A Step-By-Step Guide For Conducting Better Product Discovery

The product development team is generally more concentrated on how they're developing what they're building, whether you're at a start-up or an established organization. That's understandable. You expect the new feature, as well as the rest of the product, to be user-friendly. However, when all that emphasis is placed upon that "how," the "why" of whatever you're developing is sometimes overlooked.

Recently, several product teams were more concerned with building goods correctly, or the "how" of product innovation, rather than determining what goods to construct during the first instance or the "what" of research and development.

Although "what" structures have progressed in recent years, the tools that enable them have lagged far behind. It means product managers have used hacked-together spreadsheets, project management software, shared documents, as well as ways of managing marketing, manufacturing, support data, including marketing to coordinate the complex process of deciding what to develop next.

As a result, organizations have squandered an incalculable amount of labor and potentially vast amounts of money, producing underused features as well as products that fall short of their full potential. According to the poll, 49% of buyers use Google to explore or locate a new item or product.

freepik What Is Product Discovery and How Does It Work?

In essence, any customer-centric strategy revolves around the process of product discovery. In practice, it's a time when you and your outsourced team can focus on identifying the appropriate thing to accomplish without worrying about how to create it right now. This method of discovering new goods unlocks the link between product development company and the proper audience after a certain number of iterations.

Furthermore, this time is required to install greater faith in the concept and ensure that it does not lose its meaning throughout the real product discovery step:

There are two primary aspects that describe product discoveries:

  • Space with a problem. Providing a list of research-related concerns. The partner group must spend the most effort on the issue space, which is the procedure of prioritizing, identifying, and documenting the whole collection of challenges your consumers face.

  • This is necessary to provide the framework for determining the true breadth and degree of their "pain." In simple language, essentially, it is about conducting a methodologically disciplined search for the most comprehensive knowledge of the consumers' concerns.

So, how would one approach about determining what to produce while also maximizing how they develop their products? 58% percent of the users prefer product discovery rather than social media. The product discovery team seems to be the solution to all of these issues. A step-by-step strategy to do smarter product discovery is provided in this article

Step 1: The Beginning First and foremost, comprehend what exactly product discovery entails as well as what you're attempting to accomplish.

The process of establishing the market requirement for your new concept is known as product discovery. In other words, it provides a response to the query, "What should we build?" Product discovery is an important part of concept generation, although it is sometimes disregarded.

When deciding what to construct, teams prefer to focus on the item's functionality rather than its utility when making decisions (i.e., how useful it is). As a result, there are a plethora of tools, products, including programs that, although simple to use, provide no practical use. So, precisely what really is product discovery, one might doubt?

Product discovery activities is a method of determining whether or not the product you wish to produce is valuable. It guarantees that your software meets a genuine demand or alleviates an existing annoyance. It employs evidence to demonstrate that you are not making assumptions about customer demands and wants that are incorrect.

Step 2: Accept That Product Development Isn't a Straightforward Process.

Businesses will indeed all possess the dream product which every customer loves if matters were straightforward, but the fact is that it's considerably more difficult than just that. Although that might appear that product discovery seems easy and linear, it is not.

The process of discovering new products is unorganized and unexpected. It's tough to predict when you'll learn anything and how long it will take. There would be a lot of back and forth among discovery and affirmation, determined by the amount of uncertainty as well as risk connected with the company concept you're trying to build.

Several of the activities may take a few days to build and test, so plan accordingly. Others, on the other hand, will take weeks to design and much longer to evaluate. In addition, you must regularly recruit clients for interviews or testing.

Many companies struggle to establish a robust and successful product discovery strategy, re-inventing that wheel every weekend or frantically tossing ideas against the board to see what sticks. This causes a lot of irritation among teams as well as distrust between stakeholders, which might jeopardize the production of the product. To avoid this, try using an analytics solution to assist frame the innovative process of deciding what to construct.

Step 3: Be aware of such frequent product discovery blunders so that you can prevent them.

Here are a few of the most typical product discovery errors to avoid in order to assist you as well as your team produces products that genuinely matter solutions that actually address real issues:

Rushing to Alternatives Before Fixing Real-World Issues

While the time allotment may seem excessive, understanding consumer concerns is perhaps the most important phase in the product discovery techniques. However, a typical error is made by product teams because they're so desperate to get to an answer that they fail to hammer out and describe customer concerns first.

When organizations do not even devote sufficient time to uncovering user issues, they cannot provide genuine value to users, squandering time and resources here on the incorrect problem and producing the incorrect solution.

Collaborating with Stakeholders is Too Important to Ignore

It's enticing for the product team to jump right into the discovery phase without consulting clients from both insides as well as outside the company.

For a variety of situations, this can lead to severe issues along the road:

  • Everyone is affected by the product.

  • Stakeholders can provide vital information.

  • Stakeholders' buy-in is required for product groups.

All stakeholders' wishes should preferably be considered throughout the discovery phase because when it's time to produce, they understand why the proposal was included or not.

Engineers Aren't Involved Initially in The Procedure.

Engineers are frequently recruited into the picture, mostly during the implementation stage, as their talents are required to convert outstanding ideas into real-world features as well as products. This, nevertheless, is a concern for three main reasons:

The role of product engineering, for starters, will have a limited understanding of the challenge they're seeking to address, considering they weren't involved in its definition. They may wonder why an issue was chosen during the first situation; therefore, product teams spend more time defending their choices than getting issues done.

Secondly, the engineer's primary source of information about consumers would be product executives. Engineers may reach completely different results with the product group whenever it pertains to finding a solution since they were not involved in the discovery of user experiences. To put it another way, the product team would constantly be two steps forward for your engineers.

Finally, the web development company team may lose out on great ideas if engineers are not involved. Engineers are experts in their field and are often the sharpest persons in the room. They may assist in swiftly constructing a working prototype by providing key technical insights, understanding how to use existing capabilities, and reducing work.

Step 4: Create a number of solutions to user needs and begin evaluating their viability.

Investigate the user's requirements thoroughly. Go beyond recognizing them and strive to comprehend the space's need truly. Yes, it's easier said than done, which is why incorporating excellent analytics software into your organization is so valuable.

Data isn't just a collection of statistics that can be plopped onto a graph in any marketing business. Each number symbolizes a user, a client, or an important activity that adds to your company's total success. It can assist you and your product team in quickly generating several options so that you can begin designing and testing a product that meets a genuine demand.

Step 5: Don't be terrified of going to the concept stage to consider adding to the plans.

It requires patience with a product that meets a genuine demand. Don't be scared to return back towards the conceptual stage if your concept does not really work out. Communicate to the stakeholders, discuss with the product team, as well as consider conversing with customers.

You may even use an analytics platform to uncover, understand, and enhance the parameters that drive the business, eventually assisting in the development of a new product concept that meets a genuine need.


It's easy to be intimidated by product discovery, however, it doesn't seem to be. Remember that implementing a product discovery approach is a continuing activity for several product teams, therefore beginning is the most important step.

Author Bio

Saurabh Sharma is a Digital Marketing Executive at Arka Softwares, a leading mobile app & web development company. He has 2 years of experience in the Information Technology industry. He spends his time reading about new trends in Digital Marketing and the latest app development technologies.


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