The Top 10 SaaS Trends for 2021 That Will Disrupt the Industry
2020 was a year of disruption for the SaaS industry in many ways. Many organizations started collaborating and working remotely (not only tech), while some of them were for the first time. This situation has given a great push to the SaaS industry and SaaS development Agencies as many organizations upgraded the online process.
The mode of online working is just a beginning, in coming years starting from 2021 we will see SaaS consolidating its positions in the market.
The SaaS market was worth $105 billion in 2020 and as per the Gartner report, it is expected to grow to $141 billion in 2022. This drastic growth is just an indication of SaaS ruling the software world and a sign of a big winner in the near future economy.
Once we have heard about, “Software is eating the world”, now we can say that, “SaaS is eating the software market”.
SaaS is often at the forefront of new strategies and technologies to attract, offer to, and serve clients better. To remain ahead in the realm of SaaS, you must be on top of the latest trends. 2021 is set to see a gigantic development and further dependence of all organizations on SaaS, and as usual, SaaS will adapt accordingly with new and creative strategies.
Here are the top 10 SaaS trends for 2021 that will disrupt the industry.
At present, AI is probably the greatest development disrupting the SaaS business. Artificial Intelligence empowers organizations to offer hyper-personalization. This is progressively important to B2B clients, who anticipate that suppliers predict and pre-empt their necessities.
Artificial intelligence empowers expanded personalization through amazing example acknowledgment and predictive analysis: it gains from clients' past interactions and configures interfaces to cater explicitly to the person. Each client will associate with SaaS products in an unexpected way, and as SaaS brands grow to offer more highlights and products, without AI personalization, the interface changes to get packed and confusing.
Machine Learning comes connected at the hip with AI, foreseeing client inclinations and conduct and setting off automated responses. Automation can save organizations colossal measures of time, money, and resources, improving productivity and reducing expenses. The most successive utilization of machine learning in SaaS today is automating time-consuming processes.
However, machine learning and AI are not dependable, and a major issue various tech organizations have found while developing this technology is AI bias. Teaching a machine to learn its own language comes with many risk factors. In this teaching process with a large amount of data, it picks up bias that a human eye may not detect. Human bias is risky, while machine bias is far riskier, as machines lack critical thinking.
Forget the offering of a normal SaaS product to the diverse organizations and expecting them to adapt their process according to SaaS – vertical SaaS makes solutions that are customized to niche businesses.
Focusing on customers inside specific industries and supply chains implies that you can make a bespoke SaaS item that serves their requirements impeccably, making it a substantially more appealing option than more broad "horizontal SaaS" contributions.
Along these lines as vertical SaaS, Micro SaaS is the term for software custom-made and focusing on small organizations or start-ups. While SMEs and start-ups probably won't have as much budget plan accessible for software products as the bigger firms, they are progressively seeking SaaS for solutions for their business issues.
Most start-up organizations are frequently more fluid, more versatile, and more open to utilizing technology to smoothen out their contributions, save money and ease the workload of their teams. Micro SaaS can assist with this and opens SaaS to a totally different market of private business.
Increased approaches on Mobile
The pandemic has brought the tradition of work from home and this got possible due to the availability of technology. As many organizations are operating their business operations with mobile devices, this has provided SaaS brands as well to increase their interface across devices and on the go.
Being able to access SaaS products from anywhere at any time will soon become a necessity in the fast-growing technology world.
Platform as a Service – or "PaaS"
Numerous SaaS firms are moving fast with just the contribution of software to Platform as a Service, otherwise known as PaaS. PaaS engages customers and organizations to foster custom applications as essential additional products to their unique services.
PaaS is much more customized than Vertical SaaS and Micro SaaS, this is because of the fact that the clients purchase the actual platform to develop their own dedicated software. They could even utilize it to create their own SaaS product to sell on.
White-label SaaS products are a blend of software and supporting administrations that can be rebranded for specific organizations. By adding a client's brand elements and fitting the bundle to their particular necessities, the SaaS product feels more customized and polished.
White-label SaaS is basically selling arrangements created by the different companies however customized to your branding, and it's gaining fame among firms that have the expertise to utilize it and sell it, yet not necessarily to build it themselves.
Low-code or no-code SaaS
This out-of-the-box style SaaS platform permits new organizations and start-ups to bring SaaS-based products with less specialized ability. Utilizing a low-code SaaS platform, organizations can assemble applications with modern interfaces, reconciliations, information, workflow, and more to convey business results rapidly and productively.
Low-code stages additionally bring down the initial expense of setups, preparing, and support, anyway they also mean there is certainly not a devoted group to call if something turns out badly. Any bugs or different issues may be hard to fix without specialized ability.
API connectivity and integration
Organizations are looking for SaaS solutions that work exactly with their existing working model and can easily integrate the data with cloud-based software solutions. These organizations are more concerned about whether their data will be protected and easily transferred with the APIs without a huge cost of time and money.
Now, where does the API network come into play? A public or open API-based SaaS product permits third-party developers to utilize the code and information from the product to coordinate it with different projects utilized by the organization and their network.
No matter how advanced your SaaS product is, if it does not connect with the existing software of the organization, it might cause great trouble.
It doesn’t matter what SaaS “giants” out there may offer various features and programs to most of the organizations. But, the chance is that all the organizations may not utilize all the functions of the SaaS module, this is where unbundling comes in.
Separating the core features of the services to meet the customer’s needs and giving them what their business requires or making SaaS modules simpler, affordable, and attractive for small businesses.
SaaS is not only trending in technology but also in businesses, as the world is getting digitized. This means that we will get to see many new developments in the near future. As SaaS is getting trending it is expected that its product will get faster, more tailored, adaptable, and more cross-channels.
Author Name: Harikrishna Kundariya
Biography: Harikrishna Kundariya, a marketer, developer, IoT, ChatBot & Blockchain savvy, designer, co-founder, Director of eSparkBiz Technologies. His 8+ experience enables him to provide digital solutions to new start-ups based on IoT and ChatBot.