Marketing Strategies That are Still Relevant Today
Growing a business is pretty hard. With new companies emerging each day it’s tough to stand out. That’s where good marketing needs to step in full force and outshine the competitors! But, relying solely on the news forms of marketing like social media and ads isn’t the smartest idea, since everyone is doing it nowadays.
You need to think a little bit outside of the box. Get creative with planning a good marketing strategy. Don’t be afraid to use some of the older methods of putting your business out there. Here are some fun ideas to grab attention and draw in new customers!
Understanding the target customers
The best marketing strategy starts with understanding the most important aspect of every business - the customers. If you take some time to analyze your products or whatever you have to offer, you need to understand who it is for. Understanding and defining customers by groups help you get an idea of how to target specific groups of people. Chances are you’ll need to do different forms of marketing to ensure that your business will be seen by a larger pool of people therefore reaching more potential clients along the way.
Connecting with your customers
Once you get a better understanding of who your customers are, it’s time to put that knowledge to use. Social media is a good way to expose your business to a lot of people. Still, realistically not everyone uses them, and you’ll probably have to put ads on every platform you can imagine. But there is a better way! Experts from VoxDirect suggest opting for a more efficient way of spreading the word about your business - like using text messages. Since it’s easy for everyone to ignore your emails or simply not follow or skip ads on their social media, instead of trying to connect with your customers via texts directly, it’s the best way to stay relevant and alert customers!
Printing out business cards and flyers was a great marketing strategy back in the day. Still, it doesn’t hold up that well nowadays, especially after the rise of tv commercials, internet, and social media ads that show to be more efficient in reaching a big group of people in a short period of time. Nowadays, if you hand out flyers on the treat, firstly, you’ll spend money on printing and designing those, and let’s be real; they’ll end up in the trash as soon as you hand them to someone.
So, how can you use the same tactics as before, but make it a little bit modern and up to date? Simple, all you gotta do is make some fun stickers, who doesn’t like to get free stickers. This is a great way to market and put your business out there in a fun and easy way!
Coupons for days
Everybody likes a good deal, so why not use it to your advantage? This is a great way to lure new customers and to make your returning customers stay as long as possible. Giving out coupons and vouchers is an awesome marketing strategy. The better the deal, the bigger the buzz - this way, you’ll boost your sales and have a busy day with loads of customers. Find a fun way to incorporate this tactic in your marketing strategy, offer your customers a deal they won’t forget easily. So don’t be afraid to give a little more to them, as it will come back to you one way or another!
This is probably one of the most fun ways you can market your business, and that is by simply making a promotional event for all your customers and any new potential customers that might come along as well. This is a great way to promote products and also celebrate your brand as well. Plan the whole event, what will it revolve around, and details that will make the whole thing come together. What better way to get people excited about your brand and your vision than going to a fun party! At the end of the day, give your customers a good time and try to connect with them and tighten your bonds along the way!
Bottom line, as long as you stay true to your brand, but still try to think outside the box and out your vision out there - you’ll reach success eventually! Marketing is tricky, and things are changing all the time, so it’s smart to keep up with trends but also reuse old ways stay still works just as good. So don’t give up, be creative when it comes to marketing your business.