Top 10 Edtech Trends that will Reshape Education Sector in 2021
The idea of lifelong-learning is qualitatively changing the approach to creating educational products. Students do not want formal education. Increasingly, they are seeking outside help and asking the question 'Who can write an essay for me?'. The priority is knowledge and skills applicable to the profession and preferably in a remote format. We have selected the 10 loudest trends in EdTech that are relevant in the world.
Vertical positioning of video
The experience of content consumption has changed. Users learn not from a desktop or tablet but a phone. It is more effective to make vertical content for such courses. This is as familiar to the user as reading posts and posts in the feed.
What does this mean for the info business? Develop interest in courses that are created immediately under the vertical format. Move towards creating short educational formats. There are already online schools where everything is built on micro-learning and video lessons in a vertical format.
Incorporating Artificial Intelligence into the assessment of learning outcomes
Artificial intelligence will increasingly enter the field of assessment. This provides greater objectivity in verification. It's not just assessing students' knowledge, but also the work of teachers. We need a maximum departure from the human factor in the assessment of competence and independence of assessment.
What does this mean for the info business? Think about the variability of feedback. Mentor support, tutor responses, online procrastination, when a student submits a final paper in real-time under the sight of webcams.
Individualization of content
Large platforms work as a factory: there is no extreme individualization of content. At the same time, the tools for creating educational content have become simpler and cheaper. Knowledge and a good phone camera are enough.
What does this mean for the info business? Remember that trust in a person is higher than trust in a brand. Take into account the trend to change the approach to self-education: now the user chooses who to learn from, not where to learn. Strong experts will consider the creation of their own private schools without reference to major market players.
Creating valuable content
An echo of the previous trend. Why would people buy a fitness course from a blogger with 2,000 followers? The values of this person, which he broadcasts through social networks, coincide with the values of the person who buys this content from him.
What does this mean for the info business? The personal connection between teacher and student that is possible for a small business is a serious development driver. It's worth considering when creating a program.
Native product placement within the course
Not so much native product placement, but the means and tools by which a student acquires the necessary competencies. For example, inside an online baking course, the instructor cooks with specific cooking utensils. Shows how to use the tools to make pastry products as well as possible.
What does this mean for the info business? Use product placement as an extra way to monetize an online course. Choose those brands whose products solve the course objectives.
Platforms for different segments of online schools
If an expert has competence, you don't need extra knowledge to create educational content. This is also demonstrated by TikTok and Instagram: apply a filter, make animations, and the content is ready. There is a reduction in production costs due to new user interaction platforms and content creation tools.
What does this mean for the info business? Courses from the average user do not lose much in quality than courses from large companies. It's worth choosing platforms that are geared for a specific product. For example, platforms for language schools have appeared.
A new level of gamification
Ratings with points, video + test course formats go away. Some mechanics are embedded in the educational trajectory. Models of engagement through competitive mechanics.
What does this mean for the info business? There are educational programs, for example, whose school lessons are more like a riveting series. They use comic books, secret codes, etc. According to studies, children are 6 times better at focusing on the lesson.
Course on the Creator Economy
If a person goes freelance or becomes self-employed, he is forced to independently pursue his education in a competitive market. There is a transition from education within the company to self-education. The level of personal awareness is growing. No one tells you where to study, you choose yourself.
What does this mean for the info business? Experts enter the market bypassing online schools. When an author creates a product on a large site, as a rule, there is no further updating of the content; often there is no feedback. This is easily remedied by launching your own online course, not for a major platform.
LTV is more important than CAC
LTV (the revenue one client generates over time) becomes more important than CAC (Customer Acquisition Cost). The task of a micro-school is to drive results so that the audience stays within the ecosystem. With this approach, some experts note the growth of LTV, compared to their previous experience of creating online courses.
What does this mean for the info business? The author's job is not to sell one course, but to build a series of different courses for different target audiences. That is to segment, categorize, give greater individualization during educational programs. Something the big schools can't do.
The Sharing Economy
The economy of shared consumption is a significant trend. In education, it is implemented in the joint creation of content by teachers. Methodologists can act as course assemblers on outsourcing: sharing their expertise and methods.
What does this mean for the info business? The educational platform implements a model where teachers can share materials, their courses. From the materials of colleagues, it is possible to create their own online products. Thus, you can easily create relevant content and share experiences in a professional environment.
Which trends remain relevant in 2021?
The methodology makes a big difference. The trend for pedagogical design is definitely there. Methodists can act as course assemblers, transferring their competencies to different authors.
Small private online schools will develop and grow in volume. Through the ultimate individualization of content and the broadcasting of values similar to those of their students, they will be able to compete with strong players. Naturally, the need to develop soft skills does not go away. The minimum for an employee of any company is the ability to present ideas, understand new technologies; this is the ability to empathize, as well as an understanding of the principles of entrepreneurship.
Businesses and universities are ready to work with online schools. There is an increase in the share of joint projects of universities with other market participants. For example, these are network master's programs developed by universities and online schools.
The trend for remote training for complex specialties continues to develop. For example, there are online courses for those who care for people with various diseases.
The blended learning model has been implemented in training. In 2021 there will be a mixture of synchronous (webinars) and asynchronous (classical online courses) training.