaged and responsive if your business is highly relevant to them. But
Social media has definitely become a vital part of our era. Let's say a compulsory daily activity. Its interactivity, connectedness, and user-generated content are the particular reason for the increasing social profiles with time. It creates loyalty and makes referrals easy, which makes it difficult to handle with efficiency. Social networks are helping to essentially rewire human society, with which comes the job of handling its speed and user-friendly environment to gain more attention from
Changes in ecommerce are coming in hot from two directions. Shifting user behaviors reflect new consumer expectations, and brands have enormous incentives to meet them or get left behind. At the same time, developments in technology push the envelope of what’s possible, particularly in an industry based entirely on tech to begin with. These shifts, too, are shaping ecommerce, and ultimately accelerate the shifting consumer expectations. The resulting cocktail of factors swirls headily
This resource gathered by our team enlists all the top data management software to help buyers make informed decisions when choosing solutions for their needs.  A data management software offers you solutions in an easy-to-use format by integrating data from various sources.  However, with so many solutions in the market, it’s hard to pick the right one, and weighing the pros and cons of each can be tedious. That is why we have compiled a list of the top 5 data management software